Job Level. activities are done to achieve performance in this area? planning cycle

Transcription

1 JOB PROFILE - Job Title: Product & Services Manager Operating Unit: MTN BENIN Reports to Head Of Marketing Division: MARKETING Department: PRODUCT DEVELOPMENT Number of direct Reports: 5 (currently 3 vacant) Job Level Mission/ Core purpose of the Job: To manage MTN Benin product development process and ensure that the company delivers the products & services required to meet market demand and customer expectations, achieve short term business objectives, while securing long-term competitive advantage A: JOB RELATED INFORMATION Key Performance Areas: Supporting Activities: What activities are done to achieve performance in this area? KPI key performance indicator, measurement standard; how is performance measured on this Area? Product Planning Product Development Portfolio management Manage annual product planning cycle Coordinate the entire product implementation process across all departments involved, from product concept to product launch. Implementation of periodic promos to stimulate demand and drive revenues. Manage MTN Benin product portfolio to ensure that products fit needs and requirements of various customer segments, and remain coherent, relevant and competitive in the face of changing customer needs and competitive activity: monitor technical & commercial performance of products Page 1 of 5 Annual product roadmap signed-off by management, agreed with Technical, CAPEX budgeted for in business plan Products, delivered on time, on budget, are customer focused and user friendly. Annual subscriber, revenue and usage targets are achieved. Subscriber uptake of products and services. Individual products contribution to revenue. Periodic product review and portfolio update. Annual market share, gross additions & RGS targets. Customer satisfaction index

2 Training and information on products Product Innovation Competitor monitoring Budget management Manage partners & suppliers Internal Coordination against business objectives. Revise products where necessary to accommodate shifts in markets and customer needs. Organise and supervise training of all staff, especially frontline staff on existing, new products and services. Ensure readily available, constant and accurate information on MTN and competitor products and services to enable frontline staff respond to customer needs and queries. Track industry and technology developments, identify new product opportunities to ensure that MTN maintains innovation leadership. Tracking of competitor R&D investments and new product capabilities, new product launches Manage allotted OPEX budget for Product Development section. Identify strategic partners & suppliers of soft components of products (content providers, rights owners etc...) to secure competitive advantage for MTN. Manage contracts and relationship for key partners & suppliers. Manage relationship with other departments involved in product development process to ensure timely delivery of projects. Periodic surveys to gauge staff level of knowledge and understanding of products and services. Customer Satisfaction index Periodic technology updates. Quality and relevance of new product ideas and initiatives as gauged by external concept tests. Periodic reports and analysis on all competitor products in the market, features, functions, relative advantages Periodic budget analysis, updates and reports, Cost effectiveness measures Exclusive MTN access to contents & rights, contracts, revenues generated through partnership Regular feedback on projects and products, documentation & implementation of internal processes to facilitate collaboration. Implementation of structured PDP for MTN Benin If the position has direct reports, the following Leadership Performance Areas also apply: Set goals and objectives for direct reports, monitor progress and maintain motivation Manage performance of team. Identify staff training and development needs and implement necessary actions Recruit staff for appointment (applicable to Senior Managers and above). Work time span: Between 3 months and 1 year Page 2 of 5

3 A.1 Stakeholder relationships Input Relationships: Which stakeholders does the jobholder rely on for inputs or cooperation in order to perform? List them and specify nature of inputs. OTHER DIVISIONS IT NETWORK Provide information on capabilities of existing platform Contact appropriate suppliers, inform on costs of product components for budgeting Implement technical side of product - FINANCE Provide financial data for business cases Validate product business case LEGAL & REGULATORY Provide information and guidance on regulator s position with regards to specific products and promos Review and give input to third party contracts WITHIN MARKETING DIVISION -Marketing Planning & Services Assist in research and surveys to test new product concepts Assist in collecting customer feedback on products and services Provide accurate data subscriber and usage data for product business cases and product performance analysis Output Relationships: Which stakeholders rely on the jobholder for inputs or cooperation in order to perform? List them and specify nature of outputs SALES & CUSTOMER CARE Timely and accurate information on products and services, tariffs promos Training on product features and functionalities Samples for demos and test ALL OTHER DEPARTMENTS Regular and accurate information on products and services, tariffs, promos BRAND & COMMUNICATION / CUSTOMER EXPERIENCE Annual product roadmap to enable planning of communication activities and campaigns Regular updates on product development delivery schedules Detailed descriptions of product features and functions for brochures and leaflets etc.. Timely information on changes made to products and services A.2 Decision Making (Choose One Block) Decision making guided by strategy and objectives. Decision making takes changes in broader environmental variables and business market conditions into account. Page 3 of 5

4 Decisions made determine the means of operationalising the strategic intent. A.3 Delegation of Budget signing authorities (if applicable) Specify annual budget and limit that can be independently signed off Not applicable B: PERSON RELATED INFORMATION Minimum job-related educational qualification required University Level education: Bachelor degree of Masters, preferably with Technical or IT background 2-3 years experience as product Manager in a technology driven sector Minimum years relevant experience required for this position: Minimum requirements B.1 Competencies: Must live the MTN Values of Can Do; Integrity; leadership; Innovation; Relationships Important competencies required for the position: (competencies that are also important to job performance)-choose FROM LIST Professional competencies Strong project management skills Familiarity with telecoms industry technology & platforms, ability to understand technical terms Strong planning skills, ability to coordinate plans across several departments Financial literacy: basic understanding of finance principles, ability to perform cost & benefits, break even analysis Strong language and negotiation skills; ability to discern and protect MTN s interests in negotiations with Service suppliers Ability to understand service platform requirements, translate customer requirements to technical solutions Analytical skills, ability to use and understand analytical models to interpret trends and patterns in product usage Understanding of core Marketing principles and their importance; segmentation, targeting, positioning, interaction of marketing mix Understanding of market research principles. Ability to interpret and use research data and findings Excellent computer skills. Familiarity with most used computer programs and tools: Excel, Powerpoint, Access, etc B.2 Page 4 of 5

5 General working conditions Local travel International travel Drivers license B.3 Sign-off / Approval Line Manager: OU Executive: Job Evaluation Custodian Date: Date: Date: Page 5 of 5