Wiltshire Superfast Broadband Survey

Transcription

1 Wiltshire Superfast Broadband Survey Analysis of Resident and Business responses in NGA white areas Maggie Rae, Director Public Health and Public Protection

2 Superfast Broadband NGA white area report March 2012 Report prepared by: Matthew Sims Knowledge Management Team Telephone: Page 1

3 March 2012 Superfast Broadband NGA white area report Superfast Broadband Survey 2012 Summary of key messages Two surveys were carried out in Wiltshire, between 26 April 2011 and 3 June 2011, in order to understand the views of residents and businesses regarding Wiltshire s existing broadband provision, as well as their aspirations for future provision. A total of 3,622 residents responded along with 425 businesses. Of the resident respondents 2,319 were in Next Generation Broadband (NGA) white areas and of the business results 360 were in NGA white areas 1. The charts in this report are from un-weighted respondents in NGA white areas, as classified by BDUK unless specified otherwise, tables below will show tabular data for comparison. A postcode is classed as grey if: Its estimated VDSL speed is >15 Mbps AND it is scheduled to be upgraded by BT AND it is not an exchange only line, OR If it is in a Virgin Media area A postcode is classed as black if it satisfied BOTH the above conditions. All other postcode points are classed as white. Residents survey key results from NGA white areas 94.6% had an internet connection at home and 98.9% said that their connection was either very important or fairly important to them and their family. Only 4.8% indicated that their internet connection was adequate all of the time, with 30.8% saying that their connection was not adequate. 57.4% indicated they would be prepared to pay more for an improved connection and the improvement most respondents wished for was increased speed. 54.4% indicated they would like speeds in the superfast range (20mbps or greater) and 39.4% indicated they would like speeds in at least the standard range (2 to 19mbps). Business survey key results The majority of the businesses who responded to the survey are home based and are mostly micro and small businesses, often based in rural areas and who generally access the internet through standard ADSL connections. 99.2% indicated that their internet connection was either business critical or very useful and the most common uses for the internet were , purchasing, business website and research. 1 As at 8 March 2012 Page 2

4 Superfast Broadband NGA white area report March % indicated that their current internet connection was not adequate and a further 42.7% indicated that it was only adequate for some things but not others. 98.6% indicated that an improved internet connection was either very important or fairly important to the future of their businesses and again, the most desired improvement was increased speed. 66.9% indicated they would like speeds in the superfast range and 28.9% indicated they would like speeds in at least the standard range. 66.1% thought that a faster internet connection would lead to increased productivity for their business; 41% thought it would lead to improved customer service and 37.3% thought it would lead to business growth. Priorities for superfast broadband roll-out The survey of residents asked how householders would choose to prioritise the roll out of superfast broadband in Wiltshire: 67.2% of people indicated that they would like the roll out prioritised on areas with the highest numbers of homes with poor internet speeds. 64.5% indicated it should be focused on areas that are very rural, with limited access to services. 39.8% indicated it should be focused on areas with the highest numbers of people registering a demand for faster broadband services. 34.9% indicated the roll out should be focussed on areas with the highest numbers of businesses with poor internet speeds. Page 3

5 March 2012 Superfast Broadband NGA white area report Residents Survey responses: 3, % (2,319) from within white areas. 12.2% NGA designation White 22.8% Grey 65.0% 97.2% of respondents gave their postcode to enable us to analyse by Community Area (CA). The table below shows each CA and how many people replied from white areas and grey + black areas. See appendix for a map of Community Areas. Community Area Tisbury 100% (76) 0% (0) Mere 100% (37) 0% (0) Malmesbury 100% (361) 0% (0) Corsham 100% (197) 0% (0) Pewsey 100% (184) 0% (0) Marlborough 99.3% (150) 0.7% (1) Bradford-on-Avon 96.9% (125) 3.1% (4) Southern Wiltshire (Downton) 86.5% (122) 13.4% (19) Wilton 79.4% (50) 20.6% (13) Wootton Bassett & Cricklade 71.3% (92) 28.7% (37) Tidworth 65.3% (64) 34.7% (34) Amesbury 60% (120) 40% (80) Chippenham 59% (276) 41% (192) Warminster 57.5% (111) 42.5% (82) Devizes 48.5% (143) 51.5% (152) Melksham 46.1% (95) 53.9% (111) Calne 40.3% (60) 59.7% (89) Westbury 13.3% (10) 86.6% (65) Trowbridge 8.6% (16) 91.4% (170) Salisbury 1.1% (2) 98.9% (179) Page 4

6 Superfast Broadband NGA white area report March 2012 Do you currently have an internet connection at home? (NGA 'white' areas) 5.4% Yes No Do you currently have an internet connection at home? 94.6% (Base 2,308) Yes 94.6% 85.4% 91.1% No 5.4% 14.6% 8.9% Page 5

7 March 2012 Superfast Broadband NGA white area report What prevents you from having an internet connection? (NGA 'white' areas) 50% 45% 40% 35% 30% 25% 20% 15% 10% 5% % Do not need/want an internet connection Poor/no connection speeds available in my area Cost of internet subscription Lack of computer equipment Do not feel confident to use the internet (Base 132) What prevents you from having an internet connection? Poor/no connection speeds available in my area 30.3% 2.8% 14.1% Cost of internet subscription 30.3% 35.0% 32.8% Lack of computer equipment 23.5% 41.1% 33.4% Do not need/want an internet connection Do not feel confident to use the internet 43.2% 58.3% 52.8% 17.4% 22.2% 20.2% Page 6

8 Superfast Broadband NGA white area report March % 30% 25% 20% 15% 10% 5% What is your current download internet connection speed? (NGA 'white' areas) % <512Kbps 512 2Mbps 2 4Mbps 4 8Mbps 8 20Mbps 20Mbps+ (Base 1,833) What is your current download internet connection speed? <512 Kbps 10.3% 5.8% 9.1% 512 Kbps -2 Mbps 32.0% 19.6% 28.2% 2-4 Mbps 24.4% 22.6% 24.0% 4-8 Mbps 31.5% 29.0% 30.6% 8-20 Mbps 1.6% 20.9% 7.3% 20 Mbps+ 0.3% 2.1% 0.8% Page 7

9 March 2012 Superfast Broadband NGA white area report What is your current upload internet connection speed? (NGA 'white' areas) 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% % <512Kbps 512 2Mbps 2 4Mbps 4 8Mbps 8 20Mbps 20Mbps+ (Base 1,798) What is your current upload internet connection speed? <512 Kbps 92.3% 55.2% 81.1% 512 Kbps-2 Mbps 7.3% 41.9% 17.7% 2-4 Mbps 0.2% 1.3% 0.5% 4-8 Mbps 0.2% 1.2% 0.5% 8-20 Mbps 0.1% 0.3% 0.2% 20 Mbps+ 0% 0.1% 0% Page 8

10 Superfast Broadband NGA white area report March 2012 How often do you or members of your household use your home internet connection? (NGA 'white' areas) 11.1% 1.3% 0.1% 0.1% Daily more than 4 hours a day Daily less than 4 hours a day Most days of the week 36.3% 51.1% 1 or 2 days a week Monthly Less than once a month (Base 2,182) How often do you or members of your household use your home internet connection? Daily- more than 4 hours a day 51.1% 41.6% 48.0% Daily- less than 4 hours a day 36.3% 37.3% 36.5% Most days of the week 11.1% 15.9% 12.6% 1 or 2 days a week 1.3% 4.4% 2.4% Monthly 0.1% 0.2% 0.2% Less than once a month 0.1% 0.7% 0.4% Page 9

11 March 2012 Superfast Broadband NGA white area report Approximately how much do you currently pay for your home internet connection? (NGA 'white' areas) 3.6% 5.0% 40.9% 50.6% less than 20 per month per month 40+ per month Don't know (Base 2,180) Approximately how much do you currently pay for your home internet connection? less than 20 per month 50.6% 57.3% 52.8% per month 40.9% 36.2% 39.3% 40+ per month 3.6% 2.5% 3.2% Don't know 5.0% 4.1% 4.8% Page 10

12 Superfast Broadband NGA white area report March 2012 Do you pay for your home internet connection as part of a bundle with phone and/or TV? (NGA 'white' areas) 0.9% 37.1% Yes No Don't know 62.0% Do you pay for your home internet connection as part of a bundle with phone and/or TV? (Base 2,192) Yes 62.0% 71.8% 65.0% No 37.1% 27.4% 34.1% Don't know 0.9% 0.8% 0.9% Page 11

13 March 2012 Superfast Broadband NGA white area report Do you feel that your home internet connection is adequate for the things you want to do? (NGA 'white' areas) 4.8% 30.8% 25.5% Yes, all the time Yes, most of the time For some things but not others No 38.9% (Base 2,188) Do you feel that your home internet connection is adequate for the things you want to do? Yes, all the time 4.8% 19.4% 9.5% Yes, most of the time 25.5% 39.6% 30.1% For some things but not others 38.9% 24.3% 34.1% No 30.8% 16.7% 26.3% Page 12

14 Superfast Broadband NGA white area report March 2012 How important is your internet connection to you and your family overall? (NGA 'white' areas) 15.2% 0.8% 0.3% Very important Fairly important Not very important Not important at all 83.7% (Base 2,189) How important is your internet connection to you and your family overall? Very important 83.7% 73.0% 80.1% Fairly important 15.2% 22.8% 17.7% Not very important 0.8% 3.1% 1.6% Not important at all 0.3% 1.1% 0.6% Page 13

15 March 2012 Superfast Broadband NGA white area report Would you be willing to pay more for an improved internet connection? (NGA 'white' areas) 42.6% Yes 57.4% No (Base 2,179) Would you be willing to pay more for an improved internet connection? Yes 57.4% 34.5% 50.0% No 42.6% 65.5% 50.0% Page 14

16 Superfast Broadband NGA white area report March % 90% 80% 70% Internet improvement priorities (NGA 'white' areas) 60% 50% 40% 30% 20% 10% 0% Increased speed Improved reliability Reduced cost Lowest priority Intermediate priority Highest priority (Base; Increased speed: 1,198; Improved reliability: 1,187; Reduced cost: 1,190) NGA white areas Increased speed Improved reliability Reduced cost Highest priority Intermediate priority Lowest priority Weighted priority score 2,983 2,411 2,114 The table above shows the number of respondents selecting each priority for each option in Q11: If improvements could be made to your internet connection, or connection speeds in your area, please indicate in priority order those that you would wish for. The weighted priority score has been calculated by summing the total selections for each option after multiplying a selection for highest priority by 3, intermediate priority by 2 and lowest priority by 1. Weighted priority scores Increased speed 2,983 1,966 5,020 Improved reliability 2,411 1,838 4,313 Reduced cost 2,114 1,920 4,097 Page 15

17 March 2012 Superfast Broadband NGA white area report How much, in total, would you be prepared to pay for a high speed internet connection? (NGA 'white' areas) 4.9% 6.2% 4.8% I do not require a high speed internet connection Less than 20 per month 38.3% per month 40+ per month 45.8% Don't know (Base 2,247) How much, in total, would you be prepared to pay for a high speed internet connection? I do not require a high speed internet connection 4.8% 14.9% 8.2% Less than 20 per month 38.3% 48.9% 41.8% per month 45.8% 26.9% 39.4% 40+ per month 4.9% 1.2% 3.7% Don't know 6.2% 8.1% 6.9% Page 16

18 Superfast Broadband NGA white area report March 2012 What internet connection speed would you like to obtain? (NGA 'white' areas) 5.3% 0.9% 39.4% I do not require an internet connection At least speeds in the standard broadband range (2 19Mbps) Speeds in the superfast broadband range (20Mbps+) 54.4% Don't know (Base 2,247) What internet connection speed would you like to obtain? I do not require an internet connection At least speeds in the standard broadband range (2-19Mbps) Speeds in the superfast broadband range (20Mbps+) 0.9% 5.0% 2.3% 39.4% 35.7% 38.1% 54.4% 47.0% 52.0% Don't know 5.3% 12.3% 7.6% Of those who responded from white areas and saying that they would like to obtain speeds in the standard range; 47.7% of people said they would be willing to pay less than 20 per month and 37.2% said they would be willing to pay between 21 and 40 a month for a high speed connection. When it came to people wanting to obtain speeds in the superfast range 31.2% would be willing to pay less than 20 a month and 55.5% would pay between 21 and 40 a month. In the grey and black areas, of those who said that they would like to obtain speeds in the standard range; 53% of people said they would be willing to pay less than 20 per month and 20.5% said they would be willing to pay between 21 and 40 a month. When it came to people wanting to obtain speeds in the superfast range 54.6% would be willing to pay less than 20 a month and 38.2% would pay between 21 and 40 a month. Page 17

19 March 2012 Superfast Broadband NGA white area report How would a faster connection affect your use of the following? (NGA 'white' areas) Finding information Working from home Running a business from home School or college work Online shopping Online banking/paying bills Accessing council services Accessing government services Social networking Skype/internet telephone/voip Music and film downloads Online TV Booking holidays Buying and selling (e.g. ebay) Sharing photos Online gaming 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% I would not need/want to use this service Would not affect my use as my current speed is adequate Would allow me to use more easily Would allow me to use effectively for the first time (Base between 2,221 and 2,122) Page 18

20 Superfast Broadband NGA white area report March 2012 Business Survey responses: % (360) from within NGA white areas. 11.8% NGA designation 1.7% White Grey 86.5% 92% of businesses gave their postcode to enable us to check responses by Community Area (CA). The table below shows each CA and how many businesses replied from white areas and grey + black areas. Community Area Wootton Bassett & Cricklade 100% (61) 0% (0) Corsham 100% (11) 0% (0) Marlborough 100% (24) 0% (0) Bradford-on-Avon 100% (27) 0% (0) Pewsey 100% (29) 0% (0) Salisbury 100% (4) 0% (0) Southern Wiltshire (Downton) 100% (8) 0% (0) Tisbury 100% (16) 0% (0) Chippenham 95.1% (77) 4.9% (4) Malmesbury 89.5% (17) 10.5% (2) Warminster 87.5% (14) 12.5% (2) Tidworth 83.3% (5) 16.7% (1) Amesbury 80% (20) 20% (5) Mere 80% (4) 20% (1) Trowbridge 68.4% (13) 31.6% (6) Melksham 53.8% (7) 46.2% (6) Westbury 40% (2) 60% (3) Calne 35.7% (5) 64.3% (9) Devizes 33.3% (1) 66.7% (2) Wilton 0% (0) 100% (5) Page 19

21 March 2012 Superfast Broadband NGA white area report What is the nature of your business? 25% 20% 15% 10% 5% % Agriculture/Forestry/Fishing Mining/Quarrying/Utilities Manufacturing Construction Motor trades Wholesale Retail Transport and storage (inc postal) Accommodation and food services Information and communication Financial and insurance Property Professional/Scientific/Technical Public administration/defence Education Health Arts, entertainment, recreation and Charitable/Voluntary services What is the nature of your business? (Base 301) Agriculture/Forestry/Fishing 19.6% 18.8% 19.6% Mining/Quarrying/Utilities 0.3% 0% 0.3% Manufacturing 6.3% 4.2% 5.9% Construction 4% 4.2% 3.9% Motor trades 1.7% 4.2% 2.2% Wholesale 1% 0% 0.8% Retail 8.3% 6.3% 7.8% Transport and storage (including postal) 1% 0% 0.8% Accommodation and food services 10.6% 14.6% 11.5% Information and communication 17.6% 18.8% 17.3% Financial and insurance 4.7% 4.2% 4.7% Property 7% 0% 6.4% Professional/Scientific/Technical 23.3% 22.9% 22.9% Public administration/defence 3% 2.1% 2.8% Education 3% 12.5% 4.2% Health 2% 2.1% 2% Arts, entertainment, recreation and other services 6.6% 4.2% 6.4% Charitable/Voluntary services 4% 12.5% 5% Page 20

22 Superfast Broadband NGA white area report March 2012 Which of these best describes the main location of your business? (NGA 'white' areas) 6.5% 9.8% Town/City centre 16.0% 4.5% 2.0% 3.1% Urban area outside of centre Business Park urban/edge of town Business Park village/rural Village Open countryside/converted farm building 58.1% Rural Estate (Base 356) Which of these best describes the main location of your business? Town/City centre 9.8% 26.9% 11.8% Urban area outside of centre 4.5% 15.4% 5.8% Business Park-urban/edge of town 2.0% 11.5% 3.1% Business Park-village/rural 3.1% 1.9% 2.9% Village 58.1% 30.8% 54.4% Open countryside/converted farm building 16.0% 9.6% 15.3% Rural Estate 6.5% 3.8% 6.7% Page 21

23 March 2012 Superfast Broadband NGA white area report Is your business home based? (NGA 'white' areas) 29.9% Yes No 70.1% (Base 355) Is your business home based? Yes 70.1% 50.0% 67.6% No 29.9% 50.0% 32.4% Page 22

24 Superfast Broadband NGA white area report March % How many people are employed in your business? (NGA 'white' areas) 50% 40% 30% 20% 10% % One Two to to to 200 Over 200 (Base 357) How many people are employed in your business? One 27.2% 19.6% 25.8% Two to % 39.3% 54.7% 11 to % 25.0% 11.8% 50 to % 12.5% 5.2% Over % 3.6% 2.4% Page 23

25 March 2012 Superfast Broadband NGA white area report What is your business's approximate annual turnover? (NGA 'white' areas) 30% 25% 20% 15% 10% 5% % 0 to 49,000 50,000 to 99, ,000 to 249, ,000 to 499, ,000 to 999,000 1,000,000 5,000,000+ to 4,999,000 (Base 353) What is your business's approximate annual turnover? 0 to 49, % 25.0% 24.7% 50,000 to 99, % 15.4% 20.6% 100,000 to 249, % 11.5% 20.1% 250,000 to 499, % 19.2% 12.6% 500,000 to 999, % 3.8% 6.1% 1,000,000 to 4,999, % 17.3% 10.9% 5,000, % 7.7% 5.1% Page 24

26 Superfast Broadband NGA white area report March 2012 How does your business mainly access the internet at 1.4% 0.6% 1.4% present? (NGA 'white' areas) 3.4% 0.6% 0.3% Broadband connection Standard/ADSL Broadband connection Fibre Broadband connection SDSL Ethernet/Leased line Mobile internet 92.4% Don't know How does your business mainly access the internet at present? Broadband connection - Standard/ADSL (Base 355) 92.4% 25.0% 24.7% Broadband connection - Fibre 0.3% 15.4% 20.6% Broadband connection - SDSL 1.4% 11.5% 20.1% Ethernet/Leased line 0.6% 19.2% 12.6% Mobile internet 1.4% 3.8% 6.1% Don't know 3.4% 17.3% 10.9% Do not access the internet 0.6% 7.7% 5.1% Page 25

27 March 2012 Superfast Broadband NGA white area report What is your current download internet connection speed at your business? (NGA 'white' areas) 40% 35% 30% 25% 20% 15% 10% 5% % <512Kbps 512 2Mbps 2 4Mbps 4 8Mbps 8 20Mbps 20Mbps+ (Base 323) What is your current download internet connection speed? <512 Kbps 11.1% 10.4% 11.1% 512 Kbps -2 Mbps 28.2% 18.8% 27.6% 2-4 Mbps 22.3% 29.2% 22.8% 4-8 Mbps 35.6% 20.8% 33.4% 8-20 Mbps 1.9% 18.8% 4.0% 20 Mbps+ 0.9% 2.1% 1.1% Page 26

28 Superfast Broadband NGA white area report March % 90% 80% 70% 60% 50% 40% 30% 20% 10% What is your current upload internet connection speed at your business? (NGA 'white' areas) % <512Kbps 512 2Mbps 2 4Mbps 4 8Mbps 8 20Mbps 20Mbps+ (Base 322) What is your current upload internet connection speed? <512 Kbps 89.8% 52.1% 85.1% 512 Kbps -2 Mbps 8.7% 35.4% 12.0% 2-4 Mbps 1.2% 4.2% 0.5% 4-8 Mbps - 4.2% 0.5% 8-20 Mbps % 20 Mbps+ 0.3% 4.2% 0.8% Page 27

29 March 2012 Superfast Broadband NGA white area report Approximately how much do you currently pay for your business internet connection? (NGA 'white' areas) 5.7% 3.4% 5.1% 33.4% Less than 20 per month per month per month 101+ per month Don't know 52.4% (Base 353) Approximately how much do you currently pay for your business internet connection? less than 20 per month 33.4% 25.5% 31.7% per month 52.4% 40.0% 51.3% per month 5.7% 7.3% 5.8% 101+ per month 3.4% 10.9% 4.3% Don't know 5.1% 16.4% 7% Page 28

30 Superfast Broadband NGA white area report March 2012 What does your business use it's internet connection for? (NGA 'white' areas) 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% % Business website Purchasing Transaction processing Order tracking Marketing and sales Technical applications Data transfer Regulatory (e.g. tax returns) Customer service Recruitment Research Networking Business support E learning and training Collaborative working Remote and flexible working Voice communications (VoIP) Video communications What does your business use it's internet connection for? (Base 356) 99.4% 98.2% 99.3% Business website 66.6% 82.1% 69.1% Purchasing 70.2% 76.8% 70.8% Transaction processing 44.4% 51.8% 45.4% Order tracking 36.5% 51.8% 38.5% Marketing and sales 56.2% 57.1% 56.1% Technical applications 45.2% 42.9% 44.4% Data transfer 59.0% 62.5% 59.4% Regulatory (e.g. tax returns) 51.7% 50.0% 51.1% Customer service 53.7% 67.9% 55.8% Recruitment 17.1% 35.7% 19.5% Research 65.2% 64.3% 65.3% Networking 55.3% 53.6% 55.1% Business support 53.4% 57.1% 53.9% E-learning and training 28.9% 50.0% 31.8% Collaborative working 35.4% 39.3% 35.4% Remote and flexible working 43.0% 53.6% 44.2% Voice communications (VoIP) 31.2% 30.4% 31.1% Video communications/conferencing 22.8% 32.1% 23.8% Page 29

31 March 2012 Superfast Broadband NGA white area report Do you feel your current internet connection speed is adequate for your business needs? (NGA 'white' areas) 1.7% 10.7% 44.9% Yes, all the time Yes, most of the time For some things but not others No 42.7% (Base 356) Do you feel your current internet connection speed is adequate for your business needs? Yes, all the time 1.7% 3.6% 1.9% Yes, most of the time 10.7% 21.4% 12.1% For some things but not others 42.7% 41.1% 42.3% No 44.9% 33.9% 43.7% Page 30

32 Superfast Broadband NGA white area report March 2012 How important is your internet connection to your business currently? (NGA 'white' areas) 15.8% 0.8% 0.0% Business critical Very useful Somewhat useful Not used for business purposes 83.4% (Base 355) How important is your internet connection to your business currently? Business critical 83.4% 87.5% 84.0% Very useful 15.8% 12.5% 15.2% Somewhat useful 0.8% - 0.7% Not used for business purposes Page 31

33 March 2012 Superfast Broadband NGA white area report How important would an improved internet connection be to the future of your business? (NGA 'white' areas) 14.1% 1.1% 0.3% Very important Fairly important Not very important Not important at all 84.5% (Base 354) How important would an improved internet connection be to the future of your business? Very important 84.5% 87.5% 85.0% Fairly important 14.1% 10.7% 13.6% Not very important 1.1% 1.8% 1.2% Not important at all 0.3% - 0.2% Page 32

34 Superfast Broadband NGA white area report March 2012 Internet improvement priorities (NGA 'white' areas) 100% 90% 80% 70% 60% 50% 40% 30% 20% Lowest priority Third Second Highest priority 10% 0% Increased Increased upload download speed speed Improved reliability Reduced cost (Base; Increased download speed: 349; Increased upload speed: 337; Improved reliability: 336; Reduced cost: 305) NGA white areas Increased download speed Increased upload speed Improved reliability Reduced cost Highest priority Lowest priority Weighted priority score 1, The table above shows the number of respondents selecting each priority for each option in Q15: If improvements could be made to your internet connection, or connection speeds in your area, please indicate in priority order those that you would wish for. The weighted priority score has been calculated by summing the total selections for each option after multiplying a selection for highest priority by 4, priority two by 3, priority three by 2 and lowest priority by 1. Weighted priority scores Increased download speed 1, ,417 Increased upload speed ,040 Improved reliability Reduced cost Page 33

35 March 2012 Superfast Broadband NGA white area report What connection speed would you like to obtain? (NGA 'white' areas) 3.9% 0.3% 28.9% At least speeds in the standard broadband range (2 to 19mbps) Speeds in the superfast broadband range (20mbps+) Don't know 66.9% My business does not require an internet connection (Base 357) What connection speed would you like to obtain? At least speeds in the standard broadband range (2 to 19mbps) Speeds in the superfast broadband range (20mbps+) 28.9% 26.8% 28.2% 66.9% 66.1% 66.8% Don't know 3.9% 7.1% 4.7% My business does not require an internet connection 0.3% - 0.2% Page 34

36 Superfast Broadband NGA white area report March 2012 How much, in total, would you be prepared to pay for a high speed internet connection? (NGA 'white' areas) 4.5% 4.7% 0.3% 20.7% Less than 20 per month 13.7% per month per month 101+ per month Don't know 56.1% Nothing my business does not require an internet connection (Base 358) How much, in total, would you be prepared to pay for a high speed internet connection? Less than 20 per month 20.7% 19.6% 20.4% per month 56.1% 37.5% 53.6% per month 13.7% 7.1% 12.8% 101+ per month 4.5% 12.5% 5.5% Don't know 4.7% 23.2% 7.6% Nothing- my business does not require an internet connection 0.3% - 0.2% Page 35

37 March 2012 Superfast Broadband NGA white area report What are the main impacts do you think a faster internet connection could have on your business? (NGA 'white' areas) 70% 60% 50% 40% 30% 20% 10% % Higher turnover Business growth Increased competitive advantage Increased productivity Ability to deliver new products or services Improved customer service More flexible working (including home working) Reduced business travel Reduced carbon footprint/co2 emissions None existing connection is adequate What are the main impacts do you think a faster internet connection could have on your business? (Base 354) Higher turnover 14.1% 19.6% 14.8% Business growth 37.3% 37.5% 37.7% Increased competitive advantage 24.3% 23.2% 24.1% Increased productivity 66.1% 51.8% 64.0% Ability to deliver new products or 16.4% 14.3% 15.8% services Improved customer service 41.0% 44.6% 42.0% More flexible working (including 27.4% 46.4% 30.1% home working) Reduced business travel 27.4% 21.4% 26.5% Reduced carbon footprint/co2 16.1% 17.9% 16.7% emissions None-existing connection is adequate 2.0% 1.8% 1.9% Page 36

38 Superfast Broadband NGA white area report March 2012 Business investment plans? (NGA 'white' areas) 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% Internet connectivity More general ICT equipment and infrastructure No Yes, in the mid to long term Yes, within the next year (Base; connectivity: 321; general ICT: 332) Does your business have plans to invest in internet connectivity? Yes, within the next year 30.2% 25.5% 29.3% Yes, in the mid to long term 36.4% 41.2% 37.5% No 33.3% 33.3% 33.2% Does your business have plans to invest in more general ICT equipment and infrastructure? Yes, within the next year 39.5% 44.4% 40.4% Yes, in the mid to long term 37.7% 40.7% 38.1% No 22.9% 14.8% 21.6% Page 37

39 March 2012 Superfast Broadband NGA white area report Appendix Map of Community Areas Crown copyright and database rights 2012 Ordnance Survey Royal Wootton Bassett & Cricklade Malmesbury Chippenham Calne Marlborough Corsham Melksham Bradford on Avon Devizes Pewsey Trowbridge Tidworth Westbury Warminster Amesbury Mere Salisbury Tisbury Wilton Southern Wiltshire Page 38

40 Superfast Broadband NGA white area report March 2012 This document was published by Wiltshire Council. You can contact us in the following ways: By telephone By post Wiltshire Council, County Hall, Bythesea Road, Trowbridge, Wiltshire BA14 8JN By By web Page 39