Digital Initiatives of a Service company

Transcription

1 Digital Initiatives of a Service company

2 What is shaping our world?

3 Responsive is your watchword for 2015 Ambient Surfaces Smart Homes Desktop PCs Laptop PCs Connected TVs Smartphones Tablets Connected Consoles Wearable Technology Connected Cars Brands face the imperative to be present, actionable and relevant across an ever-expanding array of devices, interfaces and touchpoints 2014eMarketerInc.

4 Mobile touches everything: content, commerce, advertising, industr y Context becomes a key attribute in a mobile-driven world

5 Sharing Economy share cars, parking spaces, pets, tools and high-priced equipment 2014eMarketerInc.

6 Social media & messaging a new crop of social networks exploding (e.g., WhatsApp, SnapChat, Tinder) pressure on the big boys, like Facebook and Twitter, in years to come.

7 The internet of things (IoT) becoming thing It could quickly develop into a multitrillion-dollar market

8 Wearables are not quite ready-to-wear Wearable tech has a lot of potential, but the emphasis has been more on the tech than the wearable 2014eMarketerInc.

9 With mobile payments, the answer is still wait till next year Apple s entr y into the proximity payments fray makes it worth keeping a closer eye on

10 Cloud-Based Everything imagine an enterprise solution going into the cloud, whatever system that may be, it 2014eMarketerInc. will

11 Social commerce offers promise Look to the success of chat apps in Asia-Pacific for a model of how things could go

12 Mobile More Hyper local hyper local, hyper personal, always on 2014eMarketerInc.

13 Privacy and security Wait: What?!? 2014eMarketerInc.

14 Big Data Becoming Big Insights Predictive & Prescriptive Analytics actionable insights that will help you predict and fix problems with business

15 Service Economy The Growth Driver- 60% of the world is here

16 Service- Consumption on move through Digital

17 India and Internet Digital Statistical Indicators Population 1265 Mn Mobile Penetration - 74% Internet Users 19% Social Media - 9% 84% use social Media on Mobile * Smart Phone Users 200 Mn

18 Global Digital Landscape Internet Penetration Average Net Speed (Mbps) (Canada) (S. Korea) 2 Mobile Share of Web Traffic Ecommerce adoption (Nigeria) (UK) 14 Average Global Best India

19 Digital Agenda for service companies 1 2 Digital enablement of business Parallel pure play Digital model

20 Mobility Digital Acquisition Social Security Big Data & Analytics Payments Physical & Digital Co existence

21 socially connected Kotak Jifi & Jifi Saver- World s first digital & social account EFMA Accenture Innovation Awards, 2014: Best new product and service Exchange4media's Indian Digital Media Awards, 2014: Best Digital Innovation EMVIES, 2014: Best Media Innovation - Digital (Social Media) 6% Interest Hashtag banking Kotak Rewards Kotak Money watch Credit Score Socialathon, 2014: Best Use of Social Media in a Larger Campaign

22 World s first bank to integrate with Twitter for Banking Hashtag Banking 23 banking services offered including Mobile & DTH recharge

23 A 360 degree Personal Financial management tool Money Watch Basic Platform Features Set Budget & Track performance Auto-categorisation of expense Add Billers & set alerts Paid Platinum Platform Income Tax Computation & Tax Filing Secure storage of Financial Documents First Bank to integrate PFM into net banking to Drive engagement & make Kotak a primary Bank

24 Integrating E commerce with Kotak payments Kotak Rewards Transaction Rewards are given on Ecommerce Partners Hotels

25 Simplifying Payments Mail & Message Money An innovative, convenient way of making fund transfer No need to know beneficiary bank account IFSC

26 World s First Bank agnostic P2P Platform Kaypay - Any bank to any bank Transfer money to Facebook friends No beneficiary details required Instantaneous 24X7