As President & CEO, Brian oversees the strategic direction of the company and the business development of InkSell.com.

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Gillian Stokes
5 years ago
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Company Background InkSell.com is a division of Acecom, Inc. and is one of the largest independent online, retail, and commercial supplier of laser toner and ink printer cartridges.

The company was first an e-commerce store that provided customers with an affordable alternative for their printing supply needs.

The first store was opened based on the response of local customers wanting to purchase their printing supplies from an organization that offers face-to-face support.

1 Company Background InkSell.com is a division of Acecom, Inc. and is one of the largest independent online, retail, and commercial supplier of laser toner and ink printer cartridges. The fact that printer manufacturers are making their profits from the sell of their printer consumables is what led to the creation of InkSell.com. The company was first an e-commerce store that provided customers with an affordable alternative for their printing supply needs. The success of the e-commerce venture compelled the company to branch out and open their first brick and mortar store in The first store was opened based on the response of local customers wanting to purchase their printing supplies from an organization that offers face-to-face support. The success of the first store went beyond the company s expectations and prompted it to open an additional 18 retail stores in Texas. InkSell.com currently offers customers an extensive line of products including cartridges and refill kits for ink printers, toner for laser printers, fax machines, and photo copiers as well as fax ribbons and specialty media products like photo and glossy inkjet photo paper. The company is currently working to become the customer s one-stop-shop for their office needs. They have added to their product line to include printers, fax and copier services, batteries, shipping supplies and recordable DVD and CD-R media. Most of the San Antonio and Houston stores are now FedEx authorized ShipCenters. With it being so easy and common to print digital photos, maps, receipts, and airline e-tickets and so on, today s demand for ink is high. InkSell.com will continue to strive to be the customer s solution to their printing supply needs. InkSell.com guarantees savings, great customer service, and top quality products.

2 Woo Hyeon (Brian) Cheong President & CEO, Acecom, Inc.-San Antonio As President & CEO, Brian oversees the strategic direction of the company and the business development of InkSell.com. Prior to his current position, Brian founded ResellerBid, Inc., a business to business solution company for the IT industry where he became President and CEO. Previously employed, as a director of communications, by Acecom, Inc., a company that held nationwide distribution for Samsung and Hyudai, Brian helped set up two branch offices in Texas. As the general Manager of the two Texas offices, he was responsible for directing the business development and strategies. Through his business experience at Acecom, Brian has gained strong managerial capacities and working knowledge of the IT industry. With drive to offer consumers an affordable alternative to high priced printer consumables, Brian has accomplished rapid growth of online and retail sales, making InkSell.com a leader in the cartridge aftermarket industry. Brian received his B.A. and M.A in Communications at Seoul National University. He conducted various economic and political researches on Internet and telecommunications business during his Ph. D. program in Telecommunications Policy at the University of Texas at Austin. Myung Ho (Max) Yoon Vice President Max Yoon is responsible for the strategic corporate communications and directs the general operations of the business. He previously held executive positions, as vice president at ResellerBid, Inc. and as operations manager for Mini Micro Supply, one of the leading IT product distributors in the U.S. Prior to assuming his current position, Max worked for Acecom, Inc., Austin and Acecom, Inc.-San Antonio as an operations manager. As the operations manager he was responsible for developing corporate communications strategies and corporate relations with IT industry vendors and customers. Max also supervised product management and account management. Max has brought to Acecom his detail oriented operation tactics and his far-sighted strategy for communication that has contributed to the success and growth of InkSell.com. Max received his B.A. in Communications from Seoul National University and his M.A. in Journalism from the University of Texas at Austin.

3 Francis Holguin Vice President of Sales Francis Holguin, Vice President of Sales is responsible for the all sales divisions of Acecom, Inc. Prior to joining Acecom, Francis played an active role in the site selection of new retail stores for InkSell.com. Starting his career with United Parcel Service, Francis held various progressing roles with the company. As a director for ICG Communications, he was involved with the development and implementation of a sales program. Francis brings a wide diversity of experience and knowledge to Acecom by having owned and operated a communication company specializing in retail management of wireless stores. Along with running his own successful communications company, Francis has been involved with several major corporations in a Sales and Sales Management Program development roles. Francis graduated with honors from the University of Houston with a B.S. in Political Science with a minor in Business Management. Daniel H. Lopez Vice President of Business Development In his current position, Daniel is responsible for the strategic development, execution and launch of the Business-to-Business Distributor Sales Channel for InkSell.com. Prior to joining Acecom, Inc., Daniel served in executive positions in Telecommunications Sales, Marketing and Strategic Business Planning where he was responsible for business case development, tactical planning, sales, marketing, public relations, and executive management. Previously employed by MCI Telecom, LCI International, the Telecommunications Planning Division at the University of California, Los Angeles, ATT Wireless Communications, United Communications Group, ICG Communications and Inter-Tel Technologies, Daniel developed complex telecommunications products, resulting in innovative services delivered to the commercial, consumer, retail, and governmental sectors. Daniel brings to Acecom, Inc. over 25 years experience in the field of telecommunications developing and executing corporate level business, marketing and sales plans. He has been active in advocacy groups and is an industry spokesperson supporting diversity and competition in Telecommunications and Distributor Channel Sales and Marketing.

4 Frequently Asked Questions About InkSell.com Q: Who is InkSell.com? A: InkSell.com offers a low-cost alternative to high priced laser printer toners and inkjet cartridges. Q: When was the company founded? A: The company started in San Antonio in 2001 as an online retailer. Brick and mortar started in Q: How was the company founded and why ink? A: We recognized a need for low-cost and high-quality printer ink products, and realized that no one was actively filling that need. Q: What is InkSell.com s mission? A: InkSell.com s mission is simple, to offer affordable supplies for computer printers, fax machines, and photocopiers. We promise you superior quality and service at unbeatable prices, and in return, we hope to create a loyal customer base. Q: How did you go from online to brick and mortar? A: We started out online in 2001 as a convenient way to reach a large audience. The venture proved successful. We tested a retail store in 2004, customers flocked to the store. Our initial brick and mortar success convinced us to open additional stores. Q: How many retail stores? Where are they? A: In total we have 19 retail stores. Twelve are located in San Antonio, four in Houston, and three in Austin. For more details and maps, please visit our Locations page at Q: What are InkSell.com s key markets? A: We cannot be all things to all people so we identify segments of the market that will benefit from us, especially those with heavy usage such as: medical and insurance offices, digital photograph printers, schools and teachers, and financial institutions. Q: Whom do you sell to? A: Everyone! The private consumer can come to us for all of their printing needs. Additionally, we have a Corporate Sales Department which handles sales to business. (Many competitors get their products from us!) Q: What brands does InkSell.com carry? A: InkSell.com carries the world's larges selection of genuine, compatible, and remanufactured cartridges for name brand printers: HP, Lexmark, Epson, Canon, Brother, Apple, etc.

5 Q: What other products does InkSell.com offer? A: We offer different product lines: Genuine Cartridges - Name brand cartridges Compatible Cartridges - Cartridges that are factory made and sealed, similar to generic brand. Remanufactured Cartridges -Cartridges that have been used before, cleaned and refilled professionally. Refill Kits - Do-it-yourself kit. Includes enough ink to refill a cartridge several times. Refilling Service - We will refill your cartridge at any of our retail stores. Swap Cartridges - Cartridges that have been pre-filled and packaged to be resold. Specialty Media - We offer high resolution inkjet and photo paper. Storage Media - We offer recordable DVD and CD-R disks. Copy & Fax Service FedEx Shipping Q: Why should I have my cartridge refilled? A: Refilling allows you to save almost half the regular costs, and it's simple. When you run out of ink, take it to any InkSell.com store and we exchange it for one of our prefilled cartridges. If we do not have your cartridge in stock we can refill it for you. There is generally a 2 day turn around time to ensure quality refilling. Q: What is the step by step process of refilling? A: We house an on-site laboratory with personnel specifically trained to operate the refilling machinery necessary to ensure proper refilling of cartridges. Q: Are your products as good as the name brand? A: Absolutely. All of our products are put through rigorous testing, and must meet the same standards required for the name brand companies. Q: Industry growth figures? A: In 2004, the ink industry boasted $35 billion in revenue. By 2009, the ink industry is projected to reach almost $40 billion in revenue. Q: What are the ink industry challenges? A: Our larger competitors continue to try to prohibit companies like InkSell.com from providing customers with affordable alternatives with continuing litigation and by making new types of cartridges that are difficult to refill and/or recreate.

6 Fact Sheet InkSell.com: Established in 1998, InkSell.com is owned and operated by Acecom, Inc. - San Antonio with their corporate office and warehouse located at Bulverde Road, San Antonio, Texas InkSell.com stocks a complete line of products for computer printers, copiers, and fax machines, with a focus on quality and affordability. Many of InkSell.com's products offer savings of 50 to 70 % off the original manufacturer's products. Employees: 100 Key Employees: Brain Cheong, President & CEO; Max Yoon, Vice President; Francis Holguin, Vice President of Sales; Daniel H. Lopez, Vice President of Business Development Wholesale and retail sales via online and traditional retail channels Corporate and school accounts available Member of the San Antonio Better Business Bureau, BBB Online, the Greater San Antonio Chamber of Commerce, the North Chamber of Commerce, the Seguin Chamber of Commerce, the Leander Chamber of Commerce, the Round Rock Chamber of Commerce, and the San Antonio Manufacturers Association Awards & Recognition Biz Rate Circle of Excellence Winner for Outstanding Customer Service in E- Commerce, three years in a row E-Commerce site is a 5 Star Top Service Yahoo Store Products Authorized reseller for HP, Lexmark, and Xerox products National distributor of InkTec inkjet products since 2000 Over 80,000 unique items in stock including inkjet cartridges, laser toners, solid inks, copier and fax supplies, and specialty papers Genuine brands, compatible brands, remanufactured cartridges, inkjet refill kits, and solid inks Refill service available at all InkSell.com retail stores Offer a 30-day money back guarantee with a one year replacement of products Authorized FedEx ShipCenter

MARKET BASED OPPORTUNITY SCREENING WORKSHEET

MARKET BASED OPPORTUNITY SCREENING WORKSHEET What is the Opportunity For Kodak? Introduce to the consumer/personal market a line of multipurpose digital machines (inkjet printer, copier, fax and scanner) that output the full range of colored pages