VS: Touring. Empowered reporting for your audiences on tour PURPLE SEVEN

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1 VS: Touring Empowered reporting for your audiences on tour PURPLE SEVEN

2 A Solution That Works Touring organisations need to feel empowered and have access to innovative tools, helping them to market to their audiences in the most effective way. VS: Touring helps you achieve this goal by giving you access to all event data to the venues you visit. What s Included? Analyse the performance of your events via Snapshots Create segments and monitor the results of postal campaigns in terms of sales Reporting on an entire event run across multiple venues Segment audiences for mailing, reporting and analysis With Data-Sharing in place, generate direct mailing to your most engaged audiences Data is updated daily, via our links with venue box offices Based on all ticketing sales at a venue Insight into audience demographics Download and share reports Run detailed reporting on; Booking Lead Time Audience Loyalty Group Size Discount Codes Sales Channel Price Bands Geographical Reach and many more How It Works VS: Touring has revolutionised how we think about and communicate with our audiences. It makes our marketing messages ever more relevant and saves us money every time we enact a marketing campaign. We now feel informed, enabled responsive and ultimately in control in ways which would have been impossible without access to Vital Statistics. TICKETING SYSTEM PURPLE SEVEN Audience data captured by venue via ticketing system Data syncs with you every day for reporting and analysis Venue empowered to attract audiences and sell tickets Data-led marketing on audiences to sell more tickets

3 Purple Seven integrates with all major ticketing systems, meaning any venue that you visit could be enabled to share data with you. Purple Seven has been working in the Arts for over 16 years, with active links with over 250 arts venues UK-wide. Ticketing Systems linked with Purple Seven 250 venues UK-wide Data-Sharing With new Arts Council England (ACE) funding requirements in place, all funded touring organisations can request personal customer data on your audiences. Just make sure you re doing this securely! Purple Seven has built Data-Sharing to facilitate the sharing of sensitive data; the good news is that with access to VS: Touring, you will see all personal data included too, as part of your subscription. Personal customer incl. [If agreement is in place.] Value For Money We understand the value in data and want to empower you to have access to tools that will take your marketing efforts to the next level. Pricing is therefore determined on how much data can be shared with you, with the lowest tier starting at 995 (+VAT) for the year. Speak to one of the team today to start the process: VS: Touring is an intrinsic tool for the AAM s marketing planning, specifically using it to track ticket sales and undergo retrospective analysis of venue attendance. We run weekly Event Snapshots for all of our concerts, which inform our own in-house means of tracking sales.

4 See It In Action: This is just an example of some of the reporting available in VS: Touring, a whole host of additional reports and data insights are available at your finger tips. Purple Seven Pyramid showing customer loyalty Snap shot of ticket sales with capacity by week Details of last attendance to your organisation Details on group size and ticket spend

5 Our Experience Purple Seven create amazing products for theatre venues and touring companies to understand and develop their audiences. With a data set of over 16 million UK theater goers, Purple Seven holds the most extensive audience insight in the industry, and therefore know how to create solutions that work for you. With a 16-year track record of securely maintaining customer data, it was clear why our three partners chose Purple Seven to collaborate with. VS: Touring meets Arts Council England and Information Commissioners Office Data Protection regulations. Security of your data is safeguarded at every stage in the process, so you have total peace of mind. +44(0) hello@purpleseven.com Purple Seven Floor 4, Henry Wood House 2 Riding House London W1W 7FA