Branding what is it? 1. Who are YOU? 2/26/2018. Our Culture Safety Quality WOW Efficient. Marketing Tips. 2. What YOU want to do?

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1 Welcome to Building a Working Destination Farm! Our Culture Marketing Tips Branding what is it? Branding aims to establish a significant and differentiated presence in the market that attracts and retain loyal customers. Your brand is derived from who you are, who you want to be and who people perceive you to be. What makes you distinct from all others in a goods or a service? Once you know this, you can then MARKET who you are. 2. What YOU want to do? 1. Who are YOU? Grow your business? by increasing available products? Garlic? Saskatoon Berries? increase sales of what you already grow? extend your season? Get better at what you are doing now? 3. How you are going to do this? Need to make a plan Then you need to ACTION the plan Prioritize work with what you have what do you have to invest what is the budget Otherwise it only stays a plan 4. What 16 hours of the day will you work to make this happen? It will take work Are you able to commit at this time? 4. What 16 hours of the day will you work to make this happen? It will take work Are you able to commit at this time? What s important to you while you are doing this? Quality of life? This will help define your culture. What s important to you? Whatever you decide to do must be safety in many areas 1

2 Who are we? Berry Farm What do we grow? Berries Where do we start to Brand? Berries Berries What do we grow? Not just any berries the BEST berries We have invested in education at all levels and implemented this knowledge to enable us to continuously provide the best berries Strawberries Raspberries Blueberries Blackberries Goji Berries Tayberries Who are we? How do we communicate this? Logo Culture Mission Statement To Grow the best quality food and encourage guests to participate in their food experience. Colour Blue Your logo needs to say who you are and it can grow with you Who Are YOU? What is your defined culture? Do you have one? What is it? If not, begin formulating one today This is who we are Krause Berry Farms & Estate Winery Colour What is your theme colour? Guests need to recognize it right away. Staff members need to easily identify another staff member Most easily done with t shirts or uniforms Invest in your business by investing in this for your staff 2

3 Where do we start to brand? Word of Mouth Social Media U Pick inviting our guests to participate in their food And adding value Using berries to create berry jams Berry pies Adding a signature product berry shortcakes Everything is made with what we grow Bakery Bakery how and where will you sell your products? Have FUN! Berry Custard Pie & Berry Cream Cake World Famous Berry Pies and Apple Pies 3

4 Branding needs Labels Wall of Berry Pies! Berry Donuts Bread does if fit our culture? YES!! Now we make BERRY Bread! Berry Cookies & Cupcakes Berry Shortcakes 4

5 Berry Fudge Berry Popcorn Fall Christmas Raspberry Thumbprint Cookies Blueberry Butter Tarts Berry Fruitcake Eggnog Donuts Raspberry Linzer Cookies Branding is only limited by your imagination 5

6 Begin small, Add ONE signature product and then GROW from there. Estate Winery Who are we? Berry Farm What is our mission statement? We want to encourage our guests to participate in their food experience What is another way our guests can experience our food? With WINE BERRY wine Berry Wine does if fit our culture? How do we Market this? We need to tie it all together. We don t just make Berry Wine We re the Farmers to Boot!! So we invite our guests to Saddle Up and enjoy a taste of our award winning wines! Estate Winery Show them your best! 6

7 7.1 Come, Stay, Return, Buy 7.0 Our Guests Some new and many have been loyal for 44 years! THEY THEY To our SAFE farm for QUALITY berries, bakery products, pies, jams etc. and Guests because of the QUALITY great products, warm welcoming feeling they experience from YOU as you WOW them with great service THEY to reconnect with our farm, our QUALITY products and more of YOUR WOW service, so THEY more product. Being EFFICIENT in all areas of the farm allows us to pay you, but also to make money ourselves and to continue to grow the farm. Then the cycle continues.come, Stay, Return, Buy (excerpt from page 54 of manual) Staff and Guests are our Number 1 Priority on the farm. THANK YOU!! We want every event and food experience to be SAFE QUALITY WOW & EFFICIENT for each and every guest This takes time. We have a social media staff who keeps our guests engaged and updated daily during our harvest season. We have well trained staff that give smiling, friendly service in all areas. (including the Happy Cart) We have a staff who responds to any guest complaints. We want everyone who visits Krause Berry Farms & Estate Winery to return again with their friends and families. They have many places to choose from to spend their time and money. And we so appreciate that they have made a choice to spend their family time with us. And we thank YOU for choosing to spend this time with us!! We live what we love and love what we live creating the best experience for all guests. Alf and Sandee Krause 7