2018 ENTRY KIT. Last Chance Deadline: September 14, 2018

Transcription

1 2018 ENTRY KIT Last Chance Deadline: September 14,

2 The Digiday Awards The Digiday Awards are the industry s annual recognition of the companies, campaigns and creative that are modernizing media and marketing. As Digiday s most prestigious program, these awards recognize the top work across the industry ranging from campaigns and social good, to the innovative brands, agencies and publishers behind them. Taking home a neon trophy will put you in the same category as: DEADLINES & ENTRY FEES Early Deadline: August 3, $445 per entry Regular Deadline: September 7, $545 per entry Final Deadline: September 14, $695 per entry

3 Entry questions Campaign Categories Company/Industry Description - Describe the industry you serve and who the end-user/client is. If you are an agency submitting on behalf of a client, please describe their industry. [100 words] Overview - Describe what the campaign, product or platform was. [250 words] Goals - Describe what the campaign, product or platform hoped to achieve. [150 words] Challenges - Describe any challenges the team had to overcome. [150 words] Results - Describe results, impact on business and ROI. [200 words] Grand Prix Categories Company/Industry Description - Describe the industry you serve and who the end-user/client is. If you are an agency submitting on behalf of a client, please describe their industry. [100 words] Overall Achievements - Include a summary of the team achievements throughout the year. [300 words] Challenges - Describe any challenges the team had to overcome. [150 words] Results - Describe results, impact on business, goals met, etc. [200 words] Supporting Materials Company Logo -File must be in.eps format. If you re an agency submitting on behalf of a client, submit both. Photos - You may include up to three images that support your submission. There are no file format restrictions. URLs - You may include up to two URLs. This can be your company website, video links, etc. Sizzle Reel - We highly suggest including a video to support your submission. Must be no longer than two minutes in length. No file format restrictions apply. Supporting materials are the same across all categories. While not all are required, they do enhance the overall quality of your entry and support your submission.

4 Categories Campaign Categories Best Branding Consumer Campaign Awarding a digital branding campaign that has successfully built and/or enhanced the image and identity of a consumer brand. Best Branding B2B Campaign Awarding a digital branding campaign that has successfully built and/or enhanced the image and identity of a business-to-business brand. Best Direct Response Campaign Awarding a digital direct response campaign that has successfully met campaign objectives with consistent results over time. Best Product Launch Awarding a digital campaign that has successfully launched a new brand, product or service. Best Use of Mobile Awarding a brand messaging campaign that successfully engaged audiences on mobile. Best Use of Social Awarding a social media strategy that successfully increased audience engagement and/or retention. Best Use of AI - NEW Awarding the most effective use of AI (including but not limited to voice-powered assistants, behavioral algorithms and facial recognition) in a campaign. Best Social Good Campaign Awarding a campaign that has successfully driven awareness, donations or promoted social good. Best Creative Awarding the best and most engaging digital ad creative of the year. Best Brand Platform Awarding a platform or technology that is successful in delivering brand communications, content or advertising across the digital media landscape. Best Publishing Platform Awarding a technology that is successful in helping publishers improve their business through advertising and/or content distribution. Grand Prix Categories Agency of the Year Creative Agency Media Agency Communications Agency Awarding the agency that best displays a creative approach to client briefs and excellence in client collaboration demonstrated by measurable results. B2C Brand of the Year Honoring the consumer brand that is modernizing the industry with innovative marketing, advertising and customer engagement. B2B Brand of the Year Honoring the business-to-business brand that is modernizing the industry with innovative marketing, advertising and customer engagement. Most Innovative Publisher Honoring a publisher that best exemplifies original thinking and creativity in editorial, audience development and revenue generation. Media Plan of the Year - NEW Honoring the company that most effectively executed a media plan that reached its stated objectives. Social Media Team of the Year - NEW Honoring the social media team that has successfully improved engagement through dynamic storytelling across platforms.

5 FAQ We know you have questions. In this FAQ, we will answer the most common questions we receive. If your question is not answered here, please just send us and at and we will respond as soon as we can. How do I start my submission? Begin by creating an account with our Digiday Awards Submission platform. If you do not already have an account, you may register using this link: Who is eligible to enter this program? Entries must be relevant to September September While there are no geographic limitations for this program, please note that the awards gala to recognize winners will be held in New York City. How do I increase my chances of winning an award? Be sure to emphasize the goals and achievements of your campaign or organization and provide supporting materials and specific examples when possible (KPIs, ROI, etc.). Please note: No data will be made public as entries are viewed only by the jury panel who will sign an NDA. Can I submit the same campaign in multiple categories and awards programs? Yes. You may check the additional categories you would like to submit to when beginning the entry. There is no need to re-enter all of the campaign details. What if my company has a juror on the judges panel? Not a problem. You can still submit to the program. We recuse judges from scoring any categories that their company submits to. Are the entry fees per category? Yes. Further, if you enter the same campaign into multiple categories, which companies often do, you will be charged the entry fee per category entered.

6 FAQ What methods of payment are accepted? The platform only accepts the following credit cards: Visa, MasterCard, American Express, Discover How do I know my entry was received? After completing your entry through our system, you will receive an confirmation that we have received your submission(s). If you do not receive confirmation within 24 hours, please us at awards@digiday.com. Can I make changes to my entry once it s been submitted? Yes. You can contact us at awards@digiday.com if there are any elements of an entry that need to be changed or updated. Please note, altering elements is only possible if the work has not yet been judged and the deadline date has not passed. Can I withdraw my entry? Will I get a refund? Digiday is not liable to issue refunds for the entry fee. If for some reason you need to remove the entry from the program, we can allow you to re-submit the campaign (or a different entry) to another awards program. Please contact us at awards@digiday.com for further details. When and how will winners be notified? Finalists will be contacted via regarding their entry, whether they have been selected for the shortlist or not. The shortlist will be announced approximately one week after judging closes. You can find the specific date in the confirmation from your submission. What do I receive if I win? All winners will take home a signature neon D trophy from our awards gala. Further, the results of our awards programs are included in our daily coverage of media and marketing that reaches over one million users per month.

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