SMPS UTAH MARKETING AWARDS

Transcription

1 SMPS UTAH MARKETING AWARDS CORNERSTONE AWARDS SMPS Utah s Cornerstone Awards (Marketing Communications) recognize excellence in marketing communications and the outstanding achievements of marketing professionals. The communications awards will be granted to A/E/C firms whose materials and campaigns most compellingly achieve their firms marketing goals. Marketing communication projects completed between January 1, 2017 and December 31, 2018 will be accepted for the 2019 competition. The awards are judged by an independent panel of senior industry professionals. The awards provide an unparalleled opportunity for peer recognition and expert feedback, and highlight the outstanding efforts made by those who have a real passion for our industry. A debrief/feedback will be provided to submitting firms in mid February, 2019, to prepare any firms submitting for SMPS Marketing Communications Awards (due March 22, 2019). Our program is open to both member and nonmember firms and people whose offices are located within Utah. Awards will be presented to the winners and honorable mentions at our Winter Gala, which will be held February 20, Marketing Communications Awards Brand Identity Website Marketing Campaign Event/Holiday Piece Social Media/Social Media Campaign Award submissions are due by January 30, SCHEDULE Call for entries issued January 10, 2019 Entries due January 30, 2019 Awards and grand prize winners announced at SMPS Utah Winter Gala, February 20, 2019 EVALUATION: All entries will be evaluated using the following point system: Marketing Objectives - 20 Target Audience and Research /Planning - 10 Content Messaging - 15 Content Deliverable - 20 Results - 20 Creative Brief - 15 Total 100 points MARKETING COMMUNICATIONS AWARD CATEGORIES Brand Identity: Rollout of a new graphic and marketing standard for all firm s print and/or digital collateral materials. This all encompassing category recognizes a firm s holistic implementation of a new logo, color scheme, format, and layout through firm marketing collateral; project, resume, proposal, and presentation templates; business card/ stationary systems, and website/digital interface. Website: An external, public website and/ or mobile site (designed specifically for smartphones or other handheld devices) that promotes your firm. Include analytics. Marketing Campaign: A single, external campaign that employs marketing techniques to promote the firm, a specific project, or a targeted marketing initiative. Examples include a brochure, project opening announcement, blog, event, mailing, monograph, infographic. (Choose one) Event/Holiday Piece: A one-time piece such as a card, party invitation, client appreciation gift, etc., produced for a specific holiday or event. There will be a separate award given for print and digital submissions. Social Media/Social Media Campaign: A corporate Facebook, Twitter, LinkedIn, YouTube, Instagram etc., account that promotes your firm and utilizes an interactive platform for thought leadership and collaboration to engage audiences. This category also includes a particular social media campaign, using the aforementioned corporate accounts and stipulations. Please include any statistical information including shares, followers, retweets, etc., in your submission(s).

2 Grand Prize: One Grand Prize Winner, chosen among all submissions, will be announced. The Grand Prize Winner will receive their entry fee submission to the 2019 Annual SMPS Marketing Communications Awards paid in full by the SMPS Utah Chapter. MCA entries are due to HQ by: March 22, If firms choose not to enter the national MCA award, then the grand prize will be forfeited. COST TO ENTER Marketer of the Year no charge Rising Star no charge Marketing Categories $60 for the first entry. $45 for each additional entry from the same firm. DEFINITIONS: Digital: Entry s original deliverable format to audience was web-based. Submit URL for entry. Be sure to test your links before submitting. Print: Entry s original deliverable format to audience was a printed piece. Submit pdf of print piece. Entries will be judged completely online. MEMBER ACHIEVEMENT CATEGORIES: Marketer of the Year Every year SMPS Utah honors the marketing professional that most exemplifies the skills, creativity, integrity, insight and savvy of a successful A/E/ C professional marketer. Consideration is also given to service rendered to SMPS Utah or other service to the A/E/C marketing community. This honor is awarded by the Chapter and not eligible for MCA entry. Winner must be a member of SMPS. Recipient receives paid registration to Build Business 2019, Washinton D.C. If Marketer of the Year recipient is unable to attend Build Business 2019, registration prize is forfeited. Sitting SMPS Utah Board Members are excluded from entry. Rising Star The 2019 Rising Star Award will be presented to the nominee/candidate who has been in the A/E/C industry for three years or less and has shown promising value to the A/E/C industry and SMPS in that time. This an honor is awarded by the Chapter (not eligible for MCA entry). Sitting SMPS Utah Board Members are excluded from entry. Mixed: Both print and digital formats were used to deliver entry to audience. Submit both pdf of print piece and URL to view digital component.

3 MARKETER OF THE YEAR ENTRY FORM PURPOSE OF THE AWARD: Every year SMPS Utah honors the marketing professional that most exemplifies the skills, creativity, integrity, insight and savvy of a successful A/E/ C professional marketer. Consideration is also given to service rendered to SMPS Utah or other service to the A/E/C marketing community. This honor awarded by the Chapter and not eligible for MCA entry. Winner Receives: The winner will receive paid registration to the 2019 SMPS Build Business National Conference in Washington D.C. July 31-August 2, The winner is responsible for his/her own travel, lodging, and meals. If Marketer of the Year recipient is unable to attend Build Business 2019, registration prize is forfeited. Nominee Requirements: Nominee must be a full-time employee (32-hours a week or more) of an architecture, engineering, or construction firm with an office in Utah, or a Utah-based full-time marketing consultant to the A/E/C industry. Nominee must be an active member in good standing of SMPS Utah. Nominee must have been active in the Utah A/E/C industry for the preceding five years. Sitting SMPS Utah Board Members are excluded from entry. Nominator Requirements: Nominator must be an active member in good standing of SMPS Utah or an employee of the nominee s firm. Documentation to Support Nomination: Nominators are encouraged to involve nominees in the submission process and to give them the opportunity to provide additional information that supports the nomination. Nominator and nominee must submit a supporting cover letter (not to exceed three pages) as follows: Nominator and nominee names, addresses, phone numbers, and addresses. How has the nominee helped his/her firm with its overall marketing campaign? How has the nominee s expertise and service made a difference for his/her firm? What contributions has he/she made to SMPS Utah or otherwise to the A/E/C marketing community? Additional information, if any, supporting the nominee (attach a PDF).

4 RISING STAR AWARD ENTRY FORM PURPOSE OF THE AWARD The 2019 Rising Star Award will be presented to the nominee/candidate who has been in the A/E/C industry for three years or less and has shown promising value to the A/E/C industry and SMPS in that time. This an honor is awarded by the Chapter (not eligible for MCA entry). Sitting SMPS Utah Board Members are excluded from entry. Winner Receives: The recipient will receive a $500 credit to use how they please for SMPS Utah events within the year following the award. Nominee Requirements: Nominee must be a full-time employee (32-hours a week or more) of an architecture, engineering, or construction firm with an office in Utah, or a Utah-based full-time marketing consultant to the A/E/C industry. Nominee must be an active member in good standing of SMPS Utah. Nominee must have been active in the Utah A/E/C industry for three years or less. Nominator Requirements: Nominator must be an active member in good standing of SMPS Utah or an employee of the nominee s firm. Documentation to Support Nomination: Nominators are encouraged to involve nominees in the submission process and to give them the opportunity to provide additional information that supports the nomination. Nominator and nominee must submit a supporting over letter (not to exceed three pages) as follows: Nominator and nominee names, addresses, phone numbers, and addresses. How has the nominee helped his/her firm with its overall marketing campaign? How has the nominee s expertise and services made a difference for his/her firm? How has the nominee shown promising value to the A/E/C industry? What contributions has he/she made to SMPS Utah or otherwise to the A/E/C marketing community? Additional information, if any, supporting the nomination.

5 MARKETING AWARD ENTRY QUESTIONNAIRE The following six questions are to be answered for each entry. The word count limit is next to each question. You may bullet your responses and use a format that best suits your entry. Your responses will be judged. 1. Creative Brief (250 Words or less) Please give a 250 word or less creative brief on your entry to convey to their jurors why your entry should win. 2. Marketing Objectives (75 words or less) Identify your marketing goals by answering the following questions: What did your firm hope to achieve with the piece or program? How did you plan to measure your results against your marketing goals? Include the following: Marketing objectives Specify the time frame Budget information Methodology for collecting and evaluating results 3. Target Audience (50 words or less) Define the audience for this piece or program. Answer the following questions: Who was your target audience? How many pieces were sent via mail or ? If a website or video, what were your analytical goals? Characterize the composition, size, and location of your target audience (example: 250 CEOs and senior managers of the top 500 leaders of the California high-tech industry). 4. Research and Planning (100 words or less) Describe the market research conducted prior to planning your piece or program. Summarize your marketing plan efforts. Explain the production and delivery method. 5. Messaging (50 words or less) What is the intended message of this entry? 6. Results (100 words or less) Please answer the following questions as thoroughly as possible based on the entry type: What was the ROI? Jurors are seeking a response to your marketing objectives that were stated earlier. Did you meet your goals? Which actions did the target audience take after receiving your materials (testimonials/feedback)? What was your break-even goal for profit/loss, and did you achieve it? Did you meet your specific sales/reach goals? Did you gain new clients or leads as a result?