The #1 Money-Making Secret Of The Most Successful And Most Respected

Transcription

1 The #1 Money-Making Secret Of The Most Successful And Most Respected REALTORS In The World... Webinar Training Guide: Note-Taking Template Key Point Outlines Calculation Guides Examples For Discussion Copyright 2013 Forte Communications, Inc. ALL RIGHTS RESERVED. No portion of these materials may be reproduced in any manner without the express written consent of the publisher. Published under the copyright laws of the Library of Congress of The United States of America by Forte Communications, Inc E. Tanque Verde Road, Tucson, AZ PH: (520) FX: (520)

2 This Is NOT Another Training Session On How To List Or Sell Like Every Other Ordinary Agent In Your Local Market This is About Breaking-Out And Transforming Your Business Into A Powerful Money-Machine You Can Rely On For Steady Clients And Commissions Year-After-Year...Regardless of The Economy, Your Unique Market Or Your Years In Business... Dear Friend and REALTOR... You don t know this right now, but your decision to attend today s webinar will prove to be one of the smartest things you ll ever do for your real estate career. How can I make such a bold claim? Because the ONE, shockingly-simple strategy I m going to reveal today is the result of 18-years studying the most successful agents in the world agents making $500,000 to over $2 million per year in GCI. And I ll share their dominant marketing strategy to get new clients as an easy-to-understand-and-use marketing system. This is the very same method used by the Greatest Salesman In The World from The Guinness Book of World Records...AND it s the dominant marketing strategy of the #1 REALTOR in the world, who sells 50-Times more homes than the average agent! Less than 1 out of 100 agents knows about this strategy, and of those who do know about it, only a fraction of them use it correctly. That s why I believe this training session will be truly life changing for you. This little booklet was designed to help you follow along and document the most important points you re going to learn on my training. It also includes a few samples you can refer to as well. So go ahead and print it out and keep it handy to take notes during our session. I m glad we ve met, and I look forward to having you on our training. Best wishes for your success, Craig Forte, President Forte Communications, Inc.

3 WEBINAR GUIDE PAGE 3 FIVE Levels Of The Real Estate Success Pyramid :

4 WEBINAR GUIDE PAGE 4 Credible Research From The NAR... of clients choose to work with YOU because they KNOW YOU or were REFERRED of Sellers and of Buyers report working with the FIRST Agent They Encounter What Does All This Mean? STOP Chasing START Building

5 WEBINAR GUIDE PAGE 5 Enter Your ANNUAL Gross Income Goal: $ WHY YOUR Potential Is UNLIMITED: Your Input Example 1. Enter Your Gross Income Goal $100, Enter Your Average Commission per Transaction $6, Divide #1 by #2 above for # of Transactions Needed 17 sides 4. Enter The Average Home Ownership Period 7 years 5. Multiply #3 x #4 to Get Your Power List Size 119 Understanding Your Personal Market Share 6. Divide #5 by Your Personal Market Share % 120/.10 =1200 Guidelines: 100 % = Extremely High Quality Power List 70 % = High Quality Power List 40 % = Low Quality Power List 10 % = Poor Quality Power List KEY Relationship Dynamic: The Your Personal Market Share, Then The People You Need To Make Your Production And Income Goals, AND The Your Production AND Profits Because, 1) You Spend Your Valuable Time Working With Clients And Closing Deals, Rather Than Looking For them, And, 2) You Net More Money Because You Have LOWER Client Generation Costs.

6 WEBINAR GUIDE PAGE 6 How Do I Turn Relationships Into Commissions Without It Taking Time Away From Working With Clients? One System To Leverage Your POWER LIST Prospects for new clients Referral & Repeat business system Automatic Lead Follow-up system THREE Essential GOALS Of This System &Tool: Why MONTHLY Contacts Critical to Your Success Providing consistent monthly contact DEMONSTRATES your commitment and follow-through (showing more powerful than telling) Direct Marketing Association: optimal time between contact is every days every month you fail to contact people you know... you LOSE % of them You never know when someone is ready to buy, sell, or refer

7 WEBINAR GUIDE PAGE 7 ROI Calculation: (Assumes Not Using Sponsorship To Offset Cost) Example Number of Issues sent Each Month: 250 Total Cost PER YEAR: $3,000 Number of Transactions From This Group: 35/year Commission From ONE Of Those Transactions $6,000 Breakeven = ½ of ONE Transaction! ($3,000/$6,000 = 50%) WHO Do You Think Will Be Positioned BEST To Get Those Clients? If YOU are the agent keeping in touch, bringing on-going value, demonstrating your professionalism and difference, bonding Real Relationship, and providing multiple ways to Contact YOU and Actively Refer Your Services...HOW MANY of the 35 potential deals (plus referrals) do you think you ll get...from following-up with 250 people every month for an entire year? THREE Ways To Use To Generate Clients Automatically: Web Site Location: Agent Code:

8 WEBINAR GUIDE PAGE 8 NOTES For Questions & Answers:

9 ANATOMY OF A DIRECT-RESPONSE NEWSLETTER... (Print Version) Shockingly Down- Home Looking As If YOU Wrote It! Instantly Recognizable Tabloid Article Headlines Direct-Response Offer For Consumer Guide HARD CONTENT ARTICLE Quick Involvement: Here s WHY They Should Read it Direct Response Offer For Consumer Guide Light Humor Drive To Web Site Or Hotline NOTICE! These documents are provided as EXAMPLE ONLY and use of any materials, language or terms provided herein is prohibited without express written consent by Forte Communications, Inc. Service For Life! is a Registered Trademark of Forte Communications, Inc. All materials provided herein are Copyright 2013 by Forte Communications, Inc., ALL RIGHTS RESERVED. No portion of these materials may be reproduced in any manner without the express written consent of the publisher.

10 Involvement Device Tabloid Headlines And Copy Direct- Response Offer Left-Margin One-Two Punch Copy Drive To Web Site Or Hotline NOTICE! These documents are provided as EXAMPLE ONLY and use of any materials, language or terms provided herein is prohibited without express written consent by Forte Communications, Inc. Service For Life! is a Registered Trademark of Forte Communications, Inc. All materials provided herein are Copyright 2013 by Forte Communications, Inc., ALL RIGHTS RESERVED. No portion of these materials may be reproduced in any manner without the express written consent of the publisher.

11 Involvement Device Tabloid Headlines And Copy Recognition And Appreciation (and referral programming) Left- Margin One-Two Punch Copy Drive To Web Site Or Hotline NOTICE! These documents are provided as EXAMPLE ONLY and use of any materials, language or terms provided herein is prohibited without express written consent by Forte Communications, Inc. Service For Life! is a Registered Trademark of Forte Communications, Inc. All materials provided herein are Copyright 2013 by Forte Communications, Inc., ALL RIGHTS RESERVED. No portion of these materials may be reproduced in any manner without the express written consent of the publisher.

12 Social Proof Trivia Contest, Response Device Left-Margin One-Two Punch Content Positions YOU As Expert Referral Programming Warm Gesture, Contact Info Drive To Web Site Or Hotline NOTICE! These documents are provided as EXAMPLE ONLY and use of any materials, language or terms provided herein is prohibited without express written consent by Forte Communications, Inc. Service For Life! is a Registered Trademark of Forte Communications, Inc. All materials provided herein are Copyright 2013 by Forte Communications, Inc., ALL RIGHTS RESERVED. No portion of these materials may be reproduced in any manner without the express written consent of the publisher.

13 Page 1 of 4 Anatomy Of An Direct Response Newsletter Instantly Recognizable + WHY They Should Read It... NOTICE! These documents are provided as EXAMPLE ONLY and use of any materials, language or terms provided herein is prohibited without express written consent by Forte Communications, Inc. Service For Life! is a Registered Trademark of Forte Communications, Inc. All materials provided herein are Copyright 2013 by Forte Communications, Inc., ALL RIGHTS RESERVED. No portion of these materials may be reproduced in any manner without the express written consent of the publisher. Personal Message Builds Relationship Continues...

14 Page 2 of 4 Involvement Device Hard Content Articles People Welcome & Read NOTICE! These documents are provided as EXAMPLE ONLY and use of any materials, language or terms provided herein is prohibited without express written consent by Forte Communications, Inc. Service For Life! is a Registered Trademark of Forte Communications, Inc. All materials provided herein are Copyright 2013 by Forte Communications, Inc., ALL RIGHTS RESERVED. No portion of these materials may be reproduced in any manner without the express written consent of the publisher. Viral Marketing Strategies Direct-Response Offers Hard Content Articles People Welcome & Read Continues...

15 Page 3 of 4 Direct Response Offers Involvement Devices and Welcomed Content + Humor Viral Strategies (Sharing) Client Recognition and Subtle Referral Programming NOTICE! These documents are provided as EXAMPLE ONLY and use of any materials, language or terms provided herein is prohibited without express written consent by Forte Communications, Inc. Service For Life! is a Registered Trademark of Forte Communications, Inc. All materials provided herein are Copyright 2013 by Forte Communications, Inc., ALL RIGHTS RESERVED. No portion of these materials may be reproduced in any manner without the express written consent of the publisher. Continues...

16 Page 4 of 4 Trivia Challenge and Direct Response Device Involvement Device Real Estate Q&A Positions YOU As Expert Warm Message Creates Bonding Viral Strategies (Sharing) NOTICE! These documents are provided as EXAMPLE ONLY and use of any materials, language or terms provided herein is prohibited without express written consent by Forte Communications, Inc. Service For Life! is a Registered Trademark of Forte Communications, Inc. All materials provided herein are Copyright 2013 by Forte Communications, Inc., ALL RIGHTS RESERVED. No portion of these materials may be reproduced in any manner without the express written consent of the publisher.