Recent progress in application of polymer-coated steels for decorated 2-piece aerosol & beverage cans

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Randolf Richard
5 years ago
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1 Recent progress in application of polymer-coated steels for decorated 2-piece aerosol & beverage cans W. van der Meer Corus Packaging Plus IMDA Conference, May 2006

2 Presentation Outline Polymer-coated Recap Partnership DS Containers Protact for Beer & Beverage Promotional Packaging, etc.

3 Polymer-coated Recap: - Best of both worlds Steel Strength Barrier Heat resistance Tamper proof Etc. Polymers Wear resistance Food contact Appearance Heat sealing Etc. Safe Versatile Attractive

4 Two Processes, One Product Film coating m/min Direct Extrusion now: 80 tomorrow: 100 soon: 150 R&D: 300 m/min

5 Product variables Coating materials Multilayer coatings Coating thickness 1 / 2-sided coating Coating color Special properties Product release Compound adhesion Printability Lubrication

Partnership DS Containers Batavia Plant Plant Opening May May 12, 12, 2006 2006 With With proprietary proprietary technology technology from from Daiwa Daiwa (JP), (JP), polymercoated polymercoated

6 Partnership DS Containers Batavia Plant Plant Opening May May 12, 12, With With proprietary proprietary technology technology from from Daiwa Daiwa (JP), (JP), polymercoated polymercoated steel steel from from Corus Corus Packaging Packaging Plus Plus (Europe) (Europe) and and management management by by an an American American Team, Team, DS DS Containers Containers presented presented the the 2-piece 2-piece steel steel can can as as a a new new standard standard for for the the industry industry

7 Some examples

8 Protact 2-piece Aerosol 2-piece drawn can Seamless can with rounded top Protact body and bottom High product resistance Food compatible

9 Decoration 8-Color Capability 2 Decorators per Line Dry Offset Process Digital Prepress Digital/Computer Plate Making

10 Product Variety

11 Looks of clear Protact High gloss metal Titanium look Stainless look-alike High value perception!

12 Decorative metal look: - Tefal deep fat fryer/martex coffee machine Added value of metal look Protact is substitute for stainless steel Less finger printing Good forming properties Eliminates protective film

13 Coloring options Standard range Special colors on demand

14 New Marketing Options Black coating Premium appearance White coating Hygienic appearance Clear Gold? Red and Pink?

15 High value Appearance Gold polymer coatings fit the brand image of Akzo Nobel and are considered to be: sophisticated, yet cool

16 Printing on Polymer Coatings Attention points in sheet printing: Mobility of material Scratches Ink adhesion reference list available Curing cycles limited heat impact Color matching influence of ECCS substrate Best results with UV curing inks and low-t (160 C) curing of varnish

17 Special Effects Protact Holographic Point-of-sale impact Brand identity Illusion of movement For Premium Products!

18 Anti-counterfeit Protact Holographic Fight against counterfeiting For Value Products!

19 Protact Beverage Can Best protection Suitable for hard-tohold drinks Simplified can making Uniform coating color over height A Winner!

20 A Winner! Versatal can by AMCOR: Silver award prototype category Can of the Year oz (350cl) polymer coated DWI beverage can

21 Results Amcor/Corus test packs 100,000 cans filled with beer, Coca Cola and mineral water, tested at Amcor Cans filled with beer and Coca Cola tested at CRD&T CRD&T: cans not suitable for Coca Cola Cans meet iron pick-up requirements for mineral water Amcor test: lower iron pick-up, no perforations for beer & cola

22 Beer after 6-months pack test 0.35 Fe pick-up (mg/l) average Fe pick-up (black lines: max) 0 Corus upright 20ºC Corus upside down 20ºC Corus upright 35ºC Corus upside down 35ºC Corus unprinted 35ºC Amcor upright 35ºC Amcor upside down 35ºC Red line indicates Fe pick-up maximum

23 Track record of Metal packaging Environmental concerns VOC emissions String of food contact incidents (EU) BADGE fish cans Tin in food tomato products Semicarbazide caps on baby food ESBO caps on baby food 2-EHA caps on baby food, fruit juice Bisphenol-A all can coatings Perception of being old-fashioned Tendency for new packs: predominantly not in metal packaging No wonder the can has image problems!

24 Supply Chain Metal Canmaker Brand Retail Consumer Consumers demand better packaging, faster, new!! Retail increasingly drives the market Brands need innovation to maintain their value position Metal packaging unable to follow as capital is tied up Inroads from Plastic, Tetrapak, Pouches, etc. Consequently, metal packaging lacks growth

25 Future outlook Metal Canmaker Brand Retail Consumer Metal suppliers take up coating technology: Direct extrusion is way forward Economies of scale through new, high speed coating lines Technology is available, pro-active action is needed.

26 Future outlook Metal Canmaker Brand Retail Consumer Canmakers: opportunities to innovate Lean canmaking plants Capital freed up from coating lines Investment in new & exciting packaging formats Solutions for brands, retailers and consumers Competing for consumer $$

Protact Optimized, efficient and sustainable laminated steel for packaging

Protact Optimized, efficient and sustainable laminated steel for packaging INTRODUCING PROTACT Protact laminated steel from Tata Steel is a fully approved and controlled food-safe product. It is a proven