PROPERTY AUSTRALIA MEDIA KIT 2016/17

Transcription

1 ALL TOP STORIES MAKING NEWS PEOPLE ON THE MOVE DEAL OF THE WEEK UPCOMING EVENTS Cushman & Wakefield appoints David Scott and Billy Dent to Agency Services; David Lyons joins DTZ as Metro Sales director; Amicus Interiors welcomes Matthew Wien as business development manager; and Emanuel Confos returns to Norton Rose Fulbright. MELBOURNE PERTH BRISBANE NEWCASTLE LEARN MORE AWARDS SEMINAR BRIEFING NETWORKING PROPERTY AUSTRALIA MEDIA KIT 2016/17 ABOUT THE PROPERTY COUNCIL OF AUSTRALIA The Property Council of Australia is the advocate for Australia s biggest industry an industry that creates prosperity, jobs and strong communities. The Property Council champions a strong industry on behalf of our 2200 members who represent the full spectrum of the industry, including those who invest, own, manage and develop all sectors of property, creating landmark projects and environments where people live, work, shop and play. 1/9 th AUSTRALIAN GDP $182.5 b 1 IN 4 PEOPLE DERIVE THEIR WAGE FROM THE PROPERTY INDUSTRY DIRECTLY & INDIRECTLY GDP CONTRIBUTIONS BY INDUSTRY SECTOR PROPERTY ($182.5b) MINING ($140.9b) HEALTH ($107.1b) RETAIL ($75.3b) 2200 MEMBERS ACROSS AUSTRALIA THE PROPERTY INDUSTRY EMPLOYS 1.1 MILLION PEOPLE ADVERTISING CHANNELS The Property Council offers two main advertising channels: the wide-reaching but highly-targeted Property Australia online bulletin and the Property Council s exclusive printed Membership Directory. UPCOMING EVENTS VIEW FEATURED EVENT Property Awards + Connexion 08 Leadership communication for women in property Building services fundamentals Operations + facilities management NSW Mid Year Office Market Report Business lunch Women in property

2 LEVERAGE THE PROPERTY COUNCIL S REACH FOR YOUR ADVERTISING The Property Council is proud to offer top quality, uniquely targeted advertising opportunities that enable you to expand your advertising reach to the most valuable industry-based target audience, and represent a high value return for your advertising investment. 1. Influential readers Property Australia readers include Australia s most senior and influential property industry executives, who are literally responsible for shaping our nation. Our online bulletin hits the inboxes of decision makers at all levels of the Property Council s 2200 member companies and their employees, as well as industry experts, key policy makers and journalists. 2. Active, engaged audience Property Australia has over 53,000 subscribers with strong unique open and click through rates that have continued to climb in Total open rates show an average 60 per cent of readers go back to their weekly edition of Property Australia multiple times. 3. Exceptional quality & unique content The design and editorial content of the online bulletin was completely overhauled in Taking on the respected masthead of the Property Council s former magazine, the relaunched Property Australia bulletin provides a stunning, cutting-edge platform and enhanced user experience to tell the industry s proud story, and provides a sophisticated environment in which to maximise advertiser impact. Production has returned in-house to a team of experts at the Property Council who are creating new and unique content each week, which is increasingly generating mainstream media coverage. 4. A respected publication For more than two decades, the Property Council has been a reliable, trusted and authoritative source of industry research and information, as well as being a powerful advocate influencing industry policy. We are focused on building strong, lasting partnerships with advertisers, offering the highest level of customer service and using our in-depth knowledge of the industry to maximise the value of your advertising campaign. 5. Bespoke solutions The revitalised Property Australia bulletin incorporates a broad range of new advertising offerings, providing options to suit all needs and budgets. From our sought-after sponsored posts, which offer a custom, longer-form platform for communicating your message, to banner advertisements and advertising tiles integrated with our top stories, our dedicated communications team can work with you to build a bespoke package tailored to meet your individual needs. 6. Measuring success Advertisers can be provided with custom analytics tracking the performance of the advertising in Property Australia. Our team will work with you to optimise placement, design and content to ensure you get the best results. MEMBERSHIP DIRECTORY The Property Council produces an annual Membership Directory that is distributed to all Property Council Members around the country. It is a must-have hard copy directory for key figures in the property industry. The Membership Directory is an invaluable resource, providing comprehensive listings of Property Council Members in each state and division, information on Property Council Board Members, Corporate Leaders, National Members and Honorary Life Members, plus a Trade Index, Members Index, and Representatives Index. As well as the opportunity to include company logos in the member listings, the Membership Directory offers full page colour advertising opportunities that will put your business in front of the industry s most influential players. Advertising opportunities in the Membership Directory are strictly limited and only available to Property Council Members. Please contact us at advertising@propertycouncil.com.au to discuss rates and availability.

3 PROPERTY AUSTRALIA Property Australia provides insights into the latest trends and developments across the property industry, showcasing research, statistics and opinion from a range of leading organisations and executives. It is an invaluable weekly resource of up-to-the-moment about upcoming events, research reports and other critical business information. HOTEL INVE EXPAND THSTORS EIR HORIZO NS SPONSORED POST With hotel tran saction tota lling more tha $4.2 billion in n the 12 month s to June 201 Australia is in 5, the middle of a hotel investment boo m, says Sav ills. Sponsored posts are our most in-demand advertising offering. They operate like an advertorial, providing a longer-form, topical and highly engaging way to communicate your message. ARE REAL E BEHIND THESTATE FIRMS BIG DATA? CURVE ON SPONSORED SPONSORED POST ADVERTORIALS The sponsored post offering includes: READ MO RE POST Stand-alone story billing in Property Australia; Three-quarter s of comme rcial real est firms are ope ate rating in dat a silos, making top-level insi ght and timely decision-makin g a significa nt challenge, finds a new report from ARGUS Softwa re. Publication of the sponsored post on the Property Council website, allowing you to further promote and share through social media; An expert industry journalist to develop high quality content with you for your sponsored post; READ MO RE Full editorial approval rights; and Full editorial rights, subject to Property Council approval. Your choice of accompanying image or graphic. ADVERTISEMENT PRICING ADVERTISEMENT TYPE 1 WEEK 12 WEEKS 24 WEEKS 42 WEEKS Editorial banner top position $1600 $1450 $1300 $1200 Top story tile 1st position $1400 $1260 $1120 $1050 Top story tile 2nd position $1000 $900 $800 $750 Banner 2nd position $1050 $945 $840 $790 Sponsored post $1500 $1350 N/A N/A Rectangle side by side 3rd position $700 $630 $560 $525 Story tile people on the move $900 $810 $720 $675 Banner 3rd position $850 $765 $680 $640 Prices are per week ex-gst Please contact us at advertising@propertycouncil.com.au

4 BANNER 2ND POSITION SPONSORED POST EDITORIAL BANNER RECTANGLE SIDE BY SIDE TOP STORY TILE 1ST POSITION STORY TILE - PEOPLE ON THE MOVE TOP STORY TILE 2ND POSITION BANNER 3RD POSITION

5 TECHNICAL SPECIFICATIONS FOR PROPERTY AUSTRALIA ADVERTISEMENTS ADVERTISEMENT TYPE MAX. DIMENSIONS (DESKTOP) W*H MAX. DIMENSIONS (MOBILE DEVICES) W*H MAX. FILE SIZE (DESKTOP) MAX. FILE SIZE (MOBILE DEVICES) ACCEPTED FILE FORMATS Editorial banner top position 720 * 160px 640 * 320px 50KB 80KB JPEG/.PNG /.GIF Top story tile 1st position 360 * 360px 640 * 240px 50KB 60KB JPEG/.PNG /.GIF Top story tile 2nd position 360 * 360px 640 * 240px 50KB 60KB JPEG/.PNG /.GIF Banner 2nd position 720 * 104px 640 * 240px 40KB 60KB JPEG/.PNG /.GIF Sponsored post 360 * 360px 640 * 240px 50KB 60KB JPEG/.PNG /.GIF Rectangle side by side 3rd position 228 * 120px 640 * 90px 15KB 30KB JPEG/.PNG /.GIF Story tile people on the move 360 * 360px 640 * 240px 50KB 60KB JPEG/.PNG /.GIF Banner 3rd position 720 * 104px 640 * 240px 40KB 60KB JPEG/.PNG /.GIF The template is responsive to screen sizes across all desktop and small devices (incl. high pixel density displays) resizing advertisements accordingly. For text to be clearly visible and easy to read, two versions of all advertising material must be provided: one for desktop viewing and one for mobile viewing (see desktop and mobile dimensions above). All advertising wording, artwork and URL destination pages will be subject to approval by the Property Council. A new window will open in the user s browser when an ad is clicked on. Files must be in.jpeg,.png or.gif format. Saving photographic or complex artwork as.jpeg.gif animation looping is allowed - with a maximum of three frames. Please take into consideration that some clients may not support.gif animations, Flash is not supported in clients. An alternate image conforming to the designated.jpeg/.png /.GIF hyperlink to your content on a web page. Third party tags must be live at the time of submission to enable thorough testing before launch. BOOKING AND MATERIAL DEADLINES BOOKING DEADLINE: COB WEDNESDAY BEFORE PUBLICATION. MATERIAL DEADLINE: COB FRIDAY BEFORE PUBLICATION. Bookings and material submissions to be supplied via to advertising@propertycouncil.com.au Please include name of advertiser and publication date in the subject line. CONTACT US For more information, or to place a booking, please contact us at advertising@propertycouncil.com.au or call Matina Sarris on Level 1 11 Barrack Street Sydney NSW 2000 Tel: Fax: info@propertycouncil.com.au