mission statement We treat each issue as if it's our first. We love our readers Jerris Madison, Publisher Editor-in-Chief

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1 media kit 2018

2 mission statement OBVIOUS MAGAZINE represents empowerment, diversity, and change. Our growing audience is our biggest asset. They inspire us to create thought-provoking uplifting content, which in return presents the opportunity for inspiration, imagination, and evolution. We are the voice for those that do not yet realize they have a voice. We are a team of visionaries dedicated to empowering our readers and making a difference in culture, fashion, and lifestyle. We treat each issue as if it's our first. We love our readers Jerris Madison, Publisher Editor-in-Chief obvious magazine media kit

3 covers / 2018 VOLUME 7 ISSUE 30 Ami PHOTOGRAPHED BY JERRis madison VOLUME 7 ISSUE 30 Keith PHOTOGRAPHED BY JERRis madison obvious magazine media kit

4 editorials + features / 2018 obvious magazine media kit

5 editorials + features / 2018 obvious magazine media kit

6 editorial calendar / 2018 JAN/FEB MAR/APR // THE AMPUTEE ISSUE CLOSE DATE ON SALE // THE BLACK ISSUE* CLOSE DATE ON SALE OBVIOUS Editorial Calendar 2018 will feature exclusive content around the varying standards of beauty. Our aim for this year s publication is to raise societal awareness around the beauty in being different. Our theme, #OBVIOUSBeauty. *The Black Issue / The Fashion Issue (double issues) Editorial subject to change. MAY/JUN // THE ALBINO ISSUE CLOSE DATE ON SALE JUL/AUG // THE FRECKLES ISSUE CLOSE DATE ON SALE SEP/OCT // THE FASHION ISSUE* 10 YEAR ANNIVERSARY CLOSE DATE ON SALE NOV/DEC // THE VITILIGO ISSUE CLOSE DATE ON SALE obvious magazine media kit

7 ad specifications / 2018 BLEED No charge. POSITIONS No positions guaranteed for the exception of Inside Front Cover, Inside Back Cover and Back Cover. BLEED STANDARD UNITS inches Spread x Full Page x Inside Front Cover x Inside Back Cover x Back Cover x RATES AVAILABLE ON REQUEST FOR Advertorials Product Reviews and Giveaways SPECIAL ADVERTISING SUPPLEMENTS No positions guaranteed. FILE TRANSMISSION Please send all PDF/X-1A ads to OBVIOUS Magazine by uploading your files to our Dropbox: contribute@obviousmag.com NOTE: Once fully uploaded, send a confirmation to contribute@obviousmag.com, advertise@obviousmag.com. TO FILES downloadable link to addresses listed above. PRODUCTION CONTACT Shaun Baron Art Director / Ad Production shaun@shaunbaron.com CONTRACTS,ORDERS TO: Jerris Madison Publisher OBVIOUS MAGAZINE 8549 Wilshire Blvd. Suite 354 Beverly Hills, CA jerris@obviousmag.com NON-BLEED STANDARD UNITS inches Spread x Full Page x Inside Front Cover x Inside Back Cover x Back Cover x TYPESETTING All type and elements must be at least 0.25 from trim. PDF FILES Print-ready PDF files ONLY. Ad materials can be supplied as spreads or can be broken down into single pages. All files must include issue # and brand name. Spreads supplied as a single page must have corresponding sides labeled RHP or LHP. Please include all fonts,hi-res CMYK images, logos, and graphics, and provide a color-accurate proof at 100%. Advertisers assume responsibility for quality of ad reproduction if a professional matchprint is not supplied by published material close date. IMAGES Minimum 350 dpi CMYK format. Ami PHOTOGRAPHED BY JERRis madison VOLUME 7 ISSUE 30 MATERIAL REQUIREMENTS Magazine Trim Size: 8.375" x " Printed in the U.S.A. Columns: Twelve to a page Printing Process: Heat-seat Web, AAAA/MPA Standards, We use a FSC-certified and environmentally-conscious printing company. Binding Method: Perfect Bound Preferred Materials: PDX-X1A (4-color composite) digital files with total dot density/resolution of 300. Quark files will not be accepted. Safety: All live matter must be a minimum of 3/8 from trim on all four sides. obvious magazine media kit

8 print rates / 2018 Single Page $2,000 Double Page Spread $4,000 Inside Front Cover $5,500 Outside Back Cover $5,000 Inside Back Cover (Single) $3,000 Opposite TOC $2,500 Opposite Foreword $2,500 Opposite Masthead $2,500 Classified Ads $250 Open rates are negotiable based on committed paging levels. These page rates are NET and do not include agency commission. It is the responsibility of the agency to add on their commission. DEMOGRAPHICS Female: 60% Male: 39% Other: 1% Age: Secondary Age: Median Age: 29 Median HHI: $88, 189 INTERESTS Dining Out Online Dating Movies Lounges over Clubs Entertaining at Home Volunteering Books Travel Investing Foodie Online Shopping Mobile Shopping Music Art Entertainment Source: OBVIOUS Magazine Online Poll via newsletter, social media, and obviousmag.com. Responses: 5,874 Date: July DIRECTOR OF BRAND PARTNERSHIPS Naomi V. naomiv@obviousmag.com PRINT ADVERTISING advertise@obviousmag.com BLEED STANDARD UNITS inches Spread x Full Page x Inside Front Cover x Inside Back Cover x Back Cover x NON-BLEED STANDARD UNITS inches Spread x Full Page x Inside Front Cover x Inside Back Cover x Back Cover x TYPESETTING All type and elements must be at least 0.25 from trim. PDF FILES Print-ready PDF files ONLY. Ad materials can be supplied as spreads or can be broken down into single pages. All files must include issue # and brand name. Spreads supplied as a single page must have corresponding sides labeled RHP or LHP. Please include all fonts,hi-res CMYK images, logos, and graphics, and provide a color-accurate proof at 100%. Advertisers assume responsibility for quality of ad reproduction if a professional matchprint is not supplied by published material close date. IMAGES Minimum 350 dpi CMYK format. DISTRIBUTION Limited retail to start at 25,000 magazines to start Q at select retail and airport locations. Comp list copies provided to top industry Movers & Shakers and U.S. hotels. TARGET LOCATIONS New York Los Angeles San Francisco Chicago Miami Atlanta Philadelphia Dallas Washington DC Detroit Houston New Orleans PAYMENTS/CONTRACTS Acceptance of contract advertising rates by customer constitutes contract agreement. In the case of unfilled yearly contracts, charges will be adjusted in accordance with the rate applicable to the number of insertions actually placed. PAYMENT TERMS Full payment must be received within 30 days of closing date. Any additional fees or charges inclusive of but not limited to foreign currency exchange, clearance, and wire transfer will be added on to the customer s account. There will be an interest charge of 1.5% per month on all overdue balances. CANCELLATION FEE $5,000 for any ad canceled after published space close date. No cancellations will be accepted after published material close date. GENERAL OBVIOUS Magazine reserves the right to decline any advertisement. In the event of an error, OBVIOUS Magazine s liability shall not exceed the cost of the space booked. The publisher is not liable for delays in delivery or nondelivery of advertising material affecting production. obvious magazine media kit

9 digital advertising / 2018 WEBSITE AUDIENCE Female/Male: 55%/45% Median HHI: $77, 274 Median Age: 28 Average Minutes Spent: 2.5 WEBSITE STATISTICS Monthly Page Views: 134,050 Monthly Unique Visitors: 53,620 IPAD/MOBILE APP Subscribers: 5,103 Powered by Magzter INTERESTS Dining Out Online Dating Movies Lounges over Clubs Entertaining at Home Volunteering Books Travel Investing Foodie Online Shopping Mobile Shopping Music Art Entertainment OBVIOUS OFFERS SEVERAL INNOVATIVE WAYS TO INTERACT WITH THIS POWERFUL AUDIENCE: Sponsored Posts Custom Hashtags Facebook Live Facebook/Instagram Events Custom Pinterest Board Instagram Takeovers Brand Partnerships Facebook/Instagram Targeted Campaigns Brand Collaborations SOCIAL MEDIA Reach more than 1.75 Million engaged users through OBVIOUS social media channels. Facebook: 1.52M Twitter: 3.2K Instagram: 20.7K Newsletter: 3K TOTAL: 1.78M NEW SOCIAL PLATFORMS Ello Pinterest Snapchat YouTube Vimeo Tumblr DIRECTOR OF BRAND PARTNERSHIPS Naomi V. naomiv@obviousmag.com DIGITAL ADVERTISING advertise@obviousmag.com media targeting RUN OF SITE Target brand-campaigns and promotions across highly engaged content. TARGETED MEDIA Leverage strategic targeting solutions to reach the right audience at the right moment. Geographic Targeting DMA, City, State, Zip Code, Country, etc. Content Targeting Destination, Theme, or Keyword. Sequential Targeting Takes users through a series of brand messages. Behavioral Targeting Targeting based on audience behaviors on obviousmag.com and the web universe, e.g. searched for lifestyle in a search engine. obvious magazine media kit

10 travel + leisure / 2018 Our new Travel + Leisure section offers insights on all things travel including restaurant reviews, travel accommodations, excursions, lifestyle/profile features and more. ROI and engagement is key. Our full reviews are double page spreads to help promote travel and brand awareness to our core demographic. OBVIOUS OFFERS SEVERAL INNOVATIVE WAYS TO INTERACT WITH THIS POWERFUL AUDIENCE: Sponsored Posts Custom Hashtags Facebook Live Facebook/Instagram Events Custom Pinterest Board Instagram Takeovers Brand Partnerships Facebook/Instagram Targeted Campaigns Brand Sponsored Travel and Retreats Feature and Ad Placement Combo Incentive media targeting Kandolhu Island Maldives RUN OF SITE Target brand-campaigns and promotions across highly engaged content. TARGETED MEDIA Leverage strategic targeting solutions to reach the right audience at the right moment. Geographic Targeting DMA, City, State, Zip Code, Country, etc. Content Targeting Destination, Theme, or Keyword. Sequential Targeting Takes users through a series of brand messages. Sonesta Fort Lauderdale Beach SUR Restaurant & Lounge, West Hollywood Behavioral Targeting Targeting based on audience behaviors on obviousmag.com and the web universe, e.g. searched for Maldives in a search engine. TRAVEL/FEATURES EDITOR Brian Stewart brian@obviousmag.com DIRECTOR OF BRAND PARTNERSHIPS Naomi V. naomiv@obviousmag.com Rove Hotel Downtown Dubai obvious magazine media kit