Buyers Guide The resource for direct and digital marketers

Transcription

1 Contact Cesar Roman, Direct Marketing News Account Executive Phone: (646) Fax (646)

2 The third annual Direct Marketing News, is published by the industry s leading title, Direct Marketing News. The Direct Marketing News includes all market sectors from traditional direct to e-commerce, making it the preeminent destination for direct marketers who are seeking solutions for their respective range of needs. Accessible in print and online at DMNews.com/directory, this one-stop shop provides marketers with all of the products and services they need right at their fingertips. Take advantage of this premier opportunity and secure your position among your competitors in the 2012 Direct Marketing News Buyer s. Audience The Direct Marketing News has a 100% controlled circulation. This highly targeted, hand-picked distribution will land in the marketing departments of the following companies: Fortune 1000 Leading online and traditional retailers Top financial, technology and healthcare companies Leading fundraisers This gives you year-long access to the prime decision makers in the direct marketing industry. The Direct Marketing News is the most cost effective advertising vehicle for your marketing dollars. The Direct Marketing News online at year-round, extending your reach to your target audience: 128,000* unique viewers visit DMNews.com each month 60%** of the visitors are involved in selecting or recommending the purchasing of DM products and services. Fully optimized for search Listings are linked to relevant editorial *HBX Analitics 2010 average **April 30th 2008 Harvey Research Website Usage and Attitude Survey

3 Make an impact, brand your company and more deeply penetrate this elite audience by taking advantage of a variety of enhanced listing options to make your company stand out including the opportunity to promote lead-generating white papers within your listing. Option A: $1,195 An Option A listing in the Direct Marketing News maximizes your visibility within the pages of the print version and in your category section online. In print, your ad will be the most prominent on the page. Online listings have premium placement within category pages and receive two white paper listings within the ad. 4 color logo 100 word company Two corporate assets (white paper) with 50 word and URL for each Special offer: Buy five listings and get one free!

4 Option B: $1025 An Option B listing in the Direct Marketing News provides a great opportunity to stand apart from your competitors in print and online. Your ad will be prominently displayed on the page, and it will show up second (behind the Option A listings) in category searches online. Option B listings also receive one white paper listing within the ad. 4 color logo 75 word company One corporate asset (white paper) with 50 word and URL for each Option C: $820 Placing an Option C enhanced listing offers great value. The print enhanced listing will stand out on the page, and be featured more prominently than its competitors within the free listings. Online, Option C listings appear third in category searches above the free listings. Black and white logo 25 word company Special offer: Buy five listings and get one free!

5 Display advertising in the Direct Marketing News will raise your company profile and help your company attract new business. Section sponsorship and display advertising will maximize your company and product identity and distinguish your company for an entire year. Four color display rates (all rates are net) Double page spread Bleed 16 3/4 x 11 1/8 Trim 16 1/2 x10 7/8 Type 15 x10 Price: $9,590 Full page Bleed 8 1/2 x 111/8 Trim 8 1/4 x10 7/8 Type 7 3/8 x10 1/4 Price: $5,754 Half page Horizontal Type only 7 3/8 x 5 Vertical Type only 3 x10 Price: $3,740 Premium positions Inside front cover: + 15% Inside back cover: + 15% Outside back cover: + 20% Digital media requirements Format: Hi-res pdf (300 dpi) Fonts & images: Embedded within file Color: CMYK (not RGB) Line screen: 133 Franchise placements (all rates are net) Section Sponsorships Sponsoring a section is the ultimate marketing solution within the Buyer s. A two-sided divider card at the start of your selected section guarantees you maximum exposure within the category that is most important to your business. Printed on heavy-grade glossy card and tabbed for ease of use, the divider will truly set your company apart from your competitors. Price: $8,990 Bookmark The bookmark allows the Buyer s users to keep their place as they work through the book. By sponsoring the bookmark, your company will have constant exposure to the Buyer s s targeted audience regardless of which section they are perusing. Promote your company on both sides of the 3 x 8 four-color bookmark, which will be attached to the spine by a string. Price: $15,000 Online advertising The Buyer s will be accessible on www. DMNews.com/directory. Promote your company with a leaderboard or large IMU on a targeted page of the Buyer s and have a prominent presence for the entire year. Rates available upon request For more Cesar Roman, Account Executive Phone: (646) , cesar.roman@dmnews.com