The International Business Magazine for Grain, Flour and Feed 2018 Advertising Planning Guide

Transcription

1 The International Business Magazine for Grain, Flour and Feed 2018 Advertising Planning Guide World Grain delivers your marketing message to grain, flour and feed industry executives in 163 countries Sosland Publishing Company 4801 Main Street, Suite 650 Kansas City, Missouri U.S.A. Phone: Fax:

2 WORLD GRAIN IS THE BRAND YOU CAN TRUST TO DELIVER YOUR MARKETING MESSAGE TO THE KEY DECISION MAKERS IN THE GRAIN STORAGE, HANDLING AND PROCESSING INDUSTRIES. THE SMART INVESTMENT Content is King. This is our promise to the readers of World Grain. Timely, relevant and substantive content is the reason grain industry executives read World Grain. By serving our readers we are serving our advertisers. Our loyal World Grain readers look to our editors to keep them informed with the latest industry updates which enables them to do their jobs: moving, storing and processing the world s grain into products that eventually end up in the consumer or animal nutrition markets. From its founding more than 95 years ago, Sosland Publishing Company has strived to produce magazines with a single purpose: To do everything possible to serve the needs of its readers and advertisers by providing the most direct, the most effective and the most carefully edited content. Whether news, feature article or market report, editorial integrity ranks foremost in choosing and in writing to help individual readers understand more clearly than ever before the information, the trends and the developments that affect how they may prosper. A multigeneration staff reflects the promise of publications that have proudly helped individuals and companies, as well as industries, achieve their ultimate success. We are proud of what has been done and we look to the future with a sureness that may be unique to modern-day publishing. Morton Sosland World Grain editors have the resources to report on the trends in the consumer and animal nutrition markets. Our sister publications cover the milling industry, wholesale baking industry, retail baking industry and the meat and poultry processing industries. The editors of World Grain know the trends that affect your customer s customer. THE LEADING INTERNATIONAL BUSINESS MAGAZINE FOR THE GRAIN, FLOUR, AND FEED INDUSTRIES FOR OVER 35 YEARS World Grain readers are managers, owners, and operators of major grain storage, handling and processing operations. The magazine is printed and delivered each month to over 40,000 subscribers in 163 countries. ENGAGED READERSHIP The World Grain reader is engaged and consuming information from our editors daily. Our website has seen an increase of 65% in monthly page views, the print magazine has seen an increase in circulation and the demand for quality editorial has never been greater. World Grain has the audience segment you want to reach and a variety of interesting ways to reach this audience. The monthly print ad in the magazine, run-of-site web ads, e-newsletter sponsorships, webinars, e-blasts, white papers, and many more options are available. The industry is changing as the next generation of millers and grain handlers come into the industry. World Grain has the tools to reach this changing audience. We have been exchanging knowledge with readers for 35 years and will continue to be the leading source of information for the next generation.

3 MULTIMEDIA REACH The World Grain team is constantly evaluating how to maintain its content relevancy, providing the most value to Print Circulation 15,115 its readers and advertisers. Digital Readers Per Month 25,828 The 24/7 reach of our website had a 65% increase in unique visitors this past year. Total Monthly Audience SUBSCRIBERS TO WORLD GRAIN, PROVIDED BY SOSLAND CIRCULATION 40,943 AREA OF BUSINESS JOB TITLE 30% Flour Milling 29% Feed/Pre-Mix Manufacturing 24% Specialty Milling 14% Grain Facility Management 14% 2% 1% 30% 62% 62% 62% Senior Management 25% Operations 13% Other 2% Other 1% Oilseed Crushing 24% 29% 13% 25% GEOGRAPHIC READERSHIP ANALYSIS SUBSCRIBERS TO WORLD GRAIN, PROVIDED BY SOSLAND CIRCULATION 25% 22% 15% 18% 10% 10%

4 2018 EDITORIAL CALENDAR JANUARY FVG ASIA 2018 SHOW PREVIEW World Grain previews the FVG Asia 2018 Trade Show March held at the Bangkok International Trade & Exhibition Centre (BITEC), Bangkok, Thailand. This issue will have bonus distribution at one of the world s premier events for animal feed and grain processing FVG Asia FVG Asia 2018 exhibitors that place an advertisement in this issue will receive a free product release and photo in the FVG Asia 2018 exhibitors preview. Specialty Milling: Oats Special Report: Grain shipping update Country Focus: Libya Grain Operations: Bin foundations Bonus Distribution: IPPE / Oilseed Congress Europe / IAOM Latin American District Meeting / FVG Asia 2018 FEBRUARY GEAPS SHOW ISSUE World Grain previews the Grain Elevator and Processing Society s 89 th Annual Conference and Trade Show March in Denver, Colorado, U.S. This issue will have bonus distribution at one of the world s premier grain storage and handling shows GEAPS Exchange GEAPS exhibitors that place an advertisement in this issue will receive a free product release and photo in the GEAPS exhibitors preview. Feed Quarterly: A look at the latest issues, trends and news affecting the global feed industry Special Report: Global feed production Country Focus: Sweden Feed Operations: Feed mill design Bonus Distribution: GEAPS / Global Grain Asia / NAMA / Purchasing & Ingredient Suppliers Conference AFIA / FVG Asia 2018 MAY EUROPEAN SUPPLIERS ISSUE A special advertising supplement profiling European equipment, product and service suppliers. European companies that place an advertisement in this issue will receive a free company profile or may highlight their latest projects or products. Feed Quarterly: A look at the latest issues, trends and news affecting the global feed industry Special Report: Biotech wheat Country Focus: Italy Feed Operations: Feed safety tips Bonus Distribution: IGC Conference / Sosland Publishing Purchasing Seminar JUNE GRAIN STORAGE AND HANDLING ISSUE An update on the developments in grain storage and handling and reviews of the latest equipment. Advertisers are encouraged to submit photos and materials on new grain storage projects. Specialty Milling: Malting barley Special Report: ADM Institute for Post-Harvest Loss Country Focus: Hungary Milling Operations: Wheat tempering Bonus Distribution: Global Grains North America / The Australian Grains Industry Conference SEPTEMBER THE MILLING ISSUE World Grain s annual issue dedicated to developments in the milling industry and advances in research and technology. Advertisers are encouraged to submit photos and materials on new milling projects. Specialty Milling: Rice Special Report: Whole wheat flour production Country Focus: Spain Milling Operations: Adjusting the break system OCTOBER SHIP LOADING / UNLOADING AND PORTS REVIEW ISSUE News from major grain ports and a review of ship loading and unloading projects. Special Report: Organic markets Country Focus: Malaysia Grain Operations: Grain storage in tropical climates Bonus Distribution: Global Grain Geneva / JTIC International Bonus Distribution: IAOM MEA conference and trade show / AACC / Oilseed and Grain Trade Summit / NAMA

5 STAFF OF WORLD GRAIN Dan Flavin: Publisher, Adam Ungashick: International Sales Manager, Arvin Donley: Editor, Meyer Sosland: Executive Editor, Eric Schroeder: Managing Editor, Susan Reidy: Associate Editor, Holly DeMaree: Digital Media Associate Editor, MARCH IAOM SHOW ISSUE World Grain will present the industry s most comprehensive guide to the International Association of Operative Millers 122 nd Annual Conference and Expo to be held April 9-13 in Atlanta, Georgia, U.S. This issue will have bonus distribution at one of the world s premier milling events the 122 nd IAOM conference and trade show. IAOM exhibitors that place an advertisement in this issue will receive a free product release and photo to highlight their equipment. Special Report: Markets for sorghum Country Focus: Ukraine Milling Operations: Optimizing mill performance Bonus Distribution: IAOM / Global Grain MEA / Black Sea Grain Conference / World Mill Tech 2018 APRIL IPACK IMA SHOW ISSUE / ASIAN SUPPLIERS ISSUE World Grain previews the 24 th edition of IPACK-IMA, held at Fiera Milano, May 29-June 1 in Milan, Italy. This issue will have bonus distribution at one of the world s premier fairs specializing in food and non-food processing and packaging IPACK- IMA IPACK-IMA exhibitors that place an advertisement in this issue receive a free product release and photo in the IPACK-IMA exhibitors preview. A special advertising supplement profiling Asian equipment, product and service suppliers. Asian companies that place an advertisement in this issue will receive a free company profile or may highlight their latest projects or products. Special Report: Flour export trends Country Focus: Indonesia Grain Operations: Dryer maintenance Bonus Distribution: IPACK-IMA JULY NORTH AND SOUTH AMERICAN SUPPLIERS ISSUE A special advertising supplement profiling North and South American equipment, product and service suppliers. North and South American companies that place an advertisement in this issue will receive a free company profile or may highlight their latest projects or products. Special Report: New industrial uses for grain Country Focus: Canada Grain Operations: Grain dust control Bonus Distribution: Global Grain South America AUGUST REGIONAL REVIEW ISSUE World Grain will examine the grain, feed and flour milling industries in Sub-Saharan Africa, a region brimming with potential but facing many obstacles to growth in the agricultural sector. Feed Quarterly: A look at the latest issues, trends and news affecting the global feed industry Special Report: FSMA update Country Focus: Uruguay Feed Operations: Conditioning Bonus Distribution: NAMA / IAOM Southeast Asia District Meeting NOVEMBER WORLD GRAIN TRADE REVIEW ISSUE World Grain s annual trade review is one of the most popular and important issues of the year. It highlights global grain supply and demand as well as import and export statistics from the top grain handling ports. Specialty Milling: Whole grain milling Special Report: Grain industry safety initiatives Country Focus: Vietnam Milling Operations: Sifter maintenance DECEMBER FEED MILLING ISSUE World Grain previews the annual IPPE Conference and Trade Show to be held Feb in Atlanta, Georgia, U.S., and examines the latest developments in the feed industry. This issue will have bonus distribution at one of the world s premier animal feed and grain processing events IPPE IPPE exhibitors that place an advertisement in this issue will receive a free product release and photo in the IPPE exhibitors preview. Feed Quarterly: A look at the latest issues, trends and news affecting the global feed industry Special Report: Pet feed market Country Focus: Brazil Feed Operations: Ingredient formulating systems Bonus Distribution: IPPE

6 ONLINE ADVERTISING Capitalize on the readership of on a daily basis. The website had over 1,189,000 page views this past year; an increase of 58%! WEBSITE HOME PAGE ARTICLE PAGE ROS ADVERTISING Leaderboard: $2,200/month Medium Rectangle 1: $2,425/month Medium Rectangle 2: $2,150/month Wide Skyscraper: $2,000 (Article Pages only) Interstitial: $3,675/week WIDE SKYSCRAPER Formats: JPEG, GIF, Animated GIF, 3rd Party Tags File Size Limit: 200k VIDEO $2,150/ month Let world-grain.com host your company video. Your video will be featured on the home page for one month and housed on the video page for 1 year. In addition your video will be sent via to a list of over 5,000 subscribers. DIGITAL EDITION LANDING PAGE ALERT Posted before the print magazine is delivered to subscribers, the digital edition offers a sponsorship opportunity and a video position. VIDEO WIDE SKYSCRAPER Banner Sponsorship Package: $3,675/month Skyscraper on the Digital Edition Formats: JPEG, PNG File Size Limit: 200k Banner on the Digital Alert Formats: JPEG, GIF, Animated GIF File Size Limit: 50k Optional Video on the Landing Page Digital Alerts are sent to an average of 25,000 subscribers each month. WORLD-GRAIN.COM STATS MOBILE ENHANCED WEBSITE AVERAGE MONTHLY PAGEVIEWS 99,113 UNIQUE MONTHLY VISITORS 44,004 AVERAGE MONTHLY MOBILE PAGEVIEWS 21,607 UNIQUE MONTHLY MOBILE VISITORS 12,771 ADOBE MARKETING CLOUD, JULY 2016 JUNE 2017

7 CUSTOM WEBINARS Your custom webinar will be promoted through World Grain, online ads and marketing. Sponsors will receive the full registration list with contact information and the webinar archive will be available on-line for one year post event. E-NEWSLETTERS DAILY OPERATIVE MILLER UPDATE WEEKLY SPONSORED TEXT FEED MILLER UPDATE DAILY Leaderboard: $2,425/month Medium Rectangle 1: $2,000/month Medium Rectangle 2: $1,750/month WEEKLY Leaderboard: $2,100/month Medium Rectangle 1: $1,575/month Medium Rectangle 2: $1,300/month Sponsored Message*: $1,575/month OPERATIVE MILLER UPDATE Monthly e-newsletter Leaderboard: $2,100/month Medium Rectangle 1: $1,750/month Medium Rectangle 2: $1,500/month FEED MILLER UPDATE Monthly e-newsletter Leaderboard: $1,975/month Medium Rectangle 1: $1,575/month Medium Rectangle 2: $1,300/month Ads are accepted in the following formats: JPEG, GIF File Size Limit: 50k *Up to 55 characters for sponsored message title. Up to 150 characters for sponsored message. includes 106 x 107 pixel image For a full spec list please visit: E-NEWSLETTER DELIVERY STATS DAILY E-NEWSLETTER IS SENT TO AN AVERAGE OF 15,200 SUBSCRIBERS WEEKLY E-NEWSLETTER IS SENT TO AN AVERAGE OF 14,000 SUBSCRIBERS OPERATIVE MILLER E-NEWSLETTER IS SENT TO AN AVERAGE OF 6,000 SUBSCRIBERS FEED MONTHLY E-NEWSLETTER IS SENT TO AN AVERAGE OF 7,200 SUBSCRIBERS PUBLISHERS OWN DATA, JULY 2016 JUNE 2017

8 MEDIA RATES & SPECS 1-5 ADVERTISEMENTS (EACH) 6-12 ADVERTISEMENTS (EACH) 13 ADVERTISEMENTS (EACH) 4-Color 2-Color B/W 4-Color 2-Color B/W 4-Color 2-Color B/W full page $6,175 $5,225 $4,575 $5,675 $4,675 $3,925 $4,650 $3,675 $3,000 2/3 page $5,025 $4,075 $3,400 $4,700 $3,700 $3,000 $3,950 $2,950 $2,275 1/2 island $4,525 $3,625 $3,000 $4,325 $3,350 $2,575 $3,650 $2,575 $1,975 1/2 page $4,100 $3,225 $2,575 $3,950 $2,950 $2,225 $3,375 $2,380 $1,700 1/3 page $3,425 $2,525 $1,875 $3,375 $2,375 $1,650 $2,925 $1,950 $1,275 1/4 page $3,000 $2,050 $1,400 $2,975 $2,000 $1,275 $2,650 $1,675 $ 975 STANDARD AD SIZES SIZES IN INCHES SIZES IN MM PUBLICATION TRIM SIZE: 8 x (203mm x 273mm) Standard (non-bleed) Trim Bleed Standard (non-bleed) Trim Bleed spread 15 x x x x x x /2 H spread 15 x x x x x x full page 7 x 10 8 x x x x x /3 vertical x x x x x x /2 horizontal 7 x x x x x x /2 vertical x 10 4 x x x x x /2 island x x x x x x /3 horizontal 7 x x x x x x /3 vertical x x x x x x /3 square x x x x x x /4 horizontal 7 x x x x x x /4 vertical x x x x x x *Live area should be held 3/8 (.375) or 9.52mm from trim size MECHANICAL SPECS PRINTING: Offset BINDING: Saddle stitched PAPER: Cover 80 lb gloss; Body 45 lb gloss MATERIAL REQUIRED: PDF/ X-1a Graphic images minimum resolution, 300dpi/CMYK, minimum 150 line screen. Bitmap images and QR Code resolution must be 1200 dpi or vector. The color and quality of print reproduction may vary if materials do not comply to SWOP standards PREFERRED MEDIA: PDF/X-1a files can be ed to preflight@sosland.com. Large files may need to be submitted via FTP. Contact Preflight Department for assistance. DIGITAL AD SPECS 4-COLOR SPECIFICATIONS: Total density of all colors combined in any one area should not exceed 300%. Only one solid color should be used in any one area. COLORS AVAILABLE: Publication prints standard 4-color process. Metallic and PMS colors are printed at additional cost. At publisher s discretion PMS colors may be manufactured from process colors. COMPOSITION BY PUBLISHER: At advertiser s request, publisher will compose advertisements, typeset in display material available in-house, and make alterations. The advertiser will be billed a minimal production charge ($125 per hour + 15%). Proofs will be provided upon request to the advertiser if production deadlines are met. INTERSTITIAL MEDIUM RECTANGLE 1 MEDIUM RECTANGLE 2 WIDE SKYSCRAPER 728 X 90 px 640 X 480 px 300 X 250 px 300 X 250 px 160 X 600 px