Mississippi Bankers Association 2018 Media Kit

Transcription

1 Mississippi Bankers Association 2018 Media Kit 2018 MISSISSIPPI BANK DIRECTORY msbankers.com Official Publication of Sponsorship and advertising opportunities for: The Mississippi Banker magazine Banker Buzz bi-weekly e-newsletter Feature Articles on Mississippi Bankers Association website Mississippi Bank Directory Additional sponsorship opportunities for MBA conferences & events

2 Official Publication of the Mississippi Bankers Association McKinley W. Deaver, EDITOR Reach Mississippi banking industry s top leaders and decision-makers through THE MISSISSIPPI BANKER, the official publication of the Mississippi Bankers Association. This media kit provides the following information about The Mississippi Banker magazine: 2018 Advertising Rates Ad Sizes and Submission Deadlines 2018 Editorial Calendar Space Reservation Contract Sample issue provided on request Our bi-monthly magazine has a current circulation of approximately 1,900, and our research indicates that on average, three people other than the subscriber read each issue. Readership includes 98 percent of the bank locations in Mississippi. Copies are sent to CEOs, bank employees, bank-related firms, libraries and public officials. Approximately 1,000 branches in the state receive the magazine. MBA members and affiliates receive a 15% discount on magazine advertising and opportunities detailed in this media kit. Our 2018 advertising rates reflect an approximate 5.8% increase over 2017 rates. For more information and to view a current issue of our magazine, visit msbankers.com. Content requests editor@msbankers.com Advertising requests The Mississippi Banker Readership Profile 1160 Mississippi Bank Offices 90 6 Bank CEOs Members of Congress 116 MBA Affiliate Members 174 State Legislators 50 State Bankers Associations Mississippi Bankers Association 640 North State Street P.O. Box 37 Jackson, MS FAX msbankers.com Page 2

3 Rates and Magazine Information Published since July 1914, THE MISSISSIPPI BANKER is currently issued bi-monthly in a 4-color magazine format, The magazine is mailed to banks in Mississippi, bank directors and individual bank personnel, with copies distributed to over 1,000 bank branches in Mississippi. In addition, bank service companies, attorneys, accountants, securities and investment firms, mortgage and insurance companies, schools and libraries subscribe to the magazine. Subscription rate is $25/annually. Total circulation is approximately 1,900. The majority who receive the magazine are Mississippi residents. ADVERTISING RATES MBA members and Affiliate members (includes full color) SIZE 1-2x 3-5x 6x or more Full page $1,400 $1,300 $1,250 The Mississippi Banker Ad sizes 1/2 page $1,225 $1,125 $1,075 Non-members (includes full color) SIZE 1-2x 3-5x 6x or more Full page $1,600 $1,525 $1,450 1/2 page $1,425 $1,350 $1,300 Black and white - $500 discount One Color - $250 discount Special Placement: Center Double Spread (per page, position only)...$200 Page 3...$100 Inside Front Cover...$125 Inside Back Cover...$125 Outside Back Cover...$200 All other requested positions add...10% Full page, full bleed 8.75 x h Half Horizontal 7.5 x 5 h Full page, no bleed 7.5 x 10 h Half Vertical 4.5 x 7 h These special placement charges are in addition to the appropriate space/time rate and are billed net. Placement of all other advertising is at the discretion of the editorial staff. Cover positions require 4-color. Artwork Requirements Materials PDF or EPS files (minimum 300 resolution and 150-line screen) preferred for all ads. All 4-color ads are to be supplied in CMYK format. Additional charges may apply if MBA makes alterations. For additional advertising sizes/rates, contact Brooke McCoy, Marketing Manager Page 3

4 Deadlines and Payment Information A signed MBA contract must be on file before ad will run. If new material to be furnished by a regular advertiser is not received by the materials deadline, the publisher reserves the right to republish the most recent insertion. The advertiser agrees to pay for such insertions. ISSUE MATERIALS DEADLINE PUBLICATION DATE January February January 10 February 1 March April March 10 April 1 May June May 10 June 1 July/August July 10 August 1 September October September 10 October 1 November December November 10 December 1 General Rate and Payment Policy All advertisement copy and illustrations are subject to the approval of the editor and publisher. Applicable rates are those that are in effect at the time of the contract. In the event that multiple-insertion contracts are canceled by the advertiser before the contract expires, publisher reserves the right to bill advertiser for the difference between multiple insertion rates and the one-time rate for all ads already published under the contract. Cancellation orders must reach publisher 30 days prior to the publication date. Payment is due within 20 days of statement. No insertion can run unless all prior insertions are paid. Commission/Discount A 15% agency discount commission on space, color and bleed is allowed to established, recognized agencies provided the agency is the receiver and payer of the invoice. No cash discount is allowed. MBA member banks or Affiliates not using an agency who provide ready-to-run ads directly to the magazine shall receive a 15% discount. There are no multiple discounts -- advertisers may receive a maximum discount of 15%. Editorial Submissions The Mississippi Banker welcomes editorial submissions from our Members and Affiliates. Please consider the following guidelines and submit to editor@msbankers.com. All submissions will be edited and published at the discretion of the Mississippi Bankers Association editor and publisher. Articles should directly be words and pertain to the banking industry Author s photo, brief biography and contact information should be included. Articles written as advertisements will not be accepted. Page 4

5 2018 Editorial Calendar Revised June 2018 The Mississippi Banker is published bi-monthly with topic-specific issues throughout the year as listed below LEGISLATIVE KICKOFF January/February MBA CONVENTION PREVIEW March April MBA CONVENTION RECAP May June NEW CHAIRMAN/OFFICERS PRODUCTS & SERVICES July August MBA COMMITTEES September October A BANKER IN EVERY CLASSROOM November December Mississippi Legislature and Congressional sessions MBA member bank listing MBA educational tools and events planned for 2018 Preview of Mississippi Young Bankers Annual Convention Recap of MYB Annual Convention MBA Annual Convention preview: convention schedule, features on speakers and entertainment, listing of sponsors, exhibitors and more Recap of MBA Convention MBA Mississippi School of Banking feature Cover article on new MBA Chairman plus installation of officers Bios of newly elected MBA Directors Promote products and services offered and endorsed by MBA Graduate School of Banking feature Preview of MYB Leadership Conference & Golf Tournament List of members serving on MBA standing committees Recap of MYB Leadership Conference & Golf Tournament Feature on 2018 MBA Washington Visit A Banker in Every Classroom financial literacy program feature with photos/highlights List of MBA members involved in ABA and ICBA committees Recognition of MBA Affiliates Preview of 2019 session of Mississippi Legislature Graduate School of Banking feature story Included in each issue: From the President - MBA President s column Around the State - developments in the Mississippi banking industry Good Neighbors - activities of Mississippi banks and bankers Bankers on the Move - hiring, promotions and achievements of Mississippi bankers Calendar of Events - seminars and conferences hosted by the MBA plus webinars available to bankers MBA Job Bank - job listings for MBA member banks Mississippi Bankers Association 640 North State Street P.O. Box 37 Jackson, Mississippi Phone Fax: editor@msbankers.com msbankers.com Page 5

6 Digital Advertising Banker Buzz Advertising Banker Buzz is MBA s bi-weekly e-newsletter, covering upcoming educational events (live events and webinars), association updates and timely industry news. It is delivered to the inboxes of more than 3,000 Mississippi bankers twice a month. It is an excellent way to affiliate your brand with Mississippi banking. Advertising in the Banker Buzz includes an ad at the top of the left-hand column and your company s name listed in the subject line. 225 px w x 300 px h Banker Buzz Ad Example: MBA Banker Buzz - Date - Sponsored by YOUR COMPANY This is an exclusive opportunity available only to MBA Affiliates. Only one ad per issue, available for a minimum of one month (2 issues). 1 Month 3 Months 6 Months 1 Year $600 $1500 $2400 $4,200 Technical Specifications: 225 pixels wide x 300 pixels high Under 200k file size File must be.jpg, RGB color mode Only ONE (1) ad per issue. MBA AFFILIATE EXCLUSIVE *A sample will be provided for approval prior to advertising run. Feature Articles on MBA Website Article will be featured in a rotating box on the home page of MBA s website, msbankers.com and will link to the full article on a separate page of the MBA website. After one (1) month, the article will be archived, but still available for viewing. In addition, a few lines of the article and a link to the full article will be featured in one (1) issue of MBA s bi-weekly e-newsletter, Banker Buzz. This opportunity is offered only to MBA Affiliates members that advertise in The Mississippi Banker magazine. Contact Information Brooke McCoy, Marketing Manager msbankers.com 1 Article $500 Page 6

7 Additional Advertising Revised June 2018 Mississippi Bank Directory The Mississippi Bank Directory is a business-to-business reference tool for financial executives and those conducting business with financial decision makers in Mississippi. Produced by the MBA, the directory provides detailed information on all Mississippi banks, MBA leadership, MBA Affiliates, state and federal regulatory agencies, and public officials MISSISSIPPI BANK DIRECTORY NEW for 2018! The Directory is available in digital and flash-drive formats, in addition to the traditional print version! Advertising in the Mississippi Bank Directory allows you to reach hundreds of financial industry leaders on a daily basis for a full year. A limited number of ad positions are available. Advertising in the Mississippi Bank Directory is limited to MBA Affiliates. First right of refusal is given to advertisers in previous year s directory. Official Publication of Contact Information Brooke McCoy, Marketing Manager Sponsorship Opportunities MBA hosts and manages numerous professional development events, training programs, conferences and conventions featuring sponsorship opportunities throughout the year. For Sponsorship opportunities contact Brooke McCoy, Marketing Manager Mississippi Bankers Association 640 North State Street P.O. Box 37 Jackson, Mississippi Phone Fax: editor@msbankers.com msbankers.com Page 7

8 2018 Advertising Contract for The Mississippi Banker McKinley W. Deaver, President, Editor The Mississippi Banker 640 North State Street P.O. Box 37 Jackson, MS Fax msbankers.com Advertiser: Date: Contact Person: Phone: Title: Agency: Contact Person: Title: Address: Phone: Billing Address (if different than above): MBA member and Affiliate member rates SIZE 1-2x 3-5x 6x or more Full page $1,400 $1,300 $1,250 1/2 page $1,225 $1,125 $1,075 Non-member rates SIZE 1-2x 3-5x 6x or more Full page $1,600 $1,525 $1,450 1/2 page $1,425 $1,350 $1,300 Special Placement r Center Double Spread ($200) r Inside Front Cover ($125) r Page 3 ($100) r Inside Back Cover ($125) r Outside Back Cover ($200) 2018 r Jan Feb 2018 r Mar Apr 2018 r May Jun 2018 r Jul Aug 2018 r Sep Oct 2018 r Nov/Dec 2018 Advertiser s Signature: Printed Name: Special Instructions: Color r Full color (included) r Black and white (- $500) r One color (- $250) 2019 r Jan Feb 2019 r Mar Apr 2019 r May Jun 2019 r Jul Aug 2019 r Sep Oct 2019 r Nov Dec 2019 Total Insertion Cost Ad Rate (-) $500 for B/W (-) $250 for one color (+) Special Placement (-) MBA Affiliate Discount (15%) Subtotal for one ad (x) No. of insertions Total contract to editor@msbankers.com or Fax , ATTN: EDITOR Page 8