2016 Media Pack. Editorial features 2016 Digital data/rates Mechanical data/ad rates

Transcription

1 2016 Media Pack ProDriver reader profile Reader statistics Sponsorship opportunities Editorial features 2016 Digital data/rates Mechanical data/ad rates

2 Since then, Professional Driver has become firmly established as the voice of the Private Hire and Chauffeuring industry, a sector that had until then been overlooked by the motoring and fleet media. Our targeted editorial mix offers market-specific news, features, operator profiles, road tests and business advice stories. The magazine is a business-to-business title, but presented in a more consumer-oriented format than most automotive B2B titles. We carry an extensive news section every month, all of it specifically generated for our readership. This incisive news is largely exclusive to Professional Introduction... Professional Driver is a controlled-circulation, business-to-business magazine with a monthly frequency (12 issues in 2014) and a circulation of 11,000. The publication was launched May 2009, and was bought by its management team in January We carry an extensive news section every month, all of it specifically generated for our readership. This incisive news is largely exclusive to Professional Driver and is generally not available elsewhere, other than our magazine and our website Driver and is generally not available elsewhere, other than our magazine and our website, which is used to keep rolling stories going and keep a flow of stories in between our monthly publishing slots. Professional Driver Editor Mark Bursa was voted Business Writer of the Year in the 2013 Guild of Motoring Writers Awards on the strength of Professional Driver s editorial content. Professional Driver circulates to all major UK fleet operators of private hire and chauffeur vehicles, as well as to smaller operators. The readership includes extremely large fleets such as Addison Lee, as well as several hundred UK operators with in excess of 50 cars. Due to the nature of the business, all fleets concentrate on larger vehicles with at least four doors. Many operators run mixed fleets including luxury and executive models as well as regular volumebrand saloons, MPVs and SUVs. Professional Driver recognises the Private Hire and Chauffeuring industry as a specific business sector within the UK fleet industry. The sector accounts for significant sales of large cars, with a rich mix of upmarket saloons, luxury SUVs and MPVs. The companies operating in the sector are highly professional, and have a need for information, news, features and advice designed to help them operate both profitably and professionally. There is very little overlap with general fleet titles, as the needs of our readers are different. Rather than simply providing transport for company workers, cars are the central element of the business for Professional Driver s readers. Their cars are their main workplace and sole source of revenue. Professional Driver Reader Profile Professional Driver is the only magazine dedicated to the private hire, taxi and executive chauffeuring sector. Published 12 times a year, our mix of news, features, reader profiles road tests and business advice makes Professional Driver an essential read for anybody in this sector from one-man operators to large private hire and chauffeur fleets. Circulation Professional Driver currently circulates to just over 11,000 people per month and averages readership figures of 35,000 per monthly edition. Readers include large fleet directors and owner-driver operators, from the chauffeur, private hire and taxi and sectors. Our controlled circulation readership means only named individuals within companies can receive copies of the magazine. This gives us access to detailed data about our readers and their job functions, ensuring a highly relevant, targeted circulation for advertisers. Professional Driver is also available free of charge to chauffeurs, private hire and taxi drivers using Terminal 3 of London s Heathrow Airport. Copies of the magazine are available from Tristar Worldwide s customer services desk in Terminal 3 s arrivals area. The additional distribution gives us a much wider readership with employee drivers and selfemployed chauffeurs, putting the magazine in front of more than 1,000 extra readers a month. Digital edition Professional Driver also has a strong online following with 8,000 readers of our digital edition each month. Subscribers receive an containing a link to their personal edition and a brief overview of what is included in each monthly edition as well as any other news/stories occurring within the industry that may be relevant to our readership profile.

3 Readership Statistics... The following statistics are an analysis of the circulation of Professional Driver magazine from January 2015 through to December (Circulation = 11,000. Average readership per month = 30,000+) Company s main business Private Hire 36.18% Taxi 18.7% Chauffeur Company 36.7% Limousine Company 3.64% Vehicle Manufacturer 3.2% Other 1.58% Job function CEO/Chairman 1.5% Managing Director 5.1% Director 16.5% Business Owner 14% Fleet Manager 18.1% Proprietor 17.8% Owner/Driver 22.5% Other 2.5% How many people do you employ One 26.5% Between % Between % Between % % Vehicle purchasing responsibilities I buy multiple cars for fleet 67.6% I buy my own singular car 23.7% I do not purchase vehicles (already supplied) 8.7% How many cars do you operate One 22.5% Between % Between % Between % Between % Over % Other purchasing responsibilities Are you responsible for the purchasing of other products and services? i.e. Insurance, Software etc. Yes 97% No 3%

4 Sponsorship & Events For detailed proposals on sponsorship via our Cover Wrap, Bellyband plus other special position advertising opportunities, contact Paul Webb on Promote your business with a 4-page Cover Wrap. Your promotion wraps around the outside of our standard issue; effectively givng you a front cover, inside front, inside back and outside back cover all in one! This is a fantastic way for your promotion to be truly unmissable to the Professional Driver readership. Stand out from the crowd with a Belly Band and double-page centre spread advertisement. The band wraps around the front and back covers and effectively bookmarks your 4-page Cover Wrap Promotion Cover Wrap Outside spread* Cover Wrap Inside spread* *This is a dummy cover, for illustrative purposes only Bellyband plus Centre-spread Advertisement centre-spread advertisement. When the reader picks up the magazie for the first time, the band will ensure that your advertisement is the first inner content they will see. The Professional Driver Car of the Year Awards was launched in It is the most thorough reader-judged car awards programme in the automotive industry. There are seven categories and an overall winner. Each year we organize a judging event at Sandown Park race course in Surrey, Our Quality, Service and Innovation (QSI) reader awards were launched in This initiative recognises the best companies and drivers in the private hire and chauffeur sector. Since Professional Driver was founded it has launched a number of additional events and brands, shown below. Sponsorship opportunities are available... Professional Driver Car of the Year Awards where vehicles are supplied for judging in six categories. In 2015 around 100 judges participated, including more than 30 heads of leading companies in our industry. Cars are tested on the road and on site, with thorough judging criteria aimed at assessing their worth for our readers purposes. The results are presented at our QSi Awards dinner in November. Professional Driver QSi Awards November There are 11 categories, and Gold, Silver and Bronze awards are presented in each one. Entries were of an extremely high standard, and around 300 people attend an annual black tie dinner, held at the Effingham Park Hotel near Gatwick Airport in November. The QSI Awards and the Car of the Year Awards are presented at the event. THE NEW BMW & SERIES, DRIVING LUXURY. The Belly Band bookmarks your advertisement *This is a dummy band and advertisement, for illustrative purposes only The ProDriver 100 The ProDriver 100 is the definitive league table of the UK s private hire and taxi industry. The ProDriver 100 ranks the leading UK companies in order of fleet size. It is a unique piece of major research and is presented as a supplement within Professional Driver. Britain s 100 largest private hire and taxi fleets operate nearly 40,000 vehicles more than 15% of the estimated 260,000 vehicles operated for hire and reward in Great Britain and Northern Ireland.

5 Professional Driver Editorial Features 2016 January th December 2015 February nd January 2016 March th February 2016 July st June 2016 August nd July 2016 September th August 2016 Technology From booking systems to apps, how technology is redefining the way the private hire industry operates. We examine the threats and opportunities, and talk to the leading technology providers about the latest developments and tech trends. Social Media Many of us use Facebook and Twitter to keep in touch with friends and family, but how can social media help you build your business and stay in touch with your customers. Insurance Proper insurance cover is vital for anyone who carries paying customers but how do you know if you re adequately insured? We talk to the leading providers to guide you through the process. Close Protection & Security The demand for security chauffeuring is growing so how do you get involved in this specialised area? We examine the skills required and the training available, as well as the specialist vehicles and equipment you ll need. Buyers Guide Professional Driver s annual Buyers Guide to the best cars, MPVs and SUVs for private hire and chauffeuring. Each car is tested, with real-world mpg figures and our unique whole-life costs, plus we provide full details of manufacturers specialist chauffeur programmes. Top 100 Our annual survey and ranking of the leading private hire fleets in the UK. The ProDriver 100 is the benchmark league table of the top 100 companies in the industry, ranked in order of fleet size, with detailed regional analysis and commentary. April nd March 2016 May nd April 2016 June th May 2016 October st September 2016 November st October 2016 December nd November 2016 In Car Gadgets For professional drivers, the car is the workplace so why not increase your productivity with the latest devices that you can plug in to your power sockets? Your business clients will appreciate some of the latest electronic gadgets too. Training Customer retention depends on how well your drivers and support staff treat them and the only way you can make sure they re doing the best job is through training. We look at courses that allow you to improve driving skills and client handling abilities. Accident Management What happens when you re off the road through a crash that wasn t your fault? How do you stay on the road and keep earning we talk to the specialists who ll sort out the crisis for you. Tyres Professional drivers rack up the miles and that means in a car s lifetime, it ll get through several sets of tyres. We examine the best brands for comfort and durability, and look at why you should consider winter tyres too. QSi & COTY Shortlist We reveal the operators that have made the finals in our annual QSi Awards, which are held at our legendary awards dinner later in the month. This issue also contains a roundup of our best of the best products from 2016 s product tests. QSi Review Our final issue of the year is a special issue dedicated to the operators and drivers who have won gold, silver and bronze in our annual QSi Awards, as well as our Cars of the Year as chosen by Professional Driver s readers.

6 Professional Driver Digital on average receives in excess of 100,000 page impressions per month and with a constant update of the latest news and features within the industry and with the use of social media we are constantly doing our best to direct traffic to our comprehensive website. Digital advertising options & rates are displayed below: Digital advertising options & rates Advert Type Size File Type Expected Max Initial Cost Per File Size Month* Top Banner 468 x 60 JPEG, GIF, Rich media 20K 1,650 Bottom Banner 468 x 60 JPEG, GIF, Rich media 20K 1,100 Skyscraper 120 x 600 JPEG, GIF, Rich media 25K 1,200 Button Small 120 x 60 JPEG, GIF, Rich media 10K 550 Button Large 120 x 120 JPEG, GIF, Rich media 10K 750 Overlays N/A Rich Media 40K Home Page Takeover Traffic Information Sponsorship 850 Flight Information Sponsorship 850 Latest Issue Sponsor 1,100 *All of these prices are subject to a VAT charge at the current prevailing rate. shots* With our controlled circulation and comprehensive subscription process we benefit from retaining accurate and relevant data including addresses. We give you the platform to promote your brand, products and services to over 8,000 operators quickly and easily. All you need to do is supply us with artwork in HTML format and we will handle delivering your message to thousands of operators from the private hire, taxi and chauffeur industry. *Our Shots is charged at 650+VAT campaign results Example from actual e-shot We have subscribers and the average open rate is running at 20%. This is the report from the recent e-shot we ran: Send time: Tue 17 Nov 2015, 15:20 From: ProDriverMags (editor) Key statistics for this campaign: Our results How does this compare with your average results: Sent 8,259 Delivered 100% Bounced 0% Opened 33% (2725) % Clicked 6% (163) +3% Shared Forwards 0 Unsub 0% (4) -0.08% Complaints 0% (0) Prodrivermags.com analytics 8,326 digital copies of the magazine per month The report for the magazine online is: Unique: 2322 Visits: 4569 The latest analytics show our usage between January 1 st and November 25 th 2015 Sessions 138,395 Users 82,213 Pageviews 385,,067 Pages / Session 2.78 Avg. Session Duration 00:01:41 Bounce Rate 68.77% % New Sessions 80.17% 32.15% of online are using a mobile 17.83% a tablet We have subscribers and the average open rate is running at 20%. This is the report from the recent e-shot we did for the 7 series

7 Advertising options & rates 1 insertions 6 insertions 12 insertions Double Page Spread Full Page Half Page Quarter Page Classified Directory Inserts 30 SCC 450 for 12 issues (basic entry) 650 for 12 issues and online directory entry (enhanced) POA Mechanical Data Double page spread (DPS) Trim area: 420mm x 297mm Type area: 400mm x 270mm Bleed size: 426mm x 303mm Single page Trim area: 210mm x 297mm Type area: 186mm x 270mm Bleed size: 216mm x 303mm Half page Horizontal type area: 186mm x 132mm Horizontal bleed size: 216mm x 152mm Vertical type area: 90mm x 270mm Vertical bleed size: 104mm x 303mm Quarter Page Vertical type area: 90mm x 130mm Horizontal type area: 186mm x 62mm Contact Pro Driver Media Ltd Paul Webb T: E: paulwebb@prodrivermags.com James Derbyshire T: E: jamesderbyshire@prodrivermags.com Pro Driver Media Ltd, 1E The Courtyard, Market Square, Westerham KENT TN16 1AZ