CWB-ONLINE.CO MEDIA PACK 2019 CWB MEDIA
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1 CWB-ONLINE.CO MEDIA PACK 2019
2 A fresh look at kids fashion and lifestyle product Established in 1999 and owned by The Childrenswear Association (NCWA), CWB is the only UK trade magazine dedicated exclusively to the childrenswear industry. CWB reaches all of the industry s insiders across its print and digital platforms, including all known childrenswear retailers and the full database of the NCWA. From department stores through to high street multiples and independents, agents and suppliers, CWB reaches the real decision-makers in every area of UK childrenswear, making it the perfect way to get your brand noticed by the people that matter.
3 Why choose CWB? More high-profile childrenswear brands choose to advertise with CWB than with any other UK trade publication, and the list grows longer every season. These brands know that partnering with CWB gets results and, if you choose to promote your brand through the magazine, you ll be in very good company. KISSY KISSY CWB is superb, giving up-to-date, reliable information to both retailers and manufactures. It is our number one choice! Michael Richfield, sales director FRODDO CWB is a high quality publication consistently featuring interesting profiles and up to the minute industry news making it always a pleasure to read. We have advertised regularly in CWB for many years now and enjoy working with the team. We appreciate their continued support in promoting the FRODDO brand and in helping us to reach new and existing customers. Pauly Tong, Director, Kidsnewshoes.com Ltd, Froddo distributor in UK and Ireland JOULES Advertising in CWB magazine allows us to launch our new collections at the beginning of each seasonal selling period to the widest range of independent and multiple stockists in the UK.The quality of the editorial and design of CWB gives us a great platform to showcase both our products and the Joules brand. John Oakes, head of product and multichannel marketing WILLIAM TURNER As a leading manufacturer in schoolwear, we have worked with CWB for many years. Our advertising campaigns in CWB have significantly increased brand awareness among our customers, and CWB will remain an essential part of our marketing for a long time to come. Andrew Smith, managing director
4 CWB: Print advertising Since NCWA is now the sole owner of CWB we have the opportunity to review our rate card, making it more favourable to new clients as well as rewarding our regular advertisers. BRONZE ONE FULL PAGE ADVERT MPU online advert for one month 1,990 Further 10% discount for NCWA & SA members SILVER TWO FULL PAGE ADVERTS Editorial online and in print MPU online advert for two months Social media coverage 3,980 Further 10% discount for NCWA & SA members GOLD THREE FULL PAGE ADVERTS Full page editorial - in issue of your choice Editorial online, plus news story in print MPU online advert for three months Social media coverage 5,970 Further 10% discount for NCWA & SA members WE WILL INVOICE AFTER EACH ISSUE PLATINUM FOUR FULL PAGE ADVERTS One in each issue of CWB DPS editorial - in issue of your choice Editorial online, plus news story in print MPU online advert for four months Social media coverage. 7,960 Further 10% discount for NCWA & SA members Back cover 2,600 Inside back cover 2,400 Full page 1,990 Half page 1,200 Quarter page 695 Classified price on request. To discuss these opportunities contact Michele Ali on michele@cwbmedia.co.uk
5 CWB: Page specifications 01: 02: 01: Double-page spread* Trim 420mm x 297mm 02: Full page* Trim 210mm x 297mm 05: 03: 04: 03: Half-page vertical 93mm x 277mm 04: Half-page horizontal 190mm x 136mm 05: Quarter page 93mm x 136mm * Bleed add 4mm all sides & keep all text and logos 12mm from edge
6 CWB-ONLINE.CO Updated daily, the site provides CWB readers with up-to-the-minute news and features at the click of a mouse, featuring exclusive content not found in the printed magazine, and offers a range of cost-effective marketing solutions for your brand. MPU FOR HOMEPAGE 1000 PX x 1000 PX 700 per month 625 per month for three months 525 per month for six months LEADER BOARD HOME PAGE 1024 PX x 127 PX 1,000 per month 925 per month for three months 850 per month for six months CWB: Online advertising To discuss these opportunities contact Michele Ali on michele@cwbmedia.co.uk
7 LEADER BOARD - ADVERT HERE MPU ADVERT HERE MPU ADVERT HERE MPU ADVERT HERE
8 CWB: Digital stats. Launched in 2017, cwb-online.co is the digital arm of CWB magazine, the leading trade title for the childrenswear industry. Attracting thousands of views per month and updated daily, cwb-online.co is designed to inform and inspire independent retailers and brands, showcasing essential news, features, products, trends and interviews with key industry insiders. CWB-ONLINE.CO 7,000 PAGE VIEWS PER MONTH CWB-ONLINE.CO 2,500 USERS PER MONTH PREVIOUS ONLINE ADVERTISERS INCLUDE PITTI BIMBO, INDX KIDSWEAR, LOVE MADE LOVE, FRODDO, BABY BANDITS, ABC KIDS EXPO, MODA FOOTWEAR, TRUTEX, DAVID LUKE AND MANY MORE 12K + SOCIAL MEDIA FOLLOWING 12% SOCIAL MEDIA ENGAGEMENT RATE 80% READERSHIP IN THE UK
9 Forward Features 2019 DECEMBER/JANUARY 2019 ISSUE 114 Editorial deadline: Wednesday 5 December 2018 Sales deadline: Friday 7 December 2018 Publication date: Wednesday 2 January 2019 Editorial content includes: A/W 19 trade show previews A/W 19 exhibition calendar A/W 19 collection previews Q&A interviews Industry news Retail profiles Editor s pick of new brands Legal advice SA Awards 2018 coverage Schoolwear report and news *Distributed at Indx Kidswear Show JUNE/JULY 2019 ISSUE 116 Editorial deadline: Friday 31 May Sales deadline: Monday 4 June Publication date: Monday 17 June Editorial content includes: S/S 20 trade show previews S/S 20 exhibition calendar S/S 20 collection previews Q&A interviews Industry news Retail profiles Editor s pick of new brands Legal advice SA Awards 2019 promotion Schoolwear report and news MARCH/APRIL 2019 ISSUE 115 Editorial deadline: Friday 1 March Sales deadline: Monday 4 March Publication date: Monday 18 March Editorial content includes: A/W 19 trade show reviews Harrogate International Nursey Fair preview Q&A interviews Industry news Retail profiles Editor s pick of new brands Legal advice Schoolwear report and news SEPTEMBER/OCTOBER 2019 ISSUE 117 Editorial deadline: Monday 16 September Sales deadline: Wednesday 18 September Publication date: Wednesday 2 October Editorial content includes: Industry news Retail profiles Editor s pick of new brands Legal advice The Schoolwear Show preview Schoolwear Q&As, features and news *Distributed at The Schoolwear Show
10 Media Partners for Schoolwear Specialists
A fresh look at kids fashion and lifestyle product
CWB-ONLINE.CO MEDIA PACK 2018 A fresh look at kids fashion and lifestyle product A FRESH LOOK AT KIDS FASHION AND LIFESTYLE PRODUCT Established in 1999, CWB is the only UK trade magazine dedicated exclusively
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