Why RV Life is Your First Choice for Reaching Active RVers Everywhere

Transcription

1 MEDIA KIT Why RV Life is Your First Choice for Reaching Active RVers Everywhere We have a totally unique method of distribution for our print edition of RV Life throughout Washington, Oregon, California, Nevada, Idaho, Utah and Arizona. RV Life Magazine is given away to attendees of more than 200 RV shows and rallies during the year, reaching brand new readers every day! Free copies of RV Life Magazine are available at the front doors of RV dealerships, RV parts and service centers, RV repair and collision centers, RV resorts and parks, RV furniture/interior stores, and select visitor bureaus and chambers. Free copies of RV Life Magazine are found in racks at the front doors of 12 Camping Worlds in Oregon, Washington, Nevada, Utah, California and Arizona. RV Life Magazine has a national paid subscription base that blankets every state in the Union. A free eco-friendly digital edition of RV Life Magazine is available online at giving all advertisers complimentary hyperlinks to their websites. Who Reads RV Life Magazine? With the current economy, RVing and camping are experiencing a surge in popularity, especially with Baby Boomers. They have a keener sense of appreciation for the outdoors and nature, along with a desire to get away from it all and experience new and exciting adventures. More than half use outdoor recreation as their main form of exercise. With another 20 years of traveling to do, the Baby Boomers also have more toys, leisure time, and money to spend on their journeys. A very active group, they immerse themselves into the local communities and culture, wherever they are. And they will continue to camp, RV, hike, bike, paddle, fish, golf, sail, ATV and look for other adventures during their travels. The RV lifestyle is healthy and growing! Your prospective customers are reading RV Life Magazine! In our 31st year, we at RV Life have a very special relationship with our readers. Some have been reading the magazine for 20+ years. We get dozens of telephone calls, s and visits to our office every month from our readers, sometimes asking our advice, offering some of theirs, or just wanting to share their latest RV trip with us. Our readers love RV Life Magazine! They pay attention to and trust our advertisers.

2 MEDIA KIT DIGITAL EDITION RV Life Magazine drives our readers to advertisers by providing complimentary hyperlinks to all ads in the digital edition, giving online readers an immediate path to our advertisers websites for further investigation into their product, service or destination. The free digital edition has reached over 100,000 people in 122 countries, and is available at RV LIFE YELLOW PAGES The RV Life Yellow Pages in print, in the digital edition, and online at is a valued and reliable resource our readers use to find RV services and products, RV resorts and parks, and new and exciting destinations. All listings are hyperlinked in the digital edition and at under Yellow Pages. A Free Eco-Friendly Digital Edition A mirror of the print edition, page for page, accessible at under Digital Edition. No software to download, user-friendly and convenient. Instant access 24/7 online, including six years of archived issues. Searchable - find any article or product quickly. Zoom in for more detail and larger print or click to view in Full Screen Mode. All ads are hyperlinked directly to advertisers websites to extend the reach of marketing dollars. Download it for offline reading; share it with your friends; post to a social network; clips pages; print or create a custom widget. Read it on the road, at the office or wherever. Free, free, free!! Sign up at or click on Digital Edition on the menu bar.

3 RATE CARD DISPLAY AD RATES AND DIMENSIONS (INCLUDES 4-COLOR) Dimensions 1x 3x 6x 9x 12x 4 col. (9-1/2 ) x 13 3 col. (7-1/16 ) x 10 4 col. (9-1/2 ) x 6-1/2 2 col. (4-5/8 ) x 13 2 col. (4-5/8 ) x 10 3 col. (7-1/16 ) x 5 2 col. (4-5/8 ) x 6-1/2 2 col. (4-5/8 ) x 5 1 col. (2-3/16 ) x 10 2 col. (4-5/8 ) x 3 2,600 (2,210) 1,950 (1,655) 1,780 (1,510) 1,780 (1,510) 1,510 (1,280) 1,210 (1,025) 1,080 ( 915) 890 ( 750) 890 ( 750) 625 ( 530) 2,500 (2,125) 1,880 (1,595) 1,710 (1,450) 1,710 (1,450) 1,460 (1,240) 1,160 ( 985) 1,035 ( 875) 850 ( 720) 850 ( 720) 590 ( 500) 2,400 (2,040) 1,800 (1,530) 1,650 (1,400) 1,650 (1,400) 1,400 (1,190) 1,110 ( 940) 995 ( 840) 820 ( 695) 820 ( 695) 560 ( 475) 2,300 (1,955) 1,730 (1,470) 1,590 (1,350) 1,590 (1,350) 1,350 (1,145) 1,060 ( 900) 950 ( 800) 795 ( 675) 795 ( 675) 540 ( 455) 2,225 (1,890) 1,650 (1,400) 1,510 (1,280) 1,510 (1,280) 1,290 (1,095) 1,000 ( 850) 910 ( 770) 760 ( 645) 760 ( 645) 505 ( 425) *Amounts in parentheses reflect a 15% discount for digitally submitted artwork provided net is paid within 30 days of the date of invoice. 10% surcharge for premium placement RESORTS & DESTINATIONS AND THE MARKETPLACE AD RATES AND DIMENSIONS (INCLUDES 4-COLOR) Dimensions 1-4 Months 5-8 Months 9-12 Months col. (4-5/8 ) x 6-1/2 2 col. (4-5/8 ) x 5 2 col. (4-5/8 ) x 3 1 col. (2-3/16 ) x 5 1 col. (2-3/16 ) x 3 1 col. (2-3/16 ) x 2 1 col. (2-3/16 ) x ( 580) 530 ( 450) 315 ( 265) 265 ( 225) 155 ( 130) 105 ( 90) 55 ( 45) 620 ( 525) 475 ( 400) 285 ( 240) 235 ( 195) 140 ( 120) 95 ( 80) 50 ( 40) 550 ( 465) 420 ( 355) 250 ( 210) 210 ( 175) 125 ( 105) 85 ( 70) 45 ( 35) *Amounts in parentheses reflect a 15% discount for digitally submitted artwork provided net is paid within 30 days of the date of invoice RV Life Yellow Pages - $60 per month per 3-line listing 12/13

4 Guidelines for Submitting Ads RV Life Magazine is printed on 60# Hi-Gloss paper on the outside 8 pages, and 40# Electracote for all other pages. It is stapled and trimmed and measures 10.5 x 14.5 Internet If you wish to files, send them to graphics@rvlife.com with a copy to your advertising representative. Sending files up to 20mb s to: graphics@rvlife.com For larger files we recommend the free service of File Formats We accept ads in the following formats. However, we require a signed proof of any adjustments we make before printing. Quark XPress 6.5 Adobe Photoshop CS4 - Tiff or PSD Adobe Illustrator 10 EPS - Convert all fonts to paths PDF - Must have embedded fonts and all graphics need to be CMYK or Grayscale if ad is black and white Additional Files Include all support files required for your ad: digital photos, embedded EPS graphics, TIFFs, etc. and all fonts. Colors All 4 color images should be in CMYK. Any spot colors must be defined as spot colors in the creating program. We use the following Pantone spot colors: Red 185 (CMYK: 0/100/100/0); Reflex Blue (CMYK: 100/63/0/2); Orange Pantone 151 (CMYK: 0/48/95/0); and Green Pantone 360 (CMYK: 58/0/80/0). Check with your advertising representative for availability of a specific color. Standard AAA colors. No allowance for errors in key numbers. Column Sizes Specifications 1 col. 2 3/16 Trim Size: 10.5 x 14.5 Interior pages line screen, 300 dpi 2 col. 4 5/8 Bleed Page: 11 x 15 Cover Section line screen, 300 dpi 3 col. 7 1/16 Print Area: 9.5 x 13 4 col. 9 1/ Ad Deadlines January Dec 13 May Apr 15 September Aug 15 February Jan 16 June May 15 October Sept 16 March Feb 12 July June 16 November Oct 16 April Mar 14 August July 17 December Nov 12 RV Life Magazine Attn: Graphics th Ave. W., Suite B Lynnwood, WA graphics@rvlife.com - 20 MB file size limits Phone: (425) , ext. 26 Fax: (425) /13

5 RVLife.com Website Banner Advertising RVLife.com Website Banner Advertising Banner Ads Banner Ad 468 x 60 Pixels $120 per month and runs in three spots No more than 4 advertisers in rotation Format: JPG, GIF, Animated GIF or Flash File Size: 65 kb Include linking URL and ALT text (up to 50 characters) Skyscraper Ads Skyscraper Ad 160 x 600 Pixels $160 per month and runs on the right and left hand side No more than 3 advertisers in rotation Format: JPG, GIF, Animated GIF or Flash File Size: 75 kb Include linking URL and ALT text (up to 50 characters) Flash Banner Ads For Flash banner ads, you need to build a link into the ad. In addition, you'll need to send a static banner, or animated gif to run as "backup" for web browsers that don't accept Flash files. E-newsletter Sponsorship 468 x 60 Pixel Banner Ad imbedded into our E-newsletter in two spots. The E-newsletter is sent out on the 1st, 10th and 20th of every month. $180 per month for sponsorship of 3 E-newsletters. Format: Gif or Jpg. Static Banners only, no animated (gif or flash) banner ads. File Size: 65 kb all website and E-newsletter ads to Graphics@RVLife.com and your Sales Representative. Graphics Design Custom graphics design is available at $60 per hour - minimum one hour. 06/13

6 Magazine's Demographics Age: 30 s 40 s % 50 s 60 s % 70 s and older % Gender: Male % Female % Marital Status: Married/Partnered % Single % Annual Household Income: Less than $50, % $50,000-$100, % $100,000-$150, % Over $150, % Type of RV Owned: Motorized % Non-Motorized % Years Spent RVing: Less than 5 years % 5-20 years % years % Over 30 years % Weeks Spent RVing Annually: Less than 2 weeks % 2-4 weeks % 4-8 weeks % 8-12 weeks % More than 12 weeks % Full-timer % Weeks Spent Traveling Outside of an RV Annually: Less than 2 weeks % 2-4 weeks % More than 4 weeks % Boating % Golfing % Motorcyling/ATVing % Geocaching % Other: Museums, Microbreweries, Hunting, Dog Shows, 4- Wheeling, Antiques, Photography, Dancing, Socializing, Prospecting, Birding, Meeting Other RVers, Seeing New Places, Visiting Family, Cruising, Boondocking, Archery, Whitewater Rafting, Historical Sites, Adventuring, and Steam Trains What Toys You Own: Computer/Laptop % GPS Device % Bicycles % Tow Vehicle % Fishing/Hunting Equipment % Smart Phones % Boats/Kayaks/Canoes % Golf Clubs % Motorcycles/ATVs % Metal Detectors % Other: Digital Camera, ipad, Tablet, Ham Radio, Guns, Summer Home, and Airplane How Long Have You Been Reading RV Life Magazine? Less than 1 year % 1-5 years % 6-10 years % years % More than 20 years % 68% receive the monthly e-newsletter launching the digital edition of RV Life Magazine, accessible at RVLife.com 54% pick up free copies of RV Life Magazine throughout the seven western states 24% subscribe to the print edition of RV Life Magazine from every single state in the U.S. Favorite Activities When Traveling: Sightseeing % Scenic Byways % Local Events & Festivals % Outdoors/Hiking/Walking % Dining Out % Fishing % Shopping % Wineries % Casinos % Bicycling % 92% support or patronize our advertisers 87% find the RV Life Yellow Pages helpful 04/13

7 DON T MISS THE OPPORTUNITY Complimentary copies of RV Life are distributed at shows and rallies.

8