SANTANA ROW VS. OTHER BAY AREA PROPERTIES

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Mary Johnston
6 years ago
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With 12 million visitors each year, Santana Row has a natural attraction to it s fabulous shops, upscale restaurants and Mediterraneanstyled residential units.

1 With 12 million visitors each year, Santana Row has a natural attraction to it s fabulous shops, upscale restaurants and Mediterraneanstyled residential units. It continues to be the premier shopping and dining destination for Silicon Valley. In terms of sales per square foot, Santana Row is one of the highest ranking malls in the entire Bay Area. SANTANA ROW

SANTANA ROW VS. OTHER BAY AREA PROPERTIES SANTANA ROW (2007 Attendance) 12 Million Visitors BAY AREA SPORTS PROPERTIES (2007 Attendance) San Francisco Giants = 3.2 M Oakland A s = 1.

2 SANTANA ROW VS. OTHER BAY AREA PROPERTIES SANTANA ROW (2007 Attendance) 12 Million Visitors BAY AREA SPORTS PROPERTIES (2007 Attendance) San Francisco Giants = 3.2 M Oakland A s = 1.9 M Golden State Warriors = 742,267 San Francisco 49ers = 595,207 Oakland Raiders = 467,964 San Jose Sharks = 714,316 BAY AREA DESTINATIONS/EVENTS (2007 Attendance) Fisherman s Wharf = 13 M SF Ballet = 315,000

3 PARTNERSHIP OPPORTUNITIES EVENT SPONSORSHIP SIGNAGE/ADVERTISING PRODUCT SAMPLING DISPLAY AND PROMOTIONS COLLATERAL DISTRIBUTION ONLINE MARKETING ADVERTISING SPONSORSHIP CUSTOMIZED SPONSORSHIP PACKAGES Plus many other specialized marketing opportunities not mentioned in this presentation

4 EVENT SPONSORSHIP Santana Row s exciting calendar of events, taking place across such a diverse property, reach key Bay Area demographic segments in targeted categories. Every sponsorship and comarketing program is customized to fit the sponsor s needs and objectives. Here are just of few of our signature events: Total Impressions Event Average Attendance With Media Home & Garden Show (June) 40,000 (2 days) 2.7 M Fashion in the Park (Sep) 100,000 (3 days) 2.3 M Pear Festival/Food & Wine (October) 35,000 (1 day) 1.2 M Light up the Row (November) 50,000 (1 day) 2.5 M

5 BILLBOARD SIGNAGE Take advantage of this 16 billboard at the main entrance to Santana Row with dominant 8X8 sign exposure. Located next to two major shopping centers, this is Silicon Valley s busiest retail intersection. 1.8 M views/month CORNER OF STEVENS CREEK BLVD AND SANTANA ROW

7 WINCHESTER WINDOWS Your name, logo, and marketing message can be prominently displayed on one, two or all four windows. Located on busy Winchester Blvd directly across from Century Theatres, the banners are 9ft wide X 15ft tall. 1.2 M views/month

8 GARAGE BANNER WRAPS LUXURY AUTO NAME DOMINANT BANNER 14ft tall X 28ft wide 280,000 impressions/mo THREE DIVIDER BANNERS 4 6 tall X 15ft wide LARGE WALL BANNER 9 6 tall X 10ft wide

CART/KIOSK & BOOTH SPACES Choose from a variety of

high-traffic parks or along Santana Row.

for product sampling, surveys used for lead

onsite sales. *Locations based on availability.

offering signage and collateral distribution to

Our staff will work with you to assist in

9 CART/KIOSK & BOOTH SPACES Choose from a variety of customized carts or 10X10ft booths located in our high-traffic parks or along Santana Row. This provides you direct interaction with shoppers for product sampling, surveys used for lead generation, consumer education and awareness or onsite sales. *Locations based on availability. This cart allows you to promote your business by offering signage and collateral distribution to shoppers and does not have to be manned. Our staff will work with you to assist in restocking and organizing your materials. *Locations and electrical usage based on availability

2 M Impressions 3 month agreement required CONCIERGE CENTER - RACK CARD DISPLAY UNIT Reserve an 8.

10 SIGNAGE & COLLATERAL DISTRIBUTION 22 X 28 SIGNS AND COLLATERAL DISTRIBUTION Showcase your brand to Santana Row shoppers and visitors on three 22x28 free standing signs strategically situated in the most high-traffic areas and poised at eye level for maximum attention. These signs also have a 4X9 brochures holder that allows shoppers to take your marketing collateral. 3 Signs: 3.2 M Impressions 3 month agreement required CONCIERGE CENTER - RACK CARD DISPLAY UNIT Reserve an 8.5X11 space in our Concierge lounge display, providing 400 flyers per month to during length of agreement. LIGHT POLE BANNERS Targeting pedestrians and automotive traffic, these 24X72 light pole banners are the perfect addition to your advertising campaign. These double sided banners are highly visible and located throughout the streets and corridors of our property. 5 POLES/10 BANNERS: 3.8 M Impressions 3 month agreement required We have a total of 130 light pole banners for campaigns, based on availability.

Santana Row s hand-held directories are printed four times a year, 15,000 copies per printing.

11 SANTANA ROW DIRECTORIES Capture the attention of our shoppers by placing an ad or an insert in our directories. Santana Row s hand-held directories are printed four times a year, 15,000 copies per printing. Shoppers can readily find directories on our 22x28 signs located along our sidewalks or at concierge center. Back Page Ad premium space Stand Alone Cards - 15,000 stand alone panel cards inserted into directories

Row web pages: Page Average Views All Pages 600,000

Spas & Salons 39,000 Fashions 34,136 Specialty

12 ONLINE MARKETING Advertise with your company logo and marketing message linking to your website with a banner ad size of 1.5 wide x 3 tall available on the following Santana Row web pages: Page Average Views All Pages 600,000 Dining Page 202,000 Home Page 98,552 Events 47,164 Spas & Salons 39,000 Fashions 34,136 Specialty Shopping 16,267 About Page 14,455 Shopping Accessories 13,625 Residential Living 11,380

13 ADVERTISING SPONSORSHIP Co-brand your business with Santana Row. Mass market your business by choosing from a wide variety of advertising campaigns or promotions, which provide distinct opportunities for our partners to reach their select and prospective audiences. Place your logo or marketing message on one of our distinguished print ads, newsletters, or campaigns or add your tagline or marketing message to one of our highly-viewed television and radio campaigns.

SPONSORSHIP PACKAGES PROPERTY SPONSORSHIP Santana Row specializes in building and executing customized sponsorship packages that are strategically designed to maximize our partners marketing results.

14 SPONSORSHIP PACKAGES PROPERTY SPONSORSHIP Santana Row specializes in building and executing customized sponsorship packages that are strategically designed to maximize our partners marketing results. Our wide range of special events, promotions and advertising target specific consumer groups. These channels are dynamic and entertaining, providing distinctive marketing opportunities for our partners. For customized advertising sponsorship opportunities contact: Nathan Mitchell, Director of Business Development or by calling (408)

SPONSORSHIP OPPORTUNITIES AT CHAGRIN BOULEVARD. a stark enterprises property

SPONSORSHIP OPPORTUNITIES AT CHAGRIN BOULEVARD a stark enterprises property ABOUT ETON With its renowned boutiques, gorgeous grounds and proven shopper traffic in an upscale market, Eton Chagrin Boulevard