2018 Advertising Kit

Transcription

1 2018 Advertising Kit

2 The International Detailing Association is the leading association for professional detailing operators, suppliers and consultants to the industry. The association is dedicated to promoting the value of professional detailing services, the recognition of professional detailing as a trade and empowering detailing industry professionals at each stage in their career. MISSION: Promoting the success and growth of the professional detailing community. The IDA is serious in its efforts to grow the detailing industry and wants to partner with anyone who is serious about detailing.

3 2018 Advertising Packages Diamond $2,500 Our top package features all advertising options the IDA currently has available. This package is for advertisers that want the ultimate exposure. This package is available for 12-months only. Sponsored newsletter including spotlight article in the Detail Dialogue Banner ad in the Detail Dialogue Color banner ad on the IDA website home page linked to company website (700 pixels x 350 pixels with one ad change per quarter) Color sidebar ad on the IDA website linked to company website (200 pixels x 450 pixels with one ad change per quarter) Monthly post on IDA social media Complimentary Certified Detailer Certification Additional IDA Supplier Member Contacts (five allowed with Supplier Membership) One promotional PowerPoint slide for webinars 15-second webinar advertising spot Set of member mailing labels (one set per quarter) Free job postings during the year Featured listing on the IDA website identifying advertising package level and company logo Platinum $1,500 The Platinum level is our most popular advertising package. It offers a little bit of everything and is a great way for a business to get noticed. This package is available for 12-months only. Spotlight article in the Detail Dialogue Banner ad in the Detail Dialogue Color banner ad on the IDA website home page linked to company website (700 pixels x 350 pixels with one ad change twice a year) Color sidebar ad on the IDA website linked to company website (200 pixels x 450 pixels with one ad change twice a year) Monthly post on IDA social media Complimentary Certified Detailer Certification Additional IDA Supplier Member Contacts (five allowed with Supplier Membership) One promotional PowerPoint slide for webinars Free job postings during the year Featured listing on the IDA website identifying advertising package level and company logo Gold $500 - $1,000 Our Gold package is perfect for first-time advertisers. This package offers some of our most popular advertising options and is available for 6-months ($500) or 12-months ($1,000). Spotlight article in the Detail Dialogue Color sidebar ad rotating with other Gold Advertisers shown on every website page and linked to company website (200 pixels x 450 pixels) Monthly announcement posted on IDA social media Additional IDA Supplier Member Contacts (five allowed with Supplier Membership) Featured listing on the IDA website identifying advertising package level and company logo Advertising available for individual purchase: Job postings ($50 each) Mailing labels ($150 per set) Webinar advertising ($100) International Detailing Association 2345 Rice St. #220, St. Paul, MN info@the-ida.com

4 2018 Advertising Package Descriptions Website Advertising The IDA website has been experiencing exponential growth in traffic and visits. The website is constantly evolving to become an increasingly beneficial resource to the detailing industry. It is a great place to reach potential customers and expand your business. Featured Membership Directory Listing Our popular website membership directory is not only a great tool for operators seeking the products or services of a non-operator member, but also for the general public seeking a reputable detailer in their state. Detail Dialogue Advertising Detail Dialogue is the IDA s e-newsletter. Published every month, it has exclusive members-only content including articles from leading industry professionals created exclusively for the Detail Dialogue. Each e-newsletter is sent via and published on the association website for members to access at their convenience. Social Media Advertising Social media sites are a great way to reach IDA members and non-members. IDA currently utilizes Facebook, Instagram and Twitter. Your company logo and web address will accompany each post. (Note: Facebook posts can be boosted periodically to increase reach for an additional $10 per post.) Spotlight Article in the Detail Dialogue IDA will feature an article from an advertiser that highlights a product or service they offer. This article is not intended to be a sales flyer, but an educational piece. With an engaged audience and an above average open rate, this is a great way to reach customers. Diamond advertisers have the option to sponsor a whole issue of the Detail Dialogue, which entails providing content and graphics for the specific issue chosen. Additional IDA Supplier Member Contacts Receive five contacts listed under your company in the membership directory. These five contacts will receive all benefits as a standard, Operator member with the IDA. Complimentary Certified Detailer Certification Package This program is a culmination of the cooperative efforts of industry leaders specializing in the detailing industry. The multi-phased program evaluates and develops a detailer s technical knowledge and proficiency. Successful completion of the first phase will grant the detailer the title of IDA Certified Detailer (IDA CD). Set of Member Mailing Labels for Sending Promotional Items* Mailing labels will be provided in hard-copy, standard 3-up format. Great for sending mailings with samples or promotional items. Before receiving your mailing labels, purchasers will need to send the item being mailed to the IDA office for review at info@the-ida.com. Webinar Advertising* Promotional slide: a member of the IDA staff will create a PowerPoint slide with company information and advertiser status to include in the introductory slideshow. 15-second webinar advertising spot: the webinar moderator will make a small announcement provided by the advertiser. Job Postings* Post open positions within your company on IDA social media and in the Detail Dialogue. Important Information Artwork should be sent as image files (.jpg or.tiff) with a MINIMUM RESOLUTION OF 300 DPI, via to info@ the-ida.com. When making a purchase, please provide a high-resolution company logo. Current IDA members receive 10% off all advertising packages. * = Item can be purchased individually without an advertising package Questions? Ready to advertise with the IDA? Contact Erin Reyes at or info@the-ida.com. International Detailing Association 2345 Rice St. #220, St. Paul, MN info@the-ida.com

5 2017 Advertising Stats* At-A-Glance Website Traffic Average Monthly Pageviews: 16,377 Peak Monthly Pageviews: 20,823 (Aug. 2017) Average Monthly Home Page Views: 2,732 Average Monthly Visitors: 3,374 Peak Monthly Visitors: 4,591 (Dec. 2016) Average Monthly Unique Visitors: 2,932 Peak Monthly Unique Visitors: 4,150 (Dec. 2016) On average, 87% of total visitors per month are unique Monthly Pageviews Monthly Visitors E-Newsletter: Detail Dialogue The Detail Dialogue is sent to nearly 5000 readers each month, both IDA members and non-members. With an above average open rate of 26% +, you can guarantee that your sponsored articles, ads and job postings will reach the right audience. Each e-newsletter is additionally published on the association website for members to access at their convenience. Website Sidebar Ads Average Impressions per Ad # : 726,363 Average Clicks per Ad # : 3,255 Webinar Advertising Average Monthly Registrants to Live Webinar: 75+ Average Monthly Views of Webinar Recordings: 50 Social Media Advertising Facebook Page Likes: 7,007 Average Post Reach: 600 (organic) Average Post Engagement: 20 reactions, shares, and/or comments Twitter % of Total 10-Oct-17 Social Media Followers Followers: 231 3% Instagram 6% Followers: % Facebook Twitter Instagram Total IDA Members Total Members (including secondary contacts): 936 Average New Member Rate: 42 per month Any questions? Contact Erin Reyes at or info@the-ida.com. *All data was retrieved on October 10, 2017 and refers to the 12-month period beginning October 1, 2016 through September 30, Compared to 24.98% non-profit industry average (Mailchimp, Feb. 2017) # Based on three current Platinum advertisers; frequency of ad display will change based on number of concurrent advertisers. International Detailing Association 2345 Rice St. #220, St. Paul, MN info@the-ida.com

6 2018 Advertising Agreement Company Name (as it is to be written in all advertising correspondence) Address City State Zip Phone Fax Representative 1: Name Representative 2: Name Choose advertising package: Diamond Package - $2,500 Platinum Package - $1,500 PAYMENT METHOD Check enclosed or please charge my (circle one): Visa MC Gold Package (12-mo) - $1,000 Gold Package (6-mo) - $500 Discover AMEX Name on Credit Card Card # Security Code (3-digit) Exp Date Cardholder Address City State Zip I authorize the IDA to charge the credit card provided above for $ Signature of Cardholder Date Please mail agreement forms with payment to: The IDA 2345 Rice Street, Suite 220, St. Paul, MN Phone info@the-ida.com Payment must be received in full at the time of order.