2017 ADVERTISING & MEDIA KIT. Connecting with the nonprofit world

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1 2017 ADVERTISING & MEDIA KIT Connecting with the nonprofit world

2 GUIDESTAR S MISSION To revolutionize philanthropy and nonprofit practice by providing information that advances transparency, enables users to make better decisions, and encourages charitable giving.

3 3 ABOUT GUIDESTAR GuideStar is the leading source of information about U.S. nonprofits, serving millions of visitors to our website and partner sites each year. We connect people and organizations with everything they need to know about the programs and finances of 2.5 million IRS-recognized nonprofits. We make a wealth of information easily accessible to everyone. GuideStar serves a wide audience inside and outside the nonprofit sector, including individual donors, nonprofit leaders, grantmakers, government officials, academic researchers, and the media. TABLE OF CONTENTS About GuideStar... 3 Advertising in the Newsletter... 4 Advertising through Exclusive s... 5 Advertising Rates & Specs Ad Placement Samples... 8 Deadlines... 9 Reservations & Information Payment & Cancellation Policies Advertising Reservation Form GuideStar is known for having the most comprehensive, up-to-date nonprofit information available information you can trust.

4 4 ADVERTISING IN THE GUIDESTAR NEWSLETTER The GuideStar Newsletter is a free, twice-monthly e-newsletter sent to more than 350,000 opt-in subscribers. Our Audience: 350,000 + opt-in subscribers 44% Individuals, educators, students, journalists 38% Nonprofits This is another example of a useful, informative, straightforward contribution that GuideStar is making to the nonprofit industry. I have found your newsletter to be increasingly valuable and customer-friendly in presentation. GUIDESTAR NEWSLETTER READER 16% Professionals 5% Grantmakers 3% Giving platforms/ community foundations Published on the first and third Thursday of each month, the Newsletter provides essential information about issues affecting nonprofits, from the pros and cons of various fundraising strategies to the effects of changing legislation. The content is meaningful and relevant to organizations and individuals across the nonprofit sector. Advertising in the GuideStar Newsletter is a convenient, affordable, and effective way to deliver your message to some of the most active members of the nonprofit community.

5 5 ADVERTISING THROUGH EXCLUSIVE S With our program, you can showcase your organization directly to the market segment you most want to reach. GuideStar offers a unique opportunity for advertisers to send exclusive s to our optin subscribers. We provide focused outreach for each target audience, covering industries from academia and government to human resources and pharmaceuticals. You simply create your message and we ll deliver it to the audience you select. We have a variety of exclusive opportunities to meet your organization s budget and needs.

6 6 ADVERTISING RATES & SPECIFICATIONS GuideStar Newsletter Commercial Rates 1 insertion 3 insertions 6 insertions Lead Banner (1) $3,445 $3,200/ad $2,802/ad Bottom Banner (1) $2,770 $2,460/ad $2,145/ad Half Banner (3) $1,470 $1,270/ad $1,125/ad CIRCULATION Distributed to more than 350,000 subscribers twice a month. NPO Rates 1 insertion 3 insertions 6 insertions Lead Banner (1) $3,085 $2,715/ad $2,385/ad Bottom Banner (1) $2,355 $2,090/ad $1,815/ad Half Banner (3) $1,260 $1,080/ad $1,000/ad Lead Banner: 700 pixels wide x 100 pixels high Half Banner: 325 pixels wide x 84 pixels high Bottom Banner: 700 pixels wide x 100 pixels high Note: Art file size cannot exceed 90 KB. Newsletter Demographics Interested in advertising in the GuideStar Newsletter? Placing ads in our newsletter offers reach to GuideStar s entire audience (in addition to third-party opt-ins). Demographics for our newsletter are as follows: Nonprofits: 120,000 Professionals: 50,000 Grantmakers: 16,000 Individuals: 94,000 Researchers: 42,000 Media: 4,000

7 7 ADVERTISING RATES & SPECIFICATIONS Exclusive s Messaging Rates Per Broadcast 35 cents per message sent to primary industry segments. Minimum quantity: 10,000. Notes: GuideStar cannot segment by job title or geography--only by industry segment. All content is subject to review by the GuideStar Marketing Team. Review will entail an analysis to ensure content, branding, and style are consistent with GuideStar s own. Exclusive s Demographics GuideStar s extensive audience includes people throughout the nonprofit sector, from those who work directly for nonprofits to those who support them: Nonprofits: 119,279 Professionals: 49,408 Institutional Funders: 16,088 Individuals: 93,158 Researchers: 41,637 Media: 3,560 WHY ARE WE SO PASSIONATE ABOUT NONPROFIT INFORMATION? The nonprofit sector is incredibly powerful. According to the Foundation Center, there are more than 70 million people working and volunteering in the nonprofit sector, and it s the third largest workforce among US industries. Collectively, nonprofits make the world a better place. Whether it s focusing on arts, culture, and the humanities, education and research, the environment and animals, health, human services, public or societal benefit, or religion, every day we benefit from the work of a nonprofit.

8 8 AD PLACEMENT SAMPLES Lead Banner Sample: Opening and Closing Banner, 530 x 100 pixels Ad Unit Sample: Half Banner, 300 x 80 pixels Sample: Half Banner, 300 x 80 pixels Bottom Banner Note: Outlook 2007 does not support animated GIFs; instead it freezes on the first frame. If you are providing an animated GIF, put your complete message in the first frame and set it for zero (0) seconds. That way, Outlook 2007 users will see the static frame, and the ad will play normally (skipping the first frame) for all other users.

9 9 DEADLINES Newsletter Reserve Space By Submit Artwork 1/5/17 12/15/16 12/22/16 1/19/17 12/29/16 1/5/17 2/2/17 1/12/17 1/19/17 2/16/17 1/26/17 2/2/17 3/2/17 2/9/17 2/16/17 3/16/17 2/23/17 3/2/17 4/6/17 3/16/17 3/23/17 4/20/17 3/30/17 4/6/17 5/4/17 4/13/17 4/20/17 5/18/17 4/27/17 5/4/17 6/1/17 5/11/17 5/18/17 6/15/17 5/25/17 6/1/17 Newsletter Reserve Space By Submit Artwork 7/6/17 6/15/17 6/22/17 7/20/17 6/29/17 7/6/17 8/3/17 7/13/17 7/20/17 8/17/17 7/27/17 8/3/17 9/7/17 8/17/17 8/24/17 9/21/17 8/31/17 9/7/17 10/5/17 9/14/17 9/21/17 10/19/17 9/28/17 10/5/17 11/2/17 10/12/17 10/19/17 11/16/17 10/26/17 11/2/17 12/7/17 11/16/17 11/22/17 12/21/17 11/30/17 12/7/17 Space is reserved on a first-come, first-served basis. If advertising space is fully booked for an issue of the Newsletter, please ask to be placed on the waiting list. We will accommodate you as soon as possible. Artwork is accepted in GIF, JPG, and PNG formats. Artwork files must not exceed 90 KB in size. artwork to bgodwin@guidestar.org. Note: All ads are subject to approval by GuideStar s editorial staff.

10 10 RESERVATIONS & INFORMATION To reserve advertising space in the GuideStar Newsletter, contact Bryan Godwin at (757) or You can also print and or fax the reservation form found at the end of this media kit. For questions about non-advertising content, contact GuideStar editorial director Suzanne Coffman at For questions related to GuideStar s other products and services, call Product Support at

11 11 PAYMENT & CANCELLATION POLICIES All advertisers must pay a non-refundable deposit of 50% of their total advertisement insertion price at the time of reservation. Billing for the remaining 50% of each month s insertion price will occur the week after an advertiser s insertion appears in the e-newsletter. Advertisers may choose to be billed for the entire cost of their insertion at the time of reservation. Payment forms accepted are Visa, MasterCard, American Express, and corporate checks. Cancellation Deposits made for advertising space are non-refundable. Cancellation of ad reservations must be made in writing no later than two (2) weeks prior to newsletter date in order to avoid payment of the remaining 50% of that month s insertion price. Cancellations made after that time will be billed the full advertising rate for the reserved space. Unless alternate arrangements have been made with a member of the GuideStar editorial staff, failure to provide requested ad information, including artwork and URL, shall be considered a cancellation of that month s insertion and will be billed accordingly.

12 2017 Newsletter Advertising Reservation & Order Form Please print this page, complete, and FAX to (757) , attention Bryan Godwin or ORGANIZATION NAME CONTACT INSERTION DATE AD TYPE Commercial Rates 1 insertion 3 insertions 6 insertions January Edition 1 lead banner Edition 2 lead banner February Edition 1 lead banner Edition 2 lead banner March Edition 1 lead banner Edition 2 lead banner April Edition 1 lead banner Edition 2 lead banner May Edition 1 lead banner Edition 2 lead banner June Edition 1 lead banner Edition 2 lead banner July Edition 1 lead banner Edition 2 lead banner August Edition 1 lead banner Edition 2 lead banner September Edition 1 lead banner Edition 2 lead banner October Edition 1 lead banner Edition 2 lead banner November Edition 1 lead banner Edition 2 lead banner December Edition 1 lead banner Edition 2 lead banner Lead Banner (1) $3,445 $3,200/ad $2,802/ad Bottom Banner (1) $2,770 $2,460/ad $2,145/ad Half Banner (3) $1,470 $1,270/ad $1,125/ad NPO Rates 1 insertion 3 insertions 6 insertions Lead Banner (1) $3,085 $2,715/ad $2,385/ad Bottom Banner (1) $2,355 $2,090/ad $1,815/ad Half Banner (3) $1,260 $1,080/ad $1,000/ad PRICING (please do not include waiting list slots) Lead per insertion = Bottom per insertion = Half per insertion = TOTAL CONTRACTED AMOUNT PAYMENT METHOD Check/money order payable to GuideStar USA, Inc. MasterCard Visa American Express Name on card Billing address Card number Exp. I have read and agree to the terms and conditions in the License Agreement(s) for the above product(s). Signed Name (please print) Date Title (please print)