MAGAZINE SPECIFICATIONS

Transcription

1 2018 SHOWROOM

2 MAGAZINE SPECIFICATIONS PRINT MECHANICAL SPECS TRIM SIZE: PAPER STOCK: 8 W x 10.5 H 40 lb coated gloss SAFETY FROM TRIM: Text Stock lb coated gloss BLEED: Cover Stock.125 from trim COLOR SPACE: CROP MARKS: CMYK.125 from bleed DPI: BINDING: 300 Perfect bound PREFERRED DIGITAL FORMAT: PDF X-1A All ad materials are to be submitted through the ad portal via autoweek.sendmyad.com AD SIZE TRIM LIVE AREA BLEED Full Page 8 x x x /3 Page x x 6 Vertical 1/2 Page x x 9 Horizontal 1/2 Page 7.5 x x /4 Page x x /8 Page x x ALSO AVAILABLE: Liner ads, Billboard ads, Bind-ins and Business Reply Cards. For additional information and rates, contact your Autoweek advertising sales manager. 2

3 SHOWROOM PRINT RATES SHOWROOM AD RATES AD SIZE 1X 4X 8X 12X 26X Full Page $6,248 $5,670 $5,406 $5,225 $4,929 2/3 Page $3,935 $3,575 $3,410 $3,297 $3,111 EFFECTIVE: Jan. 1, 2018 RATE BASE: 285,000 1/2 Page $3,165 $2,876 $2,745 $2,654 $2,505 1/4 Page $1,624 $1,479 $1,414 $1,368 $1,294 1/8 Page $933 $849 $808 $784 $737 LINER RATES (35 to 45 characters per line) WEEKS 3 LINES 4 LINES 5 LINES 6 LINES 7 LINES 8 LINES 9 LINES 10 LINES 1 Week $114 $152 $190 $228 $266 $304 $342 $380 4 Weeks $261 $348 $435 $522 $609 $696 $783 $870 BILLBOARD RATES 1 Week 4 Weeks Week(s) Charge $334 $600 Per Week / Line $39.40 $21.60 Billboard ad includes one photo of your vehicle & 5 lines of text (35 to 45 characters per line) SPECIAL SHOWCASES The Autoweek showcase runs in every issue throughout the year. However, some special showcases are called out in the issue dates in the table to the right. For a complete listing of autoweek issue dates, go to SPECIAL SHOWCASE ISSUE DATE Father s Day 5/7/18 Christmas In July 7/2/18 SEMA Showcase I 10/8/18 SEMA Showcase II 10/22/18 Holiday Gift Guide 11/19/18 Holiday Gift Guide II 12/3/18 Procrastinator s Gift Guide 12/17/18 3

4 DIGITAL SHOWROOM OFFERINGS Boasting strong open rates of 28 40%, our car enthusiasts are there to read your message. Our databases comprise newsletter registrants and subscribers who are active core readers of our Autoweek content and who again have opted in to receive additional information. They pride themselves on being the first to know about product launches, innovations and other insider information. Our responsively designed s make sure that your content is served in the best size and format for whichever device the reader happens to be using for an optimal viewing experience. NEWSLETTER BANNERS AUTOWEEK STORE AD SIZE POSITION PRICE AD TYPE PRICE 300x250 Middle $1,530 Premium $2, x250 Bottom $510 Standard $525 SPECIAL ADVERTISING EBLASTS AD TYPE IMAGE VERBIAGE PRICE Premium 590x300px 25 Words $1,055 Standard 270x200px 10 Words $525 EXCLUSIVE EBLAST AD TYPE LOGO IMAGE VERBIAGE PRICE Autoweek Template 280x250px 612x400px 100 Words $5,150 Client HTML Client HTML to be approved by Autoweek $5,150 For more information regarding our digital marketplace offerings, please contact your Autoweek Sales Representative. 4

5 PRINT PRODUCTION REQUIREMENTS SUPPLIED DIGITAL ADVERTISEMENT All advertising should be provided in a digital format. Required format for four-color digital advertisement is a highres PDF file with all fonts and images embedded. Embedded images must be a minimum of 300dpi (dots per inch) and CMYK colorspace. Type 1, TrueType or OpenType fonts can be used. Fonts must be embedded subset. Files containing RGB or LAB images will be converted to CMYK or asked to be resubmitted. Please note: All RGB images will be converted to CMYK through the preflight process. Files that are not PDF X-1A will be automatically converted to PDF X-1A format FILE PREPARATIONS The following recommendations are offered as general industry guidelines for preparing files and proofs that will assist our printer in obtaining a good press match on our web-offset press: Maximum density in any one area, all colors, should not exceed 300% with only one solid color Proofing progression of colors should correspond to Autoweek printing press: cyan, magenta, yellow, black Direction of roller travel should be from side to side of pages (not top to bottom) to match press conditions Advertisements supplied to Autoweek without an acceptable color proof will be printed to SWoP standards. The printer and/ or publisher cannot be held liable for color complaints when files are submitted without an acceptable color proof. PMS INKS OR PREMIXED INKS PMS inks or premixed inks required dedicated print units and will be billed at Matched Color Rate. Contact your Autoweek Sales Representative for more information. ALTERATIONS Advertisements requiring alterations, such as editing, image manipulation, reductions or enlargements, etc., will be billed mechanical charges at the publisher s prevailing rates. Charges are billed at net with no agency commission and are not applicable for earned dollar volume discounts. FOUR-COLOR PROCESS To assist our printer in obtaining a gross press match on a web-offset press, it is important to follow general industry guidelines when preparing files and proofs. The reproduction quality of four-color advertisements printed in Autoweek will depend largely on the quality of the supplied digital files and proofs. For further information, please visit autoweek.sendmyad.com SPREAD AD REQUIREMENTS Spread ads in Perfect-Bound magazines will not lay flat, causing the content in the center of the ad to be obscured by the curl of the pages. Please allow for this by placing critical content away from the gutter. Critical content refers to text or part of an image which would not appear correctly if 1/4 of the center was not visible specifically with faces, vehicles or other distinct objects that cross over the gutter. You may want to offset your image 1/8 away from the center on each page to avoid the appearance of the image being pinched. Please contact Alan Luckwald, Media Services Manager, for additional information. INSERTS To ensure that inserts meet the publication s mechanical requirements and postal regulations, samples or mock-up dummies on the specified paper stock must be submitted to the production department. Contact your Autoweek sales representative or production manager for specific mechanical requirements. STANDARD INSERT SPECIFICATIONS An insert conforms to exact trim size of publication after trimming and does not include folds, attachments or die-cut areas. Undersized inserts should be supplied, finished and pretrimmed to desired size. If the insert, because of type of paper or material or format, creates mechanical difficulties that result in abnormal bindery expense, such additional expense will be billed to the advertiser. This charge will be quoted in advance. It is not commissionable. INSERT CLOSING DATES Paper stock and mock-ups representing design and copy must be approved by the Autoweek production department prior to scheduling insertion date. Insertion orders and printed samples must be shipped to arrive at printer no later than 13 days prior to the publication date. INSERT PACKING AND SHIPPING INSTRUCTIONS Single-page inserts must be supplied flat, unfolded, one-up and on skids, or an additional charge will be made for unpacking and repiling. Check with publisher for quantity required. A label must be affixed to each carton indicating Attention: Autoweek, insertion date, name of insert and individual count per carton. Additional charges will be billed for unpacking and counting inserts. Please contact the Autoweek production department for quantity of inserts required for each specific issue date and shipping instructions. MAXIMUM PAPER WEIGHTS Maximum paper weight limitations are imposed for the protection of other advertisers, for the convenience of readers and to avoid problems that can be encountered in binding or mailing operations. Maximum paper weights based on type of paper and number of pages used are as follows: NO. OF PAGES OF INSERT COATED STOCK WEIGHT MAX UNCOATED STOCK WEIGHT MAX lbs. 80 lbs lbs. 80 lbs lbs. 70 lbs lbs. 60 lbs lbs. 60 lbs. 5

6 TERMS AND CONDITIONS PAYMENT TERMS - NO CASH DISCOUNTS Invoices are dated as of the issue date and are due and payable upon receipt in U.S. funds drawn on a U.S. bank. Publisher accepts most major credit cards. Publisher looks to the advertising agency placing the insertion order for payment; however, Publisher retains the right to hold the advertising agency and the advertiser jointly and severally liable for the monies due and payable to the Publisher, and the agency warrants by submitting the insertion order that it and the advertiser have accepted this responsibility. Publisher will not be found by conditions, printed or otherwise, on contracts, order blanks or instructions, when such conditions conflict with its policies. RATE PROTECTIVE CLAUSE Publisher reserves the right to change the rates and terms herein for any Autoweek product at any time without notice, provided that for any contract advertiser, the rate herein shall continue to apply for issues published or displayed within 90 days of the effective date of such change. Contact your Autoweek advertising manager for more information. PUBLICATION AND CLOSING DATES Publisher may act on the written instructions of either the advertiser or the agency regarding any ad. No liability is assumed regarding any instructions received after closing dates. Autoweek is published every other week. Except during holiday weeks, the last print advertising forms close 21 days before date of publication. When proof must be submitted for approval, copy or artwork must be received by the publisher two weeks before print ad closing date. Certain Autoweek special advertising sections close approximately one month before issue date (see 2017 Schedule of Issues). Special closing dates apply to online and electronic advertising and events. When normal closing dates fall on a holiday, issue closes the preceding workday. SHORT RATES AND REBATES Advertisers will be short-rated (amount per ad increased) if, within a 12-month period from the date of first insertion, they do not use the amount of space upon which their billings have been based. Advertisers will be rebated if, within a 12-month period from the date of first insertion, they have used sufficient additional space to warrant a lower rate than that which they have been billed. Rebates will expire if not used within 12 months after they are earned. Online or electronic advertisers will be short-rated if they do not fulfill the time period or volume commitment upon which their billings were based and will be rebated if they increase their time period or volume commitment to warrant a lower rate than that at which they have been billed. PUBLISHER S PROTECTIVE CLAUSE By issuance of this rate card, Publisher offers, subject to the terms and conditions herein, to accept insertion orders for advertising to be published in any Autoweek Product, and by their tendering such insertion order, the advertiser or agency shall indemnify and hold Publisher, its employees, agents and subcontractors free and harmless from any expenses, damages and costs (including reasonable attorneys fees) resulting in any way from Publisher s compliance with said insertion order (including but not by way of limitations from claims of libel, violation of privacy, copyright infringement or otherwise). Publisher shall have full right to settle any such claim and to control any litigation or arbitration to which it may be a party, all at the cost of the agency and the advertiser who shall be deemed joint and several indemnitors, and agency warrants that it is authorized to bind, and does bind, advertiser to such indemnity jointly and severally with the agency. Publisher reserves the right, in its sole discretion, to discontinue publication or operation of any Autoweek Production at any time with or without notice, or to defer or cancel the printing, publication or circulation of any issue, or of tendered advertising, and shall not be held liable for any failure to print, publish or circulate all or any portion of any issue or of the tendered advertising because of labor disputes involving the Publisher, the printer or others, transportation delays or embargoes, errors or omissions of employees or subcontractors, or circumstances beyond its control. Publisher s sole obligation as to any failure or default on its part shall be limited to a refund of its charges which may have been paid to it or, at its option, to publish the tendered advertising in the next available issue. The Publisher reserves the right to accept, reject or omit any advertising for any reason. No advertising will be accepted that simulates Autoweek editorial material. COPY SERVICE Advertisers who do not have any advertising agency and who request copy and art will be charged at Publisher s rate then in effect. 6

7 CONTACT SHOWROOM ADVERTISING SALES Denise Sheldon Showroom Sales Representative Sara Hartman Showroom Sales Representative DIGITAL MEDIA, PROOFS, & COPY Alan Luckwald Media Services Manager

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