THE OFFICIAL MAGAZINE OF WILD DUNES RESORT 2015 EDITION. m e d i a. kit. Reach more than 100,000 AFFLUENT GUESTS in print and online!

Transcription

1 THE OFFICIAL MAGAZINE OF WILD DUNES RESORT 2015 EDITION m e d i a kit Reach more than 100,000 AFFLUENT GUESTS in print and online!

2 DEAR LOWCOUNTRY PROPRIETORS: Wild Dunes Resort is excited to introduce an exclusive opportunity to promote your business in the 2015 edition of 5757 Palm, the official magazine of Wild Dunes Resort. As one of the most exclusive resorts in the southeast and conveniently located on the Isle of Palms just 30 minutes from downtown Charleston and just 15 minutes from Mt. Pleasant our guests come from all over the East Coast for not only some of the best beaches, golf and tennis in the nation, but for all the culture, shopping, and entertainment the Lowcountry provides. An elegant resort with 500 ROOMS reaching 100,000 AFFLUENT GUESTS looking for the best ways to enjoy their stay in Wild Dunes and the greater Charleston area. From West Ashley to Awendaw and King St. to Palm Boulevard, our goal is to show the very best this area has to offer through an informative and entertaining magazine with inspiring photography and sophisticated design, as well as truly authentic stories and features on the people and places that make the Lowcountry such a special place. By creating this type of magazine, we hope that our favorite local partners will see the profound value in advertising with us as we provide the opportunity for you to promote your business to our discerning guests Palm is distributed for 12 months in each of our 500 hotel rooms, suites, and vacation home and condominium rentals, as well as through our concierge desk, community spaces on property, through our sales team, and our club office as the exclusive area resource for all things Charleston. As well, the magazine is ed to incoming guests and online users will find it promoted on our website. The magazine offers our guests an insider s comprehensive look at where to shop, dine, explore, and relax in the area. On behalf of our staff and the magazine s publisher, Hawthorn Creative, I invite you to participate in this unique marketing opportunity to showcase your business to our affluent guests in the upcoming year. Let s strut our stuff and showoff this wonderful place we call home to our visitors! Sincerely, Ivie Parker Director of Marketing Wild Dunes Resort

3 deadlines 10% discount: October 22, 2014 Ad sales close: December 4, 2014 demographics Average number of guests annually: 100,000 Average room rate (in season): starting at $475 Average age of guests: 30+ Average annual income: $100,000+ Top five locations from which our guests travel: North Carolina Virginia South Carolina New York Georgia circulation Circulation: 5757 Palm will reach more than 900,000 individuals through print and online visibility during 12 months of direct distribution. Frequency: Annual Launch date: April 2015 Readership: Print magazine reaching 100,000 guests emagazine reaching thousands of visitors online print distribution Print magazine reaching 100,000 guests on property Distribution points: Exclusivity in all guestrooms Concierge desk Lobby Mailings to top customers Sales kits for large groups online value Click here to view last year s emagazine The digital version of the 5757 Palm will be linked to the website with live links to each advertser's website. In addition, it will be distributed to recipients of Wild Dunes' online newsletter Palm magazine advertisers will also listed exclusively on the hotel s website upon receipt of your ad artwork. Each listing will feature a photo with web link and contact information, often reaching guests before they even arrive at the hotel. View a sample local resources page at 33 Jewell Court / Portsmouth, NH P / F / HAWTHORNCREATIVE.COM

4 10% RATE** LIST RATE AD RATES* SIZE (BY 10/22) (BY 12/4) o Two-page spread 17 x $2,605 $2,895 o Full page x $1,705 $1,895 o 1/2 page x $1,075 $1,195 o 1/4 page x $805 $895 o 1/8 page x $562 $625 PREMIUM POSITION RATES o Inside front cover $2,335 $2,595 o Inside back cover $1,975 $2,195 o Page 3 (right of inside cover, if available) $2,155 $2,395 o Back cover $2,700 $3,000 * All rates are net. ** Discounted ad rates apply to early contract submissions. 1/8 PAGE 1/2 PAGE HORIZONTAL deadlines 10% discount*: October 22, 2014 Ad sales close: December 4, 2014 Ad artwork due: December 4, 2014 *Discounted ad rates apply to early contract submissions 1/4 PAGE FULL PAGE ad specifications ISLAND ADVENTURES VENDORS Advertisers who participate in the Island Adventures program through Wild Dunes Resort must add a line to their ad artwork with: " Wild Dunes Excursion Partner: Call Island Adventures Outfitters for Wild Dunes guest exclusives! You may also include your own contact information in addition in your ad. FREE AD DESIGN SERVICES Simply supply your text, photos, and contact information, and Hawthorn Creative will create a powerful advertisement for your company at no cost. This rate includes two rounds of revisions and three proofs. Additional revisions will be billed at $25 per proof. Any advertisement designed by Hawthorn Publications is owned by Hawthorn Creative. Copyright may be purchased for $100. Image and logo resolution: 300 dpi or greater. Images taken from websites are low resolution and are not acceptable for print purposes. Text and contact information: Supply all text and contact information in an , Word document, or text file. SUBMITTING YOUR MATERIALS Submitted via , FTP, or on CD to our production manager. For questions, please call (less than 8 MB): magazineads@hawthorncreative.com FTP: Large files may be submitted via MailBigFile.com or our instructions for our file transfer website are available for download at CD: CDs can be sent to the Portsmouth address below. CAMERA-READY ADS Resolution: 300 dpi for all ads, images, and logos. Color: CMYK or grayscale. For best color accuracy, please provide a color-accurate proof for verification. Preferred file format: Flattened TIF or JPG. Other acceptable formats: PDF, PSD, INDD, EPS, AI. Package all photos, links, and fonts with any unflattened files. Microsoft Publisher files will not be accepted. Full-bleed advertisements: Text, logos, and all live matter must be 0.25" from trim on all sides. Content verification: For content verification, please provide a tear sheet or printout. Camera-ready ads will not receive a proof prior to press. If a printout is not submitted, Hawthorn Creative is not responsible for any errors, omissions, or font conversions. Corrections: Ads must be built to the correct size and resolution. Advertiser will be asked to resubmit any ad that does not fit all requirements. 33 Jewell Court / Portsmouth, NH P / F / HAWTHORNCREATIVE.COM

5 see your business featured in my wild dunes blog exposure The My Wild Dunes blog received over 28,000 unique visitors and over 47,000 page views in Reach visitors who want insider information, recipes, and tips with your unique message, video, or photos. Wild Dunes Resort will create a blog post about your business, and share the post via their popular social media channels. Limited Offer Wild Dunes Resort will only be posting a limited amount of blog posts for outside businesses per month your message will stand out. cost $280 if purchased with an advertisement of any size in the 2015 issue of 5757 PALM Magazine $350 if purchased without an advertisement in 5757 PALM Magazine what is included in the blog post: 1. Contact information for your business Gain more online exposure through MY WILD DUNES, a blog that reaches visitors who want insider information, which recieved over 47,000 PAGE VIEWS! 2. Up to 4 photos 3. A link to a video or page on your website, that would be relevant to the blog post words of copy Click here to view My Wild Dunes Blog! 33 Jewell Court / Portsmouth, NH P / F / HAWTHORNCREATIVE.COM

6 a g r e e m e n t CONTACT: COMPANY INFORMATION COMPANY NAME: PHONE: WEBSITE: ADDRESS: CITY, STATE ZIP: CATEGORY o Dining o Shopping o Other: o Real Estate o Recreation & Entertainment RECEIVE 10% OFF OF YOUR AD COST IF YOU SUBMIT YOUR AD AGREEMENT BY OCTOBER 22. AD RATES* 10% RATE** LIST RATE SIZE (BY10/22) (BY 12/4) o Two-page spread 17 x $2,605 $2,895 o Full page x $1,705 $1,895 o 1/2 page x $1,075 $1,195 o 1/4 page x $805 $895 o 1/8 page x $562 $625 PREMIUM POSITION RATES o Inside front cover $2,335 $2,595 o Inside back cover $1,975 $2,195 o Page 3 (right of inside cover, if available) $2,155 $2,395 o Back cover $2,700 $3,000 MY WILD DUNES BLOG POST RATES o With purchase of advertisement $280 o Without purchase of advertisement $350 * All rates are net.* * Discounted ad rates apply to early contract submissions. PAYMENT INFORMATION DEPOSIT AMOUNT: (at least one-half total cost or full payment on credit card) INITIAL PA YMENT METHOD: o CREDIT CARD (MC, VISA, AMEX) o CHECK (Credit card information must also be submitted for payment security) CREDIT CARD #: CARD HOLDER S NAME: BILLING ADDRESS: EXP. DATE: ADVERTISEMENT SUBMISSION o Hawthorn Creative will design my ad at no cost, which includes two rounds of revisions and three proofs. (Additional proofs are $25 per proof.) o I will supply a camera-ready ad. Camera-ready ads will not receive a proof. PDF proof may be requested and is billable at $25 per proof. BLOG POST SUBMISSION Preferred Month of run for your Blog Post (please list in priority order): ad agreement submission Please mail or fax this form and payment to: Michele Hazut Hawthorn Creative 33 Jewell Court Portsmouth, NH Phone: Fax: mhazut@hawthorncreative.com CONTRACT: This contract is subject to all provisions of the Hawthorn Creative rate card. The publisher reserves the right to reject any advertising, which he/she feels is not in keeping with publication standards. No portion of the publication may be reproduced in any form without written consent. A. PUBLISHER LIABILITY: Publisher will use caution to protect printing materials, but will not be liable for loss or damage. Film and materials will only be returned upon written request prior to press. Advertisers and advertising agencies assume liability for all content of advertisements printed and for any subsequent claims against the publisher, and further agree to indemnify publisher for any damages incurred resulting from such claims. It is agreed that no other liability shall arise between the advertiser and the publisher by reason of this advertising contract. B. AD SUBMISSION: If advertiser does not approve advertisement within 14 days from submission of proof, or prior to press (whichever comes fi rst), Hawthorn Creative will print advertisement as is, and advertiser releases Hawthorn Creative from any liability for omissions or errors. Any outstanding balance will be automatically applied to the credit card on fi le. If advertiser fails to submit any artwork prior press, Hawthorn reserves the right to design and print an advertisement to publisher specifi cations. Any associated design fees will be charged to advertiser and applied to credit card on fi le. C. COLOR ACCURACY AND CAMERA-READY AD CONTENT VERIFICATION: Hawthorn Creative cannot guarantee exact color accuracy on press. To provide best color simulation, please provide a tear sheet. Camera-ready ads will not receive a proof prior to press. To verify advertisement content, a print or tear sheet must be provided. If a tear sheet is not submitted, Hawthorn Creative is not responsible for any errors, omissions, or font conversions. D. COPYRIGHT: Any advertisements designed by Hawthorn Creative are owned by Hawthorn Creative. Copyright may be purchased for $100. E. PAYMENT: All invoices are due and payable in two segments: One half of total advertising cost is due as a deposit payment upon submission of this agreement; second half of cost is due upon approval of advertisement or 30 days from contract date, whichever comes fi rst. If payment is not received within 30 days, credit card will be processed. Installment plans may be prearranged with the fi rst installment due upon submission of contract and all other installments due every 30 days. If any advertisement is not camera ready, Hawthorn Creative will design an ad for no charge, which includes two rounds of revisions and 3 proofs. Additional proofs are billed at $25 per proof. If an advertiser requests to pull the advertisement prior to press, deposit payments are due and nonrefundable. Hawthorn Creative will, however, refund all payments if unable to complete the publication. F. SERVICE FEES: A service charge of $25 will be applied for all returned checks. A service charge of $10 will be applied for all declined credit cards. Interest will be charged at a rate of 1.5% per month on past due balances (annual percentage rate 18%). Should it be necessary to have an attorney or agency make demand for payment, or if suit is instituted to collect on this contract, or any part thereof, the advertiser agrees to pay these fees and all other costs incurred. Jurisdiction lies in the State of New Hampshire. G. PREFERENCES: As a customer, you will receive communication about special offers, promos, and wedding industry insights to help you grow your business. We will never distribute your information to third parties, and you may unsubscribe at any time. I HAVE READ THE ABOVE INFORMATION AND AGREE TO THE TERMS AND CONDITIONS SET FORTH BY HAWTHORN CREATIVE. SIGNATURE DATE PRINT NAME TITLE