Connecticut s Largest Weekly Newspaper with 17 Weekly Editions Serving 57 Towns

Transcription

1 Connecticut s Largest Weekly Newspaper with 17 Weekly Editions Serving 57 Towns

2 MARKET PROFILE Population million College Education or Higher 60% White 73% Male / Female % 48% / 52% Median Age 49 Median HHI $65k Employed 63% Married 48% Own Home 64% Black 9% Asian 6% Hispanic 12% Copyright Scarborough 2017

3 Courant Community has the local news, politics, events and more that matter to you most What s going on out there is in here The largest weekly newspaper in Connecticut, Courant Community reaches over 400,000 readers weekly Providing strong hyper-local news content to the communities through 17 weekly editions What's going on out there is in Courant Community

4 Reader Snapshot Our readers are split evenly with 47% Men and 53% Women 69% of Courant Community readers have college education or higher 45% Of Courant Community readers under 50 years old Our readers are affluent with 50% of households over $75K Copyright Scarborough 2017

5 10,000 copies in Greater Hartford plus distribution in Thursday s Hartford Courant with a total circulation of 134,801 Circulation By Edition Colchester Total 20,348* East Hartford Total 13,274 Enfield Total 25,610* Glastonbury Total 11,393 Hebron Total 7,421 Killingly Total 23,258 Manchester Total 28,411* Putnam Total 7,791 S Windsor Total 10,817* Stafford Total 7,922 Valley Total 37,553* Vernon Total 27,078* West Hartford Total 27,132* Wethersfield Total 44,017* Windham Total 11,869 Windsor Total 12,677 Windsor Locks Total 10,020 Grand Total 326,591 *Saturation Towns/Editions

6 Rates OPEN Rates Full Page 2/3 Page 1/2 Page 1/3 Page 1/4 Page 1/6 Page 1/8 Page 1 Edition $1,152 $864 $576 $432 $288 $216 $144 2 Editions $1,613 $1,210 $806 $605 $403 $302 $202 3 Editions $2,074 $1,555 $1,037 $778 $518 $389 $259 4 Editions $2,534 $1,901 $1,267 $950 $634 $475 $317 5 Editions $2,995 $2,246 $1,498 $1,123 $749 $562 $374 6 Editions $3,456 $2,592 $1,728 $1,296 $864 $648 $432 7 Editions $4,838 $3,629 $2,419 $1,814 $1,210 $907 $605 8 Editions $6,221 $4,666 $3,110 $2,333 $1,555 $1,166 $778 Full Run $7,142 $5,357 $3,571 $2,678 $1,786 $1,339 $893 Include $20 For Full Color Ad (Per Ad/Per Edition) 26x Frequency Rates Full Page 2/3 Page 1/2 Page 1/3 Page 1/4 Page 1/6 Page 1/8 Page 1 Edition $660 $490 $348 $230 $171 $138 $105 2 Editions $796 $592 $446 $296 $220 $186 $141 3 Editions $916 $683 $536 $356 $266 $231 $175 4 Editions $1,035 $796 $627 $415 $311 $266 $201 5 Editions $1,189 $908 $717 $475 $356 $299 $227 6 Editions $1,342 $1,021 $807 $535 $401 $333 $253 7 Editions $1,549 $1,176 $898 $594 $446 $367 $278 8 Editions $1,755 $1,331 $988 $655 $491 $401 $305 Full Run $2,354 $1,782 $1,293 $858 $644 $521 $398 Include $20 For Full Color Ad (Per Ad/Per Edition) 12x Frequency Rates Full Page 2/3 Page 1/2 Page 1/3 Page 1/4 Page 1/6 Page 1/8 Page 1 Edition $825 $613 $435 $288 $214 $172 $131 2 Editions $994 $741 $558 $370 $275 $232 $176 3 Editions $1,145 $854 $671 $445 $332 $289 $219 4 Editions $1,294 $994 $784 $519 $388 $332 $252 5 Editions $1,487 $1,135 $897 $594 $445 $374 $284 6 Editions $1,677 $1,277 $1,009 $670 $501 $417 $316 7 Editions $1,936 $1,471 $1,122 $743 $558 $458 $348 8 Editions $2,194 $1,664 $1,235 $818 $614 $501 $382 Full Run $2,942 $2,230 $1,617 $1,072 $805 $651 $497 Include $20 For Full Color Ad (Per Ad/Per Edition) 52x Frequency Rates Full Page 2/3 Page 1/2 Page 1/3 Page 1/4 Page 1/6 Page 1/8 Page 1 Edition $597 $444 $314 $209 $154 $125 $95 2 Editions $720 $536 $403 $268 $199 $169 $128 3 Editions $828 $618 $485 $321 $240 $210 $158 4 Editions $936 $720 $567 $376 $281 $240 $182 5 Editions $1,075 $822 $648 $430 $321 $271 $205 6 Editions $1,215 $925 $730 $484 $362 $301 $229 7 Editions $1,401 $1,064 $812 $539 $403 $332 $253 8 Editions $1,588 $1,204 $893 $592 $444 $362 $276 Full Run $2,130 $1,613 $1,170 $775 $582 $472 $358 Include $20 For Full Color Ad (Per Ad/Per Edition) All display ads are optimized for search engines for $7 per week

7 Specifications & General Information Digital Requirements: For best offset reproduction, ask your account executive for a copy of our Print Specifications Guide or download this info at wwwcourant com/printspecs The Courant supports a variety of software programs (eg Quark, Multi- Ad and InDesign) Files should be Macintosh compatible and composed in a layout program capable of producing 4-color separations CMYK All color files/art received in RGB format will be converted to CMYK PC created files should be in a PDF format with properly embedded fonts Fonts are required to print the document We do not recommend true type fonts Final ads and/or all images accompanying a New Build must be 150dpi These files require preparation for inserting into our electronic workflow therefore ad materials received in this fashion must follow the closing times noted and should not be categorized as Plate Ready Electronic Delivery Services: The Hartford Courant does not accept as a source of ad delivery Advertising materials may be uploaded in PDF or zipped native documents free of charge through the Hartford Courant s ad delivery system Simply go to: Other methods of electronic delivery supported by the Hartford Courant include: Ad Direct (wwwaddirectcom), Ad Transit (wwwadtransitcom) and Associated Press AP AdSend Electronic Ad Proofs: The Courant offers a free and easy way to view your ad proofs electronically Please ask your account executive to set you up for e-proofing Closing times: Ads requiring original art and/ or copywriting must be in one day earlier No cancellations accepted after reservation deadlines In-Column proofs cannot be provided A Contract advertising and the applicable contract rate is governed by the advertising contract as executed by the advertiser and the Publisher The Publisher reserves the right to cancel the advertising contract at any time due to failure to adhere to payment terms B Publisher reserves the right to change the rates stipulated herein at any time on thirty (30) days prior written notice C All display advertisements are measured and billed in modular ad size units Please ask your account executive for the correct modular ad sizes D Payment terms are net 20 days from billing date E All payments due Publisher must be paid in US Dollars For your convenience we accept the following credit cards F The word Advertisement (in 10 pt type, Century Bold 350), to indicate paid advertising, will be printed across top of each column of any advertisement resembling news or editorial content G The Publisher reserves the right to revise or reject any advertisement Only publication of the advertisement shall constitute acceptance of the advertisement Errors within an advertisement should be reported immediately Claims made by advertisers more than thirty (30) days after the date of publication may be refused The Publisher shall not be responsible for the omission, in whole or in part, of any advertisement or for any typographical or other error The Publisher s liability shall be limited to the amount paid by the advertiser for the first insertion only and in no event shall the Publisher be liable for consequential damages of any kind Every effort will be made to meet reasonable position requests Failure to meet position request will not constitute cause for adjustment, refund or rerun No order will be accepted on a position or omit basis H Advertiser shall be responsible for any applicable sales tax I The Publisher does not accept assignment of payment responsibility by either an advertiser or agency without the Publisher s approval J Advertiser shall be solely responsible for thorough review of the contents of the rate card and for the selection of the appropriate rate and program for which they qualify K Any dispute regarding any item shown on the statement/invoice is waived by advertiser unless made within 30 days after the invoice date L courantcom and its affiliated websites The advertiser expressly waives any liability of the Publisher, including without limitation, any liability for damages caused or allegedly caused by any failure of performance, error, omission, interruption, deletion, defect, delay and operation of transmission communication line failure, theft or destruction of or unauthorized access to, alteration of, or use of records, whether for breach of contract, tortuous behavior, negligence, or for any other cause of action M1 Retail rate eligibility: Retail rates apply to advertisers who sell retail- oriented goods and services to the public through one (or more) retail store locations in Connecticut; Hampshire and Hampden counties, Massachusetts This rate card also applies to Connecticutbased arts organizations, educational institutions, civic organizations and banks with headquarters in Connecticut and less than 25 branch locations M2 Local General and Co-op rate eligibility: The local general rate applies to non-retail companies with operations located in Connecticut All media, financial investment firms, health maintenance organizations, health care, utilities, insurance, banks with corporate headquarters outside of Connecticut, industrial, itinerant vendors, entertainment, office equipment, pet supply, national automotive, auto association, statewide and US Congressional political campaigns, telecommunications, transportation, tourism and resort categories who meet these standards will qualify for this rate These rates also include Co-op and dealer list advertising Local General and Co-op rates are commissionable N Ads appearing in the Hartford Courant CTShopsHerecom Classified section may be included in other Hartford Courant products and services including our website courantcom For a complete list of advertising terms and conditions, please visit

8 Specifications & General Information EDITION PUBLICATION DAYS & DEADLINES All reservation deadlines are one week prior to publication Edition Enfield Windsor Windsor Locks Vernon South Windsor East Hartford Manchester Stafford Glastonbury Valley West Hartford Wethersfield Colchester Putnam Norwich/Killingly Windham/Mansfield Hebron Space Close/Copy Display Advertising SPECIFICATIONS Ads sold only in the following modular sizes Width x Depth Full Page 10 x /3 Vertical 6.61 x /2 Vertical x /2 Horizontal 10 x /3 Page x 7 1/4 Page x /6 Horizontal x 3.5 1/6 Vertical 3.22 x /8 Horizontal x /12 Page 3.22 x Strip Ad 10 x Broad Street, Hartford CT Fax: Advertising Manager Christine Neves cneves@courantcom

9 Connecticut s Largest Weekly Newspaper with 17 Weekly Editions Serving 57 Towns