marketing media planner» ADVERTISE to grow your business» EXHIBIT to reach a captive audience» SPONSOR to build trust and loyalty

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1 marketing media planner» ADVERTISE to grow your business» EXHIBIT to reach a captive audience» SPONSOR to build trust and loyalty

2 About AHDI and Our Members The Association for Healthcare Documentation Integrity (AHDI), comprised of individual, corporate, and educational members, is the not-for-profit association representing the healthcare documentation industry. Since 1978, AHDI has supported the development of the workforce and industry partners to lead and protect the integrity of all patients healthcare documentation. AHDI s individual members are healthcare documentation specialists who have broad and extensive responsibilities in the creation of accurate and comprehensive patient care records. Organizational members of AHDI include medical transcription/healthcare documentation services, schools, medical providers, and technology vendors. AHDI s audience Medical transcriptionists Speech/voice recognition editors Compliance officers EHR implementation specialists Mid-level management (managers/supervisors) Health information management professionals Quality assurance editors/specialists Executive management (CEOs, VPs, owners) Educators Recruiters Documentation auditors Coders Staff trainers where they work Hospitals/health systems MTSOs (medical transcription service organizations) Educational organizations Technology companies Consulting companies AHDI Stats at a Glance Source: AHDI 11/30/2016 AHDI Vision: Optimal healthcare delivery and outcomes facilitated by complete, accurate, and timely clinical documentation to convey patient health stories. AHDI Mission: AHDI leads, educates, and advocates for professional excellence and integrity in healthcare documentation policies and practices. CONTACT AHDI p f ahdi@ahdionline.org 1

3 Plexus Magazine Plexus is AHDI s electronic magazine. Plexus delivers professional development, certification, and other relevant issues that impact the dynamic roles of all professionals in the healthcare documentation industry. Plexus is read by healthcare documentation specialists, educators, supervisors/managers, students, medical records managers, and clinical documentation service owners. Plexus archives are available to AHDI members on the AHDI website and frequently accessed for continuing education purposes. The publication has lasting relevance, allowing readers the ability to view it time and time again st Quarter Publication date: March 2, 2018 Issue Theme: Exploring Uncharted Territory (Trends in Healthcare Documentation) Clinical Medicine Theme: Behavioral Health Deadlines Articles Due: 1/12/18 Component Events Due: 1/31/18 Space Closes and Materials Due: 2/2/ nd Quarter Publication date: June 4, 2018 Issue Theme: Protecting Patients and Yourself (Security & Protection) Clinical Medicine Theme: Metabolic & Bariatric Surgery Deadlines Articles Due: 4/2/18 Component Events Due: 4/30/18 Space Closes and Materials Due: 5/4/ rd Quarter Publication date: September 4, 2018 Issue Theme: Getting the Lay of the Land (Healthcare Documentation Standards & Regulations) Clinical Medicine Theme: Oncology Deadlines Articles Due: 7/2/18 Component Events Due: 7/31/18 Space Closes and Materials Due: 8/3/ th Quarter Publication date: December 3, 2018 Issue Theme: Getting Down to Business (Leadership/Business) Clinical Medicine Theme: Pathology Deadlines Articles Due: 10/1/18 Component Events Due: 10/31/18 Space Closes and Materials Due: 11/2/18 CONTACT AHDI p f ahdi@ahdionline.org 2

4 Plexus Ad Rates Plexus Interviews Premiums Inside Cover $1275 Inside Back $1250 Back Cover $1525 OTOC $ Color or b/w 2 pg spread $1795 Full Page $995 1/2 Page $595 1/3 Page $495 1/4 Page $395 Corporate & Educational members receive 10% discount on all prices listed above. Additional benefits of advertising in Plexus: Advertisers listed in notification to subscribers Direct link to your website from your advertisement Get Your Ad in Plexus with your Building Futures Sponsorship See page 8 for details Corporate Perspectives features one company interview in each issue of Plexus to provide readers with insight into the company s philosophy, perspectives on the industry and profession, and insight into their business. This opportunity is an exclusive benefit for AHDI s Corporate and Educational Members. The interview questions are provided by AHDI and submitted to the designated corporate liaison by for written responses. Interviews are approximately 850 words covering two pages in the e-magazine. The company logo and a short biography for the corporate liaison are included. There are four issues scheduled in Please see the Editorial Calendar on page 2 for the publishing dates, themes, and deadlines. Interview responses will need to be received by AHDI by the article due dates. Plexus is distributed to AHDI individual, student, post-graduate, sustaining, corporate, and educational members as a downloadable.pdf and print-on-demand. All past issues of Plexus are archived on the AHDI website and are accessed by members for continuing education time-and-time again. rate & reservations $500 per interview. Reserve your interview by completing the advertising contract. payment Pre-payment is required. Interview prices are net and non-commissionable. Payments can be made by credit card (Visa, MasterCard, American Express, Discover), or by check made payable to AHDI. deadlines See the editorial calendar on page 2. Interviews are due by the article due date. View Past Company Interviews CONTACT AHDI p f ahdi@ahdionline.org 3

5 Plexus Requirements + Specs specifications for Plexus display ads ad size width depth Full Page* 8.25 x *NOTE: We now require all full-page ads to be set up to 8.25 x with a bleed area added whether the ad is meant to bleed or not. (If NOT meant to bleed: center the ad on the page and leave bleed area empty.) For bleed, please extend artwork.0125 beyond all four edges to fill bleed area. Keep all text elements at least 1/2 inside trim edge. Spread** 16.5 x **NOTE: Trim size for spread is 15-3/4 x 10-7/8. For bleed, please extend artwork an additional.0125 beyond all four edges. Keep all text elements at least 1/2 inside trim edge. 1/2 Page Vertical x /2 Page Horizontal x /3 Page Vertical 2.25 x /3 Page Horizontal 4.5 x /4 Page x Format: 4C throughout Disposition of materials: Materials will be held for 1 year from the date of insertion and then destroyed unless specifically instructed otherwise. Advertising Acceptance: AHDI reserves the right to decline or reject any advertisement for any reason at any time without liability even if previously acknowledged and accepted, and/or if for any reason it becomes necessary to omit the ad. Acceptance of an ad does not mean endorsement by AHDI of the products and/or services advertised, the advertising parties, or the claims made in said ad. The advertising party accepts full and sole responsibility for the accuracy and truthfulness of statements made in their advertisement. All monies received will be refunded if your ad is declined by AHDI. Minimum 600 dpi laser output for b/w ads. AHDI reserves the right to refuse any advertising that does not meet our minimum requirements. Liability: AHDI assumes no responsibility for any liability arising from the content of any advertisement. AHDI reserves the right to reject advertising in its publications for any reason at any time. electronic file requirements For Plexus, we accept PDF files only; ads can be ed to advertising@ahdionline.org. Please supply only print-ready PDF file. We cannot accept any native application file formats (no MS Word, InDesign, Publisher, etc.) or any other file format. PDF must be a hi-res, print-ready file. All raster images should be 300 dpi. All fonts and color profiles must be embedded. Do NOT include printer s marks (crop marks, registration marks, etc) in the file submission. Do NOT include a bleed with fractional ads unless specified. PDF file requirements: Must be hi-res, print-ready PDF. All images must be 300 dpi or better. All fonts and color profiles must be embedded. Color: Color ads must use CMYK color only. RGB color or spot colors (such as Pantone colors) are NOT acceptable. Black & white ads should use black only (not 4-color); images should be grayscale. We use an on-screen soft-proofing process. You are not required to send a printed proof. Submitting files: Files should be ed to advertising@ahdionline.org. For questions about submitting artwork, contact: AHDI 4120 Dale Rd. Suite J8-233 Modesto, CA Phone: Fax: advertising@ahdionline.org CONTACT AHDI p f ahdi@ahdionline.org 4

6 Website Advertising AHDI s website is heavily trafficked every day by healthcare documentation and health information management professionals. We have website advertising opportunities that allow you to capture traffic and drive a qualified audience to your website. Boost your company s promotional impact with a web button ad on YOUR AD HERE Your Ad Here button ad rates 12 months 6 months 3 months SIZE: 170 x 253 pixels $2000 $1375 $1025 All rates are net and non-commissionable. 4 rotating slots available. Rotations are equal among all button ads. Rotating ads appear on most interior web pages (bottom right column). ad requirements Submit button ad as either GIF or JPEG files in RGB color. Ad and URL link should be ed to: advertising@ahdionline.org. deadlines Button ads are uploaded on the 1st of every month. Button ad artwork and URL are due by the 25th of the month prior. payment All web advertising is on a pre-payment basis only. Complete the contract and submit with payment in full. AHDI Website Traffic Source: Google Analytics, 12/1/ /30/2016 Please note, button ads are subject to AHDI s website advertising policy (click to read) and will not appear on the following: AHDI s homepage Webpages with information related to selecting a healthcare documentation or medical transcription content educational program, information concerning AHDI s Education Approval Program, and official AHDI position statements CONTACT AHDI p f ahdi@ahdionline.org 5

7 E-newsletter Advertising Resource Central e-newsletter is sent every month to 30,000 transcription service owners, managers/supervisors, healthcare documentation specialists, educators, students, and medical records professionals, as well as other key allied healthcare professionals. AHDI members and supporters depend on every issue of Resource Central for the latest information on tools and resources in healthcare documentation! Your Ad Here Your Ad Here Your Ad Here distribution Circulation: 30,000 s out the 1st of every month rates and positions TOP SPONSOR POSITION Button in the upper right hand corner of the e-newsletter 160 x 200 pixels No animated buttons accepted $550 per insertion Banner POSITION Banner in the middle of the e-newsletter 416 x 60 pixels No animated banners accepted $350 per insertion deadlines + requirements Space and materials deadline: 15th of previous month. Call for more information and available issue dates. button/banner and URL link to advertising@ahdionline.org Submit banner ad as either GIF or JPEG file in RGB color. No animated files accepted. payment All sponsor positions require pre-payment. Credit cards (Visa, MasterCard, American Express, and Discover) are accepted. See forms in the back of the media planner to place your order. Job Postings Reach high-quality candidates by advertising your openings on AHDI s Career Connection and our alliance with the National Healthcare Career Network (NHCN). The NHCN links job boards of leading healthcare associations. You have two job posting options available: 1. Choose to post just to the AHDI Career Connection. 2. Choose to post to the NHCN and your job will be automatically distributed to all relevant association job boards in the network. Rates start at $150 for a 30- day posting for AHDI Members (list price is $250) and includes access to the resume database. CONTACT AHDI p f ahdi@ahdionline.org 6

8 Advertising Dedicated, custom s to AHDI s contact list can be an effective addition to your marketing campaign. Your company selects the target audience and provides the HTML content. AHDI will handle the rest! s will only be distributed to individuals who have elected to receive announcements from third party entities. audience option 1 AHDI members and credentialed individuals (RHDS, CMT, CHDS) $750 requirements Call for more information on available dates and availability. HTML to advertising@ahdionline.org. No animations accepted. restrictions audience option 2 Full AHDI contact database who opted into 3rd party s $ opportunities available per year. All s must adhere to AHDI s Digital Advertising Policy. Product/Service Advertising FREE Listing for Corporate & Educational Members List in the Online Buyers Guide to generate leads and drive traffic to your website. Featured companies are listed first alphabetically with basic listings following in alphabetical order for each category. basic listing: Company name and website 200 character description Listed online for 12-months (select 1 category) $300 (list price); $0 (Corporate & Educational members*) featured listing: Company logo (AHDI will resize for the guide) Company name, website, and contact information 500 character description Listed online for 12-months (select up to 2 categories) $600 (list price); $300 (Corporate & Educational members*) categories: Consulting/Other Services Documentation Services Education/Training >> Visit AHDI s website to order online Equipment/Products Publications/References Software & Technology * Free basic listing will be activated upon receipt of a signed contract and information needed from the company, or you may visit AHDI s website to order online. Listings will automatically be removed upon membership expiration. An upgrade to a featured listing may be done at anytime. CONTACT AHDI p f ahdi@ahdionline.org 7

9 Building Futures Program Sponsor the Student Membership Program AHDI is investing heavily in the future healthcare documentation workforce by waiving student membership dues. By removing the financial barrier to join, we can help catapult a student s career for a lifetime of success in healthcare documentation. AHDI needs your support to help fund our Building Futures program. As a Building Futures sponsor, your company will be positioned as an advocate for workforce development with a passion for students pursuing a career in healthcare documentation. AHDI will publicly recognize your company via AHDI s communication channels that reach thousands of students, healthcare documentation specialists, healthcare organizations, and business owners. Choose your sponsorship level and join AHDI in shaping a successful future for healthcare documentation students. Building Futures sponsorships are for 1-year. SUPPORTER $500 Your company s logo and link to your website on AHDI s student membership webpage Building Futures sponsor logo to post online and use in marketing collateral materials AMBASSADOR $2,500 Your company s logo and link to your website on AHDI s student membership webpage Building Futures sponsor logo to post online and use in marketing collateral materials Your company logo on select promotions marketing student membership Public recognition on AHDI s Facebook page with posting of your company logo and link to your website Two half-page ads in Plexus e-magazine (value $1,190) CHAMPION $5,000 Your company s logo and link to your website on AHDI s student membership webpage Building Futures sponsor logo to post online and use in marketing collateral materials Your company logo on select promotions marketing student membership Public recognition on AHDI s Facebook page with posting of your company logo and link to your website Three full-page ads in Plexus e-magazine (value $2,985) Sponsored educational webinar offered free to all AHDI members CONTACT AHDI p f ahdi@ahdionline.org 8

10 Advertising Contract Company Name: Date: PLEXUS ADVERTISING Inside cover ($1275) Inside back cover ($1250) Back cover ($1525) Opposite TOC ($1200) 2-page spread ($1795) Full page ($995) Half page ($595) Third page ($495) Quarter page ($395) PLEXUS COMpany interviews WEBSITE ADVERTISING 12 months ($2000) 6 months ($1375) 3 months ($1025) For the following (consecutive) months: January July February August March September April October May November June December In the following issue(s): Please mark all issues you wish to place this ad in st Quarter Issue nd Quarter Issue rd Quarter Issue th Quarter Issue $500 (Available to AHDI Corporate and Educational Members only) In the following issue: Please mark the issue in which you wish to have the interview appear. Available on a first-come, first-served basis. Only one interview will appear in each issue st Quarter Issue nd Quarter Issue rd Quarter Issue th Quarter Issue ONLINE BUYERS GUIDE Basic Listing $300 list price $0 Corporate/Educational members Featured Listing $600 list price $300 Corporate/Educational members RESOURCE CENTRAL ADVErtiSING Top Sponsor button ad ($550) Banner ad ($350) ADVERTISING Audience option 1 ($750) Audience option 2 ($1500) BUILDING FUTURES SPONSORSHIP Supporter Sponsor ($500) Ambassador Sponsor ($2500) Champion Sponsor ($5000) Category: (1 for BASIC; 2 for FEATURED) Consulting/Other Services Documentation Services Education/Training Equipment/Products Publications/References Software/Technology For the following months: January February March April May June Quantity: Preferred Timeframe: July August September October November December AHDI will follow-up in regards to the specific timing CONTACT AHDI p f ahdi@ahdionline.org 10

11 Advertising Contract continued TOTAL CALCUlationS from page 10: Plexus Advertising 10% discount (corp./educ. member) plexus Company interview website advertisement online buyers Guide resource Central advertising building futures Sponsorship final total: fax form to: to: or send payment to: AHDI 4120 Dale rd. Suite J8-233 Modesto, Ca p less CONTACT INFORMATION: Company Name: Contact: Street Address: City, State, Zip Phone/Fax: PAYMENT INFORMATION: Enclosed is my check or money order, payable to AHDI (US dollars) or: Visa Mastercard American Express Discover Credit Card #: Exp: Cardholder Name: Authorized Signature: Invoice my company. I understand payment is due upon receipt of invoice. Other AGREEMENT I hereby acknowledge that I am authorized on behalf of the Company to enter into this Agreement. I have read, understand, and agree to the terms, conditions, and procedures on all pages of this agreement, including the fine print attached hereto, which are expressly acknowledged as being received. Acceptance of this Agreement by AHDI does not waive the right of AHDI to reject any Agreement for space or Creative. This agreement is non-cancelable. Signature: Print Name and Title: Date: CONTACT AHDI p f ahdi@ahdionline.org 11

12 THE FINE PRINT The following standard terms and conditions apply to the Advertising Contract attached hereto (the Advertising Contract and these standard terms and conditions are hereinafter referred to as the Agreement ) between the Association for Healthcare Documentation Integrity ( AHDI ), the person or entity identified as Company in the Agreement, and the person or entity signing the Agreement. 1. CREATIVE SUBMITTED TO BE PUBLISHED (a) Creative Furnished by Company. It is agreed and understood that all artwork, copy, materials, drawings, and cuts to be included in any advertisement(s), whether delivered in paper or electronic format or in any other medium (collectively, Creative ), shall be furnished by Company (or its representative) to AHDI and Company assumes all responsibility for the content and design of Creative submitted for publication. All Creative prepared by Company is subject to the final approval of AHDI. Files will be in acceptable format and conform to the exact specifications as show on the Spec Sheet. Files or proofs will not be returned to Company. (b) Failure to Timely Deliver Creative for Publication or Changes Received After Deadline. In the event that AHDI does not receive the Creative or changes aren t received by the date set by AHDI (the Deadline ), AHDI reserves the right, but is not obligated, to insert any recent Creative of Company or prepare Creative for Company at an additional charge, or shall not be obligated to publish the corrected Creative. AHDI s insertion of recent Creative, preparation of new Creative or decision not to publish any Creative due to the failure of Company to meet the Deadline shall in no way relieve Company of any of its obligations and duties under the Agreement, including the obligation to pay the Total Agreement Amount in full. Any Creative received after the Deadline is subject to rush charge to be determined by AHDI. (c) Positions or Timing of Creative. Any requested position or timing of Creative is not guaranteed unless noted and specifically charged for in the Agreement. a Loss ) resulting from any claim for defamation, liable, slander, plagiarism, illegal competition or trade practice, false or misleading advertising, infringement of trademark, service mark, trade name, infringement of copyright or proprietary rights, violation of the right of privacy or any other claim of any nature resulting from the advertising herein provided in the form furnished by Company to AHDI or based on material or information furnished by Company to AHDI. (b) Indemnification by Publisher. AHDI agrees to indemnify, severally and not jointly, and hold Company harmless from and against AHDI s gross negligence or willful misconduct where the Creative is prepared and produced by AHDI, accepting any Loss that may result directly or indirectly from material or information furnished by Company. (c) Survival. The provisions of this paragraph 2 shall survive any cancelation or termination of this Agreement. 3. ADVERTISING AGENCIES Any person or entity signing this Agreement as an advertising agency on behalf of Company (the Agency ) represents and warrants that such person or entity has full power and authority as an agent of Company to bind Company to all of the terms and conditions of the Agreement, including the obligation for payment in the event of the Agency s failure to do so. In the event that the Agency does not have such power and authority, the Agency hereby agrees to pay AHDI, and guarantee the payment of, the Total Agreement Amount in full. 4. EFFECT OF BREACH (a) By Company. AHDI reserves the right to cancel this Agreement at any time upon the default or delay by Company or Agency in the payment of any amount due, or other material breach on the part of Company of any of the conditions herein, and upon such cancelation: (i) all fees for publishing not previously paid shall become immediately due and payable; and (ii) Company shall lose all discounts from Total Gross Rate stated in the Agreement. error occurred in the issue(s) of the publication in which the Creative was or was to have been printed. No allowance will be made for errors which do not materially affect the value of advertising. 5. INABILITY TO PUBLISH Should AHDI be unable to publish at the time specified in the Agreement due to any cause of any kind beyond the reasonable control of AHDI, such as, but not limited to, acts of God, strikes or other labor difficulties, war, riots, changes in laws and regulations and other acts of governmental authorities, inclement weather, fire, flood, unavoidable casualties, or inability to obtain timely delivery of materials from suppliers, AHDI will not be liable to Company. In the event of any such delay, AHDI will notify Company within a reasonable time and it is agreed that the time for publication shall be extended for a period of time at least equal to the time lost by reason of the delay. 6. TERMS, PAYMENT AND BILLING This agreement is non-cancelable unless otherwise stated in an addendum. Invoices not paid within 30 days are subject to a 1½% per month service charge until paid in full. If the account is referred to a collection attorney for any reason, Company and the undersigned hereby agree to pay an attorney fee in the amount of 25% of the amount due plus lost discounts, and any other costs associated with collections. Any adjustments to Total Gross Rate are contingent upon receipt of payment within 30 days of the invoice date. 7. GENERAL Choice of Law and Venue. All disputes concerning the validity, interpretation, or performance of this agreement and any of its terms or provisions, or of any rights or obligations of the parties hereto, shall be governed by and resolved in accordance with the laws of the State of California. The parties hereby (i) agree and consent to (and waive any challenge or objection to) personal jurisdiction in the State of California, (ii) agree that any action or proceeding arising out of or brought to enforce the provisions of this Agreement may be brought in any Federal or state court in the State of California, and irrevocable consent to the jurisdiction of each such court, and (iii) consent to service of legal process in accordance with the provisions of the Annotated Code of (b) By AHDI. Contracts and insertions are non-cancelable 2. PUBICATION LIABILITIES except by reason of a material breach by AHDI of the (a) Indemnification by Company. Except as otherwise conditions herein. AHDI s liability to Company on account hereinafter expressly provided, Company shall indemnify of AHDI s gross negligence or willful misconduct shall in and hold AHDI harmless from and against any loss, expense no event exceed the amount of AHDI s regular charges for (including attorney s fees) or other liability (collectively, insertion of the Creative which was omitted or in which the CONTACT AHDI p f ahdi@ahdionline.org California and the California Rules of Procedure. 12