Sussex Wildlife Trust s second charity fundraising ball. September 16, 2017 Folkington Manor nr Polegate, East Sussex
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2 Sussex Wildlife Trust s second charity fundraising ball September 16, 2017 Folkington Manor nr Polegate, East Sussex
3 The Wilderness Wonder is an exclusive charity fundraising ball raising funds for nature and wild spaces in our beautiful counties. Last year, over 200 guests enjoyed first class entertainment and a superb locally sourced three course meal while helping us raise in excess of 40,000 to go towards the work of the Trust. In 2017 we are inviting you to become a sponsor for the ball, showcasing your business and raising your profile as a supporter for the natural environment and health & wellbeing in Sussex. We want to work closely with you to make the most of your sponsorship, defining joint objectives and expectations and giving you maximum exposure in the run up to and during the ball. The following set of sponsorship options serves a basis for discussion, and I will be in touch personally to arrange for a meeting to tailor these to your business.
4 We are absolutely delighted to be able to announce that Hot Chocolate will be our headline act at the Wilderness Wonder charity ball this year, promising an evening our guests will never forget. Hailed as one of the biggest acts in disco pop music in the 70's and 80's they are returning to the stage at the Wilderness Wonder for one night only, performing popular favourites such as "You Sexy Thing" and "Every 1's a Winner".
5 We are looking for one passionate Sussex business keen to lead the local agenda for nature. BENEFITS OF YOUR SPONSORSHIP TO SUIT YOUR BUSINESS Complimentary table at the ball 1 Logo on all marketing materials Social media mentions Host mentions on the night Bespoke press plan for Sussex Wildlife Trust magazine Sponsor pictures in Sussex Life Pre-event coverage in Sussex Life Mentions in coverage by media partners Full page advert in ball brochure Post event to guests Insert mailing options in SWT members magazine to 30,000 Sussex homes Banner ad on event website / silent auction website and on tablets and screen Link from event website to yours Logo on tickets Logo on main screen Logo on table plan Your own sampling bag for guests + product sampling Photo of you and your guests taken with owls and falcons at the ball TOTAL COST 6,000
6 Join four other local businesses in showing your support for nature at the Wilderness Wonder and be part of a VIP group of sponsors with maximum exposure on the night of the ball. BENEFITS OF YOUR SPONSORSHIP TO SUIT YOUR BUSINESS Complimentary table at the ball 1 Social media mentions Host mentions on the night Sponsor pictures in Sussex Life Pre-event coverage in Sussex Life Mentions in coverage by media partners Full page advert in ball brochure Post event to guests Link from event website to yours Logo on main screen Product sampling on the night of the ball (goody bag) TOTAL COST 3,000
7 Sponsor the exclusive Spring launch event of the Wilderness Wonder at the Hilton Hotel in Brighton and get maximum exposure as we reveal the headline act and the theme for the ball. BENEFITS OF YOUR SPONSORSHIP TO SUIT YOUR BUSINESS Complimentary table at the ball 1 Opportunity to display banners during launch event Half page advert in ball brochure Sponsor pictures in Sussex Life coverage of launch event Logo on launch invite and launch collateral Social media mentions TOTAL COST 1,500
8 What would it cost to place advertising or advertorials of the same size / frequency online and offline? OFFLINE REACH MEDIA PACK COST Sussex Life full page advertising x 1 insertion 10,000 HH through 800 retailers monthly 1,675 Sussex Wildlife Trust membership magazine full page advertising x 1 insertion 33,000 members and supporters, twice a year 750 Insert mailing in Sussex Wildlife Trust membership magazine x 1 insertion (up to 10g) Wilderness Wonder ball brochure full page advertising x 1 insertion 33,000 members and supporters, twice a year 1, guests 500 Product sampling on the night of the ball 300 guests 300 ONLINE Sussex Wildlife Trust Facebook campaign x 5 insertions Sussex Wildlife Trust Twitter campaign x 5 insertions Sussex Wildlife Trust Mailchimp e-news x 1 insertion 9,000 Likes ,600 Followers ,000 subscribers 300 Interactive online auction before event Sponsor advert and link to auction sent out across all digital channels 700 TOTAL COST 6,605
9 Target audiences for sponsors before and during the event More than 30,000 supporters of Sussex Wildlife Trust across different channels, print as well as digital (see next slide for profiling) High net worth individuals from across Sussex, guardians and ambassadors for the Trust s work on a regional and national level Local businesses and organisations from the retail, consultancy, manufacturing and public services sectors
10 Sussex Wildlife Trust members are within an older age range of 40-85, with fewer younger members. They have a family with multi car ownership. They earn high incomes when compared to the UK base. They also have a achieved a high standard of education. Sussex Wildlife Trust members respond best to print adverts, internet, mail and marketing. They are likely to spend money on charities, clothing, home improvements and travel/holidays. 12% Channels Responded To 14% Likely to Purchase 10% 12% 10% 8% 8% 6% 6% 4% 4% 2% 2% 0% 0%
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