Media Pack. Liverpool Guild of Students 160 Mount Pleasant, L3 5TR +44 (0)

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1 Liverpool Guild of Students 160 Mount Pleasant, L3 5TR +44 (0) Charity Number: Company Number: Media Pack

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3 About us The University of Liverpool has over 20,000 students. Reach out to them with us. As the University s students union, we have access to the whole study body and know the best times and ways to grab their attention. Whether you re keen to advertise or better understand the student market, we ve got opportunities to suit every marketing plan and budget. For more information, please contact: Glen Whitcroft Media Sales Manager Tel: glen.whitcroft@liverpool.ac.uk Enjoy browsing our media opportunities throughout this booklet. Bespoke packages can also be created for individual clients. All media sales income we make goes back into our day-to-day work for the benefit of students. 3

4 Welcome to Liverpool Guild of Students. We re here to make sure our students get the most out of their university experience. The Guild is at the centre of the campus and we re the place where everybody likes to come. And with good reason: Our Mountford Hall is the second biggest concert venue in Liverpool We are home to 230 societies The building houses loads of meeting rooms, study spaces and chill out zones Our Student Officers campaign on the issues that matter Loads of volunteering opportunities We serve delicious food and drink round the clock A shop for essentials And we even have a Starbucks. That s why students like to call the Guild their second home. 4

5 University of Liverpool students age University of Liverpool students gender >22 <21 Female Male How often do students visit our Guild building? Most days 18% Once a week or less 35% Once a month or less 25% Once a semester or less 16% Never 6% I do not know where the Guild building is 1% liverpoolguild.org Over 1,500,000 Website Pageviews Over 400,000* Website Sessions *From June 2016 to May 2017 University of Liverpool Students have Preferred methods of communication Social Media Events (Freshers Fair) Posters Guild Website 5

6 Welcome Opportunities We host the official Freshers events for University of Liverpool students every year. We welcome all 20,000 students to take part, but give a little extra encouragement to our 5000 new starters. We are the only organisation affiliated to the University of Liverpool and our events are endorsed by them. We are in touch with new students before they arrive in Liverpool and on hand to help them plan their first few weeks at University. 6

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8 Welcome corporate sponsorship Become an official corporate sponsor of the whole Welcome Week programme. This gives you ultimate brand awareness among students. We will give you pride of place at all of our events and activities in our publicity. Mailing inserts We like to make sure students are prepped and ready for what s in store for them when they join or return, so we send an A5-sized direct mail to them all before they arrive at the start of the year. Branding on all promotional materials issued Logo on tickets Promotional to ticket holders Social media activity Branding at evening events Stall at Welcome Fair New students (approx. 5,000) 1,000 Returning students (approx. 15,000) 2,500 Contact us for full details. 8 *all prices are subject to VAT

9 Welcome guide Wall planner Our annual Welcome Guide is a bible for new and returning students keen to know everything about us and what they can do with us. 5,000 copies are printed and dished out at Freshers Fair and across the various halls of residence. Packed with key academic dates and social events, our academic calendar is a firm favourite with students. Around 8000 are distributed every year. Overall sponsorship 650 (front and back cover) Full page advert 550 Half page advert 300 Quarter page advert 200 Limited opportunities are available, so book early. Closing date for this booking is 31st July. Sponsorship (including exclusivity) Advertising (90mm x 90mm) POA 200 9

10 Welcome T-shirt sponsorship Freshers Fair Around 50 welcome assistants help new students move into halls of residence every year. They sport fully branded T shirts for the seven days at the start of term, and can be found across halls of residence and our bars and shops. Logo size (150mm x 150mm) 1,000 A huge event in the Welcome calendar, our Freshers Fair runs through our building for two days and is a one-stop-shop for students to claim freebies, sign up to activity groups and volunteering opportunities and to learn more about services and products on offer to them dates: 21st & 22nd September. Stalls 1 Day 2 Days Standard 950 1,500 Premium 1,150 1,700 Charity Outside 1,200 1,800 Experiential price on application 10 *all prices are subject to VAT

11 Goody bag inserts Hall drops Students love a Freshers Fair freebie, so that s what we give them. We pack and distribute them in 5,000 goody bags from our stall. Bag sponsorship POA (including exclusivity) Leaflet inserts 700 Product inserts 1,500 Promotional stands As students move into their halls of residence, we are on hand to give out flyers to spark their interest from the very beginning ,200 Evening event sponsorship Welcome is one of the busiest times in our calendar, and stalls placed along our street benefit from constant student traffic and conversation throughout it. We run an exciting and popular programme of Freshers evening events during the first week of term, which sell out before students arrive. Please contact us for full details. Your stall (Available exclusivity) 500 Your sponsorship (including exclusivity) POA 11

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13 Annual Opportunities We host year-round events and opportunities which offer great ways to promote your brand to students.

14 Staff Uniforms Promotional Stands We employ over 200 student staff who work in our shops, bars and help our Marketing team with promotional activity. They can be spotted around our building seven days a week during term times. Our lively building boasts a high footfall every day, and is the perfect friendly backdrop for face to face conversations with students. T-Shirt logo size (150mm x 150mm) T-Shirt logo size (50mm x 50mm) 2,500 1,250 Half Day From 250 Full Day From 400 Experiential price on application 14 *all prices are subject to VAT

15 Refreshers Fair Flyering We kick-start the second semester of every year with a Refreshers Fair, which over 1000 students visit to claim freebies and learn about products and services available. This is a great opportunity to remind students about your offer. Stall 1 Day Standard 300 Premium 400 Reach a diverse mix of students right across campus in a short space of time. Use your own staff to do the job, or if you need extra hands, we can provide staff to help out. Guild staff flyering (per 1000) 350 Company flyering (half day) 250 Company flyering (full day) 400 Charity 100 Outside 400 Experiential price on application 15

16 Digital Screens We have 10 digital screens in high footfall areas in and around our building at the heart of campus where you can bring your message to life. Website Our site ( is a hub of activity which attracts around unique visitors each month to read news, join activity groups and buy tickets to events. Digital Screens (1080px x 1920px) Per Week 250 Per Month 750 Per Semester 1300 Solus Students tell us is their preferred method of communication. With our solus s you are able to set the campaign parameters by a range of demographic criteria including, age, gender and course information and directly target the right students for your brand. Banner advert (90px x 728px, Jul - Sep) price for 1 month Banner advert (90px x 728px, Oct - Jun ) price for 1 month News piece 300 words plus picture (Jul - Sep, content supplied) News piece 300 words plus picture (Oct - Jun, content supplied) Solus campaign POA 16 *all prices are subject to VAT

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18 8 Sponsorship Opportunities We re pleased to offer you a range of yearround sponsorship opportunities to increase your visability with students.

19 Refreshers January We kick-start the second semester of every year with a Refreshers Fair which over 1000 students visit to claim freebies and learn about products and services available, making this a great opportunity to remind students about your offer. Volunteering Week February A week dedicated to a range of exciting volunteering opportunities across the City. Leave Liverpool Tidy May Our annual campaign encouraging students to reduce, reuse and recycle as they leave Liverpool for the summer. Guild Awards May Our flagship event celebrates the success of our societies and wider volunteers. With over 400 nominations and an awards night held in May, with around 250 people in attendance from Senior University staff to students. Summer Fest June A high-profile day long event to end the academic year. Launched in March and held in June. Media opportunities here are endless from overall event sponsors, with branding on all promotional materials to onsite presence at the event and everything in between. We will create bespoke sponsorship packages that works for your brand. Contact us for full details on these opportunities. *all prices are subject to VAT 19

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