October is Co-op Awareness Month

Transcription

1 October is Co-op Awareness Month Increase your advertiser s budget without increasing their expenses. Every October, SDS sponsors Co-op Awareness Month to help advertising sales professionals remind their advertisers to take advantage of the vast amounts of co-op funding made available by manufacturers to help subsidize the cost of local advertising. What most advertisers don t realize is that these funds are a percentage of the money that they have paid or will pay to the manufacturer per product. It s important for advertisers to realize that not taking advantage of these funds is simply throwing their money away. With the majority of co-op funding programs set to expire on December 31st, now is the perfect time to remind advertisers to take advantage of these opportunities. Co-op Awareness Month gives publications like yours the reason and the time to verify available funding and create an advertising campaign to use these funds before the end of the year. Sales Development Services created this event in 1989 and is the exclusive sponsor. SDS provides innovative research services and internet applications to help advertising salesstaffs generate new business. Co-op Awareness Month logo - AI, EPS, JPEG :30 Broadcast scripts - PDF Billing stuffer - PDF Full Color/B&W Print Ads - AI, EPS, JPEG Color Web Banners - JPEG, PSD Co-op Awareness Month Video - MOV Sales Development Services, Inc. All Rights Reserved. Call 877-ADMALL for more information.

2 Script 1: Think you can t afford an effective broadcast campaign because of limited funding? Think again. If your business sells name-brand products or services, you could be eligable for co-op programs which can pay fifty or even up to one-hundred percent of your advertising bill. Whether you sell cars or candles, insurance or ice cream, the manufacturers of the products you sell want you to successfully market their products on the local level. To learn more about co-op advertising and how it can dramatically increase your advertising budget, call (your company name) Advertising Services at (xxx).xxx.xxxx.

3 Script 2: Imagine advertising on this station during peak listening hours, while paying the same rate you would at say, 3AM. That s the power of co-op advertising. Co-op programs are designed by manufacturers to help cover the cost of advertising locally. These funds are set aside from your purchases of their products and are available for retrieval for only a limited time. On December 31, about two-thirds of all of these programs are set to expire, and the money you may have unknowingly invested in these funds will expire as well. To access these funds before they expire, contact the (your company name) Advertising Department at (xxx).xxx.xxxx.

4 Script 3: Every year, billions of co-op advertising dollars go unclaimed. These dollars are intended for retailers at the local level to advertise name brand products. If you don t advertise as much as you d like to, they help make advertising much more affordable. If you do advertise, adding these funds to your current program can help you run your ads more often. To help you learn about Co-op Advertising, and if your company is eligible to receive them, we are sponsoring Co-op Awareness Month throughout October. Call (xxx).xxx.xxxx to learn more about co-op advertising.

5 Script 4: Did you know that there s a way to get your suppliers to pay for part of- or even all of commercials that feature their products? It s called Co-op Advertising, and it can do wonders to broaden your advertising capabilities. Increase the effectiveness of your ads and sales promotions, improve your company s public exposure and bring more people into your store. Call (your company name) at (xxx).xxx.xxxx to learn if co-op funds are available to your business.

6 insert logo here (remove white box or modify as needed) October is Co-op Awareness Month. Let your supplier pick up part of your advertising bill! You may have hundreds or even thousands of dollars available to help pay for your next advertising bill. Many national manufacturers have programs in place that set aside a portion of what you pay to them per-product to help cover the cost of advertising. It s YOUR money. Not taking advantage of it means throwing out YOUR advertising dollars. Adding these co-op funds to your current advertising program can help you to run larger ads and more of them, more often. This leads to better exposure, and better exposure brings more people to your business, resulting ultimately in higher sales! You d better hurry, though. On December 31st, billions and billions of dollars in co-op funding are set to expire. This means that billions and billions of dollars that advertisers didn t take advantage of will be gone, permanently. To find out more about what co-op funds are available to help boost YOUR adveritsing budget, call (your company name) at (xxx).xxx.xxxx. insert logo here (remove white box or modify as needed) Sales Development Services, Inc. All Rights Reserved. Call 877-ADMALL for more information.