Ho it all began... How

Transcription

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2 Ho it all began... How

3 Partnerships Pro Football Hall of Fame, Governmental Entities and Volunteers Travel & Tourism Sponsorships Media Support Economic Impact

4 History September 7, 1963 Pro Football Hall of Fame opened its doors

5 History We need a party!!

6 Tip #1 If you re starting a special event or a festival, or trying to grow one, try to align yourself with something that is already established and has community support.

7 Tip #2 Be resourceful... and don t be afraid to ask for help. More times than not, people want to be involved and supportive.

8 Tip #3 Stay focused on the reason for your existence, embrace it, and celebrate it. Showcase what is unique to you... your event... your area.

9 This is a very special evening for me because, first, I am glad to be in Canton, and to see so many friends in this very friendly city; second, because for me football is perhaps p my second vocation. - President Richard Nixon

10 Tip #4 Bigger doesn t necessarily mean better. Whether you have 5 events or 15 events,,j just make sure that each and every one of them is the absolute best that it can be.

11 Tip #5 Form partnerships where it makes sense and can be a win-win situation. Utilize the strengths of both partners to complement each other.

12 Hall of Fame Game Enshrinees GameDay Roundtable

13 Partnerships

14 Partnerships

15 Partnerships

16 Partnerships

17 Partnerships

18 Travel & Tourism Fan Packages Partnerships Group Tour Market Marketing/Promotion

19 Sponsorships Partnerships Hospitality Sampling Title Sponsorship Future

20 Sponsorships Partnerships Cash In-kind

21 Media Support National Media Media Outlets Targeted Media Media Impact

22 Media Support National Media Hall of Fame Game Enshrinement Timken Grand Parade

23 Media Support National Media National Media Year-round round process Follows process from SuperBowl Press Conference through h Pro Football Hall of Fame Enshrinement Festival Excess of 200 media outlets t credentialed for Enshrinement and Hall of Fame Game

24 Media Support National Press Releases Senior Candidates - August Preliminary List of Candidates (Modern Era) - October Top 25 - November Top 15 - January

25 Media Support National Press Conferences SuperBowl Announce Class of Enshrinees Pro Bowl Introduce New Class of Enshrinees

26 Media Support National Conference Calls Each Enshrinee is interviewed i nationally All media outlets t Provides insight, direct quotes Four seven calls depending on size of Class

27 Media Outlets Television Radio Print Websites NFL Films

28 Media Outlets Television Broadcast for Enshrinement, Hall of Fame Game and Timken Grand Parade Game and Enshrinement reach over 10 million households Timken Grand Parade reaches over 85 million households Prime time viewing audience Consistent strong ratings each year

29 Media Outlets Television Enshrinement broadcast ESPN NFL Network

30 Media Outlets Television Hall of Fame Game NBC

31 Media Outlets Television Indoor Events Time Warner Cable reaching over 15 million homes

32 Media Support Radio Live Coverage of Enshrinement and Game CBS/Mutual Radio Serius Satellite ESPN Promotional spots for the Enshrinement Festival

33 Media Support Print National outlets from Associated Press to Agency France National wire services (team, web, newspapers) Photo media Newspaper feature stories

34 Media Support Websites NFL.com Yahoo.com Foxsports.com CBS.com ESPN.com NFL Team sites (specific to Class of Enshrinees)

35 Media Support Targeted Media Cities of Class of Enshrinees Promote ticket sales and fan packages Special offers Websites Feature stories

36 Media Support Targeted Media Reach specific media outlets t within each targeted city Build relationships Update database continuously

37 Media Support Media Impact Markets the Pro Football Hall of Fame Enshrinement Festival as a national and international institution Branding and top of mind awareness Virtual, real perceived presence everywhere Coverage 365 days a year Canton Hall of Fame Encourages fans to come in person for the Enshrinement Festival events Generates support and revenue Assisted in moving from local festival to nationally recognized festival

38 Enshrinement Festival Economic Impact

39 Enshrinement Festival Economic Impact Main purpose: convert visitor expenditures into economic impact Estimated impact on four geographic areas Local Spending Top Findings

40 Enshrinement Festival Economic Impact Spending related to Enshrinement Festival resulted in estimated $26.7M economic impact on Canton/Stark County Impact derived from three sources: non-local attendees participant spending (teams, bands, etc.) Enshrinement Festival operations

41 Enshrinement Festival Economic Impact Total impact on the state of Ohio estimated at $48.4M Major factors: many tourists stayed in hotels outside Stark County some spending in Stark county transferred indirectly to suppliers and workers in other counties

42 Economic impact by region (millions) $50 $40 $30 $20 $10 $26.7 $37.3 $43.8 $48.4 $0 Canton/Stark Contiguous counties Northeast Ohio State of Ohio

43 Spending by locals topped $7M Thousands of local residents spent estimated $7M on products and services Not economic impact, yet represents localized spending in particular parts of county Exceptional, especially since many Enshrinement Festival events free to public

44 Top findings 1. $26.7M impact on Canton/Stark County 2. $48.4M on State of Ohio 3. One in six from outside Ohio, 33 states 4. Local spending $7M 5. Visitors enjoyed experience, plan to return

45 Questions???