IBM Web Content Solutions

Transcription

1 IBM Web Content Solutions Put Information to Work with Web Content Management 2007 IBM Corporation

2 Legal Notice IBM Software Group Lotus software The information contained in this presentation is provided for information purposes only. While efforts were made to verify the completeness and accuracy of the information contained in this presentation, it is provided as is without warranty of any kind, express or implied. In addition, this information is based on IBM s current product plans and strategy, which are subject to change by IBM without notice. IBM shall not be responsible for any damages arising out of the use of, or otherwise related to, this presentation or any other documentation. Nothing contained in this presentation is intended to, nor shall have the effect of, creating any warranties or representations from IBM (or its suppliers or licensors), or altering the terms and conditions of the applicable license agreement governing the use of IBM software. Trademarks The following terms are trademarks of the International Business Machines Corporation in the United States, other countries, or both: Eserver ibm.com Domino Dynamic Workplaces DB2 IBM Lotus Notes Lotus Notes SecureWay Tivoli WebSphere Microsoft, Windows, Windows NT, and the Windows logo are trademarks of Microsoft Corporation in the United States, other countries, or both. Java and all Java-based trademarks and logos are trademarks or registered trademarks of Sun Microsystems, Inc. in the United States, other countries, or both. Other company, product, and service names may be trademarks or service marks of others. 2

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4 Multiple User Needs met by Content Solutions I need my teams to work together more effectively and efficiently, while easily accessing relevant corporate applications I need to track my organization's goals and performance against them to more effectively drive results I need to deliver low touch or no touch processing of transactions to customers, partners, or employees. I need to increase the value of my website by delivering real-time, personalized data based on user attributes I need a flexible IT platform where I can pick and choose those key capabilities needed for delivering my portal intranet, extranet, or internet site. 4

5 IBM Content Accelerator End-to-End Web Web Content Management Integrated Document Management Scalable, Security-rich Search 5

6 Web Experiences Are Increasingly Business Domains (Not IT) Key factors driving new WCM deployments include 1 : Ownership of the Web customer experience is clearly a line-ofbusiness function, not the responsibility of IT. Organizations increasingly want to make the Web a business function, not an IT black box. Forrester clients often note that lineof-business users are best suited to drive site and content personalization, yet express frustration with their overdependence on IT to deliver site and content personalization.having IT maintain responsibility for the management and delivery of Web content eats into IT s and the business capacity to innovate. 1 Trends 2006: Web Content Management Forrester Research, February

7 Business Benefits of Web Content Management Increase Visitations Rich, accurate, high quality content helps drive visits Speed Time-to-Market Reduce time it takes to get content from producers to consumers Consistent Communications Templates & content stores ensure a consistent look, message Cost Savings Eliminate/reduce print/distribution time and expense Improve Efficiency Reduce Web update/approval cycle time; propagate Web changes automatically 7

8 IBM Content Accelerator Provides simplified, yet powerful, online Web content creation and management to business users - removing authoring bottlenecks. It helps improve productivity and allows organizations to keep Web content accurate, up-to-date and easy-to-find. 8

9 End-to-End Web Content Management Customizable User Interface New views Welcome page Inline authoring New search Rich text editor enhancements Simplified management of large and/or multiple sites with libraries Enhanced control of content and asset deployment Protection against Broken Links Simplified cache and logging See where content and other assets are being used Deeper WebSphere Portal Integration Single administration UI WebSphere clustering support Improved Site scalability Advanced personalization Improved site searching experience Accessibility CSS support 9

10 Web Content Management Enables non-technical, users to create content (news, information, announcements) for the Portal (or standard web sites) Template based content contribution Presentation templates determine format Site areas and categories decide where in the portal content appears. A single content item can show up in multiple places 10

11 Integrated Document Management Document Management within WebSphere Portal Navigate the customer defined folder hierarchy View, Add, Delete, and Modify documents and folders Control Access on folders and documents Version documents Approve changes via workflow Search folders and documents 11

12 Integrated Document Management Microsoft Office Integration Power Point, MS Word and Excel Check in, check out Microsoft Windows Drag and Drop Right click support Business Value Secure Storage and File level security Leverage existing MS products (MS Office 97 and higher) One step away from sharing documents 12

13 Secure Intranet Search Business content is everywhere, but underutilized Employees struggle to find all relevant information Security concerns hinder easy access to sensitive content IBM has been declared a Leader in the Gartner 2007 Information Access Magic Quadrant The solution: Content Accelerator with OmniFind Secure Search Surface all relevant business information through a search-based portal Safely integrate sensitive information by respecting native security Improve decision making with relevant search that unlocks new insights and hidden knowledge from content 13

14 Customer Examples: Getting users the information they need Challenge Overcome the burdens of sharing information with its numerous clinicians and employees by providing one single access point for information Solution Workplace Web Content Management WebSphere Portal Usage Clinician portal 1,700 end users Employee portal 5,000 end users Benefits End users can publish directly to the portal without IT involvement Consistent navigation and a centralized search function make it easier for users to find information Paved the way for a more tightly integrated, better-informed hospital network 14

15 Customer Examples: Getting users the information they need HSBC Mexico - Mexico s largest bank Accurate, timely information for their customers Empowered 80 users to create their own content Reduced Core Tech Staff from 8 to 2 Reduced publishing time from 10 days to 20 minutes Stuttgart Tramworks - Mass-transit for the city of Stuttgart, Germany Reuse of existing IT infrastructure Common Corporate Identity achieved for 1,700 employees city-wide Paper based communication reduced by over 80% 15

16 Customer Examples: Getting users the information they need Minter Ellison - Australian Law Firm Needed an accurate web and intranet presence Content publishing reduced from days to minutes Savings of up to one person-year! Subject matter experts control their content Knowledge management dramatically improved Alcan Inc - USA Metals Production Needed to Launch new Corporate Image after merger Website Content creators independent of IT Dept Timely information for customers and shareholders 16

17 Customer Examples: Getting users the information they need Challenge Efficiently and securely store, manage and deliver enormous amounts of key health information to the public Solution Web content management platform that delivers collaborative tools and enables both technical (Web masters) and non-technical (content creators), to modify and update content on the Web Site Value Reduced time to publish from weeks and months to hours and days - for accurate, up-to-date information Efficient regulatory compliance and reporting 17

18 Customer Examples: Getting users the information they need Fifth Third Bank 7 th Largest Bank in the USA Solution WebSphere Portal Web Content Mgt. Proposal WSRP with Check Vendor Check Free 18

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20 Portal Theme WCM Content Viewer Portlet JSP Portlet 20

21 Portal Theme 21

22 WCM Content Viewer Portlet 22

23 Summary: Organizations need comprehensive web content management, delivery and search Information Management is critical In the next 2 years more original content will be created than in all of prior human history Organizations need the right information to get to the right people at the right time IT resources are stretched thin Homegrown software is costly to maintain Some have multiple web content management systems to manage Web content authors experience frustrating Webmaster bottlenecks and publishing delays IBM IBM Content Content Accelerator Acceleratorhelps business business users users more more effectively effectively manage, manage, organize organize and and publish publish Web Web content content on on demand demand in in minutes, minutes, not not days, days, to to deliver deliver more more compelling compelling and and useful useful web web experiences experiences via via personalized personalized portals. portals. 23

24 Adding in Web 2.0: IBM Collaboration Accelerator Delivers an interactive Web-based platform, providing people with more effective and costefficient ways of accessing information, sharing ideas, communicating and working together in the context of their role, processes and activities via a personalized composite portal. Instant Communication Social Networking Presence Awareness Instant Messaging Web conferencing Profiles Communities Blogs Dogear Activities Team Places & Tools Content Libraries Team Collaboration 24 portal offerings > collaboration accelerator

25 Business Benefits of Collaboration Are Many Greater Innovation Reduced Costs Increased Productivity Faster Decision Making Improved Teaming Richer Knowledge Bases 25

26 Instant Communication Features Communicate & take take action actiondirectly from/within personalized composite applications Instant Messaging Presence Awareness Web Conferencing 26 portal offerings > collaboration accelerator

27 Team Collaboration Team Workspaces Easily create online places for projects and teams Components for managing projects, including: Document libraries Team calendar and milestones Lists for managing structured content Discussions forums, team blogs, & wikis Self-service with a step-by-step guide to set up the places Content Libraries Quickly set up libraries to store and share content securely Check-in, check-out, version control Customizable views to organize content Multi-level security (library, folder, document) Search across multiple libraries Workflow for routing & approving content RSS/Atom feed support to share or consume content Extensibility: custom meta-data, document types and templates 27 portal offerings > collaboration accelerator

28 Social Networking 28 portal offerings > collaboration accelerator

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