media kit New York City

Transcription

1 media kit New York City

2 Natural Awakenings is your guide to a healthier, more balanced life. Our mission is to provide insights and information to improve the quality of life physically, mentally, emotionally and spiritually. In each issue, readers find cutting-edge information on natural health, nutrition, fitness, personal growth, green living, creative expression and the products and services that support a healthy lifestyle. healthy living Cutting-Edge Information Cost-Effective Marketing Each month, Natural Awakenings advertisers and writers provide the tools you need to assist you on your personal path to wellness. We feature articles by both nationally known authors and local leaders in the natural health field. Additionally, we bring you news and events that are happening in our community and around the globe. Compare our rates they are the most reasonable you will find. Your ad in Natural Awakenings works for you much longer than in daily or weekly publications and readers tell us they keep and refer back to their issues. Regional Markets Advertise your products or services in multiple markets! Natural Awakenings Publishing Corp. is a growing family of locally owned magazines, serving communities since Inquire about our many locations and learn how to place your ad in multiple markets. Targeted Distribution Reach our affluent, well-educated and health-conscious readers who are eagerly seeking resources that will improve their health and well-being. With wide distribution throughout Manhattan, Natural Awakenings is picked up each month at your local health food stores, fitness centers, book stores, health care facilities, and wherever free publications are generally seen. In addition, the digital version of our magazine is accessed online daily, ed to our online subscribers and all content is shared on our social media platforms. 2 H E A L T H Y L I V I N G H E A L T H Y P L A N E T feel good live simply laugh more Enjoy Natural Awakenings on the GO! A NEW DAY A NEW APP FREE 2012 A YEAR OF GOOD HEALTH Deepak Chopra Exploring Conscious Being VIBRANT WELL-BEING Natural Therapies for Best-Ever Health JANUARY 2012 New York City Edition NaturalAwakeningsNYC.com

3 Who is the Natural Awakenings Reader? According to audits conducted by the CVC Verification Council, our readership is overwhelmingly female (70%), and: 80% purchase products or services from ads seen in Natural Awakenings. 72% are between the ages of Natural Awakenings magazine rated higher over TV, radio, Internet and other print publications as the #1 source for health-related information. Unsurpassed Local Market Penetration As a free community publication, we re distributed in hundreds of locations in each franchise city or metropolitan area for an unsurpassed depth of market penetration of more than 42,000 distribution locations. Natural Awakenings readers are intensely loyal; our list of distribution points is broad and numbers in the hundreds in every area. Our readers can pick us up all month at: Health food stores and markets Holistic clinics and centers HEALTHY LIVING HEALTHY PLANET feel good Practitioner offices live simply laugh more Schools and educational centers Public libraries Vitamin and herb shops Fitness centers Bookstores Spas and retreat centers Gift shops The New Eco-Aware Activists Retail stores Restaurants, cafés and coffee shops Nonprofit organizations Recreational centers Local and regional expos and conferences Newsstands And many others TEENS TURNING GREEN BALLROOM DANCING For Fun & Fitness Special Environmental Edition OCTOBER NaturalAwakeningsMag.com 2009 Location-Edition FREE TABLETOP WONDERS POSH SQUASH In fact, we re everywhere our readers visit, so we re always available. When there s a local or regional body/mind/spirit or natural living type of expo, you can bet we ll be there probably as a sponsor! And because our community calendars are updated monthly, Natural Awakenings is retained as a reference and consulted often for local events and resources. healthy planet We inspire as well as inform, providing cutting-edge articles and interviews that really make our readers take notice. Past editorial has featured such nationally recognized healers, teachers and leaders as Bill McKibben, Michael Pollan, Judith Orloff, Debbie Ford, Ed Begley, Jr., Wayne Dyer and Nell Newman; and physicians Mehmet Oz, Andrew Weil, Deepak Chopra and Christiane Northrup, among many others. 3

4 reach our readers new york city s multimedia resource for healthy living IN PRINT ONLINE MOBILE A readership of 25,000 in NYC Distribution covers the entire island of Manhattan Notable luxury residences distribute Natural Awakenings Magazine, as well as health food stores, such as Whole Foods, cafes, spas, health clubs, bookstores and more The digital version of our magazine, which is a mirror copy of our print magazine, features live links and is ed to our digital subscribers each month NA-NewYorkCity.com features content and local editorial from our print magazine on our website which is translatable into every language and searchable by google internationally Online ads are site-wide in a dynamic position down the right hand side of each page Natural Awakenings online is mobile-viewer friendly and serves as an educational resource to our readers on the go Natural Awakenings shares content and supports our advertisers through our social media sites, Facebook, Twitter, etc. 4

5 individual ad rates Size: 3 Months 6 Months 12 Months Design 15% discount 25% discount (one time fee) Business Card $165 $145 $132 $36 1/8 Page /6 Page /4 Page /3 Page /2 Page /3 Page Full Page Magazine ads are placed in both the print and digital issues of Natural Awakenings Full Page Premium Positioning Inside Front $1230 $1076 $972 $209 Page Page 4 & Inside Back Outside Back Online Ad Rectangular Site-Wide Ad: $200 per month Dynamic Position Down Right Side Banner Type: Static GIF Specs: Horizontal 300x95 px (Must be within 100k) Design Fee: $43 static One time design fee if required Online Ad 300 x 95 Directory Listing in Magazine Listing is featured in our print & digital magazine. Listing Includes: photo or logo, business or professional name, contact name, address, phone number, fax number, website address and a 45 word description of your business 6 months - 1 time payment of $ months - 1 time payment of $550 Supplement to Ad - $50 per month Calendar/Event Ads Regular Calendar Listing: $25; Mark Your Calendar Listing: $70 (Up to 300 characters) Mark Your Calendar Listing, Newsbrief of 250 words, and Social Media Post: $150 An Event may run a Display Ad listed above for 1 or 2 months at the 3 month rate. Classified Ad $1 per word (20 word minimum) All submissions must be made by the 15th of the month prior to the publication 5

6 multi-media packages Print - Online - Mobile with Editorial All Ad Packages are 6 and 12-Month Minimum Package Benefits PLATINUM Full Page Ad in Magazine Online Ad on Listing in the Community Directory in Magazine & Online 5 Free Event Listings in Calendar of Events ADDED VALUE: Bi-monthly full page editorial piece (600 words) or monthly half page (300 words), published in magazine, online, and on social media sites. 12 months - $1069 per mo. 6 months - $1151 per mo. (Upgrade Fee apples if Full Page ad is placed in a Premium Position) GOLD Half Page Ad in Magazine Online Ad on Listing in the Community Directory in Magazine & Online 5 Free Event Listings in Calendar of Events ADDED VALUE: Quarterly full page editorial piece (600 words) or two half pages (300 words) per quarter, published in magazine, online, and on social media sites. The advertising packages are all-inclusive and have been accorded to you based upon a 6 or 12 month agreement Included in your package: Discounted rates that will increase your advertising budget and give you more exposure to customers through various media streams. Contributing writer features provides value-added editorial content that highlights your company, products and services in print and online. Directory Listings are a reference tool allowing our readers to find you when they are in need of your services Natural Awakenings can design your display ad and online ad for a one time added fee. 12 months - $665 per mo. 6 months - $707 per mo. SILVER 1/4 Page Ad in Magazine Online Ad on Listing in the Community Directory in Magazine & Online 5 Free Event Listings in Calendar of Events ADDED VALUE: Full page editorial piece (600 words) every four months or bi-monthly half page (300 words) editorials, published in magazine, online, and on social media sites 12 months - $514 per mo. 6 months - $540 per mo. CUSTOM PACKAGES Natural Awakenings can tailor ad sizes and packages for your business. Please inquire with us and we will help you find the right fit for your needs. 6

7 mechanical specifications Format for Print-Ready Ad If you are providing print-ready copy, your ad must be submitted in one of the following formats: 1) TIFF, EPS, JPG, PSD or PDF file. All fonts must be embedded and/or attached. Please flatten all files before saving. ed files must be under 6 MB. 2) Adobe Acrobat PDF file, distilled from InDesign or Quark Express as Press Quality with all fonts embedded. Microsoft Word files are not accepted as print-ready ads. Publisher files are not accepted. 3) Native application files: PC InDesign files with ALL 300 dpi files needed for remote printing. This should include the original one-page InDesign file, any linked 300 dpi graphics and all fonts. Adobe Illustrator files saved as EPS with embedded photos & art. All fonts converted to outline. Adobe Photoshop files saved as flattened JPG, 300 dpi, in CMYK. Photos and Graphics Be sure to include any photos or graphics in one of the following formats as an attachment. Graphics embedded into word documents are not acceptable. 1) Digital photos (JPG or TIFF) unretouched right out of the camera are preferred. 2) Professionally printed photos scanned at 300 dpi. TIFF, EPS, PDF or JPG windows format accepted. 3) Professionally printed photos (to be scanned). No computer-printed material or website images are accepted. Please send all advertising files and digital graphic files to: publisher@na-newyorkcity.com 1/ x / x 3.25 full page no bleed 7.5 x /3 page 4.75 x 9.25 half-page (2-column) 3.5 x / x /4 (2-column) 3.5 x 4.5 2/3 page horizontal 7.5 x 6.25 half-page horizontal 7.5 x 4.5 1/3 horizontal (3-column) 7.5 x /4 horizontal (3-column) 7.5 x /6 horizontal 4.75 x 2.25 half-page 4.75 x 7 1/3 horizontal (2-column) 4.75 x 4.5 1/4 horizontal (2-column) 4.75 x 3.25 business card 3.5 x 2 7

8 book or film review Review will be published in print and online and shared on Natural Awakenings NYC social media sites. Review includes: Image Self-Submitted Review bookreview bookreview Footnote of words for Author/ Director bio and how to purchase/ view Format for Review Please send all digital graphic files and content for review to: Image must be one of the following formats: TIFF, EPS, JPG, PSD or PDF file saved at 300dpi. ed files must be able to fit the size shown below at 300 dpi. Note: Sample reviews pictured are slightly smaller than actual size 1/2 page: $380 Review: 250 words 1/3 page: $250 review: 200 words The Lightworkers Healing Method: BE Who Your Soul Wants You to Be by Lynn McGonagill Stunning, heartfelt and completely honest, The Lightworkers Healing Method: BE Who Your Soul Wants You to Be by Lynn McGonagill is all about being human, becoming the person you were born on this Earth to be, and interacting with the Universe in the most efficient way possible. It is possible to learn little energy tricks that will help you to live your life in a more harmonious way. Lynn McGonagill joyfully takes us step-by-step through the process she has honed over the past 21 years of training with higher-dimension Avatars who carefully and meticulously taught her this process in the years after her brother s early death. The Lightworkers Healing Method is a system of Angelically guided energy healing, devised to heal the healer as well as the client. Physical, Mental, Spiritual and Emotional issues can all be healed, and you can learn to do this yourself through this inspired method. Do you want the key to joy and fulfillment? Not only love, health, and prosperity, but actual sustainable JOY? This remarkable guide carefully leads you down the path from basic energy sensing to clarity and understanding. We can activate our ability to perceive. We can all become vessels for Divine Healing to occur. We can help others to heal and simultaneously be healed ourselves. This is an amazing gift to the world at a time when we so desperately need it. The Lightworkers Healing Method is a system of Angelically guided energy healing, devised to heal the healer as well as the client. Physical, Mental, Spiritual and Emotional issues can all be healed, and you can learn to do this yourself through this inspired method. Lynn McGonagill is the Founder and Teaching Channel of LHM. Filled with personal anecdotes and insights that allow the reader to completely identify with her, she breaks down each of these lessons into manageable, digestible, learnable segments. With each turn of the page, you can feel yourself growing toward mastery in this unique and powerful healing art. Goddess to the Core by Sierra Bender Lorem ipsum dolor sit amet, ea mei tractatos partiendo. His ignota labores forensibus an, eius ferri primis et est. Doming corrumpit cu eam, movet euripidis instructior ne eam, usu placerat phaedrum an. Sed accusam facilisis urbanitas ei, qui et facete nostrud appareat. Ex hinc clita putant pro, ei eum solum labore impedit, vis abhorreant adversarium in. Prima theophrastus eu est, eu eam debet feugiat civibus. Suas verterem eu eum, at partem efficiantur per, dicunt iriure in ius. At munere nusquam mnesarchum quo. Nec nemore imperdiet voluptaria id. Quo at assum dolorum, ex paulo definiebas omittantur usu. His et nobis solet contentiones. Nec id case dolore regione, quo ea errem deleniti salutatus, his sumo scaevola cu. Usu ei eros dictas prompta, iusto vocibus ea pri. Has affert electram suscipiantur no. Iudico timeam vidisse nam ex, in sed vero malorum alienum, purto sanctus tibique ei usu. Id duo amet elitr voluptatibus. Elit scribentur pri ad, at erat molestiae per. Te pro liber audiam, usu tota postea detraxit ad. Te vix erant doctus vocibus, an mei tibique omnesque definitionem. Ex fabellas pertinax mea dolorum. Author info here, at erat molestiae per. Te pro liber audiam, usu tota postea detraxit ad. Te vix erant doctus vocibus, an mei tibique omnesque definitionem. Ex fabellas pertinax mea dolorum. 1/2 page 1/3 page 8