Talent acquisition as a competitive business advantage

Transcription

1 Talent acquisition as a competitive business advantage How the world s best companies tell stories to attract top talent Jean-Michel Gauthier, CEO & co-founder, Oliv

2 MENA is entering its fourth industrial revolution Nearly half of employers in the MENA region indicate that attraction of skilled talent is a major impediment to business growth. The Future of Jobs and Skills in MENA: Preparing the Region for the Fourth Industrial Revolution (May 2017)

3 Oliv bridges the gap SCREENED COMMUNITY Access top-tier candidates reviewed for demographics, personality and communication skills BUILT FOR RELEVANCY & EASE A single powerful platform to help you source, filter, sort and manage applicants with matching algorithms HIRING SUPPORT Dedicated manager & everything you need to hire, including job templates, visa guides and more

4 And works with the best Over 1,000 businesses rely on Oliv to hire We work with businesses just starting out, in high-growth mode and organisations that have global student and graduate recruitment programmes. Watch their stories

5 Foundations How the world s best companies tell stories to attract top talent

6 It starts with why Tell a story people want to be part of Stand out amongst the crowd And double-down on your strengths It s better to do just 2-3 things really well

7 Imagine if the region s fastest growing startup We ve built an app that helps people find a cab when they need one. Over 15,000,000 people are now using it, and they find it really helpful. Our team is growing and we are looking for people who like to work as hard as we do. There are a few other companies doing what we do, but we re going to keep going until we re the best, because that s what matters most. Please submit your CV if you would like to be duly considered for the position.

8 What they actually say Do you want to help build a world-class institution from the region, experience the thrill of being part of a high-growth technology company, and improve people s lives? There is only one way to build an awesome institution: to attract exceptionally talented people who are aligned with the mission of the organization and make them partners in success. At Careem, our mission is to simplify the lives of people, initially with solutions that make transportation in the region reliable, and over time, through disruptions in payments and logistics. In the process, we want to build an organization that inspires and becomes a world-class institution from the region.

9 What about getting job posts right? Title: Stick to standard job titles! Data Ninja Business Development GCC PPC & CPC Analytics intern Copy/Content: Friendly, direct, specific Statements that could apply to any role Statements that could apply to any company Intimidating and impersonal language

10

11 Make it personal + authentic Employee Experiences Speaking passionately and authentically about their own first-hand experience in the firm shows prospective hires the real deal of your company culture. Growth Stories Highlighting employee success stories incl. career transition, promotion, overcoming challenges etc. satisfies one of top talent s most sought after needs: personal growth. Advice Let your current employees advise those who are applying this demystifies the process and establishes a sense of team work & collaboration at the start of the recruitment cycle.

12

13 # of applications to 4 seemingly similar postings Marketing Intern Multinational Dubai, United Arab Emirates Marketing & Business Development Internship Multinational Dubai, United Arab Emirates Strategic Marketing Intern Multinational Dubai, United Arab Emirates PPC & Digital Analytics Performance Marketing Multinational Dubai, United Arab Emirates Salary: 4,000 AED p/m Salary: 2,000 AED p/m Salary: Not Stated Salary: 4,500 AED p/m Notes: - Data from jobs posted during the month of October Data taken from 4 job postings of companies in marketing & advertising, communications, or public relations industry categories on InternsME

14 # of applications to 4 seemingly similar postings Marketing Intern Multinational Dubai, United Arab Emirates Marketing & Business Development Internship Multinational Dubai, United Arab Emirates Strategic Marketing Intern Multinational Dubai, United Arab Emirates PPC & Digital Analytics Performance Marketing Multinational Dubai, United Arab Emirates 193 applications 61 applications 142 applications 59 applications Salary: 4,000 AED p/m Salary: 2,000 AED p/m Salary: Not Stated Salary: 4,500 AED p/m Notes: - Data from jobs posted during the month of October Data taken from 4 job postings of companies in marketing & advertising, communications, or public relations industry categories on InternsME

15 Building your story is like building a brand Discover Position Express Execute Uncovering why your Strategizing where to Expressing your story in Launching a system-wide existing team members stand and how to the career market through implementation plan that joined and building on differentiate amongst rich, local content to runs through all talent this to tell your story. industry peers. attract the right talent. acquisition processes.

16 Creating evangelists How the world s best companies tell stories to attract top talent

17 Bosch s content: real and local

18 Bosch s content: helps you understand & apply

19 Bosch s presence: consistent

20 Bosch s presence: in the community

21 Bosch s accessibility: inviting STANDING OUT Bosch stands out amongst industry peers for inviting students in to learn about their business. SHADOW A MANAGER What s more, students shadow a manager in their area of interest and are inspired about their future career. BUILDS PIPELINE Frequent backstage@ days helps build the talent pipeline and ensure industry competitiveness.

22 Bringing it all together Holism Building on the fundamentals with community outreach and an appreciation for micro-experiences creates a complete and holistic story that talent can buy in to. Simplicity A handful of key messages should run throughout the talent acquisition strategy. Firms benefit most from focusing on 2-3 major strengths and points of differentiation. Authenticity Real and local content supports your storyline and validates it with genuine experiences from the people who ve already made their careers at the firm.

23 Thank you