M E D I A K I T

Transcription

1 MEDIA KIT 2019

2 D Home is the most powerful, passionate, and inspiring shelter magazine in Dallas. D Home is consistently recognized locally and nationally because of our editorial influence, loyal readership, and industry leadership. D Home is #1 ON NEWSSTANDS IN DALLAS OUTSELLING Texas Monthly, Southern Living, Architectural Digest, Elle Decor, and Luxe Dallas. 1 SOURCE: Centofante Group 1

3 D Home s Sphere of Influence Connect with our audience via many touch points. D Home introduces its advertising partners to our readers through dynamic and beautiful multimedia platforms. Whether you want to showcase your business on coffee tables in the most affluent homes in Dallas, or in the studios of the top designers, builders, and architects, D Home can customize a program to attract your desired audience. Through print, events, digital, and special publications, D Home creates innovative campaigns to seamlessly align your brand with ours. E V E N T S 20+ EVENTS AND PARTNER PROGRAMS 1,800+ ATTENDEES 1,022,070+ TOTAL REACH S O C I A L P R I N T 55,627+ BI-MONTHLY READERSHIP 16,605+ NET CIRCULATION N E W S L E T T E R S 12,001+ AVERAGE SUBSCRIBERS % * AVERAGE OPEN RATE *4.2% higher than national average 3,805,882+ AVERAGE MONTHLY PAGE VIEWS 828,545+ AVERAGE TOTAL UNIQUES O N L I N E

4 Let us introduce you to the most relevant, trend-setting industry experts and affluent homeowners in North Texas. How we define brand loyalty. WHO ARE OUR READERS? REPUTABLE. DEVOTED. DESIRABLE % 55,627+ AVERAGE READERSHIP PER ISSUE $327,849 AVERAGE HOUSEHOLD INCOME 100% 50% 0% 71 % FEMALE 29 % MALE of readers consider D Home a reliable resource when making home-related purchases % of readers plan to remodel or redecorate their home in the next year. 1 $721,568 AVERAGE READER HOME VALUE 50 AVERAGE READER AGE 67 % of readers frequently purchase products or services from ads seen in D Home. 2 SOURCE: Circulation Verification Council ,

5 Position yourself in print. Leverage luxury print exposure in the Dallas market to showcase your brand. Where Our Readers Spend: D Home readers plan to purchase the following products or services within the next twelve months. 4 HOME AND GARDEN NOVEMBER/DECEMBER 2018 THE HOL DAY SSUE DALLAS/FORT WORTH S HOME AND GARDEN MAGA BIRD BAKERY S ELIZABETH CHAMBERS HAMMER SERVES UP HER HOSTING SECRETS RESTAURATEUR LOU LAMBERT ON HOW TO THROW A STRESS-FREE DINNER PARTY Can t-miss events for a happy holiday season MAKE YOUR LIST: THE HOLIDAY ISSUE LOCAL CELEBS SHARE THEIR FAVORITE FAMILY RECIPES EVERYTHING YOU BUILD YOUR DREAM HOME DALLAS BEST BUILDERS SHARE HERE TO AVE AND PLURGE S: Y REVEAL R MOST -THE-TOP LS >> DALLAS/FORT WORTH S HOME AND GARDEN MAGAZINE The ART DALLAS/FORT WORTH S HOME AND GARDEN MAGAZINE of SLOW LIVING ( You won t believe her closet! ) NEED TO SURVIVE THE SEASON INSIDE: A first-timer s guide to shopping Canton THE MOST BEAUTIFUL HOUSES IN DALLAS We share 10 of our favorites from across the city. A CHANEL COLLECTOR SHARES HER OBSESSION PAGE 80 TOUR A DESIGNER AIRSTREAM VISIT A LAKE HOUSE WITHIN AN HOUR OF DALLAS THE LATEST TRENDS 90% of adults say they have read magazines in the last six months, the highest of all time. 1 1,400+ advertisers say magazines offer the highest ROI over any other medium. 2 Internet users say they trust print media the most. 3 P R I N T A D S T V C A T A L O G U E S R A D I O O U T D O O R S E A R C H P O P - U P A D S 82% 80% 76% 71% 69% 61% 25% 75% HOME FURNISHINGS 30% ANTIQUES 69% LAWN AND GARDEN 78% HOME IMPROVEMENTS 31% CARPET OR FLOORING 7% PROPERTY OR SECOND HOME 79% DINING AND ENTERTAINMENT 29% ECO-FRIENDLY HOME IMPROVEMENTS 29% CAN YOUR OWN FRUIT SIP THE BEST LEMONADE ON HOT SMART HOME TECHNOLOGY O R AV SUMMER NIGHTS SOURCE: GfK MRI 1 ; Nielsen Catalina Solutions, ; Marketing Sherpa, ; Circulation Verification Council

6 Editorial Vision 2019 AD CLOSE A R T DUE NEWS STAND JAN/ FEB BUILDER PACKAGE Ad Sections: Stone and Tile Profiles, NARI Contractor of the Year Awards Event: Best Builders Voting Kickoff NOV NOV JAN 4 MAR/ APR BEST DESIGNERS Ad Sections: Best Designers Profiles, Landscape Architecture, Luxury Living Event: Best Designers JAN 25 JAN FEB MAY/ JUN BEST BUILDERS Ad Sections: Best Builders Profiles, Smart Homes and AV Technology Event: Best Builders MAR 15 MAR 19 APR 25 JUL/ AUG 10 MOST BEAUTIFUL HOMES Ad Sections: Curb Appeal MAY MAY 27 JUN SEP/ OCT BEST OF BIG D HOME Ad Sections: Design District: An Insider s Guide Event: Wine Walk JUL JUL 29 AUG D Home won THE FOLIO EDDIE & OZZIE AWARD FOR BEST ANNUAL PUBLICATION NOV/ DEC ANNUAL GUIDE HOLIDAY ENTERTAINING; LIFE IN COLOR WINNERS Ad Sections: ReNesting, Shopping Guide DESIGN BOOK Annual Resource Guide for Dallas Design Industry and Consumers SEP SEP OCT 31 AUG 16 AUG 20 JAN Ideas to Living a Beautiful Life in Dallas received the 2018 Annual award in the consumer and custom category.

7 D Home s digital nook. YOUR AD D Home users seek local inspiration for their home and life online and off. Our digital landscape attracts your dream audience. D Home can optimize your digital impact via: YOUR AD YOUR AD BRANDED CONTENT Sponsored blog post Native custom blog post DISPLAY ADS Branding ads Programmatic Targeting NEWSLETTERS AND TARGETED S AtHome Industry Insider B2B ENHANCEMENT OPPORTUNITIES Promotional digital boosts Professional services directories Social media Event listings Custom giveaways SPONSORSHIPS Homepage Category Landing page Gallery Custom bracket or interactive Above the fold ADDITIONAL INITIATIVES Why Hire a Designer ASK YOUR REPRESENTATIVE FOR ADDITIONAL INFORMATION ON DMAGAZINE.COM S DIGITAL OFFERINGS.

8 Staying social. Our digital reach doesn t stop on our website. We are penetrating the niche communities of Dallas design scene through our social coverage, and your business can align with our presence too. GROWING ABOVE AND BEYOND TOTAL FOLLOWERS 1,022,900+ across D Home s social channels Pinterest 1,001,000+ Instagram 16,200+ Facebook 5,700+ Since 2017, our social following increased by 9,807+. DID YOU KNOW? Facebook ranks the second highest among social networks for engagement actions for magazine brands. Instagram content of magazine brands yields 37% more engagement compared to non-magazine mediums. SOURCE: MPA The Association of Magazine Media

9 Get acquainted with D Home s network. We introduce our clients to the trade community and high-end consumers. D Home can help you creatively engage your target audiences with a spectrum of custom activation opportunites. Event experiences range from quarterly meetings that allow select partners to strategically expand their industry networks, to purposeful consumer events that deliver optimal foot traffic into showrooms and retail businesses D Home Events at a Glance: * PANEL PROGRAMS Design Forecast State of Design Architect Showcase Elevating Your Brand AWARD PROGRAMS Best Designers Best Builders TRADE AND CONSUMER EVENTS Wine Walk Life in Color Celebration D Home Vendor Showcase * D Home events are subject to change year to year. Partnering with D Home means your brand is visible in front of prominent community groups. MCMLXXXII + MORE!

10 Premium Partner opportunity for optimal connections. Join the most desirable network in town. D Home Premium Partners Receive: Invitations to private networking events featuring notable expert speakers who present information that keeps your business in the know of latest insights, trends, and best business practices. Recognition as a Premium Partner in print and digital and promotions in D Home branded media. Listed in a directory on our D Home page that includes links to your website or blog. We are proud to call these companies D Home s 2018 Premium Partners. CHEERS TO A GREAT YEAR TOGETHER! Arveaux Interiors Bedrosians Tile & Stone Bentwood of Dallas Bernbaum-Magadini Architects Bonick Landscaping Britton Homes Carlisle Wide Plank Floors California Closets Christian Custom Homes Codarus Crawford Services Custom Drapery Designs Dallas Auction Gallery Dallas Luxury Beds Dallas Market Center David W. Gilbert Davidson Lane DEDON DFW Painting Ebanista Glasshouse Guggenhome IBB Design Fine Furnishings Interceramic Jan Showers Jenkins Interiors Key Residential Kohler Signature Store Laura Lee Clark Lennox Industries Maestri Studio Marge Carson McGannon Showrooms Mitchell Gold + Bob Williams MORE design + build Morrison Supply Co North Haven Gardens Palecek Paris Ceramics Peters Cates Design Pierce Hardware Poggenpohl Roche Bobois Room & Board Ruibal s Plants of Texas Inc. Sharif & Munir Custom Homes Smart Systems Steinway Hall Subzero Wolf Tatum Brown Custom Homes Texadia Systems The Container Store The Kitchen Source The Stone Collection TKO Associates, Inc Walker Zanger Special rates extended for ads online and in D Home. One sponsored blog post per year. One electronic reprint of a D Home ad of your choice ($750 value).

11 Specs 2019 SPREAD (TRIM) 18" X " SPREAD (W/BLEED) 18.25" X " SPREAD (LIVE AREA) 8.5" X " EACH SIDE FULL (TRIM SIZE) 9" X " FULL (W/BLEED) 9.25" X " FULL (LIVE AREA) 8.5" X " 1/2 HORIZONTAL 7.5" X 4.875" 1/2 VERTICAL 3.625" X 9.875" 1/4 VERTICAL 3.625" X 4.75" MECHANICAL REQUIREMENTS DIGITAL FILES ONLY: High-resolution PDF, InDesign (with all supporting images and fonts), Illustrator, EPS, or TIF files are accepted. All images should be 350 dpi and color as RGB. Please supply a composite proof for color. Without a proof, D Home is not responsible for the content of your ad. Ads created in Microsoft Word, Microsoft Publisher, PowerPoint, or any PC-based program cannot be accepted. We will be glad to recreate the ad at our normal ad production rate. MAGAZINE TRIM SIZE: 9" x " with a bleed of.125" beyond all trim. Keep live matter.25" from all trim. Magazine format is three-column and is perfect bound. Art will be held at D Home for one year from date of use. AD UPLOAD INFO: Upload ads to dbinbox.com/dhome. D HOME ANNUAL Specs for D Home s annual resource guide are available upon request.

12 Print Rates 2019 ADVERTISING DISPLAY RATES (LOCAL) 2019 DEADLINES SIZE 1X 4X 6X Spread $9,260 $8,990 $8,730 Full Page $5,380 $5,140 $4,885 Half Page $3,585 $3,390 $3,215 Quarter $2,185 $2,055 $1,955 ISSUE SPACE MATERIALS Jan/Feb Mar/April May/June July/August Sept/Oct Design Book ADVERTISING DISPLAY RATES (COVERS) Nov/Dec SIZE 1X 4X 6X Inside Front $7,550 $7,175 $6,720 Inside Back $6,130 $5,900 $5,560 Back Cover $9,070 $8,620 $8,200 INSERT PAGES Pricing ranges from 2 16 insert pages. Detailed information available upon request. AD CREATION SIZE R AT E Full $350 1/2 $250 1/4 $125 Any type changes, adding logos, etc.: $50 Change to ad after two revisions: $50 Change to ad after approval: $100 Ad materials after deadline: $100 Publisher reserves the right to refuse any advertising. All rates are four-color and agency commissionable. Guaranteed premium positions, e.g. opposite table of contents, add 15%.

13 Digital Rates 2019 BRANDED CONTENT NATIVE CUSTOM BLOG POST 1X rate $3,200 per post 4x rate $2,500 per post SPONSORED BLOG POST TARGETED TO D HOME SECTION $600 (will appear throughout dmagazine.com, as well) Option to add inclusion in D Home newsletter $900 SOCIAL D HOME INSTAGRAM POST $500 per post and includes three to four images D HOME INSTAGRAM POST AND STORY $750 per package and includes five to six images D HOME INSTAGRAM TAKEOVER $1,500 includes four posts throughout one day NEWSLETTERS AND TARGETED S D HOME WEEKLY NEWSLETTER Top Ad Unit: $807 Middle Ad Unit: $454 Bottom Ad Unit: $303 D HOME INDUSTRY INSIDER $1,500 for complete newsletter sponsorship and inludes mention SPONSORSHIPS D HOME COMPLETE TAKEOVER $4,875 per week D HOME TOP BILLBOARD $1,073 per week CATEGORY custom pricing LANDING PAGE SPONSORSHIP $4,000 per year DISPLAY ADS RUN OF SITE BRANDING ADS $10 CPM (Cost based on impressions. 100,000 impressions = $1,000) RUN OF SITE TARGETING TO D HOME SECTION $12 CPM (Cost based on impressions. 100,000 impressions = $1,200) ADDITIONAL INITIATIVES* VIDEO OPTIONS AND PROGRAMMATIC TARGETING available upon request. INTEGRATED PROGRAMS with D Magazine properties. ENHANCEMENT OPPORTUNITY* PROFESSIONAL SERVICES DIRECTORIES $500 * FOR ADDITIONAL INFORMATION ON PROMOTIONAL DIGITAL BOOSTS, CUSTOM GIVEAWAYS, AND OTHER CUSTOM OPPORTUNITIES PLEASE ASK YOUR ACCOUNT REPRESENTATIVE.

14 D Home is your home and a wise partner as you finalize your marketing strategy for this year and beyond. D HOME HAS THE BEST CONTENT AND DESIGN OF ALL DALLAS/ TEXAS SHELTER MAGAZINES. MY CLIENTS CONTINUALLY SHOW ME WORK FROM D HOME; THEREFORE, I KNOW IT REACHES THE CORRECT AUDIENCE. J E N N I F E R F O R D H A M, P O G G E N P O H L Through the years, many people have told me that they have looked up all the designers on D Home s Best Designers list. Then they tell me that my work resonated with them. The result is a very solid potential client because I have been vetted by D Home and they have landed on my work after reviewing others. L I N D A F R I T S C H Y, L I N D A F R I T S C H Y I N T E R I O R D E S I G N E R D Home opened the door to granting Christopher Peacock access to the relevant, valid, professional, and local influencers in the Dallas market. There is a sense of respect and loyal connection within the Dallas design community to D Home s brand, and because of that, we have committed to an annual campaign with the team.. R O B E R T H U G H E S, G L O B A L B U S I N E S S D I R E C T O R, C H R I S T O P H E R P E A C O C K I m no design expert but I do read a lot of magazines as part of my job you and your outstanding team present Dallas in a fashion that we are thrilled to be associated with approachable, fun, trend-setting and always comfortable. G R E G O R Y W. S W E E N E Y, D I R E C T O R O F R E T A I L M A R K E T I N G, M I T C H E L L G O L D + B O B W I L L I A M S THE POSITIVE MARKETING IMPACT D HOME HAS ADDED TO OUR COMPANY S PROFILE, LOCALLY AND NATIONALLY, HAS BEEN TERRIFIC. MOST NEW CLIENTS WE MEET HAVE SEEN US IN SOME FORM OR ANOTHER IN D HOME. THE PRE- VETTING WE ENJOY FROM THAT EXPOSURE IS INVALUABLE. WE THINK D HOME IS THE GOLD STANDARD MAGAZINE FOR DALLAS INTERIORS. B I L L C A T E S, P E T E R S C A T E S D E S I G N We can t wait to build your brand, and make Dallas an even more beautiful place to live together.