Promote New Naturewell Offerings

Transcription

1 Promote New Naturewell Offerings Drive awareness and sales for the Naturewell brand offerings in a wholesale food service club format with a variety of merchandising sets. Develop custom POS to support a Naturewell section in store Created Banner, Header and Section Strips Conducted a blitz to setup sections in all stores over 2 weeks

2 Launch NatureSource at a Sysco OpCo Launch NatureSource offering for Sysco Las Vegas internally with their Field Sales staff. Conduct a kick-off meeting with staff, followed by program communications to their internal team Organized a sales meeting to present the program Coordinated an eblast campaign to Sysco COP sales team which included: Program specifications Product offerings Developed audio messages sent to COPs as part of weekly updates

3 Provide NatureSource Sell-In Support Deliver NatureSource support to help sales personnel grow the program. Create sell-in material for customer appointments to help grow the brand Developed a customized product offering bi-fold that included customer codes for easy ordering Provided a foodservice merchandising sheet which offered an overview of food service merchandising available, as well as simple ordering instructions

4 Drive Variety Meats Tonnage at a Distributor Support building market awareness of our variety meats and communicate availability and selling points to buyers. Develop custom, co-branded sell-in support for the variety meats program Create bi-lingual code sheets to drive awareness for key products Build awareness through eblasts

5 Build Natural Program Awareness at Institutions Build awareness and excitement for our natural program offerings at institutions and universities to support prospecting by key foodservice distributors. Conduct an awareness and prospecting campaign targeted to universities and institutions Created 6 targeted awareness eblasts Designed 5 direct mail pieces targeting universities Developed a micro website with messaging speaking specifically to universities and institutions

6 Support Natural Sales at Sysco Provide support to COP Specialists to promote the sell-in of our natural programs. Develop customer specific, co-branded sell-in support Create sell sheet to communicate brand selling points Design sell sheet to promote foodservice merchandising support available for the brands

7 Promote Branded Programs at Reinhart Reinhart needed support for their COP Specialists to sell-in our branded programs to end-users. Develop customized, co-branded sell sheets to promote and sell the brands Customized code sheets showing both Reinhart and National Beef codes Created sell sheets to promote key offerings, such as patties and small box offerings

8 Promote Certified Premium Beef at Food Service Provide sell-in support for the Certified Premium Beef brand. Develop channel specific support for use with foodservice distributors to promote the brand Created a series of sell sheets targeting high-end restaurants

9 Promote Certified Premium Beef at Ideal Meats Ideal Meats was looking to drive awareness and excitement for their premium CPB offering. Provide sell book sheets for use in their weekly mailings Developed a series of sell book ads to drive the value Customized products available in the CPB offering

10 Promote our Custom Packaged Sysco Ground Beef Promote and grow tonnage for the Sysco Fire River Ground Beef program we produced specifically for them. Create a series of sell sheets introducing Fire River Ground Beef Developed sell sheets that communicated the selling points and product specification information