2/2/2017. Introducing. Founder/CEO Workman Success Systems

Transcription

1 Introducing Verl Workman Founder/CEO Workman Success Systems Focus on Success! Insider Secrets to Listing 100 Homes a Year!! Download today s bonus items at WorkmanSuccess.com/list2017 1

2 CHRISTY BUCK Broker/Owner Pearland, TX Christy s Growth: - In 2012, Christy s team closed 55 units at $250,000 GCI. - 3 year goal was to hit $500,000 GCI, but exceeded this in the FIRST year of coaching at $575, Finished 2016 at $2.2 Million GCI with 325 transactions-over 120 listings closed! 2

3 Keys To Success Hiring the right team members, starting with first assistant Samantha Following coaching advice and proven processes and systems for everything: Including building a business plan, lead tracking, contact management, transaction processing Building a rock solid database in Top Producer Hiring talented buyers and listing agents & training them with BAM, AMP Christy focus 100% on growing listing inventory Creating the right compensation model for profitability Providing a higher level of client care and support Great marketing systems and strategies Prospecting For Listings: BE the community expert! Marketing everywhere: Billboards, grocery carts, local sport sponsorships Working Expired and FSBO s (have an action plan in CRM for both) Listings get more listings! VIP Open Houses, Buyer Open Houses on weekend and during the week. Door knocking the night before open house in community. Don t be a secret agent! Asking for referrals from everyone you do business with. 3

4 Christy Buck s Marketing Activities For Listings Geographic Farming to specific communities Events throughout the year: Client Boo-ing event at Halloween. We partner with Builders as well so that we generate listing and buyer leads. Client Appreciation Events annually : clients provide updated information and we set up on follow up plans Thanksgiving Pie Day. Have clients provide updated information as well for follow up plan. Community Parties in targeted neighborhoods for back to school & summer. Work builders and attorneys in the area. Working your Top 50 for referrals. Track All Leads From All Sources 4

5 Why Listings Matter Creates Marketing Opportunities Generates Buyer Leads Increases Market Share 5

6 THE 3 QUESTIONS SELLERS WANT ANSWERED What is my home worth in today's market? How long will it take to sell? What will you do to sell it quickly and at the highest net proceeds to you? PRIMARY REASON FOR SELLING Job relocation 16% Home too small 16% Move closer to friends/family 14% Neighborhood 11% Change in family 9% Home too large 8% Retirement 6% Closer to job 5% Health or financial 5% Can t afford mortgage 3% 2012 NAR Profile of Home Buyer and Seller 6

7 Before Prospect Connect Qualify Pre-Listing Package Comps-pricing During Masterful Listing presentation Listing Action Plan Marketing The Listing Negotiation Close After Post Close Marketing House Warming Clients for Life The Process 3 Phases Of The Listing Before During After 7

8 Pages inside the Pre Listing Packet-Seller Homework 8

9 Provider List to Clients 3 Phases Of The Listing Before During After 9

10 Listing Presentation Listing process intake sheet What do they feel their home is worth/motivation/interviewing other agents Beautiful Prelisting Book The Listing Presentation Marketing Materials & how to effectively market the home. Get listing signed and move forward with the process! 10

11 Marketing Materials inside the Listing Presentation : Includes: Meet My Team Packet Ranking Reports of the team Where listings are distributed chart What we do to market the home Miscellaneous marketing materials: i.e.. koozies, pens, notepads, key chain light, etc.. 11

12 Where we market the listing & additional marketing tools: Chart showing where the listing is featured. Custom Landing Page on realtor website, promoted on all social media forums. Call-capture system to provide consumers information 24/7: flyers and rider on every property. Custom featured page for Luxury propertie s and additional listing features. Community Marketing 12

13 Listing Presentation Walks home with seller Sits down at the kitchen table to begin Begins with the Seller Presentation Packet: Marketing Materials and team information Discusses the comps for the listing- what to list the property for? Begin Listing Agreement paperwork, and sign. 13

14 Listing Negotiating Tips: 3 Phases Of The Listing Before During After 14

15 That Which Gets Measured Gets Done! After Closing Action Plan in CRM 15

16 Closing Tracker : Track EVERYTHING 16

17 We Can Help! Private consulting Building a legendary team Everything you need to intentionally create a million dollar net income business Nate@WorkmanSuccessSystems.com FREE 30 minute consult/business evaluation 17

18 What We Cover 1. Daily Success Habits 2. Business Planning 3. ABC s of Lead Management 4. The Magic Script 5. Internet Lead Conversion 6. Getting a Buyer Agency Agreement Signed 7. Power of Prospecting Part 1 8. Power of Prospecting Part 2 9. Selling Different People Differently Open House Mastery 12. Selling a FSBO 13. Time & Life Mastery 14. Presenting Offers & Effective Negotiation 15. Safety First with Terri Murphy 16. Overcoming Objections Verl Style 18

19 What We Cover Includes everything you need to get your admin trained like a rock star and running your business! Over 60 self-paced online instructional videos Taught by some of the industry s best coaches 19

20 Focus on Success! Insider Secrets to Listing 100 Homes a Year!! Download Today s bonus materials at WorkmanSuccess.com/list2017 Bonus Items! First 3 BAM Sessions are yours FREE! Christy Buck s Seller s Checklists& Action plans Download today s bonus items at WorkmanSuccess.com/list

21 Thank You! 21