Perfect! Power! PLus!

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1 Perfect! Power! PLus! Complete 15 faces in 2 weeks & receive the Perfect Start Charm! Perfect Start Complete 30 faces in 30 days & receive the Power Start Charm! Complete Power Start and share the MK opportunity with at least 6 people and receive the Power Start Plus Charm! Name Name Name Name Name Name Name Name Name Name Name Name Name Name Name Power Start Name Name Name Name Name Name Name Name Name Name Name Name Name Name Name Power Start PLus Created by MKVirtualOffice.com

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3 *Prizes will be mailed a er the 15th of the month Personal Wholesale: Personal Recruits: Qual: Name: Director Name: Month: *Vouchers received after the 5th of the month will not be counted! Please katedeblander@marykay.com SUBJECT: Consultant Contest Faces/Selling Appointments Name/Phone $ Sold Booked 1. Name/Phone Interviews Followed Up/ Recruited Gold Circle Complete 3 of 5 $600 personal wholesale 20 faces or 4 par es 1 new qtm/2 ntm $1,200 retail sales 8 interviews/guests to events Inner Circle Complete 4 of 5 $1000 Personal Wholesale 40 Faces or 10 Par es 1 new QTM/2 NTM $2000 retail sales 13 interviews/guests to events Diamond Circle Complete 4 of 5 $800 Personal Wholesale 30 faces or 7 par es 1 new QTM/2 NTM $1,600 retail sales 10 interviews/guests to events Which did you achieve this month? Gold Diamond Inner You ve got the POWER!

4 Get your Mary Kay pricing at any of our 1,100+ retail locations with your Store Purchasing Card. Store Purchasing Program SPC Account # CARDHOLDER INSTRUCTIONS: For use in Office Depot retail stores only. Present this card to cashier at checkout to receive your discounted price. Use of this card constitutes acceptance of the terms and conditions. Please visit business.offidepot.com/tcspc for full terms and conditions. The Office Depot name and logo are the registered trademarks of The Office Club, Inc Office Depot, Inc. All Rights Reserved. Get your Mary Kay discounted pricing at any of our 1,100+ retail locations with your Store Purchasing Card. Find the supplies you need the same day, in store Get discount services from our Copy & Print Depot Black & white copies... $0.02 each Color copies... $0.22 each Binding, folding, cutting... 40% off the retail price Choose from thousands of eco-conscious products to help meet your green business goals Visit stores.officedepot.com to find a location near you. Learn about more ways to save with Office Depot. Mary Kay Independent Beauty Consultants receive a 10% discount on office supplies, some exclusions apply. See MK Connections under IN TOUCH for full program details and discount exclusions. FREE Lamination of your Program Card Valid in store only. Must present this original coupon to cashier at time of purchase. Photocopies/reproductions not valid. Not valid for purchases made in Office Depot outlet/ clearance stores. Cannot be combined with Store Purchasing or Procurement Cards. Coupon is good for one-time use only, is not transferable, is not for resale or auction and cannot be combined with other offers or promotions. While supplies last. No rain checks. No cash back. Void where prohibited. Limit 1 coupon per household/business. Coupon expires 12/31/15 Coupon Code The Store Purchasing Card is not a credit card. Office Depot coupons valid at retail stores and used with the card will provide a discount off the retail store price only. The cardholder will receive either its custom discounted pricing or the retail store price after discounts, whichever is lower. Please visit business.officedepot.com/tcspc for full terms and conditions. The Office Depot name and logo are the registered trademarks of The Office Club, Inc Office Depot, Inc. All Rights Reserved. CPD Mary Kay Thanks to the partnership between Office Depot and Mary Kay, you can now enjoy the benefits of our Store Purchasing Card Program.

5 FOLLOW THE MONEY I YOU NEED THE FOLLOWING ITEMS: A Checking Account that is exclusive to your Business, and is separate from your personal accounts. A Checking Account that is for your Personal life. A Savings Account for your Business to save for Seminar, Fall Advance, Career Conference, Director Training, and Professional Workshops and Travel. A Debit Card attached to the Business Checking Account. A Charge Card you use exclusively for your business. (Can be, but does not have to be, the Mary Kay Chase Visa) A Premium ProPay account with a Pink Cash Debit Card attached. This is how we process charge cards from our customers. A zippered MONEY BAG win our Mary Kay Money Bag by having 15 people at your Business Debut If you do not hold a Business Debut or do not win the Money Bag at your Business Debut, use any zippered Money Bag. II MONEY BAG = CASH REGISTER At the beginning of the week, place $20 in coins and one dollar bills in your money bag. All week long, put all of your sales slips, checks, and cash in your money bag. Do not spend out of your money bag. It s a one-way zipper. Money goes in, but does not come out, except when making change. III PRO PAY ACCOUNT Process Credit Cards immediately. DO get the Pink Cash Card IV BANKING DAY Select one day a week to spend an hour on your financial deposits and to submit your Weekly Accomplishments to your Director. I recommend Sunday or Monday. A. Dump out your money bag, count up your checks and cash and make out a deposit slip to your Mary Kay Business Checking Account. B. Deposit 100% of the week s money into Business Checking Account (Except leave in your Money Bag $20 in ones and coins to make change) C. Now, write Checks as follows: 1. Pay Yourself First. Write a paycheck to yourself for 25% of what you just put into the Business Account. Deposit that check into your PERSONAL Account or Family Account or long-term Personal Savings Account. BUT If you still have debt from your original inventory purchase, this should INSTEAD go to your original inventory debt. Pay this debt off as FAST as you can, so you will have this money as profit in the future! 2. Write a $25 check to the Business Savings Account Save $25 per week for Workshops, Fall Advance, Career Conference, and Seminar. 3. Leave the rest in your Business Checking Account to run your business Section 1 Products, Section 2 supplies and misc. office supplies. D. Move 40% of your ProPay Balance into your Personal Account. This is another Paycheck! Leave 60% of your ProPay Balance for the week in the ProPay Account for a future wholesale order. E. SUBMIT YOUR WEEKLY ACCOMPLISHMENTS ONLINE

6 V REPLACE PRODUCTS SOLD Maintain a good inventory of at least $3600 Section 1 wholesale by ordering regularly. After paying yourself (see prior instructions), the monies left in your ProPay Account and Business Checkbook are for placing Section 1 Wholesale orders. When you are placing an order to Mary Kay Cosmetics, you are allowed to split payment between your ProPay Account and another Card (either a Charge Card or a Debit Card. So, for example you could split payment between your ProPay Account and the Debit Card attached to your Business Checking Account. VI SAVE ALL RECEIPTS SAVE MONTHLY EXPENSE RECORDS AND RECEIPTS IN AN 8x12 ENVELOPE. Attach the sheet I have provided (next page) to the envelope. Each month, sort your receipts and fill out the sheet, then put everything back in the envelope. At tax time you will have 12 organized envelopes and only 12 figures to add in each category. VII ADVICE 1. DO NOT CO-MINGLE BUSINESS AND PERSONAL FUNDS 2. USE YOUR BUSINESS ACCOUNTS AND BUSINESS CHARGE and BUSINESS DEBIT CARDS EXCLUSIVELY FOR YOUR BUSINESS. Don t buy personal items with your business accounts and charges. Don t buy business items with your personal accounts and charges. 3. INVEST IN PRODUCTS TO SELL 4. INVEST IN EDUCATION Weekly Meetings, Special Workshops, Retreat, Career Conference, and Seminar. 5. BE CONSERVATIVE EVERYWHERE ELSE. Be conservative on office supplies, section 2, work tools, etc. I still run my business at my kitchen table! 6. DON T SPEND VALUABLE SELLING and SHARING TIME ON SOPHISTICATED SPREADSHEETS or COMPUTER PROGRAMS 7. USE A TAX PROFESSIONAL (Numbers provided do not constitute an endorsement) 1. Jennifer K. and Associates (440) Lindahl and Mansager (330) Candace Laurel Carlson, Independent Senior National Sales Director

7 Monthly Expenses for Advertising: Car and Truck Expenses: Commissions and Fees: Contract Labor: Insurance (other than health): Other Interest: Legal and Professional Services: Office Expense: Rent or Lease (vehicles, equipment): Rent or Lease (other business property): Repairs and Maintenance: Supplies: Taxes and Licenses: Travel: Meals and Entertainment (50%) : Utilities: Wages: Bank Service Charges: Freight Gifts-with-Purchase: Bad Debt: Meeting Fees:

8 YOU WERE MEANT TO BE DEBT FREE! By: National Sales Director, Linda Toupin Wondering how you can start a business when you are already in debt? Here is how you can start your business and use Mary Kay to pay off ALL your debt! Sell $200 per week = $800 income for the Month Take $100 to pay loan for your MK business (Leaves $700) Use $400 to replace product sold (Leaves $300) Give $100 to yourself (Have Fun!) (Leaves $200) $200 to pay off other debt Sell $300 per week = $1200 income for the Month Take $200 to pay loan for your MK business (Leaves $1100) Use $600 to replace product sold (Leaves $500) Give $200 to yourself (Have Fun!) (Leaves $300) $300 to pay off other debt Sell $400 per week = $1600 income for the Month Take $100 to pay loan for your MK business (Leaves $1500) Use $800 to replace product sold (Leaves $700) Give $300 to yourself (Have Fun!) (Leaves $400) $400 to pay off other debt Sell $1000 per week = $4000 income for the Month Take $100 to pay loan for your MK business (Leaves $3900) Use $2000 to replace product sold (Leaves $2000) Give $300 - $1000 to yourself (Have Fun!) (Leaves $1000 to $1700) $ $1700 to pay off other debt Rapid Debt Reduction Plan: Write down all debt, numbering them 1-10 from the smallest to the largest Start paying off the smallest one first, making payments as large as you can. Make minimum payments on #2 through #10 When debt #1 is paid off, start paying big payments on #2 and continue minimum payments on #3 through #10 As in all things in LIFE.Consistency is the KEY!

9 Thank you Tammy Crayk, Million Dollar ESD for sharing!!! DOLLAR$ & $EN$E Ever dream about having a MONEY TREE? You could just go pick off a fresh crisp HUNDRED DOLLAR BILL each day! BAD NEWS! There is NO Money Tree! You have to take care of your money yourself! Do you ever wonder where the money is going that you are supposed to be making in your Mary Kay career? It was not until I started to treat my business like a business and think like a business woman that I saw it! Sometimes, I used to spend cash on the way home from my classes or pay some bills and then wonder why I didn't have the money to order my inventory. Then the light bulb went on. I should have a separate account for my inventory! EVERY PENNY is deposited into this account and at the end of the week, I can write myself a check for my profit! To find your profit, take 40% of your sales without the tax. You should leave 60% + all tax in your reorder account to place additional orders! First though, we need to build inventory to a profit level! It is a proven fact that we do three times the business if you have sufficient inventory to service our customers immediately! Start by looking at your shelves to see how close you are to your retail level! Generally, you need about $7200 retail ($3600 wholesale) to be on a profit level. If you are not there yet you will need to reinvest 100% of all money you take in into your reorder account! How long does this take? It can take one month, one year, five years!! It depends on YOU! How long will it take you to hold enough appointments to establish your business on a profit basis? Here is a plan of action! 1. Determine your present amount of products on shelf! 2. Subtract that amount from your determined profit basis! (The more activity, the higher inventory level needed) 3. Decide how many CLASSES it will take (at an average of $125 per class) to sell enough to reach profit level! 4. BEGIN! Part 2: WHY DO YOU NEED TO OPERATE FROM A PROFIT BASIS? It is harder to do business from an empty store! Plus, the motivation to set up appointments is destroyed by the fear of not being able to deliver. Customers will buy MORE when the product is readily available! WHY NOT JUST HOLD APPOINTMENTS AND TAKE ORDERS AND THEN DELIVER??? TIME IS MONEY! It is costly to retrace our steps delivering product owed from appointments, trading with consultants, etc. Yes, we all run short occasionally of some product... but by having adequate inventory, this is very infrequent! You should NEVER borrow! Always do a trade! WHY A 60% - 40% SPLIT? When you divide your money correctly (60% of all sales + all the tax left in your reorder account) and only take profit of 40%, you are covering things like hostess credit, PCP, sales aids, etc. Part 3: WHAT COMES OUT OF THE 40%? Remembering that 40% goes in your profit account, and 60% + all the tax stays in your reorder account, let me share with you what comes out of the profit! First of all...understand that ALL that money is yours! However, you have a choice! You can treat this like a business, spend that money wisely and as a result you will grow your business and GROW your money! Now when I began as a consultant, I was not very experienced in handling money and it was

10 EXCITING to have all that CASH in my hands! I spent it ALL!!!!! Yes, I did... and I want to tell you what a MESS I made of my business initially! I had borrowed the money to place what would now be equivalent to a $600 wholesale order. I sold about half of it and spent the money. Now I had a loan payment, odds and ends of merchandise and NO money! I couldn't even put together a complete set! I borrowed more money! This time I set aside my 40% profit (even though I wasn't on a profit basis), and used the 60% + tax to reorder product, make my loan payment, buy my gas, pay my sitter, --- needless to say, I wasn't able to buy much merchandise. You see, I thought that the 40% was JUST FOR ME! I didn't realize that my expenses needed to come out of my profit!!!!!!! I borrowed MORE money!! I FINALLY GOT SMART! I realized that the 60% was ONLY TO REPLACE MERCHANDISE and a minimum of Section 2! Everything else had to come from profit!! Doing anything else means that you are depleting your inventory little by little! It is for this reason that you really need to watch your expenses! Here are some of the pitfalls that I see happening Overbuying Section 2... We look at what the order form says-- we think "I wonder what that is... it's only a couple of dollars, think I'll get it." Those dollars add up!! Section 2 should be no more than about 5-10% of your wholesale. 2. Overusing credit cards... A debit card serves the same purpose! If you began with a credit card, work out a plan to pay it off and work from cash from now on. (there will be a later message on reducing credit card debt.) 3. Using all your money to pay your loan...you should set your payments low enough so that you can build your inventory! 4. Giving away too much product! A simple and effective hostess credit plan is best! Here in Knoxville, we teach the following: The hostess gets 10% of the sales (before tax) in hostess credit. If she has TWO bookings from her class, we will DOUBLE her hostess credit! What is double credit? It is 20%! But it sounds much more exciting to tell her... "If you have two classes booked from your class, I'll give you DOUBLE hostess credit!" That means, if the hostess has a $150 class with two bookings, she gets $30 in free merchandise. Your cost is $15. Don't get lured into these great sounding plans where you are giving away too much product! It just isn't necessary! Part 4 - How to Reduce Credit Card Debt! Do you currently have enough inventory to be on a profit basis...yet you still have some credit card debt? You will not be truly on a profit basis until you OWN your store, FREE and CLEAR! The important thing to remember is that you need to begin using a DEBIT card rather than a credit card if you want to significantly reduce that debt (or bank loan...either can use this system.) Remember that you MUST NOT eat into that REORDER MONEY... the 60% + all the tax, because each time you do, you are lowering your inventory level. Instead, work from profit. Here is a plan: When your credit card bill arrives, make four copies of it. Immediately pay the minimum payment which is due. Each week, at the end of the week, make another payment out of your PROFIT. You will be quadrupling your payment schedule and the balance will start shrinking! If you can do without your profit, put it all on the credit card each week and watch the balance go down quickly! If you have a bank loan, do the same thing with your payments. Many times, any additional payments go toward the principle entirely, although this depends on the type of loan you have. If you are not on a profit basis, you need to make minimum payments until you are and then follow the above plan. The worst thing you can do is pay everything on the credit card and then charge more. This usually results in sending that credit card amount sky high! Part 5 - Planning Your Business Expenses Part of running a successful business involves planning ahead for expenses that you will encounter during the year. When you work on commission, it is important to budget your business expenses, determine the money that you will need for them and set it aside each week or month. What are these expenses?

11 They will vary according to your goals for your business, your involvement in your business and your family decisions. For example, a single woman whose entire income is from her MK business will want to figure her automobile expense in as a business expense, while a married woman who is just as involved with her business may possibly not be concerned about car expense since it is already figured in the family budget. If you have high goals for your business, you will also usually have more business expense. To a point, there is a high correlatation between the money you spend on your business and the return! However, you should never spend just because it is deductible! Plan carefully, but there are a few things you should not scrimp on! Here are list of business expenses with some thoughts about each! 1. PREFERRED CUSTOMER PROGRAM - For me, this expense comes out of the 60% I set aside in my reorder account. The gifts I purchase are just like Section 2 items. I am careful about who is on my list and I don't keep inactive customers (who have ordered nothing in a year) on that list. I also order only about 1 gift for each 5 customers...remember, you can always order more if you need them. 2. CAREER CONFERENCE - The cost on this is usually around $100 and for the consultant who wants to make this a career, increase her income significantly or move up the career ladder, this is a must! This is an item that must come out of either your profit or your recruiting commission. 3. SEMINAR - Also a MUST if you are planning to move up in this business! You'll hear more from me on this later... cost is dependant on where you live and how you travel. 4. LOCAL WORKSHOPS, RETREATS, GUEST EVENTS, & SALES MEETINGS Sales meeting fees vary greatly from city to city. 5. POSTAGE for product mailed 6. YOUR WEB SITE 7. PRODUCT PACKAGING FOR GIFT SALES Whew!! It is mind-boggling! If you have been in business for awhile, you might want to go back through your expenses, add them up, divide by the number of months, and plan to set that amount aside each month for expenses. However, here are some suggestions of things you can do to keep expenses down and plan for what is going on. 1. Make every expense pay off! Are you going to a guest night event which costs $5? BE SURE you have five or more guests going with you! It will MORE than pay off! 2. Increase your income! Sounds simple, doesn't it! Here is the good news! Product sales are through the roof! If yours aren't, perhaps you just aren't asking enough people! Maybe you need to brush up on your skills at Sales Meeting! Maybe you need the inspiration and motivation of being with your sister consultants once a week! THERE IS A DIRECT CONNECTION BETWEEN SHOWING UP EACH WEEK AT THE MEETING AND GOING UP IN SALES! 3. Recruit! Maybe you don't want to be a director or even earn a car! BUT, having even a small team can provide a significant commission each month! That commission could completely pay all your expenses and leave your profit entirely for your own use! 4. Take advantage of free offers! A bonus offer from the company of $45 worth of products on a $600 wholesale order, will offset some of your expenses! Plan your ordering to get the most free possible! 5. Work from a position of strength. Adequate inventory and a full datebook give you a sense of security and confidence. 6. Watch your spending on Section 2! (I know I've already said this once!) Remember that you are spending money for things you will give away or demo with.

12 7. Watch what you give away! I am amazed and dismayed at some of the hostess gifts I see promoted and encouraged. KEEP IT SIMPLE! (See more information on this above) 8. Finally, treat this like a business! If you do, it will pay you more than you can ever make anywhere else for the same amount of time!

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