AT&T Mobile Barcode Services Use Case Scenarios

Transcription

1 AT&T Mobile Barcode Services Use Case Scenarios

2 Potential Benefits Expand the Customer Experience Mobile barcodes allow you to build brand loyalty Enhance the in-store and on-line experience Be in the hands of consumers Enable the mobile channel with a cross-carrier solution 2

3 *Demo code 3

4 Potential Benefits Mobilize Special Offers Mobile barcodes allow you to engage consumers before they enter the store Place mobile barcodes on mall directories, billboards, and product displays Mobilize special offers, manage fan club, list store locations and hours Get rich reporting and metrics on who is scanning your codes 4

5 *Demo code 5

6 Potential Benefits Bring Static Ads to Life Mobile barcodes allow you to be in the hands of consumers Enable on-line shopping on the go Educate consumers with how-to-videos, product info and store locations Make it easy for customers to interact with their favorite brands 6

7 *Demo code 7

8 Potential Benefits Engage Consumers on the Go Enhance the in-store and out-of-store experience 8 Engage consumers with product giveaways and contests Mobilize the 1D (UPC) code experience or add 2D codes to product tags Extend reach over proprietary codes with our global standard codes

9 *Demo code 9

10 Potential Benefits Build Better Brand Loyalty Be in the hands of consumers Enable the mobile channel and build better brand loyalty Give your consumers something in return for scanning the code Engage with consumers when they leave the store 10

11 *Demo code 11

12 Consumer Packaged Goods 12 Page 12

13 Potential Benefits Turn print ads into a mobile experience Bridge the on-line and the off-line world 13 Revive static print ads Make every experience interactive Create dynamic content to customize campaigns based on user demographics

14 *Demo code 14

15 Potential Benefits Traditional Media is Static Bring Product Packaging to Life Promote new products and special offers Get to know your consumers with rich reporting and metrics It is instant! Codes are easier to scan than typing long URLs 15

16 *Demo code 16

17 Potential Benefits Mobilize POS Displays, End Caps, and More Make it an interactive brand experience Enhance the in-store experience with mobile content Be in the hands of consumers when they leave the store Enable the mobile channel with coupons, recipes, and how to videos 17

18 *Demo code 18

19 Potential Benefits Interact with a New Audience 19 Make everyone a fan Engage with audiences of all ages Mobilize coupons, contests and special offers Create dynamic content to customize campaigns based on user demographics

20 *Demo code 20

21 Potential Benefits When the Salesperson is not Available You Are Mobile barcodes allow you to educate the consumer Enhance the in-store and on-line experience Make every experience a personal touch Keep your code data secure with an end-to-end enterprise grade solution 21

22 *Demo code 22

23 Potential Benefits You control the 1D Code (UPC) Scan Experience Mobile barcodes let you control the outcome of a 1D Code (UPC) Scan Attach a URL, video clip or coupon to your 1D codes Manage the 1D scan experience from the same code platform View and interpret your UPC scan traffic reports 23

24 Automotive 24 Page 24

25 Potential Benefits Optimize Your Consumer Engagements Deliver ongoing added value to foster long-term relationships Manage and measure cross-channel campaigns with AT&T Code Management Platform Maximize the impact and synergy across your print, web, and in-store experience Demonstrate thought leadership and innovation, rather than complacency 25

26 *Demo code 26

27 Hospitality and Entertainment 27 Page 27

28 Potential Benefits In More Hands at the Moment of Interest Allow your brand to be more accessible, interactive, and measureable 28

29 *Demo code 29

30 Potential Benefits Scan for Special Offers 30 Mobile barcodes allow you to build brand loyalty Keep them coming back for more with special offers and discounts Be in the hands of consumers wherever they are Make every experience interactive

31 *Demo code 31

32 Potential Benefits Get Play by Play Interaction with Your Customers 32 An engaging experience on and off the field Become a fan Get latest scores Enable your mobile channel touch down

33 *Demo code 33

34 Potential Benefits Mobilize special offers Scan the code to learn how to 34 Get a free offer Find the nearest location Catch the big game

35 *Demo code 35

36 Banking & Insurance 36 Page 36

37 Potential Benefits Expand Customer Service Place Mobile Barcodes on: ATM machines, lobby signage, direct mail and even on the Internet Communicate current rates, special offers, hours and locations A highly secure enterprise grade solution 37

38 Potential Benefits Expand Customer Service Mobile barcodes make it easy for consumers to interactive with their favorite brands Measurable Highly Secure Convenient 38

39 *Demo code 39

40 Transportation 40 Page 40

41 Potential Benefits Mobilize Transportation 41 Mobile barcodes help consumers find you Your consumers are mobile, are you? Get demographic*, location*, and technographic information on your customers Demonstrate innovation rather than complacency *Consumer opt-in.

42 *Demo code 42

43 Potential Benefits Upgrade your mobile status Mobile barcodes allow you to build brand loyalty Mobilize the on-line experience Be in the hands of consumers wherever they are 43 Make every experience first class

44 *Demo code 44

45 Healthcare 45 Page 45

46 Potential Benefits Your consumers are mobile, are you? Bridge the on-line and the off-line world Make every experience interactive Revive static print ads Enable the mobile channel 46

47 *Demo code 47

48 AT&T Use Cases 48 Page 48

49 Potential Benefits AT&T Mobile Barcode Services a Cross Carrier Solution USA Today AT&T Mobile Barcodes featured in the daily paper nationwide Color codes on the front page of each major section, black and white codes throughout the paper To enhance reader engagement and editorial content while increasing the overall mobile channel activity. 49

50 Potential Benefits Starz Entertainment - Scanning and Dynamic Landing Pages Available at the Point of Interest Enabling easier engagement with target audience Available at the point of interest Scan to discover new content, make a purchase, become a fan 50

51 Georgia Aquarium Directions and maps of the facility and exhibits 51