ADVANCED REAL-TIME MULTIMODAL INFORMATION SYSTEM FOR COPENHAGEN TRAFFIC MANAGEMENT ENHANCEMENT

Transcription

1 PPI ITS Prject - Cpenhagen 06/05/2014 ADVANCED REAL-TIME MULTIMODAL INFORMATION SYSTEM FOR COPENHAGEN TRAFFIC MANAGEMENT ENHANCEMENT PPI ITS Prject - Cpenhagen Final reprt 06/05/2014 1/23

2 PPI ITS PROJECT - COPENHAGEN ADVANCED REAL-TIME MULTIMODAL INFORMATION SYSTEM FOR COPENHAGEN TRAFFIC DOCUMENT CARACTERISTICS Client City f Cpenhagen Prject PPI ITS Prject - Cpenhagen Study name ADVANCED REAL-TIME MULTIMODAL INFORMATION SYSTEM FOR COPENHAGEN TRAFFIC Kind f dcument Final reprt Date 06/05/2014 Dcument language English number 23 PPI ITS Prject - Cpenhagen Final reprt 06/05/2014 2/23

3 1. INTRODUCTION PURPOSE OF THE DOCUMENT CONTENT OF THE DOCUMENT 4 3. FUNCTIONAL DESCRIPTION OF THE SYSTEM GENERAL DESCRIPTION OF THE CONCEPT THE RTI MODULE FUNCTIONALITIES THE MULTIMODAL TRAVEL PLANNER APPLICATION FUNCTIONALITIES THE GOVERNANCE BACK OFFICE MODULE FUNCTIONALITIES THE OVERALL SYSTEM TECHNICAL ARCHITECTURE AND INTERFACES INNOVATION FOCUS MAKING THE CONCEPT UNIQUE TARGETED NEEDS OF THE SOLUTION MAIN INNOVATION TRACKS OF THE CONCEPT SOLUTION ADDED VALUE FOR THE CITY OF COPENHAGEN ADDED VALUE FOR THE CITIZENS BUSINESS CASE OF THE CONCEPT MARKET POTENTIAL UNMET NEEDS TARGET GROUPS SCALABILITY RISK IN THE CONCEPT TESTS RESULTS TESTS SESSIONS DESCRIPTION THE MUNICIPALITY TEST SESSION THE CITIZEN TEST SESSION THE MAIN CONCLUSIONS 21 PPI ITS Prject - Cpenhagen Final reprt 06/05/2014 3/23

4 1. INTRODUCTION 1.1 Purpse f the dcument The purpse f this dcument is t prepare the final reprt f the prject named Advanced Real Time Multimdal Public Transprt Infrmatin System fr Cpenhagen City, prepared by the Team n.7 within the PPI ITS framewrk prject signed with representative f Cpenhagen City. 1.2 Cntent f the dcument The dcument includes the fllwing main sectins / chapters: 1. A summary f the functinal descriptin f the prpsed cncept slutin; 2. The main innvatin fcus f the cncept, and benefits fr the city f Cpenhagen and value fr the citizens 3. The business case f the cncept, with market ptential, scalability, scale f investment, risk in the cncept. 4. The main test results, cnsidering the test sessins with the municipality and the citizens 5. Recmmendatin and next steps suggested PPI ITS Prject - Cpenhagen Final reprt 06/05/2014 4/23

5 3. FUNCTIONAL DESCRIPTION OF THE SYSTEM 3.1 General descriptin f the cncept The cncept f the slutin is t integrate n ne platfrm Cpenhagen multi mdal transprt ffer such as car, public transprt, bicycle, walking, using real time infrmatin fr each mde; frecast data is based in additin n real time and frecast traffic data, including accident events. The cncept is based n the use and integratin f the already existing applicatin such as Rejsplanen and t use its display adding sme new features s as t stay in the lgic f mutualisatin. Thus, the system prvides : Fr the end-user: multimdal custmized infrmatin abut their trip (n car, public transprt, bicycle, walking) using a web / mbile applicatin and n parking terminals Fr the City f Cpenhagen : public transprt, traffic and pllutin mnitring and frecast infrmatin, n the back ffice gvernance mdule, and als pssibility t implement traffic management rules t reduce pllutin, etc. Thus, the advanced real-time multimdal applicatin with parking data is made f 3 main mdules : 1. The RTI (Real-Time Infrmatin) mdule giving the real-time data in the relevant frmat and apprpriate transfer prtcl frm Bus Operatr, Train Operatr, and all the systems that have t be integrated 2. The multimdal travel planner, frm Pint A t Pint B, integrating all transprt mdes (car, bicycle, taxi, ferry and PT) in real-time, displayed n a mbile/parking terminal/website applicatin fr users with functinalities fr itinerary search, schedule search, city services, etc. 3. The gvernance Back ffice system, a tls fr peratrs and fr the City f Cpenhagen enabling : PPI ITS Prject - Cpenhagen Final reprt 06/05/2014 5/23

6 Interfaces, data publicatin, and netwrk mapping management Public transprt, traffic and pllutin mnitring, including CO2 emissins tl calculating CO2 level fr each trip The fllwing picture prvides an verview f the cncept slutin. 3.2 The RTI mdule functinalities The main functinalities f the RTI mdule are: T integrate and translate in the relevant frmat the data (real-time and/r frecast if available) given by the different peratrs PPI ITS Prject - Cpenhagen Final reprt 06/05/2014 6/23

7 T integrate accrding t the adequate prtcl n ne platfrm Cpenhagen multi mdal transprt (persnal and public) using real time infrmatin fr each; frecast data is based in additin n real time and frecast traffic data, including accidents T integrate accrding t the adequate prtcl car and bicycle parking data in the travel planner (psitin, parking spt availability, bike availability), and remte bking The RTI mdule is integrated with the multimdal travel planner applicatin and the Gvernance back-ffice mdule prviding the required infrmatin. 3.3 The multimdal travel planner applicatin functinalities The multimdal travel planner functinalities n the applicatins are : T prvide searching tls fr itinerary with tw r multiple pints T rder the results display accrding t the duratin time, price and CO2 level T display the lyalty prgram bnus pints fr each suggested itinerary T detail infrmatin n a chsen result T guide with a vcal system when driving T bk and pay parking spaces in advance T bk and pay available bicycle T prvide registratin ptin t create a custmize accunt n the applicatin with the preferred travel plans T send pp-up alert in case f perturbatins n a preferred registered travel plan and t suggest cnvenient alternative T enable registratin t a lyalty prgram, the mre envirnmental-friendly itinerary yu take, the mre bnus pints yu earn t win free parking r free transprt tickets T prvide free parking cupn f free tickets cupn (thrugh tags) accrding t the pints n the lyalty prgram PPI ITS Prject - Cpenhagen Final reprt 06/05/2014 7/23

8 S, all thse functinalities are accessible thrugh: 1. The web applicatin 2. The mbile and ipad/tablet applicatin 3. The parking terminal 4. The IVR (Interactive Vice system). PPI ITS Prject - Cpenhagen Final reprt 06/05/2014 8/23

9 3.4 The gvernance back ffice mdule functinalities The main functinality f the Back ffice gvernance system is t mnitr the public transprt, the pllutin level and the traffic, and make crrective actins t regulate the traffic accrding t the current needs. The gvernance system includes several infrmatin required by the City f Cpenhagen: An air quality management mdule with real time data frm traffic infrmatin, weather data, sensrs; an advanced mdel allws t extend pllutin data t ther areas, infrmatin is sent t the Multimdal travel planner; a multimdal/multiuser public transprt management mdule, prviding an integrated mnitring f all the public transprt peratrs; A car traffic management mdule; A weather mnitring system; An interface with the end-user applicatin t prvide inf mbility infrmatin; PPI ITS Prject - Cpenhagen Final reprt 06/05/2014 9/23

10 An integrated simulatin tl allwing analysis f scenari based n real time data and frecast. 3.5 The verall system technical architecture and interfaces The cncept system prpsed can be based n the fllwing cmpnents: A Cpenhagen OCC (Cpenhagen Operatinal Cntrl Centre) data center rm, hsting the cntrl center hardware and base sftware, including the fllwing required sftware applicatins: The RTI mdule functinality, fr system integratin and pre-prcessing The multimdal travel planner applicatin The gvernance back ffice mdule, including An air quality management mdule multimdal/multiuser public transprt management mdule car traffic management mdule weather mnitring system a simulatin tl (f traffic, air quality, public transprt) based n frecast data a Cpenhagen MOC peratinal rm, hsting all the wrkstatins fr the Cpenhagen peratrs and used t manage the service (suggested WS with duble mnitrs each); ther users frm ther lcatins can be cnnected frm ther municipalities and peratrs t prvide the same infrmatin, even if with different access pririties. All the 3 rd Party Systems, cnnected t the OCC data center rm, fr live mn r bidirectinal data exchange, including: Rejsplanen system, prviding data n the public transprt peratrs The existing traffic management system The existing air pllutin system PPI ITS Prject - Cpenhagen Final reprt 06/05/ /23

11 The existing mete system The existing parking system Other future systems The prpsed parking machines, t be installed in parking areas r ther strategic areas The users, able t get infrmatin using mbile phnes, n web, and using the parking machines. In case external systems cannt be cnnected, the cncept slutin is pen t allw integratin f specific sensrs (n traffic fr instance, r mete) t be installed t prvide the required infrmatin. The fllwing picture shws the verall general scheme and system architecture. PPI ITS Prject - Cpenhagen Final reprt 06/05/ /23

12 4. INNOVATION FOCUS MAKING THE CONCEPT UNIQUE 4.1 Targeted needs f the slutin The slutin aims t facilitate every day s life fr the Citizens and fr the City mainly by : 1. Reducing traffic cngestin and accidents level thrugh : Fcus n bikes displaying infrmatin abut CO2 and calries that will encurage peple t use it mre when the travel time is quite similar than using the car Opprtunity f registering t a lyalty prgram : The mre sustainable itinerary yu chse, the mre pints yu get Give infrmatin abut all transprt mdes and cmbinatin will shw peple that several itineraries are pssible and it will help them recnsider their transprt habits 2. Giving relevant real-time infrmatin t the user : Use f an easy and efficient tl such as the applicatin will help peple find alternative in real-time in case f unexpected perturbatins Custmize the dr t dr itinerary and send updates in case f wrks r ther perturbatins in the user s preferred trips Give infrmatin abut calrie perfrmances, CO2 level, available seats fr the travel cmfrt, etc. will cnvince the user t use mre sft mdes than its car 3. Invlving the City in the traffic management thrugh the system: Overall view f urban resurces (traffic, pllutin, wrks, etc.) t have n ne screen all the needed infrmatin Facilitate understanding f decisins impacts with simulatin f rules implementatin impact Regulate public transprt traffic in real-time accrding t the needs. Fr example, if ne train statin is clsed, increase the frequency f sme buses t avid delays and peple cncentratin at a pint. PPI ITS Prject - Cpenhagen Final reprt 06/05/ /23

13 Send crrective actins in real-time. Fr example accrding t Cpenhagen plicy, if the pllutin level in Cpenhagen is t high n a day, the City f Cpenhagen can decide t clse the traffic t the car in ne area fr that day, and it can be decided n advance based n real-time and frecast data. 4.2 Main innvatin tracks f the cncept slutin Fr citizens: Real-Time Multimdal Infrmatin Custmized display fr passengers (based n their typical rute, n time, price, etc.) Includes all transprt mdes, nt nly Public Transprt (including car and bycicle) Parking infrmatin and payment integratin Integratin f CO2 emissins data Integratin with existing systems (knwn by the user) Vcal guidance Lyalty prgram based n envirnmental factr Bicycle and parking real-time availability and advance bking pssibilities Fr peratrs f the city f Cpenhagen, the availability f an custmized integrated Gvernance back-ffice system n transprt, in details: Overall view f urban resurces (traffic, public transprt, pllutin) Real time Mnitring f the verall public transprt services prvided by the transprt peratrs, t prvide a cntinuus mnitring f the perfrmance and the service (same data and view can be made available t the transprt peratrs) Real time Mnitring f the rad traffic in Cpenhagen PPI ITS Prject - Cpenhagen Final reprt 06/05/ /23

14 Real time Mnitring f the pllutin level in Cpenhagen (CO2, PMxx, Nise, etc) Frecast infrmatin Management frm the city f the traffic rules Real time implementatin f crrective actins by the City t regulate the traffic accrding t the current needs and t the city envirnmental plicies Tl fr a better management and understanding f decisin impacts 4.3 Added value fr the City f Cpenhagen Hw a real-time multimdal applicatin culd give the City f Cpenhagen the pssibility t manage the traffic and the pllutin level in back ffice? The main added values fr the City rep are: Owning a part f the applicatin and being able t cntrl and influence the transprt services it accrding t the City envirnmental plicies Pssibility t integrate n the back ffice mdule ther peratrs and thers systems t mnitr ther indicatrs : interperability and mutualizatin Custmizatin f the applicatin fr the end-user End-user sensibilizatin abut envirnmental-friendly attitude with the lyalty prgram The parking terminal in the City displaying the applicatin fr all (especially thse wh d nt have smartphnes) 4.4 Added value fr the Citizens Hw t create a better transprtatin experience fr the users? The fur added value axes fr the end-user are the fllwing: BE BETTER The user shuld think that he is hnring his inner values / principles: By chsing ther transprtatin than car PPI ITS Prject - Cpenhagen Final reprt 06/05/ /23

15 By being n time By paying less By making healthier chice DO BETTER The user wants t increase its skills : By chsing its transprt mdes accrding t the time, weather, price, bnus pints etc. By being faster and mre efficient during its travel time By chsing cheaper ptin, benefit By being at the basis f its City CO2 level reductin FEEL BETTER The user wants t feel that the slutin is made fr him : By getting custmized infrmatin abut its preferred trips By getting cst infrmatin fr each suggested trip By getting unexpected pp-ups with suggested slutins when there is an issue By being rewarded fr his ec-friendly behavir By being less stressed By mnitring its perfrmance (number f calries) LOOK BETTER The user wants t gain scial recgnitin using the app : By arriving n time By being able t share the trips infrmatin By sharing the CO2 saved n scial media S, fr the end-user, the main added value f the applicatin is : Real-time infrmatin t give him mre reliability Custmized infrmatin (abut time, price, preferred transprt) t give him mre cnfidence in his chice and mre trust in the transprt system The lyalty prgram t give him mre scial recgnitin and ecnmic benefit abut his ecfriendly attitude The advance bking f parking spts and bikes t reduce his stress PPI ITS Prject - Cpenhagen Final reprt 06/05/ /23

16 Perfrmance mnitring t feel healthier 5. BUSINESS CASE OF THE CONCEPT 5.1 Market ptential Unmet needs The main unmet needs are: Fr passengers Integrated intercnnectin between mdes, including bicycle, car, public transprt, trains, metr; actually is limited t sme f them Integratin with parking infrmatin, at present nt available Data integrated n real time traffic infrmatin, t check fr the real travel plan and evaluate the use f ther sustainable mdes Fr the municipality Real time and frecast glbal view f urban transprt resurces cmbined and integrated with the pllutin level The pssibility t infrm directly the ppulatin The pssibility t mnitr directly the transprt services and imprve the service with direct actins Facilitate understanding f decisins impacts Target grups The main target grups are: car and PT passengers: we expect an increase f the use f the public transprt users based n integratin f the transprt mdes PPI ITS Prject - Cpenhagen Final reprt 06/05/ /23

17 the city f Cpenhagen: the system will allw t manage in mre efficient way the transprt with the gal t reduce the pllutin level Lcal merchants: ptential benefits are expected frm this pushing fr parkers r travelers. 5.2 Scalability The slutin is based n a mdular apprach frm the functinal pint f view, and is scalable, can be adapted accrding t cnfiguratin and gegraphical area f applicatin The cncept is scalable frm the gegraphical pint f view, and can be extended t ther municipalities with similar needs The cncept is scalable frm the mdes pint f view The cncept is scalable in terms f number f public transprt peratrs, being multi peratr and multimdal Scalability is applied t applicatins (fr instance fr different media) and t system cnfiguratin (n. f devises t be installed in the field, such as kisk, displays, etc) The system is pen t integratin with sensrs directly incase data frm existing applicatin are nt available. 5.3 Risk in the cncept The main risks expected in the implementatin f the cncept are the fllwing Existing system (but nt wned by the city f Cpenhagen) updated t cmply sme missing requirements Data are nt available Data are available but nt in a standard way Infrmatin are nt reliable Operatrs nt ready with standard interface PPI ITS Prject - Cpenhagen Final reprt 06/05/ /23

18 6. TESTS RESULTS 6.1 Tests sessins descriptin In March, Team7 went t Cpenhagen in rder t prepare the test sessins. Indeed, we planned t rganize tw types f test sessins : ne with the City rep and ne with Cpenhagen citizens in rder t get their feedbacks as users n the back-ffice gvernance system fr the City and n the frnt-end applicatin fr the users. S n the 17 th, Team7 prepared with Maria the test sessins. 6.2 The Municipality test sessin Where : In Cpenhagen When : March, 18th 2014, ne 2-hur-sessins with abut 15 peple frm different departments f the Municipality (ITS, Parking, Traffic) and ther PPI participants, invited by the City Wh is in charge f the sessins : The Team7, in cperatin with the prject manager f the Municipality f Cpenhagen Hw many Municipality rep : One grup f Transprt / traffic planner peratrs Other peratrs, frm the traffic department PPI ITS Prject - Cpenhagen Final reprt 06/05/ /23

19 What is dne: Tls at hand : The presentatin f the general cncept and detailed use case 1-3 (mbile app) Live applicatins: n ipad, iphne, laptps and Parkén parking terminals vide Questinnaire abut the key infrmatin needed t imprve further the slutin Open discussin with the participants. Municipality test sessin main bjectives : The main bjectives was t share the prpsed cncept, t demnstrate the slutin using a dem system, t receive a feedback abut the main benefits and functinalities f the slutin and t prvide the City f Cpenhagen with input n hw t cntinue the develpment f the slutin. The fllwing insights were detailed: The descriptin f the cncept slutin, and the main use cases, Use case 1 - Web based multimdal jurney planner Use case 2 - Multimdal infrmatin prvided by advanced parking ttem Use case 3 - Gvernance back ffice system descriptin f the main scenaris car user cmmuting frm hme t ffice pllutin level is increasing due t high traffic PPI ITS Prject - Cpenhagen Final reprt 06/05/ /23

20 applicatin testing fr the municipality f Cpenhagen n live statins n: mbile multimdal applicatins multi-service parking terminal integrated public transprt mnitring system evaluatin thrugh questinnaires abut the slutin and its varius functinalities which features and benefits can ptentially create the mst value Which ptentially new features culd increase the slutin s value t the citizens. 6.3 The Citizen test sessin Where : In Cpenhagen When : March, 24th 2014, tw 2-hur-sessins with 10 citizens each Wh is in charge f the sessins : Kris Østergaard, Partner & Chief Philsphy Officer f DARE2, Transprt Management Cnsultancy cmpany; Expert in the field f mbility systems and behavir analysis Hw many City rep : One grup f 10 citizens with high frequency car users (drive t wrk every day) One grup f 10 citizens with flexible car users (als chse ther means f transprtatin) What is dne: Open discussin with the participants Tls at hand : Screenshts f the mbile applicatin illustrating a car driver using the app The presentatin f the general cncept and detailed use case 1-3 (mbile app) Live applicatins : n ipad, iphne, laptps and Parkén parking terminals vide PPI ITS Prject - Cpenhagen Final reprt 06/05/ /23

21 Questins abut the key infrmatin needed t imprve further the slutin Citizen test sessin main bjectives : Prvide the City f Cpenhagen with input n hw t cntinue develpment f the slutin and btain the fllwing insights: The ptential target grups penness twards the slutin Mtives and barriers twards the slutin and its varius functinalities Which features and benefits can ptentially create the mst value Which ptentially new features culd increase the slutin s value t the citizens. Main fcus fr this sessin was n the fllwing use cases: Use case 1 - Web based multimdal jurney planner Use case 2 - Multimdal infrmatin prvided by advanced parking ttem 6.4 The main cnclusins Psitive feedbacks were received during bth sessins. Abut the municipality sessin, main fcus was n the UC3- Gvernance back ffice system. The verall slutin was psitively appreciated and was cnsidered an imprvement by mst f the attendees. Main cmments are the fllwing: 1. The availability f the Gvernance system is rated psitive, and, cnsidering the feedback received, the slutin: a. reduce the pllutin level and traffic b. Increase the use f the public transprt and sustainable transprt services c. Intrduce a mre efficient crdinatin between different transprt mdes PPI ITS Prject - Cpenhagen Final reprt 06/05/ /23

22 d. Supprt the setup f new traffic rules fr reducing the pllutin level e. Decrease the verall time spent in the urban transprt netwrk 2. Integratin f infrmatin abut traffic, public transprt and pllutin is needed 3. Other cmments received was the fllwing: a. Include the nise pllutin in the cncept b. Include the weather frecast c. T setup a level f service / limit value fr the mnitred infrmatin (pllutin, traffic, public transprt service), t allw an effective use f the slutin d. T integrate fr bikes the air pllutin level e. T integrate the parking fr bikes, and integratin with IBILUCPH.DK f. T prvide in additin infrmatin fr drivers n TRAFFIC ROADSIGNS r NAVIGATION SYSTEMS After that user test sessin, the main cmments abut the users feedbacks are the fllwing: 1. There is penness twards the slutin that hlds the ptential f affecting the citizens transprtatin habits but bviusly under certain cnditins. 2. The slutin s uniqueness and strng selling prpsitins was nt necessarily clear, and required clarificatin t be understd. 3. Mental barriers frm car users twards public transprtatin must be cnsidered. 4. The custmizatin f the slutin t the user s individual needs was really welcme. 5. The greatest ptential benefit and reasn t use - is if the slutin is hypercnvenient. 6. Key features with ptential uniqueness: Time, csts, real-time & parking. 7. Creating a better transprtatin experience fr the citizen, shuld be the slutin s main custmer fcused purpse. PPI ITS Prject - Cpenhagen Final reprt 06/05/ /23

23 S, t sum up, the slutin was well-appreciated by the users that wuld like t have such an applicatin t have an ptimized use f the transprt netwrk. The main benefits that the citizens like abut the slutins are : Better transprtatin experience reliability Custmized service t fcus n the user s individual needs Mre scial recgnitin with lyalty prgram Reduced stress with advance park and bike bking Feel healthier with perfrmance mnitring PPI ITS Prject - Cpenhagen Final reprt 06/05/ /23