Digital Campaign Manager March 2018

Transcription

1 Digital Campaign Manager March

2 Smart Metering Cmmunicatins Bdy Limited (trading as Smart Energy GB) is a cmpany registered in England and Wales. Cmpany number Registered ffice: 1 Alfred Mews, Lndn W1T 7AA 1

3 Smart Metering Cmmunicatins Bdy Limited (trading as Smart Energy GB) is a cmpany registered in England and Wales. Cmpany number Registered ffice: 1 Alfred Mews, Lndn W1T 7AA 2

4 Smart Metering Cmmunicatins Bdy Limited (trading as Smart Energy GB) is a cmpany registered in England and Wales. Cmpany number Registered ffice: 1 Alfred Mews, Lndn W1T 7AA 3

5 The rle Jb title: Digital Campaign Manager Jb salary: Cmpetitive Jb lcatin: Tttenham Curt Rad, Lndn, W1 Deadline: 29 th March 2018 Purpse f the jb A key member f ur award winning digital team, ur Digital Campaign Manager will be the day-t-day prject lead in the develpment f ur scial cntent campaign, a campaign that will be pivtal in delivering ur cmpany-wide bjectives. Pint f cntact fr ur netwrk f agency heavyweights, yu will be make sure this cmplex prject is steered t fruitin. Wrking alngside ur in huse and agency teams, yu will nt nly versee the creative develpment, but will als be respnsible fr the campaign nce it s live, leading ur cntent planning prcess, supprting the Scial Media Cmmunities Executive in channel management and wrking clsely with ur Website Manager n evaluatin f the campaign. An engine and mtr fr the team, yu will apprach wrk with a can-d attitude which helps the team t deliver exceptinal wrk and have great fun in the prcess. Yu will be cmfrtable taking wnership and demnstrate resilience and accuntability fr the prjects yu lead. Key tasks/respnsibilities The task f the digital team is t bring t life the benefits f smart meters n digital channels, with a current fcus n making smart meters interesting t millennials. This sizable task demands a sizable budget, the very best creative and media partners t wrk alngside, and the remit t be brave and exciting in ur strategy fr digital channels. Our Digital Campaign Manager will wrk clsely with the digital and media teams t help us deliver this campaign by: Be day-t-day manager f ur scial campaign develpment, managing a netwrk f agencies wh frm a large part f ur prject teams, prviding regular updates n prject prgress and flagging risks with the Head f Digital, wh will be escalatin pint and apprver. Cntribute an expert view t the develpment f campaign assets, inputting yur knwledge f what wrks n ur channels, relevant industry insights and data frm ur scial listening tl BrandWatch, t make ur campaign cntent the best it can be. Wrk with ur media team, Website Manager and ur media and creative agencies, and at times the Head f Digital t dissect results and ptimise ur creative n scial channels t maximise its effectiveness and push it t meet KPIs. Lead ur cntent planning prcess, wrking clsely with ur in huse digital and media teams and ur media and creative agencies t develp and ptimise ur campaigns based n perfrmance, spanning creatin f pst cpy t minr media budget redeplyment decisins. Smart Metering Cmmunicatins Bdy Limited (trading as Smart Energy GB) is a cmpany registered in England and Wales. Cmpany number Registered ffice: 1 Alfred Mews, Lndn W1T 7AA 4

6 Supprt the Scial Media Cmmunities Executive with questins and cmments that develp arund ur psts and act as an escalatin pint fr them. Wrk with ur Scial Media and Cmmunities Executive t manage all prcedures and prtcls t gvern ur use f scial media and guide activity acrss the marketing and cmmunicatins teams and ur agency partners. Respnsible fr a rbust crisis plan fr scial media and supprting ur Scial Media Cmmunities Executive in mnitring ur scial listening tl BrandWatch fr scial media threats. Line manager f ur Scial Media Cmmunities Executive wh will be the day-tday manager f ur branded channels. Skills, experience and cmpetencies Essential: Strng cmmunicatin skills acute listening, persuasin, cnvictin and expectatin management, which can be emplyed t get the best ut f thers by knwing when t engage and hw t influence different disciplines and stakehlders. Leads by example, and is able t wrk at the speed necessary t deliver high quality cntent. A brilliant stakehlder manager, with an in-depth understanding f hw agencies perate either frm wrking in that envirnment, r a prven track recrd f managing agencies. Gd self-awareness, shws determinatin in the face f challenges and seeks new pprtunities. Thinks strategically and, where pssible, uses insight and research t infrm key decisins and idea develpment, and help define the digital strategy. Experience f managing the develpment f AV cntent campaigns in a fast-paced envirnment, including talent negtiatin and shts. Experience f planning and deplying paid advertising in scial channels A frward planner wh anticipates prblems and adapts accrdingly when required, making gd intuitive decisins t keep prjects n track. A gd understanding f bth technical and creative prcesses, excellent attentin t detail and a slid administrative apprach. A cllabrative and supprtive apprach t clleagues. Appreciatin f the bjectives and activities f Smart Energy GB. Appreciates the diversity f the peple and cmmunities f Great Britain and embraces this diversity in yur apprach t wrk. Smart Metering Cmmunicatins Bdy Limited (trading as Smart Energy GB) is a cmpany registered in England and Wales. Cmpany number Registered ffice: 1 Alfred Mews, Lndn W1T 7AA 5

7 Advantageus: Experience managing and grwing a variety f scial channels Experience using back end tls t c-rdinate and schedule scial media activity Understanding f scial media metrics and tls fr measurement An enthusiasm fr scial media and belief in its capacity fr psitive impact A gd understanding f PR and its relatinship t scial media marketing Experience planning fr and/r handling scial media crisis situatins Experience f using BrandWatch r a similar scial listening tl T apply fr the rle Please send yur CV and cver letter t: iwanttjin@smartenergygb.rg Diversity Smart Energy GB actively encurages applicatins frm thse grups currently underrepresented in ur sectr. We re building a team that is able t understand the needs f and effectively cmmunicate with the whle f ur diverse natin. S, if yu re applying fr a jb with us, we d like t hear hw yu can help us d this. And we want t hear frm yu if there s anything we can d t make ur interview prcess r wrking envirnment mre inclusive and t meet yur particular needs. All disabled applicants wh meet the minimum requirements f the jb as set ut in the jb descriptin and persn specificatin will be guaranteed an interview if requesting t be cnsidered under this scheme. The benefits Every member f ur team ges abve and beynd, helps ne anther ut and cntributes t the achievement f ur ambitius gals. We think it s nly right fr us t reward them accrdingly: Cmpetitive pensin scheme 25 days annual leave (plus bank hlidays) Gym memberships Annual health check Annual eye test Seasn ticket lan 5 annual vlunteer days Optin t buy additinal annual leave Smart Metering Cmmunicatins Bdy Limited (trading as Smart Energy GB) is a cmpany registered in England and Wales. Cmpany number Registered ffice: 1 Alfred Mews, Lndn W1T 7AA 6

8 Optin t take ut a persnal lan Cycle t wrk scheme Childcare vucher scheme An in-huse wellbeing prgramme, Thrive Free breakfast t supprt a psitive wrking envirnment, a free breakfast and healthy snacks are prvided everyday. Smart Metering Cmmunicatins Bdy Limited (trading as Smart Energy GB) is a cmpany registered in England and Wales. Cmpany number Registered ffice: 1 Alfred Mews, Lndn W1T 7AA 7