PRINT & DIGITAL MEDIA KIT

Transcription

1 In 1971 Sunny Day Guide began as a coupon card for vacationers in Virginia Beach. Since then we have evolved into so much more. Our card became a guide, which then expanded into new markets, first on the East Coast and then throughout the country. Sunny Day recognizes that as the vacationer s needs change, so must we, and that is why our advertising package has become so much more than a printed page in a guide. Because we realize families are planning their vacations online, we continuously improve our website. And now, with the increased usage of smartphones and tablets, we too are getting smarter. See what Sunny Day can do for your business. PRINT & DIGITAL MEDIA KIT Print, web, smartphone, or tablet on every platform Sunny Day s goal is the same: to deliver the best possible results for our advertisers. Jill Prescott, Production Manager ext. 318 Jill@SunnyDayGuide.com SUNNY DA ( ) ext. 318 SunnyDaySolutions.com Sunny Day Guide 800 Seahawk Circle, Suite 106 Virginia Beach, VA SunnyDayGuide.com What-to-Do.com ColonialGuideVA.com SD

2 Put Our Proven Marketing Strategy to Work for You! For over 45 Years, Sunny Day Guide has been the familiar name that millions of vacationers have grown to trust, publishing 17 different and highly sought-after publications in 8 states. Our FREE Sunny Day Publications are the #1 source of information for visitors on dining, shopping, nightlife, entertainment, activities, sightseeing, maps and more. Increase Your Advertising Effectiveness Families want to save money and get the most out of their vacation dollar. They find millions of coupons in our Guides, Coupon Books, Fold-Out Maps, Website and on their mobile devices. Coupons work to introduce customers to your business, encourage return visits and even track the business gained from your advertising dollars. Convenient Digest Size It fits in a purse, glove compartment or travel bag. It goes where the visitor goes, providing them a quick and reliable source to reference day or night. It s so easy to carry, it gets carried, and gets used. A Valuable Resource Vacationers Want Close at Hand We work closely with local tourism professionals to establish what visitors are interested in. Our writers include our findings into a valuable publication that visitors want to keep at hand. That results in more views of your ad! Multi-Media Approach Everything the visitor needs to know about your business is on your in-depth Personal Profile Page on SunnyDayGuide.com. It is completely mobile-friendly and showcases your business to the world, putting you right in the palm of their hand. With our QR Code program, we are enhancing our print with virtual media. If Results Are What Matter Most, Trust Us to Deliver! Easy Payment Plans No money down. Our comfortable payment plan allows you to spread your cost over the months when you're doing the most business. Save 5% when you pay each month's installment within 10 days of its billing date. Pre-payment discounts are also available.

3 National Publication Distribution Quantities show all annually printed visitor guides, maps and coupon books. We utilize thousands of distribution outlets to ensure total coverage of our 11 resort markets. We are literally everywhere the visitor turns. Williamsburg, VA 525,000 Coastal Delaware 150,000 Ocean City, MD 650,000 Virginia Beach, VA 675,000 Outer Banks, NC 600,000 Branson, MO 1,300,000 Smoky Mountains, TN 1,050,000 Hatteras/Ocracoke Islands, NC 150,000 Myrtle Beach, SC 2,000,000 Over 7.5 Million Publications Nationwide guide Sarasota - Bradenton, FL 350,000 Sanibel-Captiva Islands, FL 300,000 RETAIL BP Stations Dunkin Donuts Food Lion Golden Corral Harris Teeter McDonald s Publix Rite Aid Tanger Outlets Walgreens Walmart Wawa Some of Our Distribution Outlets HOTELS & MOTELS Best Western Clarion Hotel Comfort Inn Days Inn Econo Lodge Fairfield Inn Hampton Inn Hilton Holiday Inn Howard Johnson La Quinta Inn Quality Inn Ramada Inn Rodeway Inn Travelodge Wyndham Vacation Resorts Check-in Packets Realty & Rental Offices Visitor Information Centers Chambers of Commerce Online Requests Travel Agencies Area Airports Highway Welcome Centers CAR RENTALS Alamo Hertz Budget Enterprise

4 Download a Free QR code reader from an App store to scan this code Production Schedule & Guide Rates Agency and multi-market purchase discounts are available. Branson, MO Circulation: 600,000 Distribution: Mid-March thru Mid-March Materials Due: 1/20/17 (1st Print) 5/5/17 (2nd Print) Base Rates: $13,248 (Full Page) $7,304 (Half Page) Coastal Delaware Sunny Day Guide to Rehoboth & Delaware Beaches Circulation: 150,000 Distribution: Late May thru Oct. Materials Due: 4/21/17 (Single printing) Base Rates: $4,815 (Full Page) $3,084 (Half Page) Florida s Suncoast Sunny Day Guide to Sarasota, Bradenton, Siesta Key, Venice, FL Circulation: 350,000 Distribution: Dec. thru Nov. Materials Due: 10/14/16 (1st Print) 3/17/17 (2nd Print) Base Rates: $8,040 (Full Page) $5,028 (Half Page) Hatteras & Ocracoke, NC Circulation: 150,000 Distribution: Late May thru Oct. Materials Due: 4/6/17 (Single printing) Base Rates: $4,500 (Full Page) $3,354 (Half Page) Myrtle Beach, SC Sunny Day Guide to the Grand Strand Circulation: 1,000,000 Distribution: Late March thru March Materials Due: 2/3/17 (1st Print) 4/28/17 (2nd Print) Base Rates: $18,012 (Full Page) $11,256 (Half Page) Ocean City, MD Circulation: 400,000 Distribution: Late May thru April Materials Due: 3/31/17 (1st Print) 5/19/17 (2nd Print) Base Rates: $8,376 (Full Page) $5,289 (Half Page) Outer Banks, NC Circulation: 400,000 Distribution: Late May thru April Materials Due: 3/24/17 (1st Print) 5/19/17 (2nd Print) Base Rates: $7,335 (Full Page) $4,995 (Half Page) smart guide to sanibel-captiva & ft. myers beach SunnyDayGuide.com FREE SAVE BIG! COUPON SECTION Sanibel-Captiva Islands, FL Circulation: 300,000 Distribution: Nov. thru Oct. Materials Due: 9/9/16 (1st Print) 1/6/17 (2nd Print) Base Rates: $11,856 (Full Page) $6,500 (Half Page) Virginia Beach, VA Circulation: 400,000 Distribution: Late May thru April Materials Due: 3/31/17 (1st Print) 5/19/17 (2nd Print) Base Rates: $7,590 (Full Page) $4,794 (Half Page) Your Interactive Guide STARTS HERE! ATTRACTIONS ACTIVITIES SHOPPING DINING SHELLING BIRDING Smoky Mountains, TN What-to-Do Circulation: 600,000 Distribution: Mid-March thru Mid-March Materials Due: 1/13/17 (1st Print) 4/21/17 (2nd Print) Base Rates: $12,439 (Full Page) $7,784 (Half Page) Williamsburg, VA Colonial Guide Circulation: 525,000 Distribution: March thru Feb. Materials Due: 1/6/17 (1st Print) 4/21/17 (2nd Print) Base Rates: $9,776 (Full Page) $5,888 (Half Page) Online Ad Submission and Specs: ads.sunnydayguide.com SD Rev2

5 Additional Sunny Day Publications (Base rates reflect combination discount given to guide advertisers.) Agency and multi-market purchase discounts are available. Branson, MO Padded Tour Map Circulation: 700,000 Distribution: Mid-March thru Mid-March Materials Due: 1/20/17 Base Rates: $10,285 (Six Blocks) $5,587 (Triple Block) Myrtle Beach, SC (Grand Strand) Coupon Book with Fold-Out Map Circulation: 1,000,000 Distribution: Single Printing Beginning Late March Materials Due: 2/3/17 Base Rates: $8,530 (Full Page) $5,429 (Half Page) Smoky Mountains, TN What-to-Do Folded Tour Map Circulation: 450,000 Distribution: Single Printing Beginning Mid-March Materials Due: 1/20/17 Base Rates: $5,838 (Six Blocks) $3,801 (Triple Block) Ocean City, MD Coupon Book with Fold-Out Map Circulation: 250,000 Distribution: Single Printing Beginning Late May Materials Due: 4/7/17 Base Rates: $3,869 (Full Page) $2,054 (Half Page) Outer Banks, NC Coupon Book with Pull-Out Map Circulation: 200,000 Distribution: Single Printing Beginning Late May Materials Due: 4/7/17 Base Rates: $4,351 (Full Page) $2,306 (Half Page) Virginia Beach, VA Coupon Book with Pull-Out Map Circulation: 275,000 Distribution: Single Printing Beginning Late May Materials Due: 4/7/17 Base Rates: $4,313 (Full Page) $2,268 (Half Page) Online Ad Submission and Specs: ads.sunnydayguide.com SD Rev2

6 SunnyDayGuide.com 2.5 Million Annual Pageviews Sunny Day's companion website, SunnyDayGuide.com, provides users with the same trusted vacation information as our print publications. In addition, expanded feature articles, complete events listings, lodging options and local weather information are just some of the things that our one-million-plus annual visitors use. Online Highlights #1 on Google for Coupon Searches Virginia Beach Coupons, Ocean City Coupons, Coastal Delaware Coupons, Branson Coupons, Hatteras Coupons, Ocracoke Coupons, Sanibel Coupons, Sarasota Coupons & Williamsburg Coupons. Top 5 on Google for Coupon Searches for ALL Markets Both Mobile and Desktop Devices. A comprehensive online profile page is included with a ¼-page or larger Sunny Day Guide advertisement. It s a great way to be seen by these potential visitors preplanning their vacations from home. Plus, having a presence on our mobile site, particularly with a highly sought after coupon, will ensure that these visitors take you with them. 79% of all Online Readers find us through Search Engines 68.6% of all web traffic to SunnyDayGuide.com comes from Mobile Devices Google Analytics, July July 2016 Top Page Banner Ad Sidebar Banner Ad BANNER ADS PACKAGE DEALS AVAILABLE! Ask your Rep for details. Top Page Banner Ad: 530 x 80 pixels Sidebar Banner Ad: 180 x 220 pixels INCREASED EXPOSURE: Be seen first on SunnyDayGuide.com by thousands of vacationers planning their trips before they ever leave home. LINK TO YOUR SITE: Your banner ad will link directly to your website. If you do not have a website, let Sunny Day design one for you. Ask your Rep for details. FRE Receive thousands of names, addresses and vacation details of guests and groups planning their next trip to the area in which your banner ad appears. SD

7 Online Profile Page Showcase your business to visitors worldwide with your own Comprehensive Profile Page, which is included with a 1/4-page or larger guide ad purchase. Business Logo, Address & Description Printable Coupon Link to Your Website Link to Your Sunny Day Guide Ad Link to Your Sunny Day Guide Menu Editorial Links to Related Articles Link to Your Social Media Pages Google Map Displayed on Page Expanded Amenities Listings for All Advertisers Add a QR Code to your Guide Ad Sunny Day Guide can provide a custom QR Code for ads half-page or larger for no extra charge. Visitors scan your QR Code from your ad with their mobile devices and are sent directly to your profile page. Scan this Code to see how our program works. Profile Example is Fudgery from Myrtle Beach, SC Your Personalized Profile Page Includes: We re Mobile Take Us With You! SunnyDayGuide.com provides the visitor with more area information than ever. Vacationers can view a personal profile page created just for you that contains your ad, your logo, your menu, a link to your website, a Google map, turn-by-turn directions, click-to-call dialing, location details, your redeemable coupon, your Social Media links, related articles and supplemental business information. All of this on one page that is optimized for a mobile device.