Reseller Welcome Kit. .com

Transcription

1 Reseller Welcome Kit.com Copyright 2009

2 Welcome Letter Dear Partner, Thank you for choosing 360training.com as your online training partner. We are pleased to welcome you to our company. And the following information will assist you in making the most out of our partnership together. This packet contains of: Contact Information Corporate Billing Account Instructions Marketing Guide It is our pleasure to help you further the success of your business, a nd we look forward to working with you! If you have any questions, please do not hesitate to contact one of us and we will more then happy to help you! Please visit for more resources. Kind Regards, The 360training.com Team

3 Table of Contents Information...1 Corporate Background & Solutions Set-Up Process Marketing Guide...8-9

4 Contact List Below you will find helpful numbers and contact information for our 360training.com team. You may contact them at ( ) Contact Title Ext. Richard Blake Financial Services Ext: Chris Johnson Real Estate Ext: Amir Sultan Public Safety Ext: Mike Babar Occupational Training Safety Ext: Shamsah Malik Occupational Training Skills Ext: Joan Cruz Health and Cosmetology Training Ext:

5 Corporate Background Since 1997, 360training.com has been the leading pioneer for creating and distributing technologybased workforce and compliance training. We service over 2500 e-learning partners who together have trained more than 3 million users worldwide. Our integrated strategy of technology, content and service helps organizations and professionals in a wide range of industries best manage career, compliance and certification needs. With a course catalog spanning over 3,000 titles with in multiple industries, our accredited courseware helps simplify requirements for licensing, continuing education, certification, product knowledge, workforce education and channel training. Augmenting our unique content solutions are best-in-class learning management system platforms, professional services and around-the-clock support. Proprietary training institutions, colleges, corporations and trade associations have all realized the profitable benefits of engaging 360training.com as their e-learning partner of choice. No other e-learning organization delivers a more targeted and robust catalog, covering areas such as: Accounting Engineering Insurance Construction Financial Services Power & Energy Cosmetology Food & Beverage Real Estate Contractors Healthcare Transportation Environmental OSHA Safety Firm Element Waste Water Electrician Power Training Defensive Driving 2

6 Solutions VU360.: Driving your Education Revenue & Profits to New Heights No other course or Learning Management System (LMS) delivers a feature-set as unique as VU360, Virtual University (VU). Designed for the education marketing vendor in mind, we ve invested over 7 years of development and put more than 3 million users through our system giving you a battle tested solution proven to enhance your online visibility, profitability and accountability. Online education that requires regulatory or pseudo regulatory accreditation can lead you down the path of wasted time, money and effort. Many mainstream or home-grown LMS solutions will have a hard time conforming to the regulatory requirements for online continuing education, licensing or certification due to wide range of variables required for regulatory reporting of credit on a state-by-state or course by course basis. Courseware Library.: From Our Shelf to Yours With over 3000 online off-the-shelf course titles, 360training.com has proven itself as a premier producer and distributor of e-learning content. Our expert designed courses are accompanied by numerous regulatory accreditations, and incorporate intelligent instructional design and multimedia strategies. All courses feature integrated audio, text, graphics, animation, quizzes and final assessments. Courses are available in industries including but not limited to safety, real estate, driver training, electrical, engineering, power/energy, cosmetology, insurance, CFP, CPE, food and beverage, contractors, securities and more. Custom e-learning.: Engage and Empower Learners with Customised e-learning 360training.com has developed over 3000 clock hours of interactive multimedia courseware for a broad range of industries. Leveraging a vast library of learning objects, in-house audio, video and multimedia production technology and resources, we provide an end-to-end e-learning content creation solution for our clients. All customized e-learning is structured in an affordable, fee-for-service or pay-per-use model that provides media rich and compelling learning presentation optimized for low bandwidth. 3

7 Set-Up As soon as your Virtual University is up and running we will send you an with the direct link to access your Virtual University s Learning Management System (LMS) along with your username and password. The LMS allows you to run student reports, add new users, and look at your sales over a specified period. View an interactive tour of how to use the LMS, type the following URL in your browser: 4

8 Set-Up Corporate Billing Accounts We offer corporate billing accounts which enables you to set up your client s corporation/organization with a specific code for multiple employees and students that may need courses. By utilizing a corporate billing code, your client will be charged at the end of each month either by a Purchase Order # or to a credit card of their choice. Additionally, if your client qualifies for a quantity discount, we can apply a discount percentage to their Corporate Billing Code. When their employee or student registers for an online training course they will enter their corporate billing code, and it will not be necessary for them to enter any of their credit card information. 5

9 Set-Up Bulk Purchase Orders 360training.com offers a bulk purchase process for employers that want to register multiple employees to for training our online courses. Just request a bulk registration form as shown below, complete and then return the form. If you qualify for a quantity discount we will send you our pricing schedule. Your client can pay by credit card, check or by invoice through a corporate billing account. *SAMPLE* CORPORATE BILLING STUDENT REGISTRATION FORM First Name Last Name Password Courses (Optional) (Optional) 6

10 Set-Up CORPORATE BILLING ACCOUNT APPLICATION tm CID: CORP: ACCT CODE: Online Training - Corporate Billing Account Application I request a 360training.com business account authorization code for online training courses. I understand that completion of this application will result in my company/organization receiving an authorization code that my employees can use to access training courses via a computer with modem/internet access anytime anywhere. After processing this application, 360training.com will issue my company an authorization code. I understand that it is my responsibility to inform current/prospective employees of this code and that I am responsible for payment of all courses taken by trainees via this code. Please type/print the following information. Allow 5 days for processing. Authorization codes will only be given to the contact person listed on this form and is subject to change. SALES REPRESENTATIVE: Please Select COMPANY NAME: CHECK TYPE OF BUSINESS: Sole Proprietorship Corporation Government - Company Registration or Value Added Tax no: PAYMENT METHOD OPTIONS (Check One): Credit Card: Type: Number: Exp. Date (mm/yy): / Name on Card: (Your credit card will be charged within 5 business days of the following month) Please Select Purchase Order (Statements sent 10 th of each month; payment due net 30) P.O. Number: CONTACT INFORMATION - Contact Person Please Select - Mailing Address: - City/State/ZIP: / / - Tel: ( ) - - Fax: - ( ) - PURCHASE ORDER BILLING INFORMATION - Contact Person Please Select - Mailing Address: - City/State/ZIP: / / - Fax: ( ) - - Contact Persons Signature: 7

11 Marketing Guide Creating a Successful Online Training Business The starting point for a successful online training business is to be committed to the business and to be willing to invest your time and effort in marketing. Simply having a website is not enough. The old adage build it and they will come is a myth about the web business that has been born out over and over since the Internet became a vehicle for commerce. In its simplest of terms, having the web-based training business comes down to an individual with an insurance license, the securities license, or other designation being made aware of you and making a decision to buy a course from your site. This is what must happen over and over again in order for you to have a successful business. Getting Started If you already have a classroom business you have an immediate and distinct advantage. First, you already have customers and many individual and corporate relationships that have developed over the years. You also have their contact information and most likely their address, and this information is priceless. You can leverage and use this information/these lists to expand your business. Marketing Concepts Things You Can Do The following marketing concepts are presented for you to evaluate and incorporate into your existing business marketing model as your organization sees fit to facilitate revenue generation. Incorporate all or as many items as deemed appropriate. We encourage you to work with your account manager to develop and implement all of these ideas. A. Online Course Discount Opportunities The following items are recommended to assist your marketing efforts of your virtual university by allowing you to target specific groups, corporate clients and regulatory renewal periods with targeted discount pricing. >>1. Discount Cards and Codes Discount cards are a means to promote a general rebate at the point of purchase within the university. The look is similar to a business card with your company information on the face of the card. Through the use of discount codes a partner can assign a specific discount for a particular listing of courses through their university. The use of discount codes is beneficial when creating special pricing for a corporate client or as a promotion associated with a marketing campaign. For example, if you have a national client interested in offering select work course to their employees, a discount code would ensure that the employee receives the special pricing while maintaining current virtual university pricing for other clients. The discount codes are time sensitive to encourage rapid use during the pre-set discount period. >>2. Pre-Paid Licenses Convenient, corporate billed pre-paid licences are targeted for a specific product sale and Enrolliment. The distribution of pre-paid licences gives students the ability to sign up for work course without providing payment. This is great for clients who wish to purchase a select package of work course for employees. 8

12 Marketing Guide B. Marketing Psychology People buy on emotion; every purchase is a reaction to an emotional stimulus whether for personal or business reasons. Whether the sale is stimulated by a time sensitive regulatory requirement or reduced cost, the value of the purchase is reinforced when clients feel they are getting their money s worth. Client service and marketing should reflect personal attention to detail and a hands-on-approach to each and every sale. The following items and ideas strive to Utilize various selling techniques to assist in your marketing efforts of your virtual university. >>1. License Renewal Example Marketing for a licence renewal period should begin 3 months prior to the renewal date and your existing client base should always be included with your marketing. This allows for clients to be kept aware of changes within your firm and new offerings from your marketing efforts. Many of our clients have found that the coupling of their own classroom continuing education with self-study coursework through the virtual university is very effective. Licenced professionals are often required to complete many hours of continuing education. While you may ideally like to have them earn all of their credits through classroom study, it may not be feasible or convenient. >>2. Fax, , Newsletter or Postcard An initial marketing piece, whether a fax, , postcard or an ad in an organization newsletter or postcard, should include the online courses and packages you are promoting. Keep it simple and don t confuse the agent with too many choices, offering only two or three different combination packages for agents to sign up for. Adding an Early Bird special or other discounts are motivating factors that can be included in any of your pieces. Follow up marketing pieces should include the upcoming renewal date reminding individuals not to wait until the last month, the last week or the last day of the renewal period. Final pieces should put extra emphasis on the self-study and online availability of course work through your virtual university. >>3. Marketing Marketing is the most cost-effective way for you to reach your members or customers. 360training.com will assist you in developing your message in either a text-only format or in HTML. This is something you can do month after month at no expense. 9