ALIVE MEDIA GROUP Creativity, community and conversation in the heartland.
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1 ALIVE MEDIA GROUP Creativity, community and conversation in the heartland. ALIVE Magazine ALIVEmag.com Relationship-Driven Marketing Solutions Creative Services 2017 MEDIA KIT
2 We tell stories about interesting people doing remarkable things in the middle of America.
3 alexstrohl.com We partner with brands that align with our values to build meaningful relationships with our audience. ANSWER YOUR CALLING Create a beautiful website for your photography.
4 Our content studio helps brands create editorial-style assets that can be used across multiple channels.
5 We help businesses grow through integrated marketing programs.
6 ALIVE Magazine ALIVE magazine is a bookazine that tells the stories of the makers, artists, entrepreneurs and activists in the middle of America. We tell in-depth, human-interest stories about interesting people doing remarkable things in the heartland. Each story, sponsored story and advertisement is curated according to our values, creating a strong trust with our readership. With a point of view that is modern, elevated, literary, socially responsible and forwardthinking; we tell relevant stories in shareable ways.
7 ALIVE s Content Studio ALIVE s specialty is connecting with audiences through content that is genuine, engaging and audience-appropriate across all platforms. The brand and storytelling experts in our Brand + Content Studio know how to craft the right story, tell it to the right audience and create impactful experiences to drive meaningful results for clients and partners. Let us collaborate with your brand to cut through the clutter and inspire consumers to connect with you in a meaningful way through these content and consulting services: Brand Strategy Social Media Strategy + Content Creation Content Marketing Community Relations Photography Copy Writing Editorial Calendars Work samples available upon request.
8 Social Media We engage our followers with beautiful images, stories and content that encourages engagement, conversation and sharing. Our strategic sponsored post ensures the story or advertisement meets the right audience with the right message. Case studies available upon request.
9 ALIVEmag.com ALIVEmag.com is a daily content provider telling the stories of interesting people doing remarkable things in the middle of America. With a modern, elevated point of view, we curate and create stories of people pushing design, culture, food and community forward.
10 ALIVE Influencer Network The ALIVE Influencer Network works one on one with clients to produce small and large scale campaigns, source talent strategically and facilitate long-term influencer marketing programs. Client interview + ROI goals Strategy Development Influencer Research + Analysis Influencer Selection + Outreach Content Strategy + Campaign Planning Campaign Execution Analytics + Reporting Case studies available upon request.
11 Events We partner with brands who want to build a meaningful relationship with our audience and influencers. We leverage our strengths in community engagement and creating meaningful experiences to promote and produce events for our clients.
12 Wedding ALIVE Wedding ALIVE Wedding is for creative couples interested in curating unique experiences for their guests. Our content team uses inspiring visuals and relevant stories to connect with our audience. Our stories, sponsored stories and advertisements are curated for our loyal audience. ISSUE ONE
13 ALIVE Local Seasonal Guide ALIVE s City Seasonal Guides are hyperlocal resources for multiple cities that tell the ALIVE audience where to shop, visit and experience art. Each guide gives readers ideas of local items to purchase, a place to dine, a neighborhood guide, an entertainment and culture calendar and highlights partners whose values align with the ALIVE mission. It is a trusted resource for people who care about design, culture and food.
14 Video ALIVE tells the stories of makers, artists, entrepreneurs and activists in the middle of America through video. Our brand partners have the opportunity to sponsor individual videos or entire content series. ALIVE s content experts can also create a brand video that can be featured on ALIVE s channels and/or other channels and platforms. Work samples available upon request.
15 Coveted Consumers ALIVE connects the right brands with the right people. Our audience has a discerning palate and significant purchasing power. 45% 73% 79% 64% 36% Ages Ages Ages COLLEGE/ADVANCED DEGREES MILLENNIALS ARE 71% 45% 81% of ALIVE readers say they frequently purchase products or services after experiencing a brand through our channels. 69% SOME COLLEGE/COLLEGE GRAD OF OUR AUDIENCE We are deeply connected to this audience and are consistently tweaking our strategies to reach this increasingly powerful consumer. 61% of reader households earn more than $140,000 per year.
16 Coveted Consumers The ALIVE reader is comfortable wearing both vintage and designer duds, eating at the latest food truck one day and a James Beard Award-winning restaurant the next. They attend indie concerts and cultural events and furnish their homes with designer wares and hip handmade finds. ALIVE resonates with these tastemakers. For these savvy consumers, ALIVE provides the best of the Heartland. 80% Dine out 3+ times per week 64% Plan to purchase women's apparel 78% Will purchase a health club or gym membership 96% Attend arts/cultural events regularly 75% will buy furniture or home furnishings in the next 6 months 56% Are planning advanced degrees 70% Are planning to travel in the next 6 months
17 Extensive Reach Our meaningful connections with the right people in the region pay big dividends for our clients and partners. Fashion-forward, culturally savvy 25- to 49-year-olds turn to ALIVE for inspiration, information and a human connection. 600,000 Monthly Page Views on ALIVEmag.com 1 Million MONTHLY DIGITAL IMPRESSIONS 35,000 PRINT AND DIGITAL READS PER PRINT ISSUE 82,000 SOCIAL MEDIA FOLLOWERS 60,000 RECIPIENTS Up to 475,000 Digital Issue Impressions 3,300 BLOGGERS in Our Network Nationally TOTAL REACH: 5 MILLION Monthly Impressions Possible through ALIVE's Channels
18 We work hard, question the status quo, create beauty, embolden the curious and try and inspire a better world through our storytelling and experiences. We tell the stories of the educator who came up with an innovative technique, an artist whose installation sparked a conversation about equality and the maker who locally sources the wood for his sustainable furniture. We like minimal, modern design and in-depth, thought provoking interviews. We live in a loft in the heart of the city and spend holidays at the family farm. We spend our weekend going to art museums, watching live music and attending a dinner pop up series with a James Beard chef. We love designing a life with beautiful things and experiences that will inspire us as we fulfill our mission to make the world a better place. We are artists, entrepreneurs, creatives, activists, curators and influencers. We are the new middle of America. We are ALIVE.
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