26% Desktop. 9% Tablet. 65% Mobile 347,684 21,700 8,245 1,462

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1 MEDIA KIT 2017

2 beautyheaven is Australia s biggest and most comprehensive beauty review database. It combines consumer-generated content with high-quality beauty and health journalism and the very best news, tips and advice. 94% of beautyheaven s audience is aged between % % % Under 18 4% % MONTHLY USERS: 831,751 MONTHLY PAGEVIEWS: 2,020,102 MONTHLY SESSIONS: 1,015,130 DATABASE: 69,000 REVIEWS: 236, ,684 DEVICES 26% Desktop Most Viewed Content in 2017: of the best pore minimising must haves 2. The truth about blind pimples 3. How to apply eyeliner for eye shape 4. The Best Make Up Basics Under $ Of The Best: Easy-To-Apply Eyeliners % 21,700 8,245 1,462 9% Tablet 65% Mobile SOURCE: Google Analytics 1 st April st April 2017

3 OUR AUDIENCE Two types of engaged visitors: The pre-shop researcher Intelligent, solution orientated, educated and savvy The beauty expert & influencer Loves beauty, passionate, social, vocal and influential 80% are the Primary Grocery Buyers SOURCE: Google Analytics 1 st October st October 2016 & beautyheaven Summer Survey 2016

4 WHAT ARE OUR MEMBERS INTERESTED IN? SURVEY INSIGHTS beautyheaven facilitates and encourages real-life, real-time conversations about beauty between women. 79.3% of respondents say beautyheaven is the first place they go to find product reviews 95% of respondents say product reviews on beautyheaven influence their thoughts about a product 83% of respondents purchased a product after reading about it on beautyheaven 82% of respondents are using their mobile phones to research beauty products SOURCE: beautyheaven site survey, 1,454 respondents (February 2015)

5 BRAND SOLUTIONS ANNUAL MEMBERSHIP INTEGRATED DISPLAY SOCIAL 450 Brands, 236k+ Reviews Engage, educate & entertain Brand Awareness & CTA Stimulate word-of-mouth By being listed in the beautyheaven pre-shop directory, you are ensuring your products are in the right place, at the right time, where Australian women are actively making their purchasing decisions. Video tutorials, interviews & event coverage Sponsored features & blogs, howto s, tips & tricks Consumer generated content, promotions & competitions Special issue hubs High impact 100% share-ofvoice homepage & targeted category takeovers Run-of-site banner ads Newsletter inclusion & dedicated EDMs Trial team word-of-mouth campaigns via key influencers Highly targeted sampling Conversation stimulation Social media engagement Events

6 ANNUAL MEMBERSHIP & REVIEWS HUB ANNUAL BEAUTYHEAVEN BRAND MEMBERSHIP Essential for every beauty and health brand across Australia, the beautyheaven Annual Membership ensures your products are in front of the right people, at the right time time when consumers are doing their pre-shop research in the comfort of their home, on-the-go or in-store. Consumers can read over 236,000 beauty and health reviews - in addition to searching brand and product name ensuring your products are seen at all times. MEMBERSHIP BENEFITS: Access to our growing beautyheaven community, with over 500,000 users using the website on a monthly basis Unlimited updates for new products, news and launches through the year List of your official retailers, contact details and website link on your product listings page A dedicated Account Manager to assist you with beautyheaven enquiries and industry best-practice in digital and editorial strategy

7 ANNUAL MEMBERSHIP & REVIEWS HUB beautyheaven offers great opportunities to support and generate maximum awareness for your brand and products. PRODUCT LISTING Consumer-friendly features such as product description, star rating, price, contact details and a buy-now button that can be linked to your ecommerce channel BEAUTORIUM The opportunity to take part in beautorium, beautyheaven s member rewards program EDITORIAL SUPPORT Your products will be included in beautyheaven features throughout the year by keeping us up to date with new launches and events GLOSSCARS & BEST IN BEAUTY AWARDS You are able to enter your products for the annual consumer-voted Glosscars and Best in Beauty awards COMPETITIONS Being able to enter your products to Best Beauty Sales articles, competitions and social media posts

8 CONTENT OPPORTUNITIES Written by the expert beautyheaven editorial team, our sponsored features, blogs and videos are the perfect way to engage a targeted female audience and provide long term value for your brand. SPONSORED BLOG Short, snappy, bite sized info for on the go, our blogs deliver a constant stream of breaking news, trends, and opinions for our members who tune in daily. SPONSORED VIDEO Concept and script development, filming and editing by the dedicated beautyheaven video team. Video content can be applied (subject to approval) SPONSORED FEATURE Educational: In depth exploration of a topic or product. How-to: A written step-by-step guide.

9 TRIAL TEAMS & REVIEWS Written by the expert beautyheaven editorial team, our sponsored features, blogs and videos are the perfect way to engage a targeted female audience and provide long term value for your brand. WE REVIEW TRIAL TEAM Four members of the beautyheaven team review the latest and greatest products they ve discovered recently. One of your products will be amongst the four featured, with a review written about your nominated product, on your listing. TRIAL TEAM (WRITTEN REVIEWS) 20 / 50 / 100 targeted beautyheaven influencers to trial your product and post reviews on beautyheaven listings page Trial Team summary / overview page written by the beautyheaven editorial team Inclusion of 50,000 beautyheaven endorsed Tried and Tested banners linking to reviews VIDEO INCLUSIONS Audience trial teams can also provide a short video review which can be added to your campaign. Additional opportunity to also engage the beautyheaven video team to create bespoke expert reviews.

10 SURVEYS & FOCUS GROUPS CONSUMER INSIGHTS SURVEY Survey compiled of up to 15 short answer and multiple choice questions around client themes and product This will provide additional insights into a key demographic for brands Prize incentive recommended for maximum responses FOCUS GROUPS Access to focus group of beautyheaven members / influencers, targeted by demographic, skin/ hair type and interests Access to beautyheaven marketing department expertise in constructing focus group questions and run sheet Hosting of focus group at beautyheaven HQ - including light refreshments Compilation of results and topline analysis / recommendations for clients Source: M.A.C Real Techniques Event, Elizabeth Arden Prevage Launch and Dafni In-House Event

11 SUPPORT THROUGH THE WOMEN S NETWORK Reaching 3+ million monthly users through Bauer s Women s Network Editorial and Campaign Integration Examples

12 OUR NETWORK Beauty reviews, news & how to s The beauty industry insider MONTHLY TRAFFIC 533,095 Users 1,595,844 Page impressions MONTHLY TRAFFIC 176,677,098 potential monthly reach* *Calculated by combining total monthly reach for each website or publication listing on beautydirectory

13 WHAT BRANDS SAY ABOUT beautyheaven Joining beautyheaven was one of the best decision we have made to create word of month around our products. It is a great platform to reach real engaged women that share their experience and influence other women. We also love the fact that it is an independent website that has a high credibility on the Australian market. life through the creation of The beautyheaven team have brought our brand to relevant and engaging content, helping to generate awareness and excitement through their strong beauty community. Xialin Lee DOMESTIC APPLIANCES LEAD For 10 years, we have been part of the incredible beautyheaven community and we will never leave Money cannot buy the incredibly valuable reviews we yield from such a sophisticated and engaged hub of beauty aficionados. Lesley Bowen PR & COMMUNICATIONS MANAGER Emilie Mouline BRAND MANAGER

14 CONTACT For further information and advice on advertising opportunities on beautyheaven.com.au, please contact beautyheaven.com.au Skye Kelly National Advertising Manager Bree Macgugan Client Services Manager Laura Martin Campaign Manager