THESIS - SCHOOL OF BUSINESS ADMINISTRATION
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1 THESIS - SCHOOL OF BUSINESS ADMINISTRATION No Class No Cutter Titles Author Advisor Item No Year P534H A case study of organizational culture in Saigon shipyard company Pham Thanh Huyen Ph.D. Truong Thi La D6316P A research of what will lead international university to achieve vision and mission and application of balanced scorecard in financial and internal process perspectives Doan Thanh Phuc Hong Anh V8721D A study on customer satisfaction, the case of THEGIOIDIDONG.COM Vo Le Duy T663T An analysis on relations of price-earnings ratio and market capitalization to anomaly returns Ton That Hue Tri MBA. Le Hong Nhung L213T An empirical evaluation of brand awareness for BGI brand Lam NgocTrinh Dr. Vu The Dung B9321T P534L N5764N V986T N5764T N5764T Analyze the implementation of corporate social responsibility in Saigon Hi-tech park's public relation Analyze the online behavior of women in VN. Apply the findings to webtretho's marketing strategy planning Applying balanced scorecard to IU, VNU, HCM : Customer and learning and growth perspectives Assessment the factors of service quality that effect customer satisfaction in online purchasing in HCMC Attitude and practices of companies in HCMC toward people assesment product in HR recruitment and selection Behavioral biases and investment performance of individual investors on Vietnam stock market Bui Thi Bich Tram MBA. Le Trong Hie Pham Mai Kim Long MBA. Le Trong Hie Nguyen Viet Quynh Nga Vu Thanh Thuy Hong Anh Ph.D. Truong Duoc Dr. Le Nguyen Nguyen Vu Phuong Than Hau Nguyen Xuan Thanh Dr. Nguyen Thu Hien Page 1 of 10
2 L4331T D6311T K477N Business analysis and valuation (Bentre aquaproduct import and export joint stock company: ABT) Le Phuong Trang Mr. Bob Connolly Business analysis and valuation : The case of Duoc Hau Giang pharmaceutical joint stock company (DHG) Do Pham Ngoc Tu MBA. Le Hong Nhung Business analysis and valuation case of Minh Phuc manufacturing and trading joint stock company Kieu Hanh Nguyen Hong Anh V986A Business analysis and valuation case study : Vietnam-Italy joint stock company (VISCO) Vu Hai Anh Kiem Than L4331T Business analysis and valuation of Gemadept corporation +Le Dang Thuy Trang V986C Business analysis and valuation of the Southern rubber industry joint stock company (Casumina) Vu Thanh Cong MBA. Robert Conno N5764T Business analysis and valuation of Viet potential development corporation Nguyen Thanh Minh Ph.D. Vuong Hung C N5764V Business analysis and valuation on Binh Minh plastics joint stock company (BMP) Nguyen Anh Huy Vu P534A T7721D L4331T B9321V Business analysis and valuation Saigon petrolimex transportation and service joint stock company (PTS Saigon) Business analysis and valuation the case of Tuong An vegetable joint stock company (TAC) Business valuation and analysis of Hoa Sen Group (HSG- HOSE) Business valuation of VN dairy products joint stock Co. (Vinamilk - HOSE: CNM) Pham Thi Hong Anh Tran Quoc Dung Kiem Le Van Nhat Tuan P535L Consumer awareness towards Eco-labeled products Phan Thi Kim Linh T8332A P534Q Consumer behaviour toward choosing TOEIC english centers Consumer behaviour toward greeting cards and suggestion for improved product strategy Page 2 of Bui Ngoc Dinh Le Van MBA. Hoang Thanh Trinh Thi Hoa Anh Pham Nhu Quynh Dr. Charles Leonard Wilson
3 H6788M Customer satisfaction of Mobile telecom network service, the case of Post-paid subscriber in HCMC Hoang Le Minh Prof. Ho Thanh Phon D812A Customers' buy-grid model and its implications for promotional mix case of Minh Phuc manufacturing and trading joint stock company Dang Duy Anh Ph.D. Vu The Dung T1114H Determinants affect on turnover intention among medical sales representatives in HCM pharmaceutical sector Ta Thi Bich Ha D928N Developing marketing plan for launching a new product at Hai Duong company Duong Nhat Truc Quyn N5764H N5764K N5764V Q12L L4331T N5764H Developing the marketing plan for recruitment service in VN - Implication of Vina HR Examining recruitment activities and compensation in Nam Hoa trading and production Co., LTD Examining Vietnamese fast food market and suggestion for setting up a domestic fast food business in HCMC Factors affecting students' intention to purchase IPOD MP3 players in HCMC - VN Factors that affect the effectiveness in managing distribution channels at Bidiphar 1 pharmaceutical joint stock company How integrated marketing communication (IMC) can improve the communication planning process of marketing plan a case of profiles international Vietnam Nguyen Thi Ngoc Hang Nguyen Huy Hoang Kim Dr. Phan Trieu Anh Nguyen Thi Thanh Van Quach My Linh Le Thi Kim Thoa Nguyen Ngoc Bich Hanh DBA. Nguyen Minh Tuan MBA Cheah Kuan Yean H6781B Identifying work-related factors contributing to voluntary employee turnover - A case study : ABBOT Vietnam Page 3 of 10 Ho Ngoc Bich Dr. Phan Trieu Anh
4 N5764V Impact of brand building activities to the image perception in university education : Case of IU-VNU, HCMC Nguyen Ly Ai Vy Trun P534D Improving the performance of purchasing order department in Saigon CO.OP's distribution center Pham Thanh Dung N5764L International payments at BIDV-east Saigon brand Nguyen Thuy Lien Assoc. Prof. Ho Thanh Phong L4331T Measurement of customer satisfaction in Vietnam airlines Le Thi Thuy Trang Minh Measure brand awareness and develop integrated marketing communication brand to improve the brand N5764T awareness - Case study : bridal cookie brand Nguyen Thi Phuong Mai Qua N5764Q Merchandising in modern trade case of Dutch Lady VietnamNguyen Ngoc Quoc N5764T Method to motivate employees at Tien Hung trading corporation Nguyen Anh Thu Minh Microfinancing patterns and practices : from global D6316T approach to local recommendations for Vietnam Doan Truc Uyen Dr. Nguyen Kiem Th Online recruitment in HCMC : Key trends and D211P Dao Kim Phung Dr. Phan Trieu Anh recommendation for better utilization V8721T H6788D N5764O Real estate credit of HSBC bank (Vietnam) Ltd, current problems and solutions Recommendations to improve credit risk management at Agribank Recommendations to minimize the risk of international payment through L/C for commercial banks in Vietnam Vo Minh Tam Minh Hoang Thi Phuong Dung Dr. Chris Quach Nguyen Truong Thi Kieu Oanh Chris Chanh Hung Q P534N Relationship between job facets satisfaction and workplace internet abuse - Vietnam organizations Pham Thao Vy Nhu N5763T Research on consumers' tastes a successful coffee shop in HCMC Ngo Thi Phuong Thao L4331T Revaluation of Nam Long investment cop. Le Thi Kim Tuyen MBA. Hoang Thanh Risks assessment and management in construction Ph.D. Truong P577H Phung Thuy Bich Hoa projects : The case of CS5 Page 4 of 10 Duoc
5 L4331H Scarity of raw shrimp production for Vietnam's export activity - Causes and solutions Le Ngoc Ha Dr. Nguyen Duc Tri Service quality and customer satisfaction on study abroad D6311L consultancy center. The case study of istudent Do Lam Kieu Chinh Dr. Nguyen Quynh M N5764H Service quality in post office - Case of Buon Me Thuot posnguyen Thi Nhu Hoa Minh Tuan P534T Studying of factors affect inventory level in Unilever VN +CPham Quynh Trang Prof. Ho Thanh Phon Suggestions to improve consumption of products of P534A Pham Minh Tuan Dr. Phan Trieu Anh SABECO in Cambodia N5764A P535P Test of the relationship between liquidity and stock returns in HCM stock exchange (hose) Testing product features (close beta version) on focus group for the online business start-up, Docsach102.com Nguyen Thi Diem Anh Dr. Nguyen Thu Hien Phan Thi Bich Phuong Dr. Vu The Dung P534A The effectiveness of carhart's four-factor model on HCM stock exchange Pham Ngoc Tram Anh Dr. Nguyen Thu Hien L4331T T7721S N8129D The important effects of emotional associations in Keller model customer-based brand equity on recruitment of right fresh graduates in Vietnamese companies The role of advertisement, sponsorshipand brand equity towards consumer preferences a case of Heineken The strong and weak points in distribution system for commercial cars of Truong Hai auto company in the southeast region Le Phan Phuong Thao MBA. Cheah Kuan Y Tran Kim Sang Nong Ngoc Duy Ph.D. Ho Thi Bich Van D6311N The study of customer satisfaction in case of Yofana (Frozen Yogurt Store) Do Nguyen Tuan Khoi Ph.D. Ho Thi Bich V N5764T The study of industry's performance size factor and seasonal effects in hose Nguyen Thi Kim Thao MBA. Le Hong Nhung Page 5 of 10
6 N5764T Van-sales model and it's differences with the tranditional presales case of Vietnam dairy joint-stock company (Vinamilk) Nguyen Thuy Anh Thu Ph.D. Ho Thi Bich Van Page 6 of 10
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