Tweet All About It: Social Media & Your Agency
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1 Tweet All About It: Social Media & Your Agency Joellen Leavelle, Director, Communications, n4a Charlie Carroll, Senior Associate, Communications, n4a July 29, 2018
2 What is social media? Global virtual communities that expand our social networks A conversation supported by digital tools Founded in relationships and social interactions between real people
3 Why should AAAs be on social media? Engagement with consumers & community Brand Building Community Education Promotion of Services & Program Recruitment Fundraising
4 What are the top social media channels? Facebook
5 What are the top social media channels? Twitter
6 What are the top social media channels?
7 Getting Started: Integration Define social media s role in your communications strategy Social media shouldn t operate in a silo Integrate social media into website, marketing, event promotion, etc
8 Getting Started: Audience Identify your target audience What are the core personas or characteristics of the people you want to reach Develop strategies that target those groups and the content/ideas that matter to them
9 Getting Started: Priming Your Agency Get buy-in from others in your AAA Social media shouldn t be an after-thought in the planning process
10 Getting Started: Be Consistent Usernames across platforms Facebook page names, Twitter handles URLs for your social media pages should be the same or similar for easy identification Logo and color scheme Brand association
11 Content Strategy: Make a Calendar
12 Content Strategy: What to Share? Use the most effective storytelling method for getting your message across What types of messaging resonates with your audience? What type of content should you share? Photos, videos, links
13 Content Strategy: Engage Partners Identify your champions and partners to coordinate for greater reach and impact Educate partners about the value of your services and why/how they should support you Encourage cross-promotion Share sample posts, images and other templates Share their content!
14 Content Strategy: What to Share? Campaigns Toolkits Shareable Images Hashtags
15 #OurBestShot
16 Home for the Holidays
17 Advocacy & Public Policy
18 Content Strategy: When to Share What time of the day/week is your audience most active on social media? Facebook and Twitter provide analytics on when people are engaging with your content.
19 Content Strategy: Length of Posts Be concise and direct Grab your follower s attention quickly Limit Facebook posts to 1-2 short sentences and even shorter for Twitter
20 Twitter Chats: Why Twitter Chat? A public Twitter conversation on a specific topic, using one unique hashtag, to connect people/partners with similar interests Twitter chats: Positions your organization as a thought leader Get instant feedback Build community with consumers, partners
21 Twitter Chats: Format Identify unique hashtag Typically lasts 1 hour Share tools and resources Share 5-10 questions Retweet best responses from partners and participants
22 Facebook Live Live video streaming from your phone to your Facebook page Low-cost way to record and broadcast community events, interviews, special announcements Put a face to the name
23 Track and Measure Your Results The social media landscape is always changing Analytics let you see what is/isn t working in terms of messaging, content type, length, time of posts, etc. Make sure your are reaching your goals and reaching your audience Major sites like Facebook and Twitter provide free, native analytics tools on a wide range of metrics
24 Facebook Insights Twitter Analytics
25 Scheduling Tools Facebook Page Manager (Free) Tweetdeck (Free) Hootsuite Buffer
26 Photo/Images Tools Creative Commons Pixabay Google/Bing Images Canva
27 Interactive Tools: Polls
28 Remember: Social media is a tool, not the strategy
29
30 Connect with n4a! Facebook: Joellen Leavelle: Charlie Carroll:
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