UEA CAREERS SERVICE Marketing Co-ordinator Ref: SC3244 The Post The UEA Careers Service is looking to recruit a highly motivated and experienced marketing individual to be responsible for the development and delivery of marketing all aspects of the Careers Service. The post holder will provide effective, high quality support, and will have a track record of developing and delivering marketing and communication solutions to a range of stakeholders. Informal Discussion For an informal discussion please contact Jennifer Lloyd, Marketing and Events Officer (Tel: 01603 597256 or email: Jennifer.lloyd@uea.ac.uk). Job Description A job description is attached as Appendix A. The precise duties will be agreed in discussion with the Manager. Person Specification The person specification for this post is attached as Appendix B. GENERAL Salary Salary will be 25,728 to 31,604 per annum on Grade 6 on the single salary spine. The normal expectation is that starting salary will be at the minimum of the advertised salary scale. Starting Date The post is available immediately on a full-time, indefinite basis. Terms and Conditions of Appointment Full details of terms and conditions of employment for Secretarial & Clerical staff
will be made available to the candidate to whom the appointment is offered. Annual Leave Entitlement There is an annual holiday entitlement of 25 days for Grade 6 plus statutory (8 days) and customary (6 days) holidays. Superannuation The post is superannuable under the Universities Superannuation Scheme. Entitlement to Work in the United Kingdom If you are shortlisted for interview you will be asked to bring to interview original documentary evidence of permission to work in the UK in line with a list of acceptable documents which we will provide to shortlisted candidates when invited for interview. Please DO NOT provide this with your application. This vacancy is not eligible for sponsorship under Tier 2 and non-eea workers must hold, or obtain, permission to work in the UK which would allow them to take up this post without requiring a Certificate of Sponsorship. Occupational Health Assessment Appointment will be subject to a satisfactory Occupational Health Assessment to be carried out by the University s Occupational Health Service. APPLICATION AND RECRUITMENT PROCESS To apply for this vacancy, please follow the online instructions at: https://myview.uea.ac.uk/webrecruitment/ Your completed application should be submitted by 21 January 2018. Please note that feedback will not normally be provided to those applicants who are not shortlisted for this post Equal Opportunities Monitoring Form Please note that the application form contains an Equal Opportunities section which must be completed. The Equal Opportunities information will not be made available to the selection panel and will not form any part of either the short-listing or decision making process. Referees In naming referees in your application, please provide only those who can immediately be approached and one of these must be your current employer, or if not employed
your most recent employer. Interviews It is anticipated that interviews and tests will take place on 13 February 2018 and candidates who have not heard by this date should assume their application has been unsuccessful. Successful shortlisted candidates may be notified of their interview times by telephone and/or email and it is therefore essential you include both of these in your application. Candidates should note that travel and incidental expenses incurred in attending the interview will not be reimbursed. This document is available in alternative formats e.g. large print, disc and on-line. If you need this document in an alternative format please contact us on 01603 593034, fax 01603 593522, or email hr@uea.ac.uk
APPENDIX A JOB DESCRIPTION REF: SC3244 CAREERS SERVICE Marketing Co-ordinator Employability and enterprise are key parts of the UEA student experience. In order to continue to improve on our position as one of the top 20 UK universities, we have made a considerable investment in student enterprise, careers and employability support to ensure that our students are given the opportunity to develop these skills in every aspect of their student life at UEA. With a high profile presence on campus, our Careers Service is highly respected by students, graduates, employers and the academic community. We are looking for a proactive, creative and hard-working person to join us in this exciting development. JOB DESCRIPTION Job Title: Marketing Co-ordinator Grade: 6 Service: Reporting to: Careers Service Marketing and Events Officer Purpose of Role The post holder will support the Marketing & Events Officer in the development and delivery of the University s Careers Service to students, graduates, academic staff, employers and other stakeholders. The role will involve the creation and delivery of targeted online and offline marketing campaigns including the design and production of collateral, writing copy and developing materials to increase relevance and appeal amongst the student population. The role will involve working alongside a team of Events and Marketing professionals, as well as other Careers staff to help deliver top quality events, campaigns and services Main Duties and Responsibilities To support the development and delivery of marketing activities promoting Careers Services to key stakeholder groups: students, academics and employers To work with the events team and event commissioners to create relevant and appealing branding, and to create and manage strategic and targeted marketing campaigns and communication plans for individual events and overall brand awareness campaigns for the department
To develop print materials via Adobe suite: Illustrator, InDesign and Photoshop e.g. brochures, posters and flyers Responsible for writing, editing and proof-reading promotional copy for all media in a style engaging with and appropriate to key stakeholder groups To support the Marketing & Events Officer in developing the online identity of the Careers Service, producing content where necessary and liaising with Careers staff to ensure that careers information is attractive and within brand Create and manage the production and distribution of digital communications, working with the Marketing & Events Officer and the University s Digital Marketing team Support the Marketing & Events Officer to plan and execute marketing campaigns, particularly to target specific cohorts of students who under-engage with our services, based on intelligence gained from CareerHub careers system Support the development and delivery of the Careers Service social media strategy Support the Marketing & Events Officer in developing a consistent strategy for marketing Careers Service to employers and other external audiences, working with Marketing Managers in Research and Innovation Services To prepare presentation materials typically using MS Power Point, Prezi and other multimedia To work with external agencies and print suppliers writing an agreed brief for promotional campaigns To generate a suite of case study materials illustrating successful graduate careers To ensure that Careers Service premises maintain a look and feel consistent with online media and campaigns To research competitor campaigns within HE institutions and create benchmarking data and analysis to inform strategy and future campaigns Support the Marketing & Events Officer in coordinating the marketing / promotional activities of careers ambassadors and other student helpers working in collaboration with other Careers staff. Organising focus groups and other activities to gain insight into student awareness and understanding To manage and operate within the limitations of the marketing budget Support the Marketing & Events Officer in working with the Press team to gain the best media coverage, gathering key information and preparing content for newsletters and press releases To work with the Publications team to ensure key messages and copy are included in the Prospectus, School brochures, annual reports, graduation materials etc. To undertake additional duties as required by the line manager GENERAL INFORMATION All role holders are expected to undertake such other appropriate duties as may be requested. January 2018
PERSON SPECIFICATION REF: SC3244 APPENDIX B Job Title: Marketing Co-ordinator Grade 6 Date: January 2018 Criteria Essential Desirable Education, Experience & Achievements Skills & Knowledge Two A levels at Grades A-E and five GCSEs at Grades A-C (including Mathematics and English), or equivalent qualifications or experience Experience of working in a marketing or related role Experience of creating brands and designs for printed collateral Experience of digital marketing including digital media, social media, CRM and use of content management systems Proven experience of writing engaging content for different audiences Experience of managing multiple projects and prioritising workloads to meet deadlines Experience of supporting teams to deliver objectives Experience of working in collaboration with external partners Experience of working to budget Knowledge of design or publishing software Adobe suite: InDesign, Illustrator & Photoshop Excellent interpersonal skills both written & verbal Excellent copywriting and proof-reading skills Ability to produce clear and appealing visual layouts for Suitable marketing qualification (CIM) Education to degree level or equivalent Experience of marketing within the Higher Education sector and / or in particular the area of careers and / or employability Experience of working within an organisation s branding guidelines
Personal Attributes Special Circumstances publications using infographics, images and other content Proven competency in IT skills (MS Office, e-mail and systems) including knowledge of or skilled use of web authoring packages Knowledge of web content management systems and corporate databases Knowledge and use of social media for marketing purposes Understanding the utilisation of web-based analytics to improve service performance Organised and methodical Self-motivated, ability to work independently as well as part of a wider team Ability to use own initiative and resolve problems Willingness to be flexible by undertaking additional duties and working to tight deadlines when needed Willingness to undertake further training and learn new IT and other skills Strategic outlook and enthusiasm for improving quality of delivery Occasional out of hours