1 day hands-on interactive. MasterClass. How to Communicate Sustainability

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1 1 day hands-on interactive MasterClass How to Communicate Sustainability Sydney 15 March I Melbourne 19 March I Perth 21 March Early bird closes February 14

2 If you work in communications and need a greater understanding of sustainability or work in sustainability and need to better understand how to communicate your various campaigns or issues both internally and externally then you won t want to miss our 1 day How to Communicate Sustainability MasterClasses. This hands-on, interactive small group workshop will help you to develop and refine your own organisation s sustainability story and master narrative. Learn from global industry experts, case studies and peer interaction. Discover the communications principals developed by global sustainability and communications experts for the UNFCCC, Rio 20+, the OECD, EU Commission and World Economic Forum and much, much more. In one day you ll learn 3 How to engage media, consumers and stakeholders in the narrative. 3 The process for developing an overarching and a master narrative. 3 How to engage the board, inspire employees and get public support for your big ideas and campaigns. 3 The Principals of Communicating Sustainability as developed for UNFCCC, Rio 20+, the OECD, EU Commission and World Economic Forum and how global brands are growing their businesses through the use of these principals. 3 How to address the naysayers and climate skeptics. 3 The rules for effective communication and how to avoid green-wash. 3 How to achieve attitude and behaviour change in your target audience. 3 The changing social media landscape. 3 How to train your eyes and ears to think like a journalist to discover stories within your organization or that of clients. 3 The Principals of Thematic Communication. 3 The TORE Model and how to apply it to your campaigns. 3 The essentials of a hero brand. You ll also get to take home 3 Best Practice Case Studies by leading brands including Vestas, GE, IKEA, Philips. 3 Principals and examples of Thematic Communication. 3 New industry contacts that can support you on your communicating sustainability journey. 3 New ideas and concepts that you can incorporate into your sustainability marketing programs. 3 Guide to Sustainia and other resource and reference materials. 3 A workbook on how to communicate sustainability.

3 program 8.15 Registration, coffee, meet the delegates and facilitators Welcome and introductions. - How to work through your individual workbook to ensure you take home a sustainability communications action plan and master narrative for your organisation. - Discuss local challenges and issues in communicating sustainability The 2013 Context for the Sustainability Narrative in Australia. - The post-carbon tax and pre-election mood. - Economic trends, recent opinion polls, media trends, social media. - Policy pressures (economic/environmental reports). - Growing environmental pressures. - LOHAS expectations. - Appropriate use of C words Small Group Discussion. - How these trends affect my organisation. - Report back to the group. - How will I address these issues in my own organisation Constructing the narrative. - Why the narrative is important. - Is there enough Vitamin R. - Principles in developing a sustainability narrative. - The differences between an overarching narrative and a master narrative. Case study. Small group discussion: Defining the current narrative. Clarifying or defining the narrative for your organisation Morning Tea Global best practice principles for communicating sustainability. Introduction to the sustainability principals developed for UNFCCC, Rio 20+, the OECD, EU Commission and World Economic Forum Global best practice examples of sustainability communication. Case studies include Vestas, GE, IKEA, Philips Group discussion and Q&A on Principals and Case Studies Lunch 1.45 Engaging media, consumer and stakeholders in the narrative. - What makes a good story about sustainability? - How do we best work with media and journalists to ensure the stories are told? - An exclusive MOSS Intermedia report on media and journalists attitudes and trends - The latest trends in social media. - How to engage the board, inspire employees and get public support for your big ideas and campaigns Break 3.30 Rules for effective communication. - How to avoid green-wash. - How to achieve attitude and behavior change in your target audience. - The Principles and examples of Thematic Communication. - Discover TORE model and how to apply it to your campaigns. - How to address the naysayers and climate skeptics Introducing the Hero Brand. Going beyond communicating sustainability to living sustainability What will you do that s different tomorrow as a result of your learning s today? Group discussion on workshop highlights. Final development of individual plans and completion of workbooks Close

Who should attend 3 Anyone responsible for internal or external communications of sustainability, climate change and or clean tech. 3 Chief Sustainability Officers.

3 Advertising and PR consultants and copy writers.

4 Who should attend 3 Anyone responsible for internal or external communications of sustainability, climate change and or clean tech. 3 Chief Sustainability Officers. 3 Members of Public Affairs and Marketing Departments of companies with a sustainability or climate change focus. 3 Carbon, Energy Efficiency and or Sustainability consultants. 3 Advertising and PR consultants and copy writers. MOSS Founder and CEO Anne-Maree Huxley After many years working to improve the reputation and or profitability of a range of charities, media outlets, iconic tourist destinations, sporting events, government bodies and corporations such as Lion Nathan, Coke, Samsung, DuPont, Darling Harbor Authority and the Australian Army - Anne-Maree turned her focus to conscious capitalism, corporate responsibility and sustainable development where business take into account the social, environmental and economic impacts of doing business. In 2005 Anne-Maree hosted Australia s Inaugural Corporate Responsibility Summit and has since founded Models of Success and Sustainability (MOSS) the industry body for Corporate Responsibility and Sustainability in Australia. She is a Founding Director of the Carbon Trade Exchange which provides the world s first end to end electronic processes for voluntary and regulated Carbon Credits, hosts regular delegations to the UNFCCC and World Climate Summit, is a judge for UN World Environment Day Awards and the International Green Awards, was one of first 150 people in the world to be trained by former US Vice-President, Al Gore as a climate leader and has been named three years in a row as one of the Top 100 Global Sustainability Leaders. She is also an international consultant for BE Sustainable - a global advisory linking innovation with investment and creating solutions for business, government and community. Intermedia Principal Amanda Little Amanda Little has more than two decades of experience in public relations and is known in the industry for her ability to bring a strategic discipline and insight to the task. Her key areas of expertise include: strategic communications planning, issues management, crisis preparedness, social marketing, communications skills training, master narrative and facilitation. Amanda spent 10 years with international PR firm, Burson-Marsteller, seven with Hill & Knowlton (including two years as MD), two years with Professional Public Relations and three years with Edelman as Managing Director. Organisations Amanda has worked with include: BP (Australia), Department of Health and Ageing, Red Cross Blood Service, Veolia and BHP. Amanda was a founding member of the PRIA National Accreditation Committee and is a Fellow of the Institute. She has been the recipient of several PRIA Golden Target Awards. She has a Masters of Business Administration (MBA) from the University of Technology, Sydney and is a graduate member of the Australian Institute of Company Directors. The principals for communicating sustainability MOSS CEO Anne-Maree Huxley was privileged to be invited by Project Green Light to be part of a global team of experts in Copenhagen in late 2011, to develop the Communicating Sustainability Principals for use by UNFCCC, Rio 20+, the OECD, EU Commission and World Economic Forum. Project Green Light has developed new approaches to communicating climate change and sustainability. Members include: GE, Cisco, Microsoft, DONG Energy, DNV, Tetra Pak, Philips Lightning, SAS Scandinavian Airlines, Knoll, InterfaceFLOR, IKEA, Velux, Vestas, BIG Architects, Chinadialogue, Climate Group China, WWF Earth Hour Campaign and Futerra Sustainability communication.

price Let us share our love of sustainability by giving significant discounts to those who book and pay before Valentine s Day Thursday February 14.

5 price Let us share our love of sustainability by giving significant discounts to those who book and pay before Valentine s Day Thursday February 14. Super Early Bird February 14 Members $600 Non Members $700 Early Bird February 28 Members $700 Non Members $800 Regular (Closes 2 days prior to each workshop) Members $750 Non Members $850 (prices exclude gst) 10% discount to Not for Profit Organisations, Students and Academics. 5% discount for two or more registrations from the same company. 10% discount for three or more registrations from the same company. register Don t delay this workshop is limited to 25 only participants so book today! Terms and Conditions Please note only Visa and Mastercard are accepted. A 2% credit card processing fee will be charged for all credit card payments. There will be no refunds however substitute delegates are welcome. Program is correct at time of printing but subject to change based on participant needs. what people say about our facilitators Anne-Maree is a passionate and evocative presenter. Her deep belief in sustainability resonates through her powerful and meaningful stories of change and transformation. She creatively shows us that sustainability is not just an aspiration... it is a practical reality that is sweeping our businesses, communities and governance systems. I would strongly recommend her as highly capable facilitator and presenter who can make sustainability real! Associate Professor Andrew Wilf Wilford ( ) Mirvac School of Sustainable Development, Bond University I have known Anne-Maree Huxley for many years and can attest to her deep knowledge of how concepts of sustainability can be put into practice for the benefit of public and private enterprises. Anne-Maree is a passionate, articulate and compelling public speaker and facilitator. Andrew Beatty Director Beatty Legal, Former Partner Baker & McKenzie Stellar has been lucky to work with Amanda Little as a strategy and PR consultant over a number of years. She has been instrumental in evolving our business model and skills in strategy and client counsel. She has facilitated us in a number of internal and client workshops relating including new business development, narrative development and brand and creative positioning. We love working with her and would have no hesitation in recommending her. Victoria Tulloch Managing Director, Stellar Concepts Presented by MOSS in association with Intermedia Consulting Models of Success & Sustainability 54 Eden Valley Road, Warranwood, VIC AUSTRALIA 3134 ACN P F M amh@moss.org.au

1 day hands-on interactive. MasterClass. How to Communicate Sustainability

1 day hands-on interactive. MasterClass. How to Communicate Sustainability 1 day hands-on interactive MasterClass How to Communicate Sustainability Part of being sustainable, is sustaining people s interest! Discover the art of corporate story telling and how to enhance your