Corporate Communication via Interactive Media

Transcription

1 Brand Reputation, Crisis Management and Online Credibility Corporate Communication via Interactive Media $795 plus gst for the forum if you book early October 2015, Novotel Brisbane One-day connected forum and Two post-forum workshops Sharing insights and learnings through case study presentations are: Deloitte Australia Neryl East Communications Qantas Airways Limited Coffey and Tea HM Communication Group (Former Manager Corporate Communications, Liverpool City Council) Queensland Police The Motion Picture Company Through practical case studies we will explore: 8 The Ever-Evolving Challenge of Interactive Media: The Latest Best Practices 8 Crisis and Reputation Communication 8 The use of Interactive Media to Improve Corporate Communication and Reputation 8 Utilise innovative communication techniques and technologies 8 Strategy and development to understand your audience before you engage 8 How to use your employees as a megaphone in the online space

2 Corporate Communication via Interactive Media Brand Reputation, Crisis Management and Online Credibility Social and interactive media is changing the landscape of corporate communication as we know it. In today s modern workplace, we work in conjunction with tools, applications and technologies to accomplish goals in a competent manner. The use of interactive media provides an innovative opportunity to communicate with an organisation s stakeholders, but if not managed efficiently, it could also lead to issues such as online outrage and diminished online creditability. Managing stakeholder relations as well as criticisms from general public can be quite tricky, and it is crucial to consistently manage and protect brand reputation, and to prepare for unpredictable crises and issues in the world of new media. The challenge also lies gaining buy-in from management to utilise social media, developing a social media policy, and measuring the effectiveness and ROI of campaigns and strategies involving the use of social media. In addition, communication professionals must also ensure their messages to internal and external stakeholders don t get lost in the increasing volume of noise that is generated by an overload of information and communication. Workshop A: Communicating in the Digital Age 8 Understanding your brand narrative 8 Integrating new media into traditional practices 8 How Combining do EA you and SOA cut with thru BPM strategies the noise? 8 An overview of best practices for marketing in today s environment 8 Content marketing creation & control of the story Facilitator: Meg Coffey, Managing Director, Coffey and Tea Workshop B: Reputation is an Inside Job 8 How to integrate all elements of communication to build a stand-out culture 8 The role of staff as your key reputation ambassadors 8 How to be transparent in the digital age and keep your reputation intact Facilitator: Dr Neryl East, Director, Neryl East Communications

3 Corporate Communication via Interactive Media Brand Reputation, Crisis Management and Online Credibility Forum Day: Tuesday, 27 October Registration and refreshments 9.00 Chairperson s opening remarks Dr Neryl East, Director, Neryl East Communications 9.15 Deloitte: How to use interactive media to grow share of voice and enhance reputation 8 Social from the inside out 8 Content the differentiator 8 Multi-channel smarts 8 Making meaning every which way Louise Denver, Director Corporate Affairs & Communications, Deloitte Touche Tohmatsu Social Media: How to use your employees to amplify your message Qantas has always been a leader in innovation and it is now adapting that practice to the social media arena. Find out what has been learnt along the way when it comes to employee engagement online why it is important to lead rather than follow in this field. 8 How do you use your employees as a megaphone in the online space? 8 Can you make sure this doesn t backfire? 8 Is there a way to make sure this behaviour is genuine? Clarabella Burley, Manager, Digital Communications Manager, Qantas Airways Limited Morning refreshments and networking #corpcomm #SocMedSleepover Launching a luxury brand thru social media A Case Study Presentation 8 Strategy & Development understanding your audience before you engage 8 Crisis Management what happens when it goes wrong 8 Managing Expectations how to get buy in from superiors and then reap the results Meg Coffey, Managing Director, Coffey and Tea Networking lunch (Please let us know two weeks prior of any dietary requirements) forum day continued on the next page...

4 forum day Continued Tuesday, 27 October Communicating in a Crisis, the fire that destroyed the Liverpool City Council building A Case Study Presentation 8 Employee engagement 8 Conveying message to stakeholders (remain honest and transparent) 8 Communicate in terms of change and during crisis 8 How to incorporate and integrate interactive media on to traditional methods Sophie Khouchaba, former Manager Corporate Communication Liverpool City Council 1.45 How to integrate media effectively to make a difference to your business 8 What to say 8 How to say it 8 When to say it Virginia Hyland, Founder & Principal, HM Communication Group 2.30 Queensland Police Social Media A Case Study Presentation 8 The power of authentic engagement 8 The trick is not minding that it hurts: ignoring social media groupthink 8 Social Media vs Social Advertising James Kleimt, Senior Digital Media Officer, Queensland Police 3.15 Afternoon refreshments and networking #corpcomm 3.45 Low budget, high impact: The power of video content (TBC) 8 The practical side 8 How to connect with your audience 8 Video content a must-have content tool Briony Benjamin, Producer, The Motion Picture Company 4.30 Open interactive discussion & wrap-up Dr Neryl East, Director, Neryl East Communications 5.00 Closing remarks from the chair

5 POST- FORUM workshops Wednesday, 28 October 2015 A Communicating in the Digital Age Registration: 8.30 am Workshop starts: 9.00 am Workshop ends: pm Facilitated by: Meg Coffey, Managing Director, Coffey and Tea About the workshop: In this workshop, you ll get to the tools to analyse and diagnose issues in your organisation and in your market environment. We ll look at: 8 Understanding your brand narrative 8 Integrating new media into traditional practices 8 How do you cut thru the noise? 8 An overview of best practices for marketing in today s environment 8 Content marketing creation & control of the story About the workshop leader: Coffey & Tea managing director Meg Coffey has a wealth of experience working in the hospitality industry, both locally, nationally and abroad. Meg has worked launching and marketing some of Perth s best venues, including The George, The Terrace Hotel and Ria Malay Kitchen. She is passionate about helping her clients grow and develop their business through individually-tailored strategic solutions, building effective social media and marketing channels and guiding them through brand creation and management. Her innovative workshops, training and seminars help staff, owners and managers to better understand and drive their own successful media, marketing and brand management and her dynamic and exciting venue launches have cemented her hard-won reputation in the industry. B Reputation is an Inside Job Registration: pm Workshop starts: 1.00 pm Workshop ends: 4.00 pm Facilitated by: Dr Neryl East, Director, Neryl East Communications About the workshop: Business communication used to be about spin; playing up your organisation s good points and doing your best to bury the bodies when things went wrong. In the age of interactive media, where people can see further into your business than ever before, survival and success depends on how well an organisation builds a stand-out culture. That means not just saying you re great, but being great and being known for that greatness. In this workshop, you ll get to analyse and diagnose issues in your organisation that are a danger to your reputation. We ll look at: About the workshop leader: Dr Neryl East shows people how to stand out as leaders, team members and individuals - ensuring their outstanding communication skills match their behaviour. Neryl has a 30-year track record as a communication expert including a career in television and radio and more than a decade in the roughand-tumble of local government. Neryl now inspires business and organisations to have a stand-out culture, helping them seize the opportunities and meet the challenges of today s reputation-driven economy. She has a Master of Arts and a PhD in Journalism. 8 How to integrate all elements of communication to build a stand-out culture 8 The role of staff as your key reputation ambassadors 8 How to be transparent in the digital age and keep your reputation intact

6 5 ways to book your place AT this event Phone: Fax: (02) (02) Web: Post: Send the completed registration form to Ark Group Australia Pty Ltd, Unit 2, 69 Carlton Crescent, Summer Hill, NSW 2130 Corporate Communication via Interactive Media October 2015, Novotel Brisbane put your details here (please print): Organisation Name postal address state postcode fax phone Pricing - circle choice Whole Event Forum and One Workshop q A or q B Forum only Workshops q A or q B Standard Pricing qsave $200 $ GST =$ qsave $100 $ GST = $1749 q$995 + GST = $ q$695 + GST = $ Early bird (exp: 17/09/2015) Not valid with any other offer qsave $600 $ GST = $ qsave $400 $ GST = $1419 qsave $200 $795 + GST = $ qsave $200 $495 + GST = $ Member offer (exp: 17/09/2015) I am a member of an organisation supporting this forum Not valid with any other offer qsave $750 $ GST = $ qsave $500 $ GST = $1309 qsave $250 $745 + GST = $ qsave $250 $445 + GST = $ Delegate Name Job title address 1st 2nd 3rd 4th Signature Expiry date Please note: Payment must be received in full prior to the event to guarantee your place Cardholder s name Cardholder s signature o Payment enclosed (Cheques should be made payable to Ark Group Australia Pty Ltd) o Please invoice me Booking conditions 1. Bookings can be submitted at any stage prior to the event, subject to availability. A limited allocation is being held and booking early is therefore recommended. In the event of the booking not being accepted by Ark Group Australia the total amount will be refunded. 2. Payment must be received in full prior to the course. 3. All speakers are correct at the time of printing, but are subject to variation without notice. 4. If the delegate cancels after the booking has been accepted, the delegate will be liable to the following cancellation charges: Cancellations notified over 45 days prior to the event will not incur a cancellation fee. In the event of a cancellation being between 45 and 30 days prior to the event, a 20% cancellation fee will be charged. I have read and accepted the booking conditions o Mastercard o Visa o American Express Card number For cancellations received less than 30 days prior to the event, the full delegate rate must be paid and no refunds will be available. 5. All bookings submitted by , fax, or over the telephone are subject to these booking conditions. 6. All cancellations must be received in writing. 7. Ark Group Australia will not be held liable for circumstances beyond their control which lead to the cancellation or variation of the programme. 8. All bookings, whether Australian or overseas will be charged Australian GST at the prevailing rate at the time of booking. 9. Delegates are responsible for their own travel, accommodation and visa requirements. We occasionally allow reputable companies to mail details of products we feel may be of interest. If you do not wish to receive this service, please tick this box q F055 so-web Event venue and accommodation Novatel Brisbane 200 Creek St, Brisbane QLD 4000, Australia Reservations & Enquiries Tel: (+61)7/ Fax: (+61)7/ h1749@accor.com