SHRIMP BAR CORPORATE IDENTITIES. KIMBERLY CROSS art director

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Steven Ferguson
6 years ago
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1 CORPORATE IDENTITIES SHRIMP BAR KFC international fast food chain THE MANGROVE fast casual restaurant ASPIRE Acer America s line of easy-to-use computers NOAH S fast casual bakery and café THE PALO ALTO FUND philanthropic organization 123 FIT 30-minute circuit fitness center

2 CORPORATE IDENTITIES FROGMAGIC secure online gifting service MUSCO FAMILY OLIVE CO. retail and institutional olive supplier QUIZNOS SUB fast casual sandwich chain FILLER & TAP furnishings for the kitchen and bath INFOASIS internet service provider TRIBE PICTURES, LTD. corporate and feature films

3 MUSCO FAMILY OLIVE CO. The Musco Corporate identity system maintains a modern look and feel while drawing on elements of the Streamline graphic style of the 30s and 40s to evoke the forward-thinking industrial iconography of the era. MUSCO FAMILY OLIVE CO. client CORPORATE IDENTITY business system

4 MUSCO FAMILY OLIVE CO. Musco s family of Pearls is America s number one olive brand and features a full line of products from black to green to specialty olives. This packaging system includes over 25 SKUs, incorporating both retail and food service offerings. MUSCO FAMILY OLIVE CO. client PACKAGING retail and food service olives

NOAH S Noah s packaging system was created to showcase the new identity, with key pieces functioning as walking billboards for the company s newly expanded offerings.

5 NOAH S Noah s packaging system was created to showcase the new identity, with key pieces functioning as walking billboards for the company s newly expanded offerings. The type-intensive design draws from the visual vernacular of early 20th century advertising to give the system a warm, classic feel., writer NOAH S client PACKAGING collateral system

6 NOAH S With nearly 60 menu board sizes throughout the chain, Noah s needed to streamline their system while retaining the brand s classic, individualistic charm. The new menu system, engineered to work in just three sizes chain-wide, erases production headaches while an innovative design creates the appearance of a hand-drawn deli chalkboard from custom fonts and magnetic slats, allowing for easy updates. NOAH S client MENU BOARD chain-wide system

7 CHEVYS FRESH MEX RESTAURANTS Each of six menu designs calls attention to one of Chevys Fresh Mex Pledges (the promises summarizing the brand s food philosophy) while showcasing a proprietary produce label illustrating Chevys commitment to freshness. CHEVYS FRESH MEX client MENUS in-store collateral KIMBERLY CROSS strategic branding and design 1712 eighth street alameda, ca tel cell kimberly@alamedanet.net

CHEVYS FRESH MEX RESTAURANTS OUR FRESH MEX when chevys says, fresh PLEDGE HERE S WHAT FRESH MEANS HERE AT CHEVYS 1 BOLD WE DARE TO BLEND OUR FRESH SALSA HOURLY FROM CHARrED ToMATOES, ONIONS AND

8 CHEVYS FRESH MEX RESTAURANTS OUR FRESH MEX when chevys says, fresh PLEDGE HERE S WHAT FRESH MEANS HERE AT CHEVYS 1 BOLD WE DARE TO BLEND OUR FRESH SALSA HOURLY FROM CHARrED ToMATOES, ONIONS AND JALaPENOS! CUTTING EDGE OUR ULTRA-THIN TORTILLA CHIPS ARE CUT FRESH DAILY AND SERVED WARM. PRETTY SHARP, HUH? FRESH GUACAMOLE NUMBER 4 CATCHY FRESH FISH DELIVERED DAILY. ONE TASTE AND YOU RE HOOKED! WE SMASH THOUSANDS OF RIPE AVOCADOS FOR WHAT A NUMBER FIVE TORTILLAS FRESH OFF EL MACHINO EVERY 53 SECONDS! INGENIOUS!!!! NUMBER 6 DIFFERENT CONCEPT! WE LIKE TO THINK OUTSIDE THE CAN - WHICH IS WHY YOU WON'T FIND ANY IN OUR KITCHEN! With even fast food claiming fresh as an attribute, how do you convince consumers of the extraordinary lengths to which Chevys will go achieve it? The fact that they really do this crazy stuff makes the job a lot easier., writer CHEVYS FRESH MEX client MENU PANEL believe it or not, people actually do look at the back panel out of sheer boredom KIMBERLY CROSS strategic branding and design 1712 eighth street alameda, ca tel cell kimberly@alamedanet.net

9 CHEVYS FRESH MEX RESTAURANTS This promotion for Chevys Cinco de Mayo celebration takes its cue from classic Mexican matchbook art. The design proved so popular that servers continued to wear the T-shirt long after the party was over. CHEVYS FRESH MEX client PROMOTIONAL POSTER part of in-store promotional campaign KIMBERLY CROSS strategic branding and design 1712 eighth street alameda, ca tel cell

QUIZNOS SUB Italian Deco inspired posters combine with classic photos of Italian street scenes, neon, and modern colors and materials to give Quiznos

10 QUIZNOS SUB Italian Deco inspired posters combine with classic photos of Italian street scenes, neon, and modern colors and materials to give Quiznos interiors a distinctly contemporary feel while evoking a comfortable, retro sensibility. QUIZNOS SUB client ART PACKAGE for stand-alone and in-line stores

11 QUIZNOS SUB In-store posters play up the appetite appeal of Quiznos Italian-inspired fare by highlighting the quality ingredients with tongue-in-cheek Italian phrases. QUIZNOS SUB client POSTERS in-store art package t

12 QUIZNOS SUB Fierce competition and quick growth into new markets meant Quiznos needed to clarify its point of difference. A bumptious explanation of fresh and toasty, which appeared on in-store posters and packaging collateral as well, set the tone for what would become Quiznos trademark cheekiness for the next four years., writer (with Victor Cross) QUIZNOS SUB client POSTER in-store art package

KFC KFC needed to reconnect with its heritage

graphics that strike a balance between retro

13 KFC KFC needed to reconnect with its heritage while keeping the message relevant to contemporaty audiences. The new identity and in-store graphics re-energize the brand with an updated colonel, hip, irreverent copy, and old-school cool graphics that strike a balance between retro and modern styles., writer KFC client IDENTITY, PUB SIGNS for signage and in-store art package

14 KFC JUST SAY NO TO NUGGETS The goal of the KFC art package was to build a case for the brand s authenticity and relevance. These in-store posters take a preemptive stance in asserting the genuine nature and superior quality of the core product., writer KFC client POSTERS in-store art package KIMBERLY CROSS strategic branding and design 1712 eighth street alameda, ca tel cell kimberly@kimberlycross.com

A striking exterior combines the trademark cartouche shape and burgundy color, clearly tying the

15 HAAGEN-DAZS Häagen-Daz wanted a new store to serve as brand ambassador for its retail line of ice cream. A striking exterior combines the trademark cartouche shape and burgundy color, clearly tying the store to the retail product. Inside, a sweet spot counter configuration and menu board drive sales of high-margin items. HAAGEN-DAZS client NEW STORE CONCEPT for mall and in-line stores

THE ADVERTISING TEXT

1 THE ADVERTISING TEXT 2 The Advertising Text: Composition and Analysis 3 The advertising text is a complex combination of various elements usually referring to the human sensory experience. It is meant