MARKETING CAMPAIGN INVESTING IN URBAN COMMUNITIES CIM GROUP 4700 WILSHIRE BOULEVARD LOS ANGELES, CA P F

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Timothy Hawkins
5 years ago
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1 MARKETING CAMPAIGN INVESTING IN URBAN COMMUNITIES CIM GROUP 4700 WILSHIRE BOULEVARD LOS ANGELES, CA P F Property of Kevin Daniels

2 PROJECT OVERVIEW DESIGN STANDARDS TIMELINE BROCHURE PACKAGE SOCIAL MEDIA COLLATERAL 2CAL MARKETING CAMPAIGN / CONTENTS

3 PROJECT OVERVIEW To develop a consistent look and feel across the 2CAL project to help market the property through graphic design including a complete rebrand. This will result in a harmonious look and feel that will tie in with the CIM Group brand and set the property apart from other comparables in the area. Once complete, this style will be applied to brochures, property signage, ers, social media sites, leasing documents and other related materials. RENAME Originally named Two California Plaza. Renamed to 2CAL which invokes a more modern take on the project. TAGLINE THE GRAND LIFE Showcasing the property as the go to location while promoting a high-end community lifestyle. 2CAL MARKETING CAMPAIGN / OVERVIEW

4 DESIGN STANDARDS COLOR PALETTE The following colors, and their percentage values, will be used for all marketing materials. The 2CAL property will have tonal ranges of blue (main color) accented with green and gray. COLOR BLACK & WHITE C: 85 C: 85 M: 50 M: 29 Y: 0 Y: 0 K: 20 K: 0 TYPE TREATMENT Heading: Subhead: Body: Maven Pro Trade Gothic Bold No. 2 Trade Gothic Light C: 58 M: 0 Y: 100 K: 0 C: 0 M: 0 Y: 0 K: 90 2CAL MARKETING CAMPAIGN / DESIGN STANDARDS

5 TIMELINE Approved design WEEK 1 1st proof of marketing brochure delivered WEEK 2 1st proof of brochure returned to marketing manager WEEK 3 1st proof of retail and office signage delivered 1st proof of social media efforts delivered 1st proof of miscellaneous collateral ( ers, etc.) delivered 2nd proof of marketing brochure returned 1st proof of signage and social media returned 1st proof of miscellaneous collateral returned WEEK 4 WEEK 5 Final proof of marketing brochure returned 2nd proof of signage and social media returned 2nd proof of miscellaneous collateral returned Final proof of signage and miscellaneous collateral returned 2CAL MARKETING CAMPAIGN / TIMELINE

BROCHURE The 2CAL branding standard will be applied to the marketing brochure and distributed to brokers and prospective tenants.

The tower is part of the California Plaza project, consisting of two unique skyscrapers, One California Plaza and Two California Plaza.

SPACE IS ESSENTIAL 3 FLOORS AVAILABLE 37,401 RSF The encompassing 1.

6 BROCHURE The 2CAL branding standard will be applied to the marketing brochure and distributed to brokers and prospective tenants. THE GRAND LIFE 2CAL is a premier office buildings located in the Bunker Hill District of downtown Los Angeles, California at 350 South Grand Avenue. The tower is part of the California Plaza project, consisting of two unique skyscrapers, One California Plaza and Two California Plaza. 2CAL is one of the tallest office buildings in downtown Los Angeles and is home to lawyers, accountants, bankers and other top professionals. SPACE IS ESSENTIAL 3 FLOORS AVAILABLE 37,401 RSF The encompassing 1.5 acre development, known as the Water Court, includes water fountains, retail shops, and is at the top of the funicular railway Angels Flight. The plaza is also home to the Museum of Contemporary Art (MoCA), an apartment tower, the Colburn School of Performing Arts, and the Los Angeles Omni Hotel. In recent years, the center of downtown development has shifted just a few blocks south, where new urban housing developments are being constructed, bars and restaurants have transformed the financial district all within walking distance of Staples Center and the emerging South Park neighborhood. Bunker Hill is poised for a comeback as new owners bring millions to invest in property improvements near Walt Disney Concert Hall and additions including the $130-million Broad Museum (opening fall 2015), Grand Park and the resurgence of Grand Central Market. FLOOR 20-12,467 SF FLOOR 19-12,467 SF FLOOR 16-12,467 SF BUILDING FACTS Year Built: 1992 Number of Floor: 52 Architect: Arthur Erickson Parking Ratio: 3/ Unreserved, Architects Reserved Ownership: CIM Group Security: 24 hour, guarded security Total Rentable SF: 1,329,800 SF Elevators: 26 Height: 751 Feet Certifications: LEED Platinum THE GRAND LIFE 1 3 2CAL MARKETING CAMPAIGN / BROCHURE

SOCIAL MEDIA The goal for the social media campaign is to hit a broad audience in a relatively short amount of time.

FACEBOOK Posting about current events, new and existing retail shops, and upcoming Grand Performances concerts, will draw in a new crowd.

2CAL Available for Lease 2CAL is a premier office buildings located in the Bunker Hill District of downtown Los Angeles, California at 350 South Grand Avenue.

7 SOCIAL MEDIA The goal for the social media campaign is to hit a broad audience in a relatively short amount of time. Posting on social media, such as Facebook and LinkedIn, will draw in potential tenants who may have not been exposed via word of mouth, broker or er. FACEBOOK Posting about current events, new and existing retail shops, and upcoming Grand Performances concerts, will draw in a new crowd. This will drive traffic to the Water Court resulting in an increased viewership of signage for available office or retail space. 2CAL Available for Lease 2CAL is a premier office buildings located in the Bunker Hill District of downtown Los Angeles, California at 350 South Grand Avenue. The tower is part of the California Plaza project, consisting of two unique skyscrapers... LINKEDIN New articles and updates about the property will be shared on the CIM Group broker profiles, which will drive viewership and interest. 2CAL MARKETING CAMPAIGN / SOCIAL MEDIA

COLLATERAL Any miscellaneous collateral will be created to

This may include but is not limited to emailers, stationery,

RESTAURANT/ RETAIL SPACE for lease window signage SAMPLE OF

8 COLLATERAL Any miscellaneous collateral will be created to follow the design standards set forth for this property. This may include but is not limited to ers, stationery, signage, banners, etc. RESTAURANT/ RETAIL SPACE for lease window signage SAMPLE OF WINDOW SIGNAGE: for lease retail OFFICE SPACE for lease wall signage 2CAL MARKETING CAMPAIGN / COLLATERAL

EMAILER TO BROKERS Electronic emailers are a quick and easy way to get the word out about 2CAL.

9 ER TO BROKERS Electronic ers are a quick and easy way to get the word out about 2CAL. With impactful imagery and color, we can draw attention to the branding of the site while creating new interest in the property which will cause a buzz around the market. 2CAL MARKETING CAMPAIGN / COLLATERAL

DOWNTOWN LOS ANGELES DEVELOPMENT SITE 9,690 SQ.FT. OF LAND

DOWNTOWN LOS ANGELES DEVELOPMENT SITE 9,690 SQ.FT. OF LAND DEVELOPMENT SITE PURCHASE OPPORTUNITY 9,690 Sq.Ft. of Land Washington Blvd, Los Angeles, CA 90021 Corner parcel with fantastic exposure on two